Do you have any thoughts about recent YouTube
monetization changes? Do you their competitors
will benefit from that? Do you have any names which companies we
should look out for? Which platforms like
YouTube we should look out for? Thank you, Gary. – So what’s the punchline? The truth is I’m not super sure. I know they went with
this subscription stuff. Are they like making less ads? Does anybody know
the context of this? I know you guys probably
assumed that I know but I’m not paying
attention. Eliot? – [Eliot] They’re making
monetization on YouTube, there’s an algorithm to say
which videos they can monetize and which videos they can’t. And they’re making it kind of
fuzzy can be monetized and what can not be monetized. – Based on IP and
stuff of that nature? – [Andy] Basically
demonetizing anything low brow. – Got it. – [Andy] (inaudible) – Janek, I think, look
this happens forever. You have to
understand something, Janek. Anybody in this world, is I’m
gonna give a very good answer that doesn’t
answer the question. I just got the context. You know, I’m gonna give you
a really good fuckin’ answer. I’m really fired up now because
I’m gonna level this up and I’m in a every leveled up
mentality for this show. Anybody who’s watching the show
that is tying their economics into a platform that
is privately held is making a massive mistake. For all the people that
made all their money on Google optimization, this is back
today, like where else are we gonna go when Google changes
the algorithm and they take down lowbrow, it’s the same game. The platforms have their
users interest in mind. People come along and try to
extract value that have their best interest in mind. The platforms have big
scale and opportunity. People want to make
money off of that. As people want to make money off
of that they look for angles, shortcuts,
lowest common denominator, you know, arbitrage. They look for their move and
so whether it was affiliate marketing and AdSense AdWords
arbitrage, Commission Junction, YouTube, Facebook Pages. There’s always these moments
where you know there’s the ebb and flow, the seesaw of like the
cat and mouse game of the people that produce content
on these platforms. MySpace, this is just history this has been the last
20 years of the internet. What happens is the platform
will make a macro decision that’s in the best interest of
the end users at scale and it will hurt the people that
been hacking the system. Slideshows on the internet that
allow those advertisers to make money, those media companies
make more money against advertisers that sat in the middle and didn’t care
about the quality. This is a quality-quantity game
that plays itself out so Janek here’s what I would say and for
everybody else that’s watching whether it is
Snapchat or Instagram or Facebook or Twitter or YouTube or podcasting, diversify your world. You need to be everywhere
and creating brand and scale everywhere that you are capable
of and if you’re not well then maybe you don’t deserve to make
as much but relying solely on the revenue one platform is a
humongous mistake especially when that platform is a private
business that is going to make the decisions for that platform. I loved everybody when the
Facebook algorithm change and organic reach dropped and they
we’re trying to drive their ad revenue up that all you had
real puffy chest and saying, “Well, we’re gonna
go elsewhere.” How’d that work
out for you, Rick?

I have some people telling me that producing YouTube
videos three times a day is too much content, and
you’ll create more views by having content produced
less, like once or twice a week. Do you think that anticipation really breeds additional views? Should I slow
down my production? – Derrick, I think there’s
some truth to that. I think about the amount
of content we put out. I also just think it comes
down to how good you are. Derrick, there’s some
people that should make zero videos
in their entire life. I mean, it just comes down
to your skill set, right? So, do I think having
a scheduled time, not filling up peoples’ feeds, are there some
tried and true things that YouTube knows from
a big data standpoint? Yes, I do. And actually, I think we
break them a lot of times ’cause I just want to. So, I don’t follow
every best practice because, I don’t know,
I just don’t. And I don’t want to, I don’t
know what else to tell you. I just want to pump
out a lot of content, because I don’t think
of it just as a show, I think of it
as archived content. I think in a 40-year term,
not in a four-month term. I’ll be very honest with you, I’m not worried that I have
300,000 or so subscribers and I should have a million. I just don’t care. There’s just a lot of people that have four million
subscribers on YouTube that are not as happy
or successful as I am. That is not feed metric. I think a lot of people get
caught up in just the numbers. And so, Derrick, first
and foremost, brother, I would tell you
that you should do what makes you the most happy. Now, if you’re
trying to make money, and it’s easier for me,
as I make money, I’m achieving what I need
as oxygen to do my thing. If you need the dollars,
following the best practice is a good idea. I just think it comes
down to you as a person. I think there’s art, and
I think there’s science. I think there’s business
people, and there’s artists. And you have to figure
out what your mix is. If you’re an artist,
and you get excited about making three
pieces of content a day, well then that’s good. If you’re a business person
and you need that show to build up subscribers so
you can sell sponsorship to alcohol brands, you may
want to try a period of time of best practices. I’m in a really bad mood.

“than other sellers in my
market without losing revenue?” – Nice, nice question. – Go ahead, go ahead. – It’s about the why. When you think about pricing
it’s about the why and the why is often about quality and what
you just talked about you nailed it on how can I
justify a higher price. We just released a new
product on Fiverr for most of our sellers and most of our
categories now called packages and what happens it allows
you to use a well new marketing technique which is
good, better, best pricing. – That’s right. – You can start at five, you can
have a package at 15, you can have a package of 30 so what you
do is that it allows you to own that entry price point that
allows you to build credibility to get volume and to customers
that could not afford the $50 but maybe at $50 what is going
to happen is that you’re going to provide more time,
faster delivery better techniques and more options around the
logo you are providing. And this is how
you should price it. – I’m gonna go yes
and I’m going to go and. You can always go back. – Take risk.
– You can always go back. Let the market decide. If your 400 bucks to make a logo
and I promise you whatever you got last time ask for more
the next time figure out what your cash flow is. It depends on how fancy you are. – And how much you want time you
want to spend working on Fiverr. – Of course. How fancy are you? Do you want a nice watch? Well then you need more money
to buy that watch but if you’re willing to live in your basement
you could always go back. You could get, it depends
how many no’s can you take. I did it for 400 now I want 600. You come in no.
You come in no. If you’re fancy, you’re
going to go back to 400 ’cause you need the 400s. If you’re not fancy and you can
wait and be patient then all of a sudden you can do a whole
bunch of waiting, 10 no’s get your first 600, you
established the market. another thing how
DRock got his gig. The other thing you could do is
get understand the difference between something you want to do
for 600 bucks but then somebody asks you to do a logo and you do
it for free because the exposure is going to allow you to get
all the $600 ones that you want. Let’s move on. – [Voiceover] Letecab asks,
“I have a really hard time

– [Pedro] I am from
Portland, Oregon. I am the social media
specialist of MotoCorsa Ducati. My question is
about live streaming. – Okay. – [Pedro] As far as preparation
for live streaming if you are going to do Periscope or
Snapchat how much do you need to be prepared for that? – I think that and thanks of the
question it makes a lot of sense obviously when you’re an
entrepreneur or personal brand, I actually think the
more ghetto the better. The more real there are so many
other platforms, your Instagram photos your Facebook posts,
there’s a lot of places to go to polished. I actually think live
streaming’s big upside is actually just the real and the
raw and the lack of preparation is really attractive and has
been the reason people loved reality TV and the reason
they would love Periscope. Now when you work in a big
company like you and others, you need to be careful. Is there something
in the background? Is there a document on the
desk that people can see? You got all these things you
have to worry about that big companies worry about so you
need some level of preparation but I think that’s awareness
to what could happen versus actually prepping. You know what I mean?
– [Pedro] Right, yeah, perfect. Pretty much all of our
good stuff if on-the-fly. – Always man. – [Pedro] No preparation.
– Pedro, always. I’m going to go next call. I appreciate you
watching, brother. I love you. Thank you for that. The bottom line is that people
are always going to be more attracted to the authentic. There is an absolute place
for the polished movies, TV. I think YouTube’s an incredible,
look were doing DailyVee polished because I
believe in the strategy. In a world where now I believe
YouTube videos are going to be very easily consumed on
televisions all across America I think it’s a good strategy. You got a call coming Andy?
How’s it going? – [Andy] I had it
and then right when– – It’s all right.
Here we go. I think it is super important
to recognize that real and authentic is just as potentially
important as polished. I think way too many creators
and videographers and people that make videos
always overthink that. They don’t understand that the
raw (phone rings) can be just as good as the glossy. It’s like fashion, India. Like a great suit is great
a little bit of swag in the T-shirt is great too. Let’s go to the next one.
That’s right. – [Phone] Call
from unknown caller.

times I learned that if I don’t apply
all my energy into something it can be as good as it can be I mean all day always always testing always doing
things like did we launched carry you up but I was going to engage with everybody
else like yeah I mean look like a lot a lot a lot a lot of things warm a library
never took off like a what I learned is a blessed I am 100% all in on something
it is vulnerable doesn’t mean it’s not gonna work it means that it is
vulnerable and even have a great leader in place like the only way that I been
able to guarantee successes for me to micro manage the operations of that I’ve
had success is we’re not into that up front but but it’s what I’ve learned as
I try to bite off more than bite off more than I can chew my vulnerability is
not always a big eyes right I think I can do everything I thought literally
think I can force my 17 hour days everything through victory I become much
more aware of that from 35 to 40 I still do it because I
get enjoyment out of it but just having a lot going on is exciting for me but I
can afford that enjoyment today vs you know and so this means right trying to be smart about that to try to
make them be very very enjoyable or have a much better chance of winning but the
answer is tons of times I’ve launched sup our products mainly because I wasn’t
one hundred and fifty percent behind it and because maybe really to give you
guys more value one thing I’ve learned a lot of times I’ll start with something
and being a hundred fifty percent in it and then like very quickly becomes a
hundred and eighty and 70 and they all have different timing sometimes I’ve
gotten better at eliminating the things that I’m a hundred fifty percent into
and letting it sit for more than a week to allow myself to see if it still at a
buck 50 and then if it’s at about twenty like I’m out but it’s about 50 per month
or two ago show yeah I mean if you’re not you’re not in it good question had a weird shows water
Isaacson wrote a book about innovators

translating to listens what can I do to
help conversion mean there’s a lot of things you could be doing the J one you
need to be thinking about how you get them in there into need to think about
what happens when they get there a la let’s go let’s go let’s pretend that
you’re pods are a restaurant ok you open restaurant and your house and the people
coming to restaurant but they’re not ordering food they’re just sitting there
and they’re not bring you any value there’s a couple things to debate one
did you bring the right people there if their marketing was come to this
restaurant something anything is gonna happen that you’ve never seen before we
can tell you the big surprise you might win $1,000,000 they will start showing
up they weren’t there to eat your burger they weren’t there to eat your fries
they weren’t there to eat your salad they weren’t there to drink a cup of
coffee they were there because you made a promise that when you got into the
restaurant I’m treating your place is a diet by the way in my brain you know you
didn’t deliver that cool pickles and coleslaw but I came because I thought
that we were gonna get $1,000,000 there’s that or there’s another thing
they came and when they got there they walked into the restaurant and there is
no shock there is nobody in the front to guide them to their seat there’s no
major dehors welcome person they walk in it and it’s like an empty warehouse with
signs and they’re just confused where to go sit and where to go eat I’m painting
a picture because there are two fundamental things that happen when you
have this problem this is for all of you either make the right promised to get
them there and when they got there they were disappointed we’re not interested
or was the wrong reason the only thing you were trying to make happen was get
everybody they are you think about the part that matters which was get them to
order food or when they got there because they wanted to be there didn’t understand how to execute on the
transaction so that means your marketing thinks you’re not playing the proper
sort of getting them in or your UI and UX or promise for landing page
optimization for directions to do once they’re there or there is an issue that
makes me think about how was it optimized for mobile maybe maybe mobile
but it also makes me think it’s more of the kind of problem that the marketing
that you’re doing or the PR or whatever you’re doing to get people there it’s
predicated on getting them they’re not to do the action that you want or number
three they’re getting a very quick simple and
their steering or seen you somewhere else and they just don’t like you like
there’s always number three which is you go to the restaurant you sat down you
know who’s going to burn joined you got there there are some of that site you
down you ordered a burger burger India just fine or more likely for so many
people are watching here like good writer but I’m not going to go fifteen
block so I got a burger over here next to me and so you know one block away you
know what you’re not a bother you know you know you know there’s burger here
and I don’t want to go there and so that’s another thing that the friction
communion to such King right they may have somebody else’s already downloaded
where they already have two other podcasts downloaded an extra one down
they don’t want to go second the download another one day as a person back to contradiction of
the first question not contradiction to look at it is they don’t want more
supply of content so again James I’m sure I’ve got their driver got in school
but I don’t need another one that’s the same so you’re not differentiating a
real business lesson that was a really good question the answer really good
people watch that price is right

“with unimportant and false information?” – Nope, I do not. I think that crappy and false information has always existed. It exists every single
moment that you live. The amount of crap and wrong information that is gonna be spewed
at the dinner tables across America tomorrow by family members to each other, is staggering. Uncle Rick is gonna pound his fist about politics or about football or about why Facebook is bad, or a million other things tomorrow, and so humans are really good at having the ability to put out
crap and false information. I think the Internet just
happens to be a place where they dump that, and so I don’t think content marketing has changed the dynamic that will be around forever. My friends, one of the good things about watching my show is you
can start picking up themes because there’s 20 to 50
pillars that I will play over these 175 episodes I
plan on doing for the show all time. Kidding, kidding. And I think the thing that would probably, if you really pay
attention, you will pick up on is I don’t think
that many new things are happening. I just think that there’s a current state that then allows the
humans to do their thing. And so yeah, I don’t
think content marketing has created a bigger supply of crap. I think that supply of
crap has always existed. We’re just communicating
in different places.

– So. – Actually I’m scared. – Ready? – Yeah. – So VaynerMedia has always been in like, turbo growth mode.
– [Gary] Aw, crap. – [Gary] Yes. – Right, like always. It’s always bring on more clients, hire more people, run out of space, rinse and repeat, right? – Yes. – Do you think there will ever be a time where VaynerMedia prioritizes depth over width in terms of charging more, you know, bigger, fatter — – Scopes? – scopes, and — – Subjective call on the
quality of the output? – Right, or, but then that
laddering up to sort of… – A plateauing of people? – Turning into like big,
huge, lavish benefit packages and things like some agencies get really, really, really
crazy with that, right? Where we’re scrappier, right? – Yup. – And I’m not saying that’s the point — – No, no, no, you’re not. – But do you think Vayner will ever slow down —
– [Gary] You mean like, paying people 200 thousand dollar bonues to be the best creative director
in the world kinda thing? – Well, yeah sure, I guess. – I mean, I’m just, I wanna
quantify that part of it. – Right, exactly. So it’s like depth over
width in terms of like, sheer dollar amounts as
they relate to clients, employees, benefits, all that stuff. And I’m not saying it’s bad right now, by any stretch, right? – Yeah, no. I’m not worried about that. So I think, for me, the way I run my business, which is why I think I’m running a much better business than all these other
agencies that do that, is because I think you can
achieve both in parallel. So I think what I uniquely
as an entrepreneur am good at, is running both trains. So I think you could easily, as, in the context of your question, speak to a very different level of quality in the building from 18 months ago. – Right. – So, if you just project out, if you think about the fact that we didn’t have a single SVP
or real creative director like of any, real’s not fair. A creative director of 10
years or more experience just 18 months ago. – Mmhmm. – That you can see that
happening in parallel. I think that, I think
where it gets disguised is we have people that come
from Gray and Ogilvy and things of that nature. We also have, what’s
been very happy to me, to see Aton and Harry and Pensoot and all these people
leveling up in parallel. What it gets disguised by is the thing that’s much more obvious. What’s much more obvious is
hyper growth of people, right? – Yeah. – It’s just, getting
crammed when we grow, right? What’s less obvious is,
you know, anyone’s ability to really truly dissect 550
people’s depth of skill. – Yeah. – And there’s pockets of clients. You’re always gonna have
variable depending on the people. Plus, hiring the right people. So, to me, the answer is,
it’s happening in parallel. I think the only thing that makes people think that it’s happening,
is stop the hiring process and then they’re like, “Oh! “We’re not going hyper,
we’re going deeper.” – Yeah. – I think we’ve gone stunningly deep in 18 months by two variables. One, bringing the outside
talent in their 30s and 40s, right, depth, which is gray hairs. in a lot of people’s
subjective point of view. And number two, the actual growth of the people that have been at Vayner that are totally different animals. And I think that, for every
individual it’s different. And I also think that for the people that have been here longer, it’s a different context point
than it is for other people. You know, and so, no I mean, I think as long as I’m running the business, I’m never comfortable in thinking one has to be done without the other. I truly feel that you’re
capable to do both. And I think if you project
out what’s happened in the last 18 months on the depth chart, that it’s actually tremendously scalable and gets way deeper
because as you get bigger, you deploy those dollars to those things. – Mmhmm. – And as far as like, benefits
and packages, you know. I’m very weird when it comes to bonuses. I think bonuses, so we’ve
hired two people recently that left their agencies
because of bonuses. Because they felt they deserved more. I think when you have a graying zone of, I get to be the judge
and jury on the bonus, I think what is safer
is to just try to get to a number together. And I think that those
things ebb and flow. I also think that when you’re
in a fast-growing company, what a lot of employees don’t calibrate, ’cause they shouldn’t,
’cause it’s very hard for anybody to care about anything besides what they care
about for themselves, is the notion of what happens in a 36-month window
versus a 12-month window. So I’ve been happy to be honest with you, of getting three to four
emails in the last six months from former employees
who left because of money who now make less money than some of their counterparts here
because VaynerMedia is growing, and we’ve been able to rise all ships, and in their other places they haven’t. And so, those are my answers. – Bonus question. – Please. – How fast do you think
we max out the space at Hudson Yards? – I think we might of already. – Nice. I think, you know, I do think that every company has to bear the negatives that come along with the positives for their individual
self around the person that runs the company. I love insanity. (laughter) I like it. I like when we’re like this. I like when we’re sitting
this close to each other. I like it. And if you are not that, if you’re somebody that really like that, and your space, and this
is where I put this, and this is where I put this, then, you know, Vayner
can be tricky at times. Though, no question, I
think it’s a leader’s job to adjust to his reality,
and I’ve definitely deployed more empathy towards the way we plan on scaling Hudson Yards, and if we need secondary offices to try to come back a little bit
on my own selfish love of that kinetic energy. Mainly predicated on, because
the floors are so big. So I think I’m gonna be
able to scratch my itch, ’cause they’re just big floor plates and there’ll be three, four
hundred people comfortably on one floor. And so I’m hoping that
solves that problem. So, thanks Steve.

– Hi everyone, I’m Nancy
El Gaudi, at Nancy ElJudge on Twitter, (laughs) a
little plug (laughs). So, as someone who is just working out building their personal
brand, would you say, quality of concept is more important, or quantity of content. – Both! – Okay. (laughs) Should I be putting out stuff every day? – Yes! – What if I’m not passionate about it, what if I’m just going–
– No! – No, only stuff I’m passionate about. – Yes!
– Okay, cool. – And now, the question
becomes, do you have enough? – Right.
– And that’s why I just did that funny little exercise with you. Guys, we’re not all entitled
to have personal brands and make millions of dollars. – Yeah. – It’s predicated on
if you have the skill. Like, I really knew a shitload about wine. I really know a shitload
about business and marketing. You clearly are doing your thing with him. Like, you have to decide if
you’re actually good at it and you have enough, but
you’re gonna need both. – Yeah. – And, if you’re great,
and you got the content, you can do both, but that’s where the rubber hits the road, right? Like, you know, building a
personal brand is just like becoming a rock star,
musician, or a famous athlete, or a politician. We don’t all get to do it,
but you know what’s cool? Unlike the way our parents grew up and our great-grandparents grew up, we all get a chance. We all have a camera and a
phone, and we all get a chance. But, the cream is going to
rise to the top, my friends, not everybody’s entitled
to be a personal brand. – Okay. – making millions of dollars doing what they want to do at all times. It’s just not that easy. What’s special is that you get to find out if you’re good enough, because
there was millions of people that were good enough, but
didn’t live in Hollywood, that didn’t have parents that
could send them to Hollywood. And, that’s what’s special, not if you, that we’re all going to be famous, it’s that we all have a
chance to create something. – [Nancy] Thank you so much.
– [Gary] You’re welcome. – I really appreciate that.
– Thank you. Get in here, let’s go. Let’s go, big man.

“You don’t talk much about ad-blocking. “With more people doing
it, how will small and medium “publishers and blogs survive?” – They’ll survive by adjusting to the reality of the marketplace. There used to not be ads and they would make native content and soap operas integrated their products into the shows. The Ed Sullivan Show put a big fat car, a Lincoln town car that paid
for that entire show in it. And Alpo, or whatever that,
that’s Alpo’s dog food, right? Alpo used to bring out it’s, right? Used to bring out the
dog on the Today Show and eat the God damn Alpo
right in front of America. And so ads my friends are
just one way to monetize. I didn’t run ads on Wine Library TV all those years when everybody told me. I decided to get paid millions
of dollars to write a book, and to speak, and to
actually build an audience and monetize them differently instead of making nickels
and dimes on them. Nickels and dimes are cool. But you know what’s way better? Hundred dollars bills. I feel like that’s from the movie, right? I mean that’s what it is though. And so I’m laughing at everybody’s panic because I think lowest common denominator, average players are going to
get forced into being better. I actually think this is
going to motivate people to step up their game
and not just mail it in. And so I’m excited to just
watch smaller and large. You know, it’s way more, you know, it’s a funny question and I’m sure it’s coming from an entrepreneurial place. Big companies have a lot
more to lose than you. Like ad-blocking, listen. It’s all relative right? Like your 400 bucks,
their 40 million, fine. But like everybody’s equal in this. Everybody’s going to be disrupted. Not just small businesses
and small publishers. Big publishers that make
all their God damn money on banner ads and things of that nature have a real issue at hand and
I think it’s God damn great. Because what I think is actually happening is that it’s better for the end consumer. I mean it is not fun for me. Especially now that we’re
on full, I need it back. Sorry periscope. How are you guys doing. I’m just showing you DRock. Actually I’ll show you myself because you don’t want to look at DRock. Well they’d rather look at me. It’s the #AskGaryVee show DRock. You know, I forgot my thought
because I got mad at DRock. You know, because, got it. Because I don’t want to go to like ESPN.com and check a score and a big fat banner ad pops up and I got to X it and then I miss it and then I’m going to
something I don’t want and that costs me six seconds
and time is the asset. And so I really really think it’s great. I’m not talking about it because I’ve been talking about intrusive
advertising my whole life. This is just a continuation. It will get, Tivo, ad-blocking,
whatever comes next. Feedblocker. Like whatever it is,
it’s all going to happen. It’s all happening India. – It’s all happening, feel good?