“How do I use Twitter search for something “as unique as elevators?” – That’s a good question. I love talking about Twitter search, it’s something we haven’t
talked about in a long time. I think Twitter search is the most interesting
functionality in Twitter, maybe besides video replies, which I’ve been knocking out of the park. I think that that’s a tough one. You know, first of all, is it elevator repairs? Are they selling elevators? – [India] I think that it’s, What are they doing? To me, you know, Twitter
search is amazing, but there’s clearly certain
very narrow niche things that may not over index
in that environment, you know, I see India’s doing some work to try to figure this out. If you’re doing elevator repair or selling elevators, you know, Twitter’s not going
to be the most fertile grounds of people being like, you know, I feel like I’m building
a building right now as a developer in 2015, to, – [India] They make them
and they do the upkeep. – Yeah they make them and upkeep them. You know, I don’t think these developers, in today’s day and age, maybe in 20 years, something like Twitter, but I don’t think a developer’s like, “Hey building a building, “wondering what to do with the elevator.” You know, I think you’re better off going into the content game, maybe creating an infographic
of like seven unknown facts of elevator upkeep, and then
making that a Slideshare and a Pinterest pin, and then directing it into LinkedIn, and running ads against the
people that make those decisions you know, at developer firms. So I don’t think Twitter search is probably worth your while, I think the other thing you could do if you decide to make a very
heavy consumer-facing brand, I think the one whitespace for B2B people is to make some, make
really intriguing videos that aren’t boring, that could create
general awareness, right? I think general awareness, when you think about
Intel, it’s a chip, right? But there’s general awareness around it, and you start looking for it. There may be a play
where you make videos that are, whether they’re funny, whether they’re intriguing,
thought provoking, emotional, videos for B2B companies that create mass awareness, that then allude to, we’re
sitting in a room as developers, and saying, you know, we’re
building out the scope, and of course we’re
looking at RFPs and RFIs and looking at, like the cost, but, you know, having
our brand top of mind is good to even get into that play, and that’s branding versus sales. Twitter search is
a non-recommended play, in June 3rd, is it June 3rd? On June 3rd, 2015, on elevator manufacturers
and service providers, not a recommendation. No, no, no. – [Voiceover] Jason wants to know, “Who do you ask when you have
life or business questions?”

“How many of you guys use Pinterest? We’re just finding our feet on it. What would like to see
from Kwan’s Kitchen? Kwan’s Kitchen, big
should out to you guys. I love the businesses that
are going into the trenches and actually asking their
users what they want to see. My friends, all you small
businesses out there, all you solo entrepreneurs,
Kwan’s Kitchen, a Chinese restaurant in Scotland, big ups here from USA. Bless you. From USA America. I’m very proud of that execution, because you’re gonna get
insight and see what happens. Somebody in the social media team, or maybe the owner of
Kwan’s Kitchen’s like, “Hey, let me put this out there.” And sure enough, some crazy
dude decides to pick it up and put it on his show where a lot of people are gonna see it. Great exposure. All my Scotland, I’m triple confirming this, So all my Scottish friends,
please if you’re watching The #AskGaryVee show, go visit Kwan’s, give him some daps. Don’t you agree, Steve? – Totally agree, yes. – You know, this is a great question. I think Pinterest is an
incredibly important platform. I think Pinterest, am I
too close to you, DRock? What are you sad about? – [DRock] I hit my stomach. – You hit your stomach with the bar? I got it. Kwan’s Pinterest, my
friends, VaynerNation, everyone who’s listening to this, Kwan’s Kitchen, not Kwan’s Kitchen. Excuse me, DRock’s distracting me. Pinterest. Pinterest is the
new social network for search. Right? It was a social
network, it’s a search engine. Pinterest is a search engine. People are searching on there, and they’re getting visual search. Andrew, I see you shaking your head. Get in here. Get in here. Get
over here. Come over here. Give me a hug. I saw you in the corner of my eye, right? You don’t get as much
air time as everyone. Why dont you tell. Kneel
down, because I don’t like when people are taller than me. – I’m already short. – Well, that’s fine, but
I’m really short, too. Tell the VaynerNation
what you do here. – I’m the designer for Gary. – Why were you shaking
your head so emphatically? What is your behavior on Pinterest? – Well, I’m not a huge Pinterest lover, but designing a lot of
your stuff on Pinterest people search for it, and
it seems pretty important. – All right. That was terrible. The bottom line is there will be no Ask Andrew Show any time
soon, keep designing. I get it, but I’m tremendous on the spot. Well, I am Steve. – I’m not disagreeing. – [Gary] Okay. Well, thank you. – Pinterest searching. – Yeah, I mean look. DRock, over here. It’s a search engine. It’s a search engine, it’s visual search. We’ve become all more visual. There’s a real visual revolution. And I actually think Google
should be shaking in their pants around what’s going on in Pinterest. I think Pinterest is a
tremendous ad product. So, I would say put out a lot of stuff, and put out a lot of stuff of
your dishes and your meals, but don’t make them stock photos. Get them out there. I would make infographics. I would make an infographic of the perfect Chinese food dinner. Where it’s like, step one, do this. Step two, like drink water. Step three, try this trick. Step four, you know like make it fun. Step four, like talk to your friends. Step five, play with the fortune cookie. Like, a really fun piece of
content that I could see going tremendously well for you. I think infographics over index. I think photos of the,
here’s an incredible thing if you have a physical location. What about photos of the
street that you’re on? That’s cool. Just take a nice photo of
the street that you’re on. What about you taking the lead, and you taking photos of the fellow business owners around you. There’s a lot of creative things. Act like a media company, put out content that’s interesting. Put out content that’s valuable to people. Not in your best interest. Not your menu, not your store. It can’t be all about you. It needs to be all about what
could they possibly want. Pinterest is growing in the male demo, because it’s just valuable. It’s converting into a
hardcore search engine. It’s going to be an enormously big deal. I’m all-in on Pinterest. I invested at Vayner/RSE in
the last round of Pinterest at an $11 billion dollar valuation. That I think is under priced massively. – Hi, Gary. So, I heard, to be the best,

“We’re an improv comedy
group that performs both in “New York City and throughout the country. ” How do we use social media to get input “about each town we’ll be
performing in ahead of time “so that we can create unforgettable shows “full of in-the-know references?” – Broadwaysnexthitmusical, let me answer this question for you, it’s called a very simple tactic
that I used to overindex in social in 2007, 8, and 9. It’s called listening. You go to twitter.com/search, and you search the zip code of the town you’re coming into, and it will show you every single person tweeting in that town. You read the comments, and
then you make references to being “in-the-know”. You’re welcome.

“for hiring great employees these days? “What’s your process?” – The best places to hire great employees is actually, this is kind of
like the honey and bees thing. My process is a little bit different. I’m actively running a
social and digital agency, and I am at the lucky stage of my career where I’m a known personality in that, and I’m public speaking. I’m doing the #AskGaryVee Show. Plug. And, you know, it’s coming to us, right? I’m at that place now. So that’s not practical
for the far majority of people watching this, and because I want this to be practical, I would say what I would
think is very simply the best tactic for all of you watching, who want to hire good people is to search the key
terms on Twitter search that are talking about the
things that you do for a living, and then doing the homework. The dirty little secret is my friends, is most people don’t want to work. You know how easy it is
to find good employees? Let me explain. You go to Twitter search. You search the terms
around the job description that you want, not the
job description terms, but the kind of things they’d be doing. Looking at people talking
about design websites, design forums, design aspects, and then looking around
what people are saying. Then clicking on their profile. Clicking their homepage. Probably landing on
their design portfolio. Finding four people that
you think do a good job. Emailing them or Tweeting at them saying, “Do you want to interview for a job? “Are you looking for a job?” Three of the four say, “No.” One says, “Yes.” The other three give you four referrals that are kind of like them. You’ve got five people to interview and you hire one of those people. But that just took eight hours, didn’t it? And that my friends, is how you actually do it. Because everybody’s
looking for quick tactics to make it easy, and putting in the work always, always matters. You, with a little bit of me,