do you practice to keep focused?” – Raymond, that’s a good question. Daily rituals to keep focused. You know, now that I’m a year and two days into my physical regimen, that is what you would think is one of the things I do, but I don’t. I do not find that my working out has done anything for me
mentally, I really don’t. I don’t feel any different mentally today than I did a year ago. I don’t sleep better. The only thing that’s happened is I just look way better, and you know, that’s that. I’m sure there’s plenty of other, I’ll probably live a lot longer, that’s that thing. I feel much stronger, by the way. Traveling is where I’m really feeling it, just little silly things
like grabbing my suitcase. I think I only have one ritual which is in parallel to the way I live my life. Even right now, as I’m
talking to you guys, there’s a little part of my
brain that’s always moving. It’s just like think of
it as a hamster wheel, and it’s always just reminding
myself to keep things in perspective. I think my daily ritual. How was the question phrased again India? – [India] It was phrased daily
rituals to keep you focused. – To keep my focused, I think the one thing
that keeps me focused is the perspective of
understanding how lucky I am, how good life really is, how
the things I complain about are not that big of a deal
in the scheme of things, how at moment’s notice I can get a text right now while filming this show and have the tragedy of my life
happen, and every second that doesn’t happen,
how thankful I should be for that, because those
are real scenarios. These are things that
you and so many of us deal with on a daily basis. Now that I have a 530 person company, HR sends me an email inevitably every week to two weeks of very scary things, like people’s families having
tragedies of death or people being diagnosed with illness. Just real stuff, real stuff. I am stunningly capable
outside of New York Jets football to understand
in check, in emotion, how 99% of things don’t matter. My daily ritual is
actually my ritual that I keep at an every second basis. It’s my moment, every second ritual of keeping myself in check to recognizing what is
important versus what’s not. Sure I get frustrated and
concerned and worried, but it never has a sustained level of a feeling, because I just put things in perspective so well and I’m so thankful for that gear. I really wish I knew how to teach it. I think the only thing I try to do is put it out to you guys. I’m hoping that somebodys like geez, that seems like hope you’re looking at
me or listening to me right now and saying, gee that sounds fun. You’re right, it is. I’m a very outrageously, stunningly, over the top happy person,
because of this gear. It is very difficult
for me to have sustained unhappiness because of this vehicle, and it also allows me, and
I really do believe this, allows me to affect the people around me whether they’re consuming
me on a daily basis or they work with me, to actually level themselves. Stunwin, as someone who I find
very cynical and different than me, straight up, no
bullshit, because I don’t care and you know that. Don’t bullshit me. Do you feel that this, how long have we been
jamming together now? 18 months, where are we at now? – A little over two years now. – Sorry, in these two years, do you feel that the answer, I don’t know how much you were listening, you
seem like you were working which is a nice change of pace. – Thank you, thank you Gary. – Stunwin, do you feel,
no bullshit, no bullshit, do you feel that you’ve moved at any level to be more optimistic, bigger perspective, happier? – Absolutely. – Talk about it. I know it, because I can see it from afar. I’m pumped to hear that, but I’m curious how you quantify it. How much? Or how or what, or talk? – I would say that the thing that you all, you say that resonated with
me the most is the whole you’re 100% in control
of your situation and don’t bitch about it. – You’ve changed in that way. – Yeah, in a big way, absolutely. – Yeah, you’re right. I think about you three years
ago, you complained more. – I complained a lot. – Yeah, no really. And you feel more in control. – 100% yeah if I have a problem, everything is fixable as opposed to – And talk to me as somebody whose, when did you start watching Wine Library TV? – 2007 I think. – The difference of being this, so you said, I listened very carefully. I’m a good listener. The thing you said that resonated with me you followed me for a long time. How long have you been at VaynerMedia? – Three years this month. – For almost a full year,
you weren’t as inner circle with me. Was it watching the execution
of that non-complaining that triggered it, or was
it just momentum or what? I’m trying to figure out what I wanna do for them
is what’s the difference between what they are experiencing which is what you
experienced, which is you’re listening to it versus
clearly being able to see it in real life. You see all the, you’re in my inbox, you know the insanity that I – I know what it is. It’s that you encourage
people to take control of the situation, and what
happens is the first time somebody actually acts on that and says, I have a
problem with this person and instead of bitching
and complaining about it, they actually take control
of the situation and they say, hey this is a problem. How do we fix it? People are afraid to do that. They think it’s gonna backfire. They think, I’m not allowed
to give that person feedback, or I’m not allowed to
act on this, because it’s not my job, or I’m not
senior enough or whatever, and the first time you do
it, and it doesn’t backfire, and it actually works, because you asked for what you wanted, it’s like oh shit, that’s actually really empowering. – And let me teach you about scale. That’s awesome, in that what I know and I’m gonna give you
a little love here is going from that what he just said which is complaining and
not doing anything about it, to the next step which
is doing something about it, but what Steve has
done, unlike others. I’m super pumped they’re just doing it. What Steve has done that I’ve noticed is not only that, then empowering others to do the same, and that my friends is scale. That my friends is how
you go from a small base to a big base when you are so religious and you suffocate all the wrong, and you try to teach, and you have people that level up to it, so that saves you time, but then some break through and actually teach it as well, and help me scale it and know much of a religion it is. That’s when you start really scaling it, and that’s who the hell knows how we got to this point. I don’t even remember the question, the daily ritual. That’s my ritual, and not only is it my ritual it’s my religion, it’s my passion, and it is probably fundamentally
why I do this damn show, because I’m so desperate for you guys to do the same, because
it’s just way better.

“I know you’re not big on
automation, but it’s a reality. “You’re an advisor to HubSpot. “Thoughts on that space?” – Justin, tremendous question. I think this is a great
opportunity for me to clarify my point of view on automation. I don’t love automation
to the point where it’s replacing something that I,
one humble man’s point of view, should be done by a human, AKA, I don’t like the notion of an automatic DM when you follow somebody
and it feels very spammy. But I love, I use
automation at Wine Library, like, when your order is
confirmed it automatically e-mails you and says your
order is ready for you. I think that there’s a really fine line of what one would quantify as the thing that a human should do and the thing that a computer should do. I don’t like when automation automatically populates somebody’s
first name into an e-mail and they’re trying to “trick”,
and that’s what I feel. You know, to me, the
intent of the automation. You know, for example,
I ask a lot of people when they sign up for my YouTube channel to e-mail me that they
did, right, the ting. You know, DRock, show them that part. (snapping fingers) Can’t you just subscribe? Oh, by the way, when you do, e-mail me. Ting. (chuckles) – [DRock] Do I have to
include you saying “ting”? – Yeah, I want to keep the “ting”. You know, that part, I
tell them to e-mail me and, look, I’m getting a lot of e-mails, and I don’t answer everybody. One would argue that the
automated response of, “Hey! Thanks for signing up for my thing “and check out the #AskGaryVee Show “and check out, pre-order my new book, “the #AskGaryVee book
and, you know, check out.” You know, one would argue
that there’s a lot of conversion there but,
to me, I, as a human, I, as Gary Vaynerchuk, ask you to sign up for my newsletter and e-mail me. I don’t want, when I
say e-mail me, for that to then be the computer responds to you. Right? And so what I do is when I have a moment, I try to answer a couple of
them and just say thank you. ‘Cause that really was
my whole intent of that. And so, I think that, I’m
a big fan of automation for a lot of things, but
what people are trying to do is scale humans and
there’s a human element that matters in these equations. None of you, not a single on
of you watching this video like it when somebody
automates something that is supposed to act like
a human and it’s not. So, as a company, I
think automation’s great. When you apply for VaynerMedia, I don’t even know if this
happens with the resume, getting an automated response. But, way too many people are saying, like, in DM, like, “Hey, thanks for following me
and check out my new e-book.” Like, it’s not real. Like, that, to me, is the muck and so, of course it’s a reality. I don’t hand deliver every e-mail. There’s a lot of things
that are appropriate. I argue around automating the human thing. I argue around outsourcing
the human thing. I don’t think a celebrity
should have their assistant reply for them, as them. If you want to create
a Team Beyonce account, if you want to create, you
know, a Team India account that, you know, has to respond because she’s become such a superstar, that’s fine. But not Beyonce because that
wasn’t Beyonce doing it. I had this huge argument a long time ago when everybody got mad at Britney Spears and I argued that Obama wasn’t doing it and everybody got upset and so, everybody was like, “No, he’s doing it.” This is ’07 Twitter talk, it was fun to see him
actually get his own account, recently, to prove that out. It matters. – [Voiceover] Scott asks,

– What’s up? (mumbling) 1,700 on Meerkat. Hey, Meerkat. I love it. Cool. Let’s keep it going. Hey. – Chris Green from Massachussets – [Gary] Hey, Chris. Congradulations 100 episodes
of #AskGaryVee. – Thank you, man. Shout out to DRock for that hustle video one of the greatest
videos I have ever seen. – Let’s here it for DRock! (audience cheering) – You can talk about the hustle, you just said two questions ago you can make any company successful, I know you believe that, we all believe it but when you can do so
many different things when your hustle can turn
into so many different things with so many opportunities today 2015 how do you chose what to do and what’s your greatest opportunity ’cause to do what you are doing? – This is the part that I’m not great at. You know, many around me would argue that I’ve done a poor job in selecting opportunity cost because of the earlier question to the gal that pitched
all the stuff of you know, I’m playing such a long, my vulnerability and I think I said it on one
episode, but I am not sure. My vulnerability is that I was too patient and I left the prime years on the table by giving back too much by leveraging too much, by doing non scaleable things too much and so it’s something, you
know, I turn 40 in November and much like when I
turned 30 and freaked out at Wine Library, and
started Wine Library TV I think I’m forcing the narrative ’cause I think it’s convenient. But I’m definitely feeling weird. I’d be lying if I wasn’t. I have been spending a
ton of time on you know, I’m sure I don’t really recall this, but I actually do recall it. I remember thinking
like all right 30 to 40 is going to be the years where I lay down the foundation
to buy the New York Jets. All right, and so, you know, I’ve definitely been
like, you know 40 to 50, like this is it, right? And I’m sure when I get to 50,
I’m like this is really it. You know, but, I’ll be honest with you I’m not sure that I am the
best guy for this answer because the truth is I
like non-scaleable things I love doing stuff like this. Like you understand at some level and I think people will
eventually figure this out about me, and I think a lot of people here probably do recognize it. I disproportionally like
people which will then probably ultimately not allow me to
maybe squeeze out every dollar but I’m still going to
be much happier for it. Like this show, like I’m
going to watch this show. Wait, hold on, let me just talk to myself. You look terrible. (audience laughing) – That was me talking
to my 90-year-old self. Like these things, it’s funny
when I come across somebody tweeting out like an episode of Wine Library TV from like
2006, like I do a ton of stuff that on black and white don’t look like the smart opportunity cost
play, but they are the things that make me happy as a human being and just hustling for the cash so that we’re buying the Jets is only one part
of the equation for me and so I think from a business sense I leave a lot on the table from a life sense, I’m happy
with my allocation of my time. I’m happy that I get together
with former employees that I love so much, even
though everybody around me will say “We need those 15 minutes “for these 700 other things
that need to happen.” I don’t care. And so, I think that you know,
I think the way I judge it is how it feels in my
stomach and my heart. Not my brain. (audience applauding)

called Brick Fest Live. We run live Lego events that attract tens of thousands of people. – Fucking love that
– [Chad] (mumbling) – Yeah, that’s cool. So, our mission is inspire,
educate, and entertain you have the next
generation of lego builders because, you know, ’cause that’s the – Cause it’s a big fuckin’ industry. – Yeah, and it wires your
brain to problem solve. – No question.
– which is what we’re all doing. – Yeah.
– [Chad] Right. My question is actually more about what you do with this show and the people that you have
around you to support it how much of their time is spent on you as opposed to other things. – All their time is spent on me. – Okay. – The entire team that’s mixed in is all a part of brand
Gary team, all of it. So, some of them have
worked at VaynerMedia within VaynerMedia before
and we plucked Steve you know, India, you know Alex plucked out of the machine on to the team and others have been, you
know, cold hired just for it Zak, Andrew, DRock, Staphon for it. – That’s awesome. ‘Cause we started actually
on a YouTube channel – Yep. – Where, you know, all
the production was us. – Yes. And that’s how Wine Library TV
was, but with this I have so much more
scale and as you can tell what I’m doing is I’m
producing so much more content off the show for Medium
and all the distributions so, and I’m learning through these guys as they are actually now doing it. DRock’s right over here,
Andrew is Meerkating, India is taking photo’s. What I am learning is what does a production company look
like for a human being? – Right, what does it look like? – Which I think Fuckin’ rad, you know, and I think that there’s
you gotta understand there’s, you know, as well as I am doing there are a whole lot
more successful people, wealthier like they are
that top 3% of celebrity that are way grossly over
paying their PR people, their managers, their
boy from around the way that they are taking care
of like all that stuff that I think creates really
interesting business model of the future because I do believe, and you know this every single
person is media company, I believe that cold. And so, not only am I producing, not only my giving back to a
community that’s been in place and growing but I’m getting
to learn the infrastructure of how I would scale this if
I wanted to do it for LeBron. – Awesome. Thanks bro!
– [Gary] Cool.

– [Jen] Gary, I’m Jen Lebowitz. From New York originally,
but here with my team of community managers from Philly and my brother from New York. – Love it. – Thank you so much for
the show first of all, it’s awesome, we freakin’ love it. – Oh, thank you. – So, I wanted to ask if, well
I know you hate automation. – Yes.
– [Jen] But you get so big to the point where you’re
scaling your community so much that it’s critical to automate.
– What? – How do you decide what and when? – Jen, right, that’s what
you said your name. – [Jen] Yeah. Jen.
– Jen, why is it critical to automate? – Like if you’re getting
thousands of e-mails a day of people registering you can’t manually write back.
– [Gary] Okay. – Okay, okay, got it. You know, there’s some big guys, let me and this is why this show is great. Let me redefine this. There’s a big difference
between automating your human interaction versus
automating a sign up process or something that can and is
acceptable to be automated. Like, for example, I think it was today I just saw it somewhere in my stream. Like did the President of the
United States sign up today? Right like, like I think
you said, the tweet was on twitter I think Barak
Obama finally signed up and the tweet was like, “Now,
I’m finally really here.” There’s a video made six years ago that you can see where
people got mad at me because I said that
wasn’t really Barack Obama tweeting on his behalf
and that was fucked up because everybody was mad at
Britney Spears for like a day for not doing it and having her manager. And like, everybody was all about Obama and down on Britney at the
time, it’s like, fuck this, Britney’s back, baby. So, I wanted to back up
Britney and I jumped in and made a video, and I was like, do you think Barack’s
really doing this? And everybody was mad at me. So, Jen, I think what
you need to recognize is there’s plenty of circumstances where you need to automate, as long as you are not making
like if your automation email when somebody is signing up is like “Hey, Jack, this is Rick.” Really now you’re getting into that level of like trying to fake the funk, but automation is fine in
a lot of places, not just, I don’t want people automating
their human interaction or making pretend it’s them. You know people get pumped when
a celebrity replies to them, that like means something to
them and when they find out that that’s like Ricky
the PM of that person they get disappointed and
that takes equity away. It’s just not authentic. You see what I mean.
– [Jen] Well, thank you so much. Yeah, that’s really helpful.
– Was that it? – Yes, thank you. – Well, no meaning, I don’t
want a second question but like, are we now aligned like, did that clarify that conversation? – That totally clarifies it, thank you. Awesome, well that’s tremendous. All right, let’s clap it up. (audience applauding)

“to scale a business with an
inherently low profit margin?” – So, Jared’s got a low
profit margin issue. He’s asking the best way to scale it. Jack? – New products, new innovation, new angle. If you’ve got, the last thing
you wanna be thinking about is making large something
that’s small margins. You wanna find ways to
take the assets you have and transform it into a
high-growth, exciting player in maybe adjacent fields. But take the asset you
have and deploy them to grow the business, but not maybe the existing business completely. – Get away from the low-margin businesses. Create services, right? I mean, isn’t that what you did at GE? Took all the stuff that was low-margin, and you added on high-margin services. You don’t wanna be in
a low-margin business. You’ve gotta do everything
with your innovation and creativity to get away from it. – I’m gonna go with an
interesting, different angle from my own life experience. When I got into my dad’s business, it did three million dollars in revenue and ran on 10 percent gross
profit before expenses. It was a family business, right? – Right, right. – That’s low margin. The liquor business is bad,
cause there’s a middle, wholesale part that takes 25 percent of the 50 percent that a
retailer normally takes. Extremely low margin. What I did was actually
went the other way. Meaning, I took the low margin items that were driving the store’s business, and I actually bet on them. What I did was, I took all the
items like Santa Margherita, Kendall-Jackson, the liquor
items that were low margin, at cost, by the way, and
I used them to market, to drive people into
the store as the honey, and then I merchandized the store and built the brand that they
came in for, Kendall-Jackson, but I sold them a different
Chardonnay with margin. And so, both these things
are, of course, right, I’m curious, and we don’t know, where you are in your life cycle. What I’ve watched a lot
of people do is try to go, you know, bandaid off from low margin to some new innovation that
maybe the market doesn’t want. I think the hedge there, that’s
interesting to understand, I really felt the effects of
this, is use it as an offense. Right now, we’re testing Facebook ads for my wine business, and
everything we’re using are these low-margin
items, because they have the brand equity to drive in,
and then we’ll take care of it from there, so you may be far enough along in your business where, the first answers here
were 100 percent right. You need to get into a
place where the margins are gonna get right,
but I worry, depending on your sophistication as an operator, that you go complete cold turkey. There’s a way to use the
low-margin items as an asset. – That’s a very good idea, but I would use the low-margin items and the margin from those low-margin items
to invest in other areas. – 100 percent. That’s what I did, right? The pennies we made turned
into the advertising, that drove people in, then I
grabbed them, and so, da-da-da. India.

a millenial owned branding agency here in New Jersey. What are key factors we
should be looking for when hiring other millenials
as we quickly scale?” – Well, great picture,
it’s a good time to stop, especially for everybody listening. So, stop your treadmill, pull
over on the side of the road. I need more Instagram picture questions. I need more Instagram picture questions. Tag AskGaryVee or AskGaryVeeShow
on your Instagram. Just like this question. So obviously if you’re listening, go and watch the show just so
I can show you what I mean, but obviously if you’re watching, you know exactly what I mean. I’m going to say it one more time. You, the audience, you, the VaynerNation, oh, go I need a wristband, Steve. You the VaynerNation,
are the oxygen that allows this show to happen. The more you guys check out or take it for granted or get into a rut because I wasn’t on for two weeks, the more likely I will stop at episode 94. So, like I really, really
need your help here to continue the momentum. So, if you like this show at all, and if you’re shy or not shy, either way, I basically
need an Instagram photo with a question. Here’s a link to how you ask the question. And let’s move on. Will, I think building a millenial agency, I always talk about that fat dude that built Backstreet
Boys and N Sync, right? He wasn’t a 13 year old girl. He just knew how to market
to 13 year old girls. I, especially with the gray hairs, even some in the beard which is weird, I am not a millenial. I know how to market to millenials better than all of my millenials combined. Okay? So I would say, first things first, were you thinking I Poppa? First things first, I would say is you don’t have to, and this is a huge mistake that most people make. You don’t necessarily hire millenials to market to millenials. Just cause you’re 24, doesn’t mean you know how to sell shit to a 24 year old. So, first and foremost, what you should be thinking about in hiring people is do people actually know how to market to the age group? The reason I mention that 50 year old fat white dude is he
understood 12 year old girls and pop music better than anyone. Just like this 39 year old old dude understands the behavior
of 13 to 23 year olds better than most people. So, first what you should be looking for is can they talk the game
to the actual audience, not necessarily are they the
demo of the actual audience. (bell dings)

Matthew Berry here from
ESPN, and you and I are friends in real life,
so I happen to know, in addition to all the other
things that you’re into, you happen to love fantasy sports, especially your fantasy baseball. And you know that in addition to my duties at ESPN, I happen to
also own two websites, RotoPass.com and RotoPassBaseball.com. Both these sites cater to
fantasy sports enthusiasts, and frankly, I wanna know what I can do to take it to the next level. I’m lucky that I have a
nice platform here at ESPN, and on my Twitter, and Facebook, social media platforms to
be able to promote the site, but ultimately, it’s just me. And I wanna expand the
site beyond just my reach. What can I do to make the site go viral, what can I do to increase sales, to increase visibility of the site? I don’t wanna take on money or try to raise anything like that,
again, it’s just me. So, what can I do to take
those sites to the next level? – Matthew, first of all, big
shout out, love your work, we are friends in real life,
and digital life, two minutes. First of all, I hate fantasy football, and I’ve never played it, and
never will because my love for the Jets is too intense,
and I don’t wanna hear all the explanations from everybody in the comments section,
leave it for yourself, none of ’em are valid. I do love fantasy baseball,
getting ready for our draft, I’m super pumped. Look, I think it’s content,
content, content, my friend. So, first of all, the
first thing you should do is so many, so many people wanna be in the fantasy baseball, fantasy football, fantasy sports industry. So, first thing is the exposure
of this show’s question alone puts you in the game. I bet you that if, Matthew,
you go into my YouTube channel right now, you will see 11
people that will volunteer to be an intern to work on this project because they wanna put
themselves on the map, and you’ve got brand equity. Like, I kinda, you know what was weird, my first inclining to answer this is like, let me write
a guest weekly column about like, my sleeper picks each week because I want exposure in that world, and you’re the platform for it. And I’m busy, and I’m rich,
and I really still would do it because I don’t need to get paid, I want the exposure, right? And by the way, I said I was rich, and I want everybody to understand that because if you’re poor,
or not as many dollars, it should make you wanna do it even more. That’s the brain twist
that everybody doesn’t see. Anyway, you need to put
it out in the world, Matthew, that I need five
to, you need to take a day of your time and vet 50 to 100 people, and see if they can bring you value, create a team that you give exposure to, and then you need to put out content. Basically, you need to reread
Jab, Jab, Jab, Right Hook, and you need to put out
fantasy sports content, native. Look what’s happened to
this world with my content on Medium and LinkedIn, like, I mean, you need to put out,
where’s your weekly video that you put out on Facebook
of your sleeper pick that then gets amplified? You need to put out content. The answer to your question
in content, content, content. Especially in fantasy,
content is a gateway drug to subscription. You need to figure out how to
afford or use your leverage to bring value to youngsters,
youngsters normally, but maybe oldsters. Do you know how many
retired chicks and dudes would do this as well ’cause it’s fun? You need to find the right
person that matches up to this opportunity that
wants your brand equity in exchange for their work
’cause they love doing the work, ’cause they wanna talk
about how much of a sleeper James Paxton is gonna be
this year in baseball. I am preparing for my
fantasy baseball league,

“Gary, how do you motivate
teams of remote workers without a payment incentive? So far, positivity and hustle
are not producing results. I think communication
is key, but I’m not sure how to improve it. – Amber, you’re exactly right, and there’s several things
here that are a problem and that you need to address. Amber, number one,
communication is always key. You don’t know how to
address it because you don’t want to address it, my
darling, because it’s very easy to address communication, you create the scenario for communication. What I would do is I would email or text or hit up on G chat,
or however it’s, stack, or whatever the way you guys roll, hit them up and say,
I want to talk to you, DRock, I want to talk to you, Staphon, I wanna talk to you, India,
I wanna talk to you, Davis. Like, that is basically what
you do in that scenario. You create the communication
and then you ask them, hey India, hey India, you’re not executing to the level that I’m
hoping, but I’m gonna blame that on me. What can I do for you to
make you execute better? – That works. – And so, that’s what you need to do. One on one scaleable. If you have employee, two employees, you know what scares me? And you can leave this in the comments, what scares me is, how many employees are we talking about? ‘Cause I’m trying to do it for 500. And I have a funny feeling
you’re not talking about 500. So, this is on you. Matthew Berry here from
ESPN, and you and I

My question for you is what’s your sales process when you’re working with a prospect? How involved are you with your sales team in pitching concepts,
ideas, strategies, tac– – VJ, I’m heavily involved
in getting the client. New business pitches
I’m massively involved. Our success rate is over
the top with me involved compared to me not involved. But once they come in, I’m
more on the hunting side. On the farming side, I’ve a lot of SVPs high level strategists
who learn the business and then are pitching
on a day to day basis. Don’t forget we, we’re
heavy retainer-based and then we do incremental above. And so the retainer base
kind of takes care of it, and then the incrementals added value. So there’s a little less stress for me to make sure that’s checked off. But the SVPs, the senior
people driving the business, are the ones that really are involved in the incremental sales
pitch day in and day out. And I’m really involved in
up front locking it down. And that is a scalable model. Because if I do my thing,
and it locks it down and creates that base, and if I can create it
that it’s profitable, not that everything is up side after that, then that’s a good business model. – [Voiceover] David asks,
“What are your thoughts “on Facebook and their need
to start TV advertising?”