But I’m a cabinet designer
and I have the opportunity to basically go work for a
very high-end firm and try to continue to do my own stuff. And become a rep, all of these
opportunities are coming all at once and I’m trying to figure
out the best way to balance them all without basically–
– Burning out. – [Candice] suffocating myself.
Yes, exactly, burning out. – So let’s work backwards. And this is what
everybody needs to do. It’s so easy to make decisions
when you have clarity on what you want to happen. And what you
want to happen is always short-term
and long-term. So, talk to me about what would you like
to happen in the macro from a financial,
work-life balance and the kind of things that
you want. It’s just choices. Right Candice,
life is very simple. Because I chose that I want to
own the New York Jets my work-life balance is not as good
as it would be if I was okay with where I am now, right? I don’t know if you saw
the news of the PureWow deal. I wouldn’t be buying this big
media company because I’m rich enough already if I wanted
to be just rich. Right? No, I want to buy a football
team thus I have to be on the offense at 41 years old
like I have nothing and I’m 20. Got it?
So, the biggest thing– – [Candice] No,
I totally understand. – Help me understand the
financial situation of all this. Do you want to
make lots of money? Like your financial situation. Do you have to make the money? Where are you in
your life with family? How much vacation
time do you want to do? And what you want to end up? Work backwards.
Give me some data. – [Candice] So, right now
we’re basically an empty nester. Both of our
children are in college. – That’s huge. Gives you a lot of flexibility.
– [Candice] Very huge. – Yep. – [Candice] Yes, ideally like
my big picture scheme is I would like to get into house flipping and doing airBnBs
and stuff like that. Because again, being a cabinet
designer I look at all these people that flip houses around
here and go I know I could do that so much better.
– I love that. And I think it’s going to be
a great market until the real estate market, you just gotta
not get caught when you’ve got momentum going in two or
three years of having too much inventory that you’re sitting on
and then the market gets soft. So long as there’s not a
collapse of the housing or Wall Street market, you’re going
to cruise and as long as your conservative and don’t get
too big for your britches that you’re doing and
buying and flipping. Don’t overextend yourself even
in a crash as long as you’re playing with house
money, you’ll be fine. – [Candice] Right. That’s part of my problem in
looking at the big picture is is right now we’re a
little bit in debt. Again, if I bust my tail
for the next year I could get us completely out of debt and– – So, let’s, let’s,
let’s, let’s start right there. Immediately do that. I can tell by your
energy and your vibe, work your face off
for the next year and get yourself out of debt. Take all the jobs.
Do all the things. Punt everything
leisure right now, do that. That’s just a good idea.
– [Candice] Right. – I mean it.
– [Candice] And then– – I mean it.
– [Candice] Oh, I believe it. – And by the way,
one year is nothing. DRock and I were just sitting
in a hotel in Vegas saying, “Hey, this DailyVee
thing is going to be big.” It was five seconds ago. That was one year ago.
One year goes real fast. Debt compounds. There’s no reason to have it
if you’re that close and your energy feels so good that
you want to do work anyway, it’s like eat that crow
for one year, period, no doubt. 100%. And be smart. Speed up the process to
nine months by not buying eight dollar lettuce
instead of six dollar lettuce. Like flip some
shit in your garage. All that stuff. Just make that your
core number one thing, definitely do that.
That’s number one. – [Candice] Yeah, no,
I was waiting for you to drop the eBay thing.
– Yep. – [Candice] ‘Cause I was
telling my husband ’cause he’s really good. He likes old school
cars and stuff like that. He knows that stuff like back
of his hand and I’m like okay, you need to figure that out. – Yes. Yes, yes, yes. – [Candice] Thrift
stores and stuff like that. – Yes, okay.
Do that. – [Candice] Yeah, so that’s my
big picture thing is trying to figure how to get there and also
because once we get out of debt, I’m trying to figure
out how to balance that. Do I go take out loans?
– No. Let me tell you what I would do. Let me tell you what I’d do. The housing market’s been good
for long enough here’s my advice as if you were my sister. Crush your debt, go crazy. Your husband if he’s deeply
knowledgeable about automobiles will be blown away and you live
in Atlanta which means year wide garage sales and things of that
nature because the warm weather. He’s by accident gonna make 20, 30, $40,000. It’s gonna happen,
I’m telling you right now. Now that’s based on if he works like I do
which is all-in, right? If we works less then he’ll
make $5,000 instead of $30,000. Clear your debt,
year one, year two, 2018, work your face
off and save money. Right? Save and then
whatever you save, let’s say you got $48,000, great that means that’s
your down payment and then get mortgage on your
rest for your first flip. Got it?
– [Candice] Right. – 24 months of
eating shit to be able to eat caviar for
the rest of your life. – [Candice] Yeah ’cause that’s
my big picture is I want to be able to when “retire” and
I say that very loosely because I don’t want to work
for a paycheck anymore. I just want to work
because I enjoy working. – The best way to do
that is to go extreme. Everybody’s going to try to drag
that out over eight years and take a vacation here, make $5,000 on eBay
instead of $20,000. Work one of the jobs,
not two of the jobs. The best way to do it is,
you’re never promised tomorrow. Even though I
talk about patience, I’m aware that you’re
not promised tomorrow. When you can do
something, do it. So crush the next
24 months, clean debt, get 10, 15, 20, 50, $80,000 in savings whatever it ends
up being, that is your deposit. Get the mortgage for whatever
else you can and do the flip and if that doesn’t get you the
house for your first flip then eat another pile of shit in 2019
and now you’ve got $90,000 for the deposit and
then you put that down. Got it?
– [Candice] Oh yeah. – That’s it.
It’s clouds and dirt. It’s going all-in for the
next 24 months and not being glamorous so that you can be glamorous for the
rest of the way. The problem is everybody hedges
and then they’re half-pregnant the whole 50 years. – [Candice] No, and
that’s what I don’t want to be. I’m like you, I’m about
the same age and I’m like okay, it’s full speed ahead now
because I don’t wake up in 20 years or 10 years and go
ugh, we’re still here. Really? – Attack, attack all three jobs. Don’t watch a single
thing don’t go anywhere, work for the next 24
months, you will win. – [Candice] Gotcha. – All right, love you.
See ya. – [Candice] Alright,
thank you, sir. – Bye-bye.
– [Candice] Bye. – That was really good.
(group laughter)

developments in New York
including Hudson Yards. Gary, I heard your moving
your offices over there from Park Avenue South so I’d love to hear why you decided
to make the move and Frederik from a residential
angle I’d love to hear what about Hudson Yards you’re
the most excited about. – I’ll let you go first because
it’s far more interesting. What’s the vibe out there? – To me, I ask questions
I’m obsessed with New York. My husband, he makes fun of me,
he’s angry at me because I say New York is the biggest
love story of my life. (laughter) Honestly.
– He’s number two. – The new new downtown which is
the old financial district which used to be Wall Street
which is not financial at all. Seaport is just blowing up. Hudson Yards they
are all equally– – Do you think the Hudson Yards thing is going to be
a big, big deal? – It’s major. It’s like 22 acres of parks,
39 skyscrapers it’s believable. The retail and it’s location. If you look at the map– – For a Jersey boy it’s great,
I just want to (waves hand). – No but it’s perfectly located,
you’re close the park, you’re close to Midtown but still
close to the water and the infrastructure they’re building,
it’s going to be incredible. It’s not so much they
love for Hudson Yards, it’s going to be great. It’s the love for New York
always turning over, always changing. I can’t keep up with.
No one can keep up with it. – Mine is much more practical
Steven Ross, who is building that project is my business
partner and a part owner of VaynerMedia because I want to
buy the New York Jets and he owns the Miami Dolphins so I
want to be in that ecosystem. You going to become a Jets fan?
Good. (laughter) And we’re growing so
fast I needed to be in a home where we can grow from within
and plopping ourselves over there I thought was
a very good idea. Plus, Jewish holidays getting to
Jersey just scooting right into the Lincoln Tunnel I’ll
save myself an extra hour for business meetings
so I like that. Cool, India, let’s move it. – And you’re gonna get an
amazing view, I’m assuming ’cause they’re all like crazy.
– Yeah.

Got a quick question for you
regarding real estate, what part of the home buying process do
you believe is broken and how could technology
best solve it? – To me very quickly and
this is going off topic I think paperwork.
I am fascinated by time. There’s a lot of startups that
I’ve invested in, I invest in a lot of early-stage startups,
two of them that I’ve recently invested in one helps
people submit for adoption in 17 minutes–
– I love that. – instead of 7 years.
– Yeah. – Another one is for wills and
helps you produce a will in an hour that is very legit
versus all the time and money. I think the paperwork process–
– The mortgage process. – The creative, the vision, you
showing somebody that’s human, that’s not technology. But stuff like I bought a place
out east, signing for an hour that’s not interesting to me. There has to a better way.
That technology can solve. Getting an expert’s opinion,
where is the market going, why is this a new neighborhood
that’s the creative, that’s the magic,
that doesn’t get replaced. The commodity does. We don’t write letters
put them in an envelope, buy a stamp, lick it, put it. Technology fixes the
inefficiencies and I think the inefficiency that is
commoditized is the paperwork process of mortgages. You agree?
– I love that. I do the (inaudible) packages
and there is 600 pages. To your point, they
take months to complete. There is a way to like (beep). When I started,–
– Yes. – this was 13 years ago
and that’s how old I am the the listings– – 35?
– 39. The listings were
coming in via fax. No, this is true.
– I get it. I used to have a fax service
before my email service for Wine Library just the
fax people offers. – I used to watch the freakin’
fax every morning I came to the office and it got like
jammed with papers because the listings were coming in and
I was sitting circling my first year these listings in the
New York Times to take buyers. I would the first person
I think to have a Blackberry or blueberry, whatever we
called it, with a wheel. Do you remember them?
– Yes. – That came from London,
the Wall Street or the hedge fund guys there.
– New York was ahead of them. – And people thought I was crazy
’cause I can answer real-time. It’s funny in 13 years
how much it’s changed. In the real estate what happened
is everybody was saying the real estate agent is
going to be eliminated. There’s no need for it because
now you have these systems and Zillow but what happened is big
real estate agents are getting bigger than ever– – Because that skill matters.
– Yes. – That skill matters. What has happened is and is
actually a very good point, a lot of you your tech
and entrepreneur driven. Everybody always said
this is going to be dead. Nothing dies. What happens to being the B and
C and D players lose and the A players take up more because
what technology does is it takes out commodity and commodity is
usually the only value prop that the C and D player
brings to the table. – Yeah.
– That was interesting. – That’s good, I like this.
– We’re getting somewhere.

– Hi Gary, my name
is Sharran Srivatsaa. I’m the President
of Telus Properties. For context, we are the fastest
growing real estate brokerage in California with about 450 agents
and 20 offices and my question to Gary is just this how can a
forward thinking brokerage like ours build a brand on Facebook and Instagram that all our agents can leverage to build
their own individual platforms? Thank you, Gary. – So I’ll jump into the
first one, you can add Frederik because I’ve given a lot of
speeches at RE/MAX and Keller Williams and all these
organizations and when they’re at that level with a lot of
offices they’re always trying to think about how they
empower their agents. This is a once in a generation
agent that comes along and has that charisma level, gets the
opportunity be on television and then has that… Do you like that
once in an generation? – I’m listening. Go on. – That’s not going to
happen for everybody. So, I think one of the biggest
ways that a company can enable their agents and we see this
insurance, I see this in fast food where people are
franchisees is to create content at scale in a hub that people
that have access to, can pull from it and then DJ the content. So there’s some great platforms
like Percolate or you can build something internally or you
could do an email blast but what I would do as your company is I
was invest in video and I would invest in photography, produce
content, give them assets and then training. I think one of the best things
that I’ve seen from people that have agents I’ve seen this in
insurance is they brought in the forward thinkers and put them in
front of their users on a closed platform, live streams, Q&As,
consulting opportunities it’s about education and assets. And that’s what you want to
empower so it is an investment at the top level instead of
telling them or trying to get them to do it force them to get
there by overwhelming them with value from the highest levels. – Wow, that’s good.
That’s good. – Like that?
– It’s powerful. Yeah. My point of view on social
media has always been to be as personal as possible. I think that the big, to answer
his question, the big challenge for real estate companies, any
kind of company is that they upload photos only
of their apartments or I always give this
example United Airlines, and I like United Airlines,
I travel with them a lot but they have
88,000 employees but only 60,000-something
followers on Instagram. They can’t even get their own
employees to follow them because they upload photos
of the airplanes. – That’s right. – So if you make it personal–
– Or bring value value. – Hmmm? – Or bring value for example
when you’re an airline if you actually put out content
around how to make people travel better, save money when
they travel, skip lines if you actually brought
utilitarian value– – But still for social media
there’s not that many successful accounts. If United Airlines posted photos
of people on airports meeting, crying, loving, hugging for
using their vehicles to meet after many years and writing
long personal emotional text then it could be beautiful, powerful Instagram
accounts in the world, right? And then they could
sell tickets indirectly. – See that right behind you? It’s a book I wrote a couple
of years ago called “Jab, Jab, Jab, Right Hook”. – I’m gonna get it. – Well, I’ll give it to you but
it’s like what you’re describing which is put out content
that’s valuable to them. – Yeah. – Jab, jab, jab, build up equity and then you can ask
for a transaction. – Yes, exactly. – I have something like
600-something-thousand followers, I would say 10 to
20% of my business comes from Instagram. Honestly.
– I believe it. – I launched entire buildings
from it but it’s because I also write emotional texts and people
make fun of me because I’m too emotional.
– Yes. – I’m a person and I’m an
emotional person and then when I finally upload something
that’s real estate related there’s more stickiness to it.
People pay attention. – May I ask you a question? My career, different from yours,
came from doing a wine show on YouTube in the mid-2000’s.
Yes. There was a point where I was
like wow and I was known as crazy in the wine world, do you
feel like you’ve become a more extreme version of your natural
being because of this character. I always wonder,
“Have I changed?” Do you feel like you’re exactly
who you were five years ago or do you think you’re a more
extremed momentum version of yourself because of
what’s happened? – I know because I have the
evidence ’cause I’ve done five seasons, last six years. I’m actually, I was never
playing a character because they don’t tell us what to do. I wish it was
scripted but it’s not. Right? But if you look back, if I look
back on the original season I was much harder, much more. I was kicking and screaming and
squealing and making crazy faces actually like now, I think
on the show, I’m much calmer. I’m much centered.
– ‘Cause you matured? – Yeah, a little bit but also
kind of watching myself so many years and seeing
this crazy character. Plus, I’m happier.
I’m married. – Of course, life changes. – I don’t think it’s going that
way, I think it’s the opposite. – I also saw an episode
where you dressed up in character as Andy Warhol. – It was so freeing.
Have you done that ever? – No.
– Oh my god, I disappeared. It was so freeing not
to be Frederik anymore. I blacked out.
I don’t even remember anything. – It was easier
to be Andy Warhol? – Well, I have an obsession too.
(laughter) It was so amazing. Now, I’m looking
forward to Halloween. I’m going to go all out and
just be someone else than me. – India, let’s move this. – [India] From Tom.
– Oh, Tom Ferry.

southern Spain near the ocean. I rent it, I have a website, I
advertise in agency and I do AirBnB but I still
need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the
house to 50 influencers on Instagram that have 1 million
followers, DM them and say I have this
beautiful house here. I would like you to come out. Why don’t you reach out to
Turkish Air or Delta or Virgin America or something like
that and say I’ve got this house, I want to surprise and delight
five influencers on Instagram and have them come and stay
and then what you say is all you have to do has have five photos
tag this, use this hashtag. If you ask every airline in the
world 99.9% of them will say no and one will say yes
because they just talked about influencer marketing
the day before. Now, you can go and Instagram
message somebody who’s got 2 million fans and is a pretty
girl or boy and say you should come and stay at my house
in this beautiful place. I will have your
flight taken care of, you can stay in my place, in return I want 10 social
media pieces of content, tag this. Game over.
Winner. Over. Then hashtag culture. Figure out which hashtags
are being used and put out way more content. More content.
More content. More content. Content is the cost of entry
for relevance in our society. – [India] Nice.
– Thank you.

“Ask Gary Vee to create Ask Sam Guillen “in the real estate space to
hustle for agent recruits?” – Ha, ha, I love it Sam, you
can do whatever you want. I want the entire viewership of this show to call this show, ask
Tommy D., ask Leo Leo, ask DRock, I don’t care. I wanna provide value,
bring that upfront value, I don’t feel like it’s a ripoff. I’m not the first person to do a Q&A show. Absolutely do it, just make sure that if you want to honor going that route that you try to provide
the value that this show trys to provide to you and so that if you’re gonna produce and provide value to
the real estate space, make sure it’s in the best interests of everybody who’s watching and if there is then some fall-over, some sprinkles that lead
to good things for you then that’s great, but make
sure the energy is pure. That would be the best way to tribute, not just cause you want to
use it as a sales channel. – [Voiceover] John asks, “How can entrepreneurs avoid
being soft in business?”

– Hey Gary, my name is
Michael, I like almonds, and reading books. My question for you is, what
can cause the extinction of the real estate agent, as we know it? You keep making t-shirts,
and I’ll keep buying them. Oh, and one more thing, ting! – (laughs) The bar has been raised
for video questions, VaynerNation take note,
the bar has been raised. Amazing question, thank you so much, guys. Great production. DRock,
you love it, right? That was good. Staphon,
yea that was good stuff. I actually don’t think
that there is a lot, you know, I think there
is a false sentiment in the market that
technology eliminates humans. I think technology sets up
the humans that understand how to use that technology
to leverage ahead against the other humans that don’t. So, what eliminates the real
estate agents of the moment, in the future? Well, it’s
their lack of innovation and adjusting to the tools
that are at their hands, and then just becoming a dying breed. My friends, I’m not making up
or talking about anything new. Innovation has forever,
the phone, the yellowpages, radio, television, the
internet, direct mail, video game marketing. Every time there’s been
another innovation, and that will happen forever, it kills off the prior animal
unless the animal is unable to adjust, and it’s not an age thing, there is tons of 60 year olds right now that are crushing modern day marketing. The percentage is very small, and it comes out of getting fat, right? It comes out of, you just made
enough money at this point, you’re on to new and better
things, and I mean that. You guys hear a lot of hustle
from me, but I’m enormously happy for the gal that’s
63, making 240 a year, and, you know, put in her dues,
and she wants to go to the fancy food show on
that Tuesday instead of calling 100 people and
selling another apartment, or she wants to spend an extra weekend in an Aspen timeshare. Do your thing. When I talk about hustle,
please know that I’m not judging you. It’s all
predicated on what you want. The only people I make
my hustle stuff for, are the people that are talking shit, that they want fucking things to happen, and they want to win,
and they want to buy–, “I’m gonna buy the Clippers
when you buy the Jets,” dude, you work four f**king
hours, you ain’t buying shit. And so, that’s where I get pissed off. But if you’ve decided consciously that you want to have a great work life balance and things of that
nature, then that’s great, and those are the people
that get disrupted. They’ve lost the hunger
for a better thing, I’m not looking down at them. Congrats. Let me tell you a real
freaking secret here on the #AskGaryVee Show episode 60. If tomorrow I read that there
was a new drug in the market, FDA approved, and I could
take it, and it would take–, this is gonna f**k with
a lot of your heads, and it could take ambition out of my body, I would do it. My gift is my curse. I love what I do, but I promise you, and so many of you are about
to be disappointed with me, but I’m talking truth
here, I would take the pill that would get me down to ten percent less ambition and hunger because I’d have a
little bit more balance, and there is a lot of attractive
things that come along with that balance. But that’s not the way it is, and, honestly, I’m super
pumped the way I have it, so, and, weirdly, as I’d said that out loud, I kinda don’t wanna take the pill, but, you get the jist, right? And so, who gets disrupted? Fat cats. – [Voiceover] John asks, “you
give with zero expectation

puts out a lot of video. (bell ringing)
– Ha, the ding. – In Episode Eight you
said it was important to put up daily content,
so my question to you is, if you were a realtor, what kind of daily video content would you produce? – So that was a tremendous video. Let’s all at the VaynerNation
pay attention to multiple things, including he was wearing
the R.O.I. of your mother T-shirt, the fact that
he dinged the jab-jab-jab in the background, a random man walked by in the background, which is a reference to some of the stuff
we’ve done on the show. If you’re listening on the
podcast, I highly recommend you go to YouTube and watch this episode just to watch this video,
’cause it was tremendous. My answer is very simple. If I was a realtor, the
thing that I would do more than anything is actually review the area around the places where I sell homes. Let me explain. If I’m selling homes in
Millburn, New Jersey, I’m putting out a daily
piece of content reviewing the school, then I’m interviewing
the individual teachers if I can get access to
them, then I’m reviewing every local business, the
Subway shop, the wine shop, then I’m interviewing
literally people that have lived in the neighborhood for 50 years. I’m putting out content to
make you romantic around the stories in the area, because
people pick them for utility. What I mean by that is,
convenience of transportation, how quickly from the
office, but they also pick because of the school
systems, and there’s a lot of data out there on that, but how about making it a little warmer and interviewing Miss Robinson the third grade teacher,. And then obviously kind of
the amenities around it, the playground, the best stores. I remember a realtor
telling me that people moved to Short Hills because of Wine Library. I thought that was cool. It felt like such an anchor to that area. And so what I would do is daily content on the 20 mile radius or 10 mile radius around the area where you sell the homes. The stories that are tucked
away in the businesses and the school system,
and the iconic neighbors that have been around forever, those stories are the narrative
that will create emotion which will be on a tipping
point scale, on a 50/50, may be the thing that tips
someone to buying your home. – [Voiceover] Sean asks, “Gary,

Kev, first of all, I’m
so ridiculously jealous that you’re 21. It makes me wanna vomit on myself. I always say that I’d give up everything to be 21, and I mean it. The knowledge would be tough to give up, but I think I mean it. Time is the asset. I wrote a piece about
what I would do if I was a real estate agent on
Linked In about Twitter. Be in the links. Searching on Twitter is gold, and then just putting out content. There’s some guy early on in 2009 when I wrote Crush It! who completely jumped
on it, and crushed it as a real estate agent putting
like a flip cam on his car while he drove, but the truth is it’s putting out content
and it’s using Twitter as an offense. Enjoy. (hip hop instrumental beats)