should brick and mortar
stores be paying attention to over the next 12 to 18 months?” – Joe, that’s a great question. You know, for me a lot of
people have been talking about the second screen
situation with television. People watching TV with their phone. And the funny part is they refer to this as the second screen. I think we’re about,
probably about there now, but this is very much the first screen and that’s the second screen. And we’ll get into that
on a different show. That was kind of a little gateway drug for somebody if they
want to get on the show. That would be a good question to ask. The trend in retail for me is kind of now the second
screen shopping opportunity. What I mean by that is, this, your eyes, are the first screen, what you’re actually looking at. But think about this. One of things that caught
my mind a few months ago was I was in a supermarket
and I watched somebody go from one aisle to the other, and the whole time, she was. Sorry, DRock. She was shopping and she was doing this and she went around the, sorry, India, and she went around the end cap. Now, look, brands pay a crap-load of money to get those end caps, or to have to have the hottest
product in the world going. But usually at big
stores, big supermarkets, big-box stores, they’re
paying for that positioning ’cause it’s the best position
in the store, those end caps. And so the second screen
shopping opportunity is really, really fascinating to me. Geolocated. Beacons in the store. You’re in the store,
you’re shopping about. You’re getting messaging. I mean, there’s a lot of people who don’t want to be
annoyed on their phone, but I’m sure plenty of people, when they’re in Best
Buy or Target or Costco or Albertsons or Wal-Mart, wouldn’t mind getting a quick
little text or notification, or, if they’re in their Twitter stream, they’re using that
geolocated data to understand to push a tweet. You’re in Wal-Mart; you
get a tweet from Wal-Mart that’s telling you there’s this deal and if you click this
button, scan it, Apple Pay. Second screen shopping opportunities. One of the big things I’m
thinking about for Wine Library is I’m kind of getting a little
flirty with the wine world. more and more. I’m kind of inching back in slow. Steve loves it. Show Steve’s happiness of a face. As I’m inching and
thinking more about wine, I’m starting to rethink about the store and the thought of walking
in and getting content and paying for wines across
the board at the store at a lower price if you
have the app at register. Just, second screen
shopping is a very big deal.

– [Voiceover] Aimee asks, “A
professor once said to me, “it’s better to be a big
fish in a small pond, “do you agree?” – Aimee, this, you know,
I’m gonna be very upfront on this question, this is a
good way to bang out the show. That sounds like a loser professor to me. It’s small time thinking. I don’t subscribe to it. There’s a lot of
practicality in it, right? It’s a lot easier to be the
most successful business man in St. Louis, Missouri, than
it is to be in the world, right, so I understand the thesis. But honestly, that to
me is very conservative, not in my DNA thinking. That could be great
advice for a lot of people who are delirious and think
they’re better than they are, though I love to drive through self esteem and optimism, and I
think early in your life, you should absolutely
shoot for the highest stars that you can. I think as life moves on, and time moves on you need
to become more practical. You’ve got bills, and kids,
and all those kinds of things, but to start off one’s
career in the first 20 years, call to your 40, to be in that thinking, I think that limits. There have been so many people who’ve hedged and settled in their lives, and honestly, I’m not the
kind of character that’s going to play in that kind of sphere. I’m going in a different direction. It’s what comes natural to me, but it’s also because I
think I can be the biggest and the baddest in any game I play, It’s just how I’m wired. I think this comes down to it’s probably very good advice to some, and it’s probably
atrocious advice to others, and this is why I continue
to say if I could inject anything into anybody, it
would be self-awareness because it would help
you answer this question because for a lot of people,
it’s probably really solid advice from me, and from
many of you watching this, it’s crap advice. All right, now I can wrap up the show.

the main media source in your business. I know you brought up like, companies like creating a golf website,
it takes on Golf Digest and every once in a while
there’s a sponsored post, and I know you’ve done it with CheeseRank. For smaller companies, that
don’t have all the resources for editors and content creators and such, what do you recommend for them or is this, you think this is kind
of the next evolution that’s gonna become more
of a product people use? – Thanks for the question,
it’s a great question. Yeah I mean look, this
is what I believe in and for small businesses, I recommend doing what I did in 2006, which was look, there’s a difference between
Buzzfeed and Seth Godin’s blog right, there’s a lot
more content everyday, there’s a lot more
stuff, but Seth puts out his best effort once a day. For me, I did a wine show, I mean, it’s what I’m doing right now, I mean. In theory, I could staff
up even more than DRock and Stunwin and put
out Q&A shows all day long, go the Oprah model and
have people underneath me, there’s a lot of ways to go. But if you believe in what I believe in which is every business is
becoming a media company, all of a sudden, you’re taking
hours away from staffing, strategizing, selling, all
the other things you’re doing and you’re putting one, two, three hours into becoming a media company and I do believe that has
enormous upside, I mean, not much has changed for
me since I viewed the world in 2009 and wrote Crush It! The only thing that’s changed is, I’m even more confident I was right, because there’s more of that happening. The things I wrote about in 2009, that people thought were ridiculous like, you know, a 15 year old
is gonna have more people that they think are famous
on YouTube than in real life, that’s now happening. You know, if anybody has
15 year olds, let him in, if anybody has 15 year
olds in their lives. Hey Dan, you need me now? I’m taping a show, do I have time? – [Dan] No no, you’re fine, I
was coming to ask about this, if you wanted the guys to be a part. – Yeah, I mean, oh those guys, the guys? I will, but let me bang out this show. You know, you’re not editing. So to me, I would just
say, if you believe in it, and you don’t have the resources, then respect your belief
and put in your time and actually do it, versus
all the other things you could be doing. – Awesome. – Thanks brother. Next, let’s go.

Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.