thanking you for all that you
share with us entrepreneurs or would-be entrepreneurs. So my question is that
Hulu made a decision recently to offer subscribers the option to have ad-free subscriptions and wanted to know what
your thoughts are on that. We will keep asking questions. I’m so glad that you keep answering them. Thanks Gary Vee. – You got it, thank you
for such a darling video. Loved your earrings by the way. I think it’s a smart business model. Some people value time, hate ads enough to pay for a subscription. Other people are willing
to go the other route. They don’t want to pay
for the subscription. I think giving customers
two or three options. My preference is three. I think there’s a lot of interesting psycho-data around that,
to how they want to experience a platform is very very smart. I think it lends itself
to higher profit margins, especially when you do three. And so I think that’s a
very smart move by Hulu. I do not believe that one,
especially if you’re a platform, one option is the way to go. As a matter of fact, if I
ever do a book by myself, self-publish, because I’m a free agent after this next book comes out. That’s right Harper Collins. Call me back. (laughter) I would probably do
some really interesting three different pricing models where you get different options. I think there’s interesting
dynamics around that. So I think Hulu made
a very smart decision. As a matter of fact, I haven’t
done a question of the day but I’m going to throw
one in for a little while. Just a little side question. We’d love to see how
many people would rather have one minute, well how
many ads are there in a Hulu, probably like three, two
or three minutes right? How many people are more into like, you’ll deal with the three minutes, or how many people would rather pay like the eight bucks or
whatever it is a month. – [Staphon] 13 for like the actual– – 13? – [Staphon] Eight for like the ads. – Got it. So I’m curious. – [India] YouTube just
announced theirs today. – Yep, YouTube Red. Saw that, haven’t dug in yet. But, yeah, I mean look. I think subscription
models are very smart. I think people are willing to pay for it if they get the value of the content. I think a lot of people
would pay for this show if I ever decided to convert it. Not a whole lot, but something. As another side question,
if you were to pay,

“and now Kim Kardashian? “Are subscription media
sites next celeb frontier? “And will you?” – The answer is yes. Will I have one? I, maybe, ya know? Maybe, I mean, that’s a
really interesting question. I’d be really fascinated, and I know Staphon’s holding
up the Scope right now. I’d be really fascinated
if I decided to paywall The #AskGaryVee Show or my
content, what would happen. My intuition is that I would
lose 90% of my audience, but the 10% that were the most passionate would find a rationale to pay for it. I do believe paywalls
are an intriguing play. If you look at somebody like Howard Stern. Went to a radio paywall. I think, until he went back
out into America’s Got Talent, he almost disappeared off
the face of the earth. He made a lot of money, but his brand took a hit. For example, I’m gonna
assume a lot of you, and a lot of you, which
are both one in the same, are gonna buy a lot of #AskGaryVee books or go to some of my speeches
where this is a jab. The content is free, but it’s
a gateway to brand equity that then kind of allows me to monetize on the back end. I do think that there’s a huge opportunity for paywall subscription based. I think there’s a lot of money in it. I do think a lot of people
are gonna go that route. I think you’re gonna see moves by YouTube, I think as we have a long
tail of micro-celebrity, more people will go there. And so, Trouty, I do think
there’s a frontier in that. It is something I debate doing. I tend to believe more in the fact that I’m not a Beck or a Kardashian, so I don’t have as much equity. I think at super scale, when
you have broad awareness, you have a better chance
of having meaningful scale and who will pay. I think there’s more upside
in me continuing to provide disproportionate value on this show and my engagement to keep
building up that equity. I’m looking for that depth. I don’t have that level of width. But yeah, I think it’s a
very good business model, and I do think that people will pay. I do think eight, ten,
twelve, twenty dollars a month for getting what you really want is not out of the question
if you have a lot of affinity for any content, sports, individuals, and
definitely celebrities. And so, yes and maybe. Staphon, what were they saying
on the Scope about that?

my question is about the new Fountain app. I recently became one of the beta experts in the fashion and beauty part of it, and I wanted to know your thoughts on people using video to ask questions and do you think that they will
pay for it to ask questions and have them answered by an expert? Love your answers. Thanks, bye. – Dawn, this is a tremendous question with a very important answer. I think that people will pay for anything. Let me say that again. People will pay for anything if they perceive it has value. If there was an #AskGaryVee Show in 1967, and I’ll be like, “Hey, groovy cats, “it’s the #AskGaryVee Show, “really excited, ho, Dawn
you’re thinking like, “will people pay for water? “Are you, that’s totally
far out, that’s, no way.” That would be the wrong answer. What happened was Poland Springs, and I’m sure plenty of people long before Poland Springs
I’m just not educated, on the early days of the water industry, people came along and convinced people that bottled water had value. I mean, you go ask your grandparents. Here’s a little fun weekend challenge. Go ask your grandparents
what they first thought, if they can remember,
not ’cause they’re old, just like if they can remember, what they thought about the
idea of people paying for water. Think about how you feel. Steve, how do you feel on the notion that, I mean, I don’t know if you know this, but you have, at certain times, paid three to four dollars
for a bottled water at an airport or some scenario. You absolutely have done it. What do you think about that? – I paid three dollars for a water in Central Park the other day. – [Gary] And? – I was really unhappy about it. – Yeah, I mean, it’s a
absolute brain twist. People will pay for answers even though so many people
are watching right now, you have a free show here that
you don’t pay for answers, from somebody very qualified,
thank you very much, but I do think people will pay. Now, are you good enough? Have you built up enough brand equity and have you created the
perception of the value to your answers to have
that be the case for you? And more importantly, how
many unicorns are there to be able to do that? How many people have built up
enough historical execution, and have charisma and ability to answer? How many Jack Welches, how many Mark Zuckerbergs,
and then more importantly, the people that have
actually pulled it off have to be in a very
interesting part of their career or enjoy it. I love Q and A so much that I have to do this
show for me for happiness, not for the ROI on the time. I’m sure it’s building audience, there’s a lot of good variables, sure it’ll be a right hook
with the #AskGaryVee book, but the truth is, the amount
of money I’m gonna make on the book is shorter
than if I did six speeches, so it doesn’t make sense mathematically and so a lot of people
that would be good enough to pull off having people answer for them would never want to do that as a business. Like you know, so I think it’s an interesting challenge. What I would say is
there’s probably, uniquely, a hundred to 10,000
people that look the part, similar, to be very honest,
with as much humility as I can possibly say this, similar to me that can probably pull it
off to a meaningful scale. My intuition is, there’s a lot of people that can get eight people to
pay to answer their question, but that’s not real. – [Voiceover] Zac asks,
“What three questions

– Yo, what’s up, Gary?
And DRock, of course. – DRock?
– My name’s Daniel Dennehy, I’m a music producer slash freestyle soccer athlete with Red Bull, check out my freestyle
soccer videos on Instagram, @ImDanDennehy.
– The plug, I love the plug. – Okay, get that (bleep) out of the way, no one wants to hear about that. – Well, you wanted to drop it.
– My question is, is there ever such thing
as too much jabbing? You know, like, is there ever any time where you should just not
really give out much content, or maybe not reply to everybody, so you keep a sort of mystique,
or a bit of aura about you? Or should we just open the floodgates and just have everything transparent? What’s your thoughts on that? Thank you very much, God bless, peace! – Peace! Dee, as I’m gonna call you, this is a great question! And this is where I, you
know I wrote that piece, maybe we should link this, Stunwin, follow along
here, of the one like, maybe my advice isn’t good for you? Yeah, the answer’s yes, there is an absolute time
where there’s too much jabbing, and there’s an absolute time where maybe you should not be in the exact jabbing business at all. You actually asked two questions, Dee, you asked, is there too many jabs? Sure, the reason I wrote the book Jab, Jab, Jab, Right-Hook? Is ’cause the people that I thought best understood social media were in the jab, jab, jab, jab business. And so, the other
question you’re asking is, should I build a brand
or create a scenario where there’s no jabbing? You know who did that? Apple. Apple is just in the right hook business. Look at Apple’s social media engagement. Look at Apple’s real care for their fans over that 10 year period. They just made the best
crap they could make, and then they dominated for that period. Now, then, Samsung came along and started playing
with that vulnerability, and now we have what we have. But for a lot of people there’s mystique. Mystique or exclusivity, look, there’s a business model for me. Here’s a good example! I’m announcing right now that the #AskGaryVee
Show is paywall only, four dollars an episode. How many of you are paying? How many? Leave in the comments. Don’t (bleep) me. And here’s what I know. 90% of you are not paying. But if I have enough of 10% of you paying for four bucks an episode, it might be a better
ROI than what I’m doing. I don’t believe that, because I like the jab business, and I like building up the equity and the awareness, and
you passing on the video. You know, to people.
Caught that, DRock? And, you know, I want that, oh, that was, passing on would be sharing, I actually did subscribe call-to-actions. Subscribe anyway! And so… you know, there’s absolutely a way to play through exclusivity, like the reverse of me is that person, and that works, too. It’s about self awareness. Do you know why I play the jab business? ‘Cause I like you guys. I just like people. If I didn’t like people,
I would go the other way. Never get to me, paywall, hard to get to, secret events where you pay a lot of money, have an island where I charge you a lot of money to come to. But I like people, I
wanna touch all of you. Yeah, I know that sounded weird, but I wanna touch all of you! And not that weird way. And so the answers were clearly in that given response. I am on fire today.