– Hey Gary, I have
a question for you. The online fitness space
especially seems super noisy and everybody is saying the same
thing for new bloggers or for new online trainers what’s the
number one piece of advice you would give them to set
themselves apart in the marketplace? You can’t just have
a super fit body. You can’t have the top
certification anymore and even being consistent with content
doesn’t seem like enough so is there an x-factor and
I would like to know what you think that is? – I would say you have to think
who your exact audience is and’s talk specifically to them and
not worry about the number and everybody else. Who is
your exact audience? Who is a type of client you’re
trying to attract and create things like you’re talking
to one person, for them? Because that’s what’s going
to attract more people to you personally. It’s not thinking
who is the masses? Who is everybody going to want? It’s just talking to your ideal
client like it’s one person. – Mike you sell, what
is it a $400 a month? – Online coaching?
– Yes. – 350.
– 350 a month. Your business took a real
interesting turn in January when you went hard on Snapchat. – Yes.
– What has happened there? To answer that question, ’cause
I think that’s my answer to Jill which is you got to
find white space. Yes, it is harder to bust out
in fitness on Instagram in April and May 2016 than it was in
January 2013 ’cause it’s called supply and demand. It’s just supply and demand. You moved fast in an
environment on Snapchat. – Being there first. – Being there
first is real guys. – Yeah I agree. I also disagree I don’t think
people are pumping out content. I think that is the
biggest weakness. I think people are lazy.
Including myself. I haven’t posted on Instagram
in two weeks and it’s pathetic. – I don’t think that to be true. – What do you mean?
That it’s pathetic? – No, that you have not
posted something on Instagram in two weeks. – I posted yesterday
but once in two weeks. Yeah, I know you’re pissed. – I’m not pissed, I’m just
highly disappointed in you. (laughter) – That’s worse. – I’m going to eat
so much shit today. (laughter) I’m gonna gain 7 pounds
on the scale today. – I agree– – I want him to feel the
disappointment that I feel right now.
Next question. I’m disappointed. I’m let down with you Mike. – [Brittany] This
question is from Jen.

organization in New York
that is a nonprofit called Art Connects New York and
we work with local curators and artists to do permanent
art installations in social service agencies all
around New York City. It’s an amazing organization we
have partnered with hundreds of artists and dozens of
organizations but it’s also super niche and so we are working
really hard to broaden the base of people who are interested in
Art Connects and ultimately will help donate to the cause. But with such a niche cause
and then we have one and a half full-time employees who
work for the organization. They do everything from
coordinating the installations to fund raising. We are super strapped and so
were looking for some ways that we can quickly gain momentum
to broaden interest in the organization knowing that
we have very, very limited resources.
Thanks Gary. – My sense is if you have a
venture and it’s got some complexity you have to have some
people or one person anyway that is really full-time on this. – She said one and a half right? – Whether that person is
paid or not paid is irrelevant. If everybody’s a part timer
I don’t see how anything I don’t see how you get it done because
somebody’s always going to looking at their watch in terms
of I got to go and what and it’s not going to be hard to
raise money that way. The other side of it is just as
bad where you take the money you raise and you pay two people
that are average to be there all the time and now
you’ve got your energy level for the
others goes down. – I don’t know the details but
I was always from afar when I became aware what you are doing
here was so impressed that you guys were able to do so much
when you were so busy being CEO one of the biggest. Obviously, I don’t know who
was full-time underneath or what happened. – First things we did I went
out to recruit a director an executive director and I got a
very attractive guy who had been in not-for-profit world for a
long time with cancer, leukemia. And he had a good personality
and I knew that we could get him trying to meld
these groups together. You need somebody that’s going
to be full-time on that issue, not part-time, and
he was very helpful. We were able to pull together
three different parent driven organizations with very
few full-time people. But we had to every time we got
the scale I had to have somebody full-time in there. Even though it was a drag on
the cost it was necessary. – Kim, listen, and you
know I’m never tone deaf. We’re not confused that the air
cover and brand equity and the place where Bob was in his
career is different than this organization and that’s
always quite important. I think the thing to really
think about is get the word quickly out of the equation. Unless you have a miracle
situation where some art installation or art moment
become so culturally relevant that everybody becomes aware
and I wants to donate a.k.a. the ice bucket challenge. People want to be cynical about
that, the data is very real. Incredible.
Very real. They had a moment but that’s a
virality that comes around once in a generation and so we need
to be much more practical in that those one and a half people and
they’re incredible I would like to think, look, I think anybody
that devotes their careers and all their time to nonprofit are
so passionate about that that they can be patient over
5 to 7 to 12 year window. It’s Keri here with
SurvivorRadio.org.

“Will Vimeo ever be able
to successfully compete “with YouTube without running ads? “Or will they keep thriving
as a smaller competitor?” – Malik. Vimeo is a wonderful place. It’s a tremendously interesting
niche place for video. But it doesn’t compete with YouTube. And I don’t see it really
competing with YouTube. Meaning they’re just two
very different things. That’s like saying “Can Hamilton, the Broadway play, “compete with Star Wars?” It depends on what you’re competing on. Can it complete from a quality standpoint and experience standpoint? Absolutely, it’s probably
winning, a la Vimeo. Can it compete on a scale, an impact standpoint and dollar amounts and money-making? Absolutely not. Vimeo’s not built to compete
with YouTube smartly. When David plays Goliath’s game it goes out of business. When David plays David’s game, it wins. And I think Vimeo’s done a very nice job carving out its proper niche
within a video landscape and recognizing it
doesn’t have the dollars, infrastructure, scale, momentum and oomph to compete on YouTube’s
game against YouTube.

reaching a max? I.E., it’s now a fight
between social platforms to grab the pieces. – I think I understand the question. We only have so many
hours in a day, right? I think the basis of the
question is very simply how many hours of attention are really up for play? You’ve got television. You’ve got sleeping. You’ve got eating. You’ve got working. You’ve got your phone
that has tons of content. You have video games. You have going to the bar. You have fantasy football. You have all these things
pulling at your attention. You have your kids. You have your book club. There’s only so many hours. The leisure hours or the consumption hours have absolutely stayed the same while the amount of content
vying for that attention has exploded. Our grandparents had three goddamn TV channels and two newspapers and two radio stations vying for our attention. That’s how you got big. That’s how Walter Chronkite was the most famous person in America. Now we have massive fragmentation, and so yeah I think the attention has not. The attention has stayed stable while the things pulling at that attention have grown exponentially
especially over the last 15 years, and the internet has I mean if you think cable television or video games of the Nintendo era, or all, or Direct TV then later compares at
all to what the internet is doing. It’s 1,000 to one. The web and the phone, I mean the phone has become. It’s unbelievable to me how absolutely essential that phone is. Xander dropped my phone on Sunday and me and Matt were scrambling on Monday. Me and Matt were scrambling, because Tuesday I was going to LA, and I didn’t have my phone for 15 hours and I was
freaking the hell out. It was unbelievable. It was kind of chill actually, but it only worked for me because it was Monday, Labor Day into Tuesday and I was home with the family. If I was not not have my phone now. The only time we ever
fix my phone otherwise is when I’m in the office. I’m here, okay, but literally I was walking
around with my laptop. Thank God I had my update on my iOS, so my text messages were coming in as chat, but otherwise I would have been like whatever. To answer your question, yeah I think it’s a war. It will be a continuous war and the size, the big
things in our society are gonna be smaller and smaller, because everybody is gonna
go into their niches. We’re gonna micro celebrity, micro trends, that long tail is gonna be really, really, really, really long. Real long, super long. Great episode. Tomorrow is one of the
most special episodes

“You don’t talk much about Tumblr. “Do you think it’s losing relevance?” – Yes. You keep asking quest– (laughs) Yes, I do think it’s losing relevance. I think Tumblr lost its moment, which is tough for me ’cause I was an early investor in Tumblr. I made a lot of money
when it sold to Yahoo! but it’s part of a bigger company that’s selling media in a traditional way even though it’s Yahoo! And I think that it lost to Instagram in the mobile translation much like many people did. It is still a very high
rated app in the app store, if you look in the top 100, it’s usually around number 90 to 110. But I do think it’s losing relevance. I think there’s a lot
of people that love it, it’s still a very big platform but I don’t say huge growth in it. I don’t see it. I think it’s a niche now, where a lot of creative
people are doing their thing, it’s a great creative outlet. A lot of people are doing
their anonymous work on it. But then Snapchat came along and kinda created a world– India, what’s going on behind me? – [India] Nothing, I was just waving to– (slaps table) – What, no, no, you were laughing before. – [India] No, I wasn’t. – Okay, I’ll have to watch
that part of the show. (laughs) I think, the show. I do think Tumblr’s lost its momentum and would need to have
some real innovation to get going again. Yes, I don’t talk about it a lot because it’s not atop of mind. And it’s a current show, right.

“to have two burning
passions and pursue them “at the same time without half-assing them? “Or is it ideal to pick one at a time?” – That’s a really good question. I, you know I think there’s people that have two burning
passions at the same time. I really do and I wonder
if you can Wuzzle them and make them both work at the same time. That was a 1980’s rare television cartoon Saturday morning reference, Wuzzle. Do you know what Wuzzles are? India search it right now.
– [India] Wuzzles? – Let’s watch India’s face
as, she’s gonna love these watch this, this is India in real time, this is India in real time.
– Wuzzles? – Yeah Wuzzles, W, yep see it?
– [India] Wuzzles? – Uh-huh, go to images
because this is Wikipedia go to images.
– [India] Okay. – I want you to like really
wrap your head around how cool these things are, cool right? They’re two animals in one. So she was like a hippo
– [India] Oh. – and a butterfly, you
see what’s going on here? two animals in one.
– [India] I see it, I see it. Oh I kinda remember this. – Bang that’s what I
was lookin’ for, uh huh. – [India] The two animals in one. – Uh-huh, so maybe you can
Wuzzle them right and find a way to make your two passions… For example, you know
I could’ve very easily made Wine Library TV and the Jets.. What’s goin’ on to you? – [India] (laughing) Wuzzle them. – Well Wuzzle them, like take your two passions
– [India] I know – and smash them into one. – [India] I get it. – Like for example, I could’ve
done all my wine episodes at football games that
would’ve been a further.. You know I have the
Jets bucket but you know there’s ways to uniquely… I think you know I once
said and a lot of you liked this photo on Instagram,
if you order this quote, if you want to be an anomaly
you have to act like one. I wonder based on this question if you could be the first
person that combines two things that nobody’s ever combined
before which are weird and win. For example again, I love wrestling. What if I did Wine Library
TV only at tailgates or football environments
and wrestling matches. Like independent
circuits, like weird stuff where there’s 150 people
in the audience at a gym and the Iron Sheik’s still
there, you know stuff like that. So I’m a big fan of trying
to find a way to Wuzzle them and that’s what I would do. Now obviously a lot of
people are gonna tell you pick one, focus, I may say that at times. Today I felt like Wuzzling
them, tomorrow if I answer this question I might say
pick one, both can work. I think at the end of the
day, and we’ve talked a lot about this, it’s about self-awareness. And it’s funny I’m reading
every goddamn comment in Facebook specifically, right now I’m on a Facebook comment kind
of spree so I apologize to all the YouTubers but
that’s just what’s happening, and it’s interesting I’m
feeling more and more pressure on my shoulders more than ever before because the show is
picking up so much momentum and I’m watching so many people comment about them implementing
and seeing results. And it makes me hungry,
ambitious, greedy to try to impact more people with
what is really working. Which is if you really
know yourself, really India this question comes down
to a very simple place which is it’s one of two choices. It’s truly one of two choices. It’s really just two
levers, it’s happiness and financial and street cred upside. It’s just trying to pull the lever.. and listen I do this, I think
a lot of you may be confused. I leave enormous amounts
of money on the table for happiness. I just do, I do it all the time. The largest speaking gig
of my career, a number that makes me vomit on the
table out of happiness, I passed on ’cause it’s week
four and the Jets are playing in London and I want to go
watch the Jets play the Dolphins in London, and by the way
this is a significant number, this is a hefty six figure deal. This is more money than I
made in a three year period in my mid-twenties to go
and MC and speak at an event for a day and a half. Still could’ve watched the
Jets like I do all the time and I’m choosing happiness
over cash and we all have to do that all the
time and our lives evolve. I’m in a better financial place
than I was seven years ago. Maybe then I would’ve
chose cash, I don’t know, but even in my early days.. For example, when I lost an
eighth of, eight Jesus Christ, a third of my entire wealth in my twenties to have fun in Vegas so I
then lose it all gambling was ’cause I chose
happiness, kinda sadness, over, over, over wealth. And so the answer to this question is predicated very simply. Do I believe there’s, I’m gonna
really, I’m really breakin’ this down India, if you
Wuzzle it you may pop and be an anomaly and have
disproportionate success ’cause you’re the first guy to ever bring spaghetti and music together in this way. Most likely you won’t
and your financial upside is probably predicated on
picking one and going all in. Most likely, however, you
just might have more happiness mixing the two and have the
home run grand slam potential of breaking out which is why
I always do those things. I’m always picking my
happiness versus the straight and obvious course because
I’ve got a little bit of magic and sometimes my weird
stuff actually works as well and the booboo prize is that I’m happier. And boy happiness is addicting. You know what I’m gonna actually – [Voiceover] Vayner Nation
Serious Right Hook war.

“You always say that people pay
for services that give time. “What area needs a timesaving
business like an Uber?” – Sam, I don’t know all of them. For example, I would absolutely pay for my clone to do this show right now so I could be in the meeting that I really have to be in, right? Obviously that’s a little
farfetched and a little faraway, but I think there’s a ton of things. I think I would pay a
lot of money right now to have somebody on
demand do certain things for my grandma in her
retirement home, right? Picking up my cleaners. Obviously there’s the Postmates and people that are saving
time, but I actually think, I got a good one for you. I’m gonna go deep here a little bit, even though I’m a little bit of a rush and I clearly am talking a
little faster than normal, so all of you, so for all of you that are
listening to this on 2x speed, let’s 4x this shit, here we go. When Facebook really hit and
MySpace was still leading, like kind of leader, everybody started creating
niche social networks, right? Niche social networks. I would have invested in
the baseball social network, the gardening social network, the Goth museum social network, like, I’m kidding. I really, really, the niches were happening, right? What it turned out to be, hindsight, was we only needed one social network. I actually think the
reverse is gonna happen for the timesaving economy. Meaning, there’s Postmates and there was all these kind
of, like, “We do everything.” I actually think this is gonna be a space where people win on niching out. So, like, a dry cleaner pickup thing. Shyp, S-H-Y-P, I’m obsessed with. We got a little money in in our last fund disclosure for Shyp, no, not a lot, but boy, do I love them because nobody wants to
go to the post office, so I think that’s an incredible one. You know, I think there’s, look, I’ll give you one, like,
“I don’t wanna go shopping,” like, “Come to me here at Vayner. “Let me put on some shoes
and pants real fast, “five minutes, and I’m out.
I will buy so much more.” So, personal shopping
coming here, big one. There’s Instacart, so there’s food. Literally, anything you do, any, like, Question of the Day. List two things that you
do that you hate doing. That’s in play. ‘Cause you hate doing it because you’d rather
be doing something else and that’s where the time arbitrage is and so, you know, gardening,
hanging pictures in your house, like, just everything. Just everything is gonna be arbed. Anything a human doesn’t
want to do is in play. I’m trying to think of
one more good example. Anybody got one that popped to their mind? – [Staphon] Laundry. – [Gary] No, but laundry’s-
– They’d come in and hit it. – No. No, no. Get back
to here. Staphon, no, no, There’s nothing that’s
a singular app right now that literally you press a button and you give somebody a bag, like, how about you don’t even put a bag? How about they walk into your
house and take your pile? Because we’re living
in a more open society where trust is a real play. We’re letting people stay in our home. Wait a minute. You’re telling me that somebody wouldn’t leave
their door open and let, and just put a pile of,
this is what I would do. Put a pile of clothes in the front and somebody could come
with a key and get it in a world where Airbnb, you’re letting people stay in your home? Trust is on the rise, my friends, ’cause transparency is on the rise. Getting harder to hide
and do the wrong thing. Very, very interesting times.

“How do I use Twitter search for something “as unique as elevators?” – That’s a good question. I love talking about Twitter search, it’s something we haven’t
talked about in a long time. I think Twitter search is the most interesting
functionality in Twitter, maybe besides video replies, which I’ve been knocking out of the park. I think that that’s a tough one. You know, first of all, is it elevator repairs? Are they selling elevators? – [India] I think that it’s, What are they doing? To me, you know, Twitter
search is amazing, but there’s clearly certain
very narrow niche things that may not over index
in that environment, you know, I see India’s doing some work to try to figure this out. If you’re doing elevator repair or selling elevators, you know, Twitter’s not going
to be the most fertile grounds of people being like, you know, I feel like I’m building
a building right now as a developer in 2015, to, – [India] They make them
and they do the upkeep. – Yeah they make them and upkeep them. You know, I don’t think these developers, in today’s day and age, maybe in 20 years, something like Twitter, but I don’t think a developer’s like, “Hey building a building, “wondering what to do with the elevator.” You know, I think you’re better off going into the content game, maybe creating an infographic
of like seven unknown facts of elevator upkeep, and then
making that a Slideshare and a Pinterest pin, and then directing it into LinkedIn, and running ads against the
people that make those decisions you know, at developer firms. So I don’t think Twitter search is probably worth your while, I think the other thing you could do if you decide to make a very
heavy consumer-facing brand, I think the one whitespace for B2B people is to make some, make
really intriguing videos that aren’t boring, that could create
general awareness, right? I think general awareness, when you think about
Intel, it’s a chip, right? But there’s general awareness around it, and you start looking for it. There may be a play
where you make videos that are, whether they’re funny, whether they’re intriguing,
thought provoking, emotional, videos for B2B companies that create mass awareness, that then allude to, we’re
sitting in a room as developers, and saying, you know, we’re
building out the scope, and of course we’re
looking at RFPs and RFIs and looking at, like the cost, but, you know, having
our brand top of mind is good to even get into that play, and that’s branding versus sales. Twitter search is
a non-recommended play, in June 3rd, is it June 3rd? On June 3rd, 2015, on elevator manufacturers
and service providers, not a recommendation. No, no, no. – [Voiceover] Jason wants to know, “Who do you ask when you have
life or business questions?”

I’m from Queens. I’m co-founder of a brand
of vodka called Pruv. – Are you a Jets fan? – I love the Jets. – Are you telling the
truth cause that felt soft? (audience laughing) – No, I absolutely love the Jets. – I need you to name
two offensive linemen. – Two offensive linemen? Could I talk about Wide
Receivers or Running Backs? – No, dick. Because “people that love a football team” know the offensive line. – Should I have meant to say like? I like, I like the Jets.
– [Gary] Respect. (audience laughing) – It’s given that you’ve
started your career with Wine Library
– [Gary] Yes. – I wanted to see where do you
see the biggest opportunity for innovation for Wine and Spirits brand in the market today? – So, look, you’re going into, first of all, I like you already because that’s ballsy to go into vodka because vodka is past it’s trend which I actually think
begins it’s next opportunity. Two, it’s crowded. Three, it’s really, really
financially intensive. You need money. Right, so I think you know, the nice thing is this falls perfectly aligned
to the world we live in. Right, like you being
part of this community, that’s your only prayer. Your only prayer is to know
what’s going on Meerkat. Your only prayer to win is
knowing what’s going on Yik Yack. Right, and all these things. So, I think place to
innovate is in story telling it’s not about huge billboards anymore. It’s not about going to wholesalers and giving them tons of
dollars for their sales people to kick in the store. It’s about creating a grounds well, but you’ve got to create content and you’ve got create
it in relevant places. You’ve got to find micro-influencers there’s a ton to be done,
but it’s a tough game, man. It’s a real tough game. – It’s tough and I guess
one of the episodes that you said kind of
clearing out the cave – Yes. – before (mumbling)
– [Gary] Yes. – That’s something that
we’re trying to do is just go where other brands are
not going to right now. – 100%, there’s a ton you
need to become the vodka of like elderly Lego builders. (audience laughs) – Like you’re gonna
have to go super niche. – We’re going more
towards like dance music so like EDM influencers,
everybody is there dick face. (audience laughs) – What are you talking about? You’re finished you’re out of business. Next. (audience laughs) – Let’s go up here. We’re going to where other people aren’t. right, like EDM. That’s it, you’re out of your Mike.

– [Voiceover] Jaime asks,
“I have an Instagram niche account is building followers pretty fast. What do you think about
selling advertisement like a 15 second commercial
to people wanting to reach my audience?” – Jaime, first of all I’m in love
with your Instagram account super pumped for it, you know super niche very Crush It! Like the
culmination of that for me so, feels cool another prediction global production that I drilled. And so, oh, I’m just getting, this is the worst day. First of all, you’ve 585 followers, so won’t gonna be able to get as much money as you
know a walk in the park so, first I would focus
on next six to 12 months. The answer’s yes I do think once every seven
jab, jab, jab, right hook! You know once every seven Instagram videos for you to make a commercial, is super appropriate will work and if you can make it more
of an entertainment commercial like you staring in it think
1950’s and ’60s television I know lot of you youngsters. But the original commercials
are very integrated even into the ’70s. Alpo I think it was,
you know, the dog food was getting dogs to come on the set of the The Today Show and eat the food. You know, and so, you know
that, that’s been around forever and that’s coming back, old is new like Missy Elliot you see
all the kids on social media being like, “Oh, Katy Perry
put this Missy Elliot on. It’s pretty intense to watch all this. Kids need to get educated,
these 13-year-olds I love though, I mean, I
believe it they’re winning they’re right. So, just wanted everybody to know that. Anyway, what’s really interesting to me is that. What I would do for you, I’m gonna, I’m gonna drop, down flip
it and reverse it on you and give you a different answer. You need to basically
google volleyball blogs, volleyball media, volleyball news And you need to e-mail every single person on the first 80 pages of results and tell them what you are doing and seeing if you can get
them to give you exposure. You should absolutely be pounding the volleyball community right now all 917 influencers that
matter in volleyball need to know who you are
and you need to be the one that e-mails then and
says, “Yo, what’s up?” Period. Email every
volleyball manufacturer and be like check out what I’m doing. Guys, most of you were not taking it. You have to understand what
I did with Wine Library TV I took it. I e-mailed everybody, everybody
that was wine blog in 2006 and said “Hey, I’m doing this.” And I get that not everybody is as comfortable self-promoting. And I love when my friends
from Europe are like, “Oh, it’s a very American thing.” And a lot of people who
watching are introverted or don’t have as much hustle. Look, I’m a funny guy,
I’m very competitive I was in super crazy networking events. This weekend and like the
commissioner is there. And Woody Johnson and you know all these actors and actress and VIP’s and hall of famers and
I’m not going up to them. Because I’m so competitive and ego like I’m gonna make them come to me. But there’s a part of
that that’s super wrong. There they are and then I took way that I took that a way
from myself little bit. And I went and did 5 or 6 some of them. Can’t do it completely. But like, you know,
taking those steps as well so like for all my
extrovert, salesman stuff I’ve my own spiel that like
prevents me from taking it. But I’m telling you, behind keyboard, e-mailing, volleyballdaily.com and being like “Hey, it’s me. I’m doing this thing, you should just check it out. I love to do something.” Be smart, position it properly not like, “Hey, look, I’m doing this
Instagram thing about volleyball. You should write about it.” No, that’s right hook. Jab! Like, “Hey, it’s me, I’m doing this thing I love our community. If there’s anything I can
ever do for you let me know.” Jab.