– [Voiceover] Hayley wants to know, “What is your response to brands “looking for 24/7 community management? “Is it worth the
investment, is it overkill?” – You know Hayley, I’m a big fan. I believe that everybody
that you engage with and say hello to, I believe that everybody I said thanks to or TY, over the weekend, for watching all 21 episodes of this show get affected by that. I do think the human investment matters. I do think that if brands committed more to one-on-one marketing that many of them don’t think is scalable,
they would get bigger depth. We talked in the last episode
about depth and width. A lot of you responded to that. I think that community management 24/7 can be valuable if you’re big enough. You have to be a global
brand, you have to be a Pepsi. You have to be Toyota to really
get the value out of 24/7 ’cause otherwise you’re
paying people to sit around and not engage with anyone. I’m not crushing it on
Twitter between 2 AM Eastern and 6AM Eastern, so I don’t need anybody, which in this case is me, engaging there but if you’re big enough, I believe in it. – [Voiceover] “Okay, I get
it, go native, go deep,

Great to see you back. I hope you remember me from Wine Library episode 759 where we drank out of bottles. Enough of that, my question. I run a video blog inmymug.com. Plug, got the plug in.
– Smart plug. – And get about 5,000 views a week but we’ve been kind of there for the last 100 or so episodes. Should I kick on, should
I be bothered about that? We get in sales from it, we
get lots of interaction from it but should I kick on and if I am, should I look at dark posts, should I look at Twitter? What should I kind of do to kind of find that next level? And thank you for the show. – My pleasure, my friend. I definitely, definitely remember you and that was a lot of fun. You know, it’s funny I
was just about to segway in closing off the show about, I also want more viewers and I wanna keep building, like, when you’re in the game,
you’re in the game. You wanna build. And you’ve done the patience thing which is normally my answer. That’s my answer to me. I’m only 18 episodes in and you gotta restart
and rebuild an audience and get people used to behavior and it’s not email or RSS
like I had with Wine Library back in 06, 7, 8 and
so it’s different ways. It’s Twitter but that’s
noisier and different. You know, so, I would say distribution. The reason you’re stuck right now is you need distribution,
distribution, distribution. I highly recommend you say to yourself, what are the 100 websites that are the biggest websites in the world that speak to or are in
the genre of my show? And then literally email them one by one and ask them if they want the rights to distribute your content with maybe you writing on top of it. I’d also reach out to the top 100 podcasts that you can get out there
on and promote the show. Give interviews, you need to hustle. What you just did by
getting on this show worked. You were gonna pick up 39, 42, 73 new listeners for your
show by being on this show. And you need to just scale
the living crap out of that. It’s hustle, hustle, hustle,
hustle, hustle, hustle hustle, hustle, but with
a thread in distribution. You need more awareness. You need to show up on other
YouTube celebrity’s show. You need to get into
the LinkedIn community and start putting out that content. You need to get the hell out there. That is the game, my friend. And that is a nice way to
kind of wrap up the show

– [Voiceover] Tommy asks, “In 13 thoughts of being an entrepreneur, “you say you focus on top
line versus bottom line. Why?” – Tommy, you know, one thing I think a lot
of entrepreneurs do, especially ones that are
just starting companies, since I invest in so many of them, that completely blows me away is they start looking to drive margin, profit very early on. The reason I always focus
on top line revenue, and it was something I
did in my dad’s business and something that AJ felt
when I started going full time on the Vayner front was
you can always drive your profits higher eventually, but when you cut a moment in time, and when I run businesses,
I tend to innovate, and I tend to be slightly
ahead of the market, and the market eventually
catches up to me, and then that’s the good thing. That’s the moment when it gets exciting. People start believing
in social media marketing or believing in internet
e-commerce wine businesses or believing in Australian, New
Zealand, South African wine, I have to really run fast
and grab as many customers because I’m slightly ahead. Then three, four, five, six, seven, eight years down the line, I can start driving profit. You can always start cutting costs and raising prices at any time, but land grabbing more customers gives you leverage of the scale that you ultimately need to convert them, and so I think people go
in for the right hook, the big right hook a lot
of times way too early, sometimes to appease investors, sometimes because they just
want to start buying boats and Rolexes, and I’m just kind of pushing
and building leverage for the long term. – Hey, Gary. John Lee Dumas,

I am from Fittr, a small fitness app available on the app store. – That’s a plug. – We’re a four-person
team, and we are seeing a rapid growth in our customer base. Currently we have a very
intermit customer experience, but I’m kind of worried that as we grow, we may have more and more
trouble with maintaining that. Is there any advice you could give me? Thanks. – Kik, there’s some serious
advice that I can give you which is, if you grow,
(wood thuds), thank God, you will make money, or
you will raise money, those are two things that
happen when you grow, and you will take some of that money and you will apply it to
hiring more human beings to continue to scale your four-person team to a 23-person team that can then do, obviously, in that scenario,
around six times more engaging and intimacy. This is the insanity that
pisses me off more than anything which is that people think
that engagement doesn’t scale. It doesn’t scale when you roll like me and you answer everything yourself, but it does scale when you’re a logo, or water, a league, a thing, it scales. As a matter of fact,
I’ve been comtemplating an #AskGaryVee Show Twitter account that allows me to scale, right? I can have four human beings
behind this show engaging, you know, that’s not me,
’cause it’s a show, me is me. And so you can scale all day long, or you and your four-person team willing to make the commitment to allocate dollars into humans, one that most CFOs and
other financial people do not believe in. I believe in it, do you? – [Voiceover] Mark and
Patti ask, “What’s better