– Gary, is the high-end wine
business just a complete hoax? (laughter) Does anyone actually ever taste the oak? What does oak taste like? – That’s a great question, Steph. Is it a hoax? It’s as much of a hoax
as the art world is, it’s as much of a hoax
as a high-end restaurant that charges, you know, $10,000 a head for a once-in-a-lifetime meal. It is the classic example of
supply and demand, my dear. And coming from a, you know,
business-oriented TV show and living in the world that you’re in, is a stock price a hoax? The answer is, yes and no. To me, it’s not a hoax, because
I live a very basic life of supply and demand. I think when I get paid to
speak onstage is a hoax, and I did for awhile until I
realized, well, not really, because I’m compensated for
what I do for that event. And so, you know, does an actor who gets
paid $8 million for a movie but never gets brought
up, like an athlete, for being overpaid, is that a hoax? Yes and no. When you start understanding that actor brings people into the theater, or makes people watch, and then they sell advertising against it. It’s all an arbitrage. And so the wine world,
back to the basic question, can you taste differences in wine? Absolutely. I live it. I mean, I can taste the difference between an $80 wine and a
$10 wine pretty consistently. Can I taste the difference
between the $1000 wine and a $500 wine, or a $1000 wine and a $100 wine? A lot of times, no. The beauty of wine is,
everybody’s got their own palette, back to art or music, right? Is it a hoax that an EDM DJ gets a ton of people
into a place in Sweden? For me, well, actually,
I’ve gotten more into EDM, but, like, theoretically it is. But, you know, and that’s it. It’s brand, it’s supply and demand, it’s how the game works, and so the answer is, I
don’t think it’s a hoax, but if you’re watching this show right now and you don’t appreciate the game, so here’s a good piece of advice, let’s get into real good advice. Don’t drink good wine. Let me say that one more time. Don’t put yourself in a position to understand why it’s not a hoax. Don’t sit first class, because then you realize it’s not a hoax, because you like it better
than the middle seat in coach. Don’t get front-row seats to a ballgame, then you understand that it’s not a hoax compared to sitting in the upper deck. It’s context, baby. And so the bottom line
– that made me happy. (laughter) The bottom line is, it’s all perspective, it’s all supply and demand, but that’s what it comes down to, you start understanding why these things fetch the
dollar amounts they fetch when you actually taste it, versus you theoretically
complain about it. – [Voiceover] Cédric asks, “How do you not procrastinate that well?”

– [Voiceover] Sarah asks,
“As a private music teacher “I have limited hours to teach. “What are your thoughts on
how to increase my income, “or build a brand?” – Sarah, a lot of thoughts on this. It’s called the Crush It! manifesto, which is, there’s plenty of damage between 11pm and three in the morning. I get it, you teach,
you know, I don’t know, teachers to me are actually,
my sister is a teacher, like they have the most
time to do other stuff. They have fairly good schedules. There’s the summer. There’s, you know, and
again, maybe you’ve got a different kind of teaching thing, but to me, if you want to build
more of a scalable brand, you gotta put out content. You gotta look at things like Skillshare where you can put out your teachings and sell that. There’s a lot of ways to do it. Technology has created
an enormous opportunity for you to scale it. You can do live Spreecasts
and Google Hangouts that only have access to people that pay. I would recommend putting
out a lot of content at first as a gateway
drug to the opportunity to charge people so you
can establish yourself. But this whole notion of where is the time, I need more time, I just think people are
loaded with excuses. They aren’t auditing themselves. They don’t realize that
they’re watching every season of Homeland and Game of Thrones. They don’t realize that
they’re having an hour and 15 minute lunch, like lunch. I’ve had two lunches. Robert Souza, our new SVP made me go to a lunch to meet somebody. I was pissed. I was like, why couldn’t
we do that as 11pm drinks? Lunch, like leaving and having lunch? The inefficiency of that time? So you know, I’m pissed at lunch and I’m pissed at Game of Thrones and I’m pissed at playing video games and I’m pissed at a lot of
things in a world where somebody wants more
financially or career-wise. I love it for the people
that need it to escape. I love it for people that are content with their monies and their career path. I love it. As a matter of fact, I envy it. Boy, if somebody could take a shot and suck out some of my ambition,
I’d be really pumped. You wanna do a start up? Create a suck out the ambition app. I’d be really happy about
that because I’d love to be able to take a lunch. I’d love to be able to relax
and play Madden against somebody in Iowa, because
that’s how you can play Madden these days, with the kids, for the last 10 years. But I haven’t been playing it because I’ve been hustling,
because that’s what I want. And so, whether you’re a hundred or zero, you just wanna zen and live in
a mountain with no technology or you wanna buy the Jets
and hustle your face off, or anything in between, you
need to find your cadence. And so if you’re asking this question, my intuition is you’re
spending an hour or two on things every day that aren’t achieving this extra brand or extra
monies that you’re chasing. So cut that crap out and
apply it to these things, putting out content, writing content, making videos, building up a brand, engaging with people,
going to Twitter search, Twitter.com/search searching teachings around, you know, key words around the things you teach. Engage with people, say hello, cold call, saw somebody shout that out in the YouTube comments yesterday. We talked about that, as a matter of fact, link up that video. People need to watch it.
That’s a classic. I don’t know where you want it, DRock. But you guys know which
video I’m talking about. The cold call. I had a
shaved head in there. Anyway, the bottom line is, you need to re-calibrate to your ambitions. By the way, it may be going
from seven hours of sleep to five hours of sleep
because you need all those lunches and video games, and that’s fine. But if you want it, you just gotta go and do that. episode 42 of the #AskGaryVee Show.

“of hip hop, were you East
Coast, West Coast, or both?” – Robert, Biggie changed
my life so I’m East Coast. But I will tell you something. I’m gonna throw you for a real curve ball. Specially cause it’s good
times in Cleveland right now. I’m a little bit more Cleveland. I was all in, I mean like let’s
put all the pieces in here. I was all in on Bone Thugs-N-Harmony. Take me to the cross roads, every time East 99 is
where you’ll find me. So I’m a little bit more Cleveland.

– [Voiceover] T.Jay asks,
how would you suggest an indie artist use their marketing money when the royalty check
comes in six months later? – Jay, first of all,
thank you for the music, today. Big ups to him. And, the royalty check
coming six months later, how do I think you should execute on that, is very simple. I think you should execute
six months of patience. If you don’t have the money, you just wait for it to
come, and then you execute. There is a lack, word play Jay, and everybody else is watching. There is a lack of patience. The thought that your royalty
check comes six months later, means that whatever you
wanted to do with that monies, you know, to attack, just
has to wait six months. And so, practically, I’d just wait. – [Voiceover] Thomas asks, cake or pie?

– [Voiceover] Yeah he’s back. – [Voiceover] Dragga asks,
“I’m an indie music producer. “What tips do you have to promo my content “using social media marketing?” – Dragga, what’s up? You’re back. And I respect that. You’re in Episode One and Two. You one day will be a trivia question. So, the question is, look you’re an indie guy, you’re trying to promote. I’m actually gonna move the mic to Steve. He’s not even expecting this. Go there. Go there. Do you get the sound? – [Voiceover] Yeah, we can. – You’re good with sound? The camera’s got its own sound? – [Voiceover] Yep. – Go ahead. Say what you just said to me. – So, Dragga, I looked
at your Twitter account, and you posted a remix of a Rihanna track eight times in the last 24 hours, since we aired the last
episode of this show actually. – That’s a little bit
overwhelming, Dragga. Now, couple things. I think the thing to really
think about is listening. I was actually clicking, and
that’s why we got focused. I don’t know what he was doing there, but he was replying to somebody. I like the replying in Twitter. That’s a tactic. Look, here’s what I think it’s all about. The quality of the music matters. Building up your SoundCloud matters. How does one do that? One of the ways to really do that is to become old school in some ways. Believe it or not, I’m
gonna go left field on you. How ’bout some music message boards? But not spamming them. Becoming a part of that community. How about searching every single person that Tweeted about Rihanna. Steve pull it up. Every single person who
Tweeted about Rihanna. Let me guess, but I’m gonna think
it’s a shitload, right? And so, in that shitload, jumping in and engaging with those people. Now you gotta spend a lot of time. You decided to do a Rihanna remix, not me. So that means you’ve gotta go through it, and it’s gonna take you a couple hours, because everybody’s
gonna be Tweeting like, “Rihanna’s hot. “Fuck Rihanna.” All that stuff. And you’re
gonna have to find the people that are actually talking
about Rihanna’s music, which I don’t know, probably small percentage of
what’s going on on Twitter. You’ve gotta jump into that and engage with it authentically. Engaging, and you’ve heard
of the 19 year-old dude move is not saying, “Check out my track.” You’ve gotta just kind of,
you know, jam with people. I would recommend, if
you’re jamming people, and jamming with people, not jamming. If you’re jamming with people, during that period, changing the URL in your Twitter profile to be a direct link to the Rihanna track. That’s right folks. That was a tactic, and
that’s why #AskGaryVee’s gonna be a big-time show. If you’re deciding to
do something specific for a two-day period, like Dragga should, around engaging people
about Rihanna’s music that actually talk about the music. I’d recommend he changes
his Twitter profile’s URL from his probably homepage, or whatever he’s got going on, to the actual link to the
SoundCloud of that show, because while he’s engaging, people are gonna be like, “Who the hell’s Dragga? “Let me click this link in his URL.” Boom, they’re listening to that. The viral loop gets going. The viral loop gets going.

Dragga, you know,
honestly I don’t know why Steve, show them. I don’t know why Steve
picked this question, because the truth is
there’s not enough context. How do we apply it to your music world? I don’t know. What do you do? Do you put on shows? It’s easy. Do you sell T-shirts or pants? Easy, do you try to resell music? A little tricky. I’ll need a little more context. I’m gonna allow you to
retweet with more context, and we’ll get you back on the show. (hip hop instrumental beats)