respect for business people if they go
off and rely on you wanna take pics etc do you feel respected or used I feel
flattered I mean I don’t I definitely don’t respond I don’t disrespect that
it’s the same way I reacted Brandon Marshall or you know when you’re into
something if you’re into you know the great blessing of my life another nice
thing that happened to me was I in the prime of my career when this
entrepreneurship became something people want to talk about right and so I mean
for the things that I was taught that I was a loser at from first grade to 12th
grade has now become the foundation of people wanting to take some things with
me the streets of New York I do not
disrespect somebody I don’t feel like that first of all if they’re saying how
I roll I already think I have an edge on all of you so there’s nothing to change
right if you ask me for something I don’t think like oh now I got you I
think I got you from the get I think I’m better than everybody and that we were
way when it comes to my business uniform on so I don’t think it changes my
relationship that somebody wants to do that I equally be located do that to a
Jets offensive lineman because that’s the thing I’m passionate and excited
about for me the feeling is very simple I’m flattered and humbled I actually
think the people that like me and are able to get through my facade of energy
and ego and bravado and actually value my content are quite smart and probably
have a little bit more each year and maybe that’s my own ego talking about
myself but the truth is that I look at it and so I’m actually intrigued by my
fan base you know a lot of people are always let you know a lot of you’re like
me you should more YouTube followers like more people should know Gary be all
the stuff that you guys are not so easy to figure out my friends we talk about
this is why post on internet like what was your first reaction to be because I
want you guys it’s not for me to feel great about myself I really got that
check that box that set for life it’s for you to see how other people reacted
to learn why this is all happening I’m a little bit of a contradiction I’m not
sure easy to figure out and so if somebody comes up to me as I like your
stuff the things that I default into the quick rush of emotion the blood rushes
to my head is like holy crap number two is like anybody else see this like that
India see this see how popular you know like number three is interesting that
they were able to figure out why you know those are the things that tend to
rush to my great good show good show right now it’s funny question of the day

“Louis CK doesn’t take selfies with fans. “Instead he shakes their
hands and talks to them. “Would 2015 Miss Manners approve?” – So first and foremost, it’s not my place to judge anything. Well, stay calm there, India. It’s not my place to judge Louis CK’s execution, how he interacts with his fans. I think there are very
few things that I hold up to a pedestal more than one’s interaction with their fan base
whether that’s eight people or eight drillion people. There’s one thing that’s
interesting to me in this is, my first gut reaction, that’s not true. I’m so damn curious if he desperately like a religion believes that’s the right interaction, or if he’s just schticking a
little bit to make a point. It got asked on this show, is it a thing, is it a fight the system
kind of play from him? I don’t know much about this
so I’m going on question. You see something? What’s going on here? – [India] Louis CK explains–
– Why he doesn’t take photos. So, I need to check that out. I’m sure it’s super interesting. You’re reading it really quick? – [India] Yeah. – What’s the gist idea? – Just says he doesn’t like
taking pictures with people. – Right, so listen,
that’s his prerogative. I do believe that if
you’re lucky enough to make millions of fucking dollars
to be in the limelight, that there’s certain
things that you should, I think if a fan wants the selfie that you should deliver on that. But, that’s just one
humble man’s point of view. I have tons of empathy
if you’re introverted or you don’t like it, but to me, the fan is always right. And a fan wants a signed
book, if they want a picture, if they want a handshake, if
they just want to thank me, if they want to give me their book, I’m just very thankful
they want to do anything. And so for me, I’m most
comfortable in counterpunching, reverse engineering, the finish
line for the other person. But I can’t be mad at
somebody drawing lines because, I mean, he may be a germaphobe. Oh, but he says he shakes hands. Everybody’s got their own thing. I see a lot of people who are
actually very scared of germs that don’t want to shake
fan’s hands and it’s awkward. You know, there’s all
sorts of things out there, so for me I think it’s a misplay, I think more and more people
are going to want to do it. I think it means so much more to them. If you’re a celebrity of his value, I’m sure he has empathy to
recognize that people want to show off that picture
and put it on their social. It’s not the event, it’s
the aftermath of the event. And so I want to provide that
for people that value that, and I’m humbled that anybody
would want to do that with me and I’m sure there’s a lot
of people that weren’t able to take a selfie that are
massively disappointed in that interaction but I respect people creating their own personal boundaries. People are different
than businesses to me. I can get really mad at businesses because there’s people driving that logo but as a human, people have
their lines in the sand.

“I mustache you a question. “What’s your opinion on brands “building social campaigns around “consumers taking selfies?
#mugmustache” – Ya know, this is kind of
a, I loved your picture, so I don’t wanna dis you. This is an interesting question. Meaning, it’s very easy answer. What do I think, I think, of course. Selfie culture is real, it’s important. I think it’s a noisy space. I often, when I go do brainstorms,
think selfies right away because it’s so in culture. I think it’s not a white space. I think that, too many
brands are doing things with selfies, too many
people are doing things with selfies, too startups. I already think it’s kind of
like, I don’t wanna call it jump the shark, but
like, ya know, it’s fine. By the way, the ironic thing
about making this statement, if you ask me what’s one of
the most likely categories of the breakout marketing
hit in the next year, I would say selfies, even with
the answer I just told you. Meaning for me, the reason I was tough
on the question is like, that was literally asking me
like, what do you think about oxygen, like do you think
it’s important? Yes. What do I think? Of course, yes. It’s a mundane answer, it’s like yeah. I think it’s cool, I think it’s not cool. Meaning, they’re doing it,
somebody could even have a breakout hit if they come up with some clever version of theirs. I don’t think it’s that interesting. I think it’s been going
on for 24 to 36 months. (bass-heavy music)
– [Nicole] Amanda asks, “I just watched episode 96 &
you went off on IP.

“Like you, I believe there
is so much to be gained “from social media, but what
do you think we have lost “or are in danger of losing?” – Benjamin, I think this
is a great question. I haven’t given this a lot of
thought because the truth is, I’m such an optimist. The truth is, I think most people default
into cynicism and pessimism, (ding) that I think I allow those
people to do that work for me. But, what I do think about, the one thing that is interesting to me, is I do feel that all of us, especially the ones that decide
to participate in putting out content, which if
you look at the data, may not be at full, full scale
in the 70s, 80s, and 90s, gets bigger as you go down. And as the younger you get, the more you’re really putting out content whether in private form or public form. I think the most
interesting thing is that, I think we’re losing peace of mind. And that’s different than privacy. I think that we all now
know we’re living a life on the record. Whether we decide to put it
out there in selfie form, or if we just happen to be
in the background of somebody doing it. And what that does is it
makes us all kind of be on the record, tense up, right? We’re in PR form. I think a lot of us are
living the PRed version of our lives to the public. It’s always the pictures of
us at concerts and on trips. People do share, you know my Facebook feed is really, basically the extremes, and maybe I’m evolving my answer here. I think we’re losing the middle. Maybe I’ll change my answer because when I think about what’s happening, is everybody’s like, look at me, I’m at a Beyonce concert front row, right? By the way, massively interesting data
that I’m looking at of why people are now going to
public events just to take the selfie to say they were there, which is why concert and sporting events, it’s amazing how social is
making the real world business go up. But then, number two, I see a lot of people on my Facebook feed and my social feeds, sharing their tragedies. Literally, yesterday’s Facebook scroll, which I do occasionally, was literally people announcing
that they’ve become sick or pictures of their daughter
with open heart surgery. Just these real extreme emotions, and then the other things which is like, I’m at Bora Bora and
I’m living the best life and I’m pouring champagne down my throat. The middle is getting
kind of squeezed as we are going to social. Ironically, the middle is peaceful, right? The middle is less tense. The middle is relaxing. The little lacks tension. So, for me, I’m good because I need insanity. Like right now I’m pissed. As you may notice behind me, we’ve opened up a 12th floor. (hip hop music) That’s right, DRock, you’re going to go down there
and film some 12th floor. That hurts me because now the
insanity’s down a little bit, but I recognize that I’m
an anomaly of somebody who needs to blast Weezy songs, at full blast, for a six-hour flight to San
Francisco yesterday to get off and be able to do my thing. I worry about the people
that are more centered or introverted in this
environment where we’re getting suffocated by storytelling
and our public personas, whether we intend to do it or
we become a byproduct of it. So, I think separating our public life to our private life is going to become more and more difficult
and we’re losing that. It was just a hell of a
lot easier back in the day. Ironically, keep it rolling, ironically, I think that’s
where Snapchat’s winning. I think Snapchat is content of the middle. If you think about it, the
shit you put on Snapchat, you’d never make an
Instagram photo, right? It’s just the shit you don’t
care because it goes away. You don’t care about the lighting, it’s almost the closest
thing to real life.

“the autograph?” And, “How will it go down at
Wine Library on Saturday?” – Chris, the selfie has
replaced the autograph. Straight up, how will it go on Saturday? And you’re referencing the Wine Library from 11 AM to six PM appearance, that so many of you in the VaynerNation are not coming to. I read the comments yesterday, you know, I don’t understand how a man can’t convince his girlfriend to take a drive from West Virginia. You know, if you need to make me call her, I will, email me her phone number, I’ll convince her on the
phone in two minutes, and I’m not even her boyfriend. So, anyway, what’s gonna go down is this, I think a lot of people are gonna come, both in the business and the wine world, a lot of them are you old time friends
that grew up watching WineLibraryTV, maybe even people I knew when I was a kid,
growing up in the store. So, that will be fun, but I expect to take a whole lot of these, absolutely. And more interestingly, one of the really interesting phenomenons
that I’m seeing in trends is how many kids are actually printing out selfies with famous
people and then posting them in their lockers. I think it’s really interesting, and so, for sure that is now the social. You know, autographs are social currency, they represent, you can go in your seat. – Oh okay.
– Go ahead, you can go in your seat. It’s your seat. The autograph showed, the autograph showed kind of like that social, you know, equity that like, “Hey,
I met India, right.” And so now the selfie’s
even more powerful, more scalable, it has 100%
replaced the autograph.