I’m not in tech.
I’m actually a songwriter. I’m releasing an album and I’m
trying to avoid spending money in ways like hiring
publicists so on and so forth. – Yes. – [Daniel] I’m trying to really
ramp up my social side. What I’ve been doing is I’ve invested in
several giveaway items to try and accumulate a street team
which has worked and I was just going to find out if you had
any additional ideas because you will hear about me sooner or
later because this record will get heard.
– Good for you man. – [Daniel] I just wanted
to ask your opinion. – Well, thanks and I’ll give
you some opinions and I’ll even throw out there something
that we’ll give you. If you want and you might’ve
noticed in the last DailyVee we featured Ron Gilmore Jr.’s music
if you want to reach out to DRock and talk about some of
your music if you want to have some of your music featured in
an upcoming DailyVee, I’m not sure what kind of music it is or
what DRock and Andy’s ears are for that kind of stuff. – [Daniel] Arabic rap. – Great. I think you’re
really cool. – [Daniel] I’m kidding.
– Got it. (laughter) The craziest is part I was
actually fucking pumped. I was like yes Arabic rap I know
exactly with the kind intensity. Anyway, one I’d love to offer
you that because fan of the show, I’d love to be some
exposure so speak to them and let’s see if that’s a fit. Here’s my big plug: Influencers,
influencers, influencers. I think you took a very
smart tactic of street teams. I think books and albums when
they do that do quite well. I think the biggest arbitrage
for attention at the lowest possible cost right
now are influencers. If you can get people to
do skits or other things on Instagram with your music
I think you would crush. And so I think if you spent two
hours a day just reaching out to people based on
hashtags on Instagram. So you go to Instagram you
search hashtags and then you engage with people that
are putting out stuff around thematics of either the names of
the songs or the genre of music or things of that nature I think
you could really have a major impact by getting some
influencers on board to give you some awareness and
exposure to your music. – [Daniel] What about TweetDeck? Do you think I should continue
doing that ’cause I am engaging with people through hashtags? – Yes but I think Instagram
is a better push platform than Twitter which is why
I’m pushing you that way. I would also document the
journey of releasing an album. I would write at least 2 to
4 articles of the journey of releasing an album on Medium.com
because their editors there pick some articles and they populate
them to the top and I think there could be some
real opportunity for you there as well. I would also reach out
to places like HuffPo, Forbes,
Business Insider cold. Send them an email and say would
you like me to write a piece original for you on one
musician’s point of view on releasing an
album in 2016, 2017? All of them are always looking
for content and I believe that’s a very inexpensive quick way for
you to get exposure to a crowd that might be reading for
business or other things but everyone loves music and you’re
getting awareness, got it? – [Daniel] Got it totally. How can I get in touch
with DRock regarding– – It’s DRock@VaynerMedia.com. – [Daniel] Okay and would it be
okay if I send you a signed copy of my album and maybe a poster. – That would be amazing. Work with DRock he’ll
figure everything out and I wish you well Daniel. Thanks for
listening and watching. Thanks brother. Awesome, good show I
think we got better. We made a quantum leap
from 200 to 202 but

My name’s Glen Edwards from Newtown, that’s Sydney, Australia, and mate, I’ve got a question in response to one of your Snapchats. In regards to the Grammys, where you said, “the market is the market, stop crying.” Mate, I wanna know, if you were in charge
of the music industry, where would you take it? – If I was in charge
of the music industry, or, let’s say, what
everybody’s crying about. If I’m a music label or a music artist, the first thing I would
take it is to a mental place where I realized it can’t be 1964 anymore. Like, sorry. Sorry that you make all
your money on records. It’s not 1990 anymore, it’s just not. I would accept that, like, look, music is such an
important part of our culture, that – I mean, by the
way, the snap that I did, actually, you know what? Beautiful. I’m going to save it right now,
Staphon, and send it to you. – [Staphon] Okay. – We’re really in
production value these days. DRock’s really frickin’
affecting me, I don’t like it. The market is the market, right? Here it is. Save. A song is worth what
the market pays for it. Period. The market’s the market. Stop crying. You know, the old dude
from the Grammys went on, and he’s like, “kids, don’t steal music.” Like, you know, he’s been
doing this for years. Right? Like, “is a song worth a penny? No.” And everybody claps. A song’s worth what
the market pays for it. Like, nobody forced you to make deals with the streaming companies. Like, I hate this – you know, there was a story once
that Groupon was bad because, and if you can
find this headline, Staphon, I wanna get into some editing here. Throw it up right now. That Groupon was bad because
a woman went out of business because she sold too
many cupcakes at a deal. I don’t know if you remember this, India. Groupon, you’re bad. Why Groupon’s bad for small businesses, ’cause this one woman made an offer and too many people took her up on it, and it put her out of business. That’s not Groupon’s fault. It’s your fuckin’ fault, Sally. You’re running a business. Like, it’s ludicrous, right? And so, like, to go up and be like, “is a song worth a penny?” when your studios, record labels, artists, like, when you made the deal
with the streaming companies, is crazy. The market is the market. And so the bottom line is, if you’re great at music and just music, and you’re not good at performing, and you don’t wanna hustle and do shows, and if you’re not charismatic, and if you don’t have
all the other things, your world has changed. Sorry. Just like if you’re six foot
and white and not athletic, you could have played basketball in 1915 – actually, how insane is this? Can you get that camera
work in the beginning? Like, did you catch us? The part where me and India talked about not being able to be a CM at Vayner? – [Staphon] Yeah, yeah. – The part where India said, “I don’t think I could
be a CM at Vayner today?” – I think I could be a CM. – I get it, I get it, but it’s
the point, it’s the point. – Got it. – Of course you could, but, like, the market at VaynerMedia changed. Like, markets change. And like, you’re gonna
force India to buy a $15 CD? Like, what do you want? Like, I get it, and if
India’s compelled enough for that indie band or
retro or emo or whatever, she rolls hip hop, whatever
she likes, country, if they bring you value, Staphon, whose music do you buy, if anybody’s? Do you buy, anybody? – [Staphon] J. Cole. – There you go. J. Cole clearly has done something that makes you wanna buy it. And yeah, J. Cole, congrats, J. Cole. You made your 97¢ or
four bucks off Staphon. I guess you did that through your swag, your lyrics, your songs, how you roll, like, all the other variables
besides just the song, right? That’s that. That’s just the market. And I’m sorry that you don’t like it, and I’m sorry that it used to be great. Let me tell you about a lot of other things that used to happen. (scoffs) I don’t know, everything. Like, you used to let
your kids go outside, and not scared that
they’re gonna be kidnapped. You used to not have to worry about AIDS. You used to not to have to
worry about guns in schools, like, shooting people every minute. You used to not have to
worry about oil disappearing as we get close to
neutral oil prices, like, you used to have to not
worry about everything. But you used to have to worry about the Soviet Union blowing you up. You used to have to worry about, like, not being able to cure
any version of cancer. Like, it’s evolution, people. Sorry that music is not
the way it used to be. Sorry that it’s evolved. You know, I don’t see anybody
going crazy for bookstores and, you know, the bookstore
guy going up there like, (imitates crying noise)
Amazon came, sorry. Like, nobody’s
super-duper-duper sad for cabs. The consumer’s right. Not Common or Beyoncé. Got it? So it is what it is. Yes, it’s important, yes,
music really matters. Yes, yes, guess what? When you were makin’ all that money, music in 1955, the best baseball players in America and football players in America had jobs in the summer because
they didn’t get paid a lot. But guess what happened? America decided they
really loved football, and that means that they
got more leverage over time, and now they get paid a lot of money, and they don’t need side
jobs in the summer anymore. But maybe it flipped, and now you, musician,
actually have to hustle, and you maybe actually
have to like your fans, and you may actually have to take selfies, and you may actually
have to do live events, and you may have to do things. That’s just the way it is. Period. Market dynamics. Everybody’s affected by them. Always and forever. I want an article on that. Title it “Fuck You, Music Industry.” (laughter) All right, something else, maybe. Question of the day.

daisy among producers some way to
artists from where business and have not seen this question if you’re an artist
manager was something you would have your artists do that artists right now
aren’t leveraging something completely different color box thanks a lot Daisy
cool shit I would probably be focused on musically I’m fascinated by musically
right now to social network that’s emerging it’s around music and I think
that if you’re an artist and you’re doing creative on top of your own music
and then reaching out to other people so many attributes down very tactically
because it can lead to what musicians can be doing a musically article which
would love to get out there because I think musically is absolutely at least
already in your territory where it’s like really got my attention you should
use an app that reminds me about doubles match for a lot of people do
lip-synching but you can also do buying and then supreme videos behind music because they figured out
the music rates or I don’t know why but I know these days you couldn’t get them
up the public in terms of service and how much you can sample did it anyway if
I was a musician I would try and put our content on top of my own music but that
may not popular music’s not as popular as all the other music but what I would
do is start reaching out to other influencers in that community one of the
best ways to reach out to people and communities to become part of the
community I’m spam everybody but if you actually
read and engaged and commented and shared and we’re part of ready for two
years you bought permission to throw your
right hook I would become a major major part of musically I would use my own
music and create content would use other people’s music concrete contact i would
comment on the top hundred people’s content gauge become a join any even
Barbados I would literally fly by the New Yorker la musically meetup you
become the new community and now you’ve got permission to do thinks and
so for me that’s what I would do I would absolutely become part of the musical
community engage comment share create and then do real life things engage with
them and other networks comment on the incident the couple’s family just become
part of it and then I really think your chance of popping out because I think if
you think about it imagine if you were doing this one liner
early on and got the forty niners to do something with your music and meaning
you can really really hit and then if you’re a musician you can actually write
a hook that surround musically culture like at fifteen second flip you know
like you could look to you know she thought was weird but you know like you
could actually integrate something that’s unique about musically in a song
then people would use you know delic snapshot you know like you know
like that kind of stuff but yeah hold it down I’m going to show you really really
rock solid show ya question day how many

“Adele’s new album isn’t
streaming anywhere. “Is she romantic about selling albums, “or leveraging people to buy music?” – Oh, wait a minute,
Staphon’s just standing here, and if you’re just, I
mean, show that, DRock. He’s really, truly just standing here. (laughter) One of the things that makes me unhappy, I mean, really, I know
you’ve gotta watch it for editing purposes, but you should be you should be doing something, Staphon. – [Staphon] You’re right.
(laughter) – So let’s do a little Periscoping. Alright. Adele’s new album is not
streaming anywhere, right? – [India] Is she romantic
about selling albums, or leveraging people to buy music? – It’s a really good
question, and the truth is, there’s a time and a place
for you to do everything, so, we talk about spec work here, right? DRock got his job on it, right? Like, you do something for free and it leads to what you want to happen. Well look, when you’re
Jay-Z in the early days and nobody knows who the hell you are, it makes sense to go to a club, not get paid, and spit your fire, because you’re building leverage. I used to go and speak for free. Often. I don’t do that anymore. Because I have an alternative. I have demand now. Adele, if her name was “Shmadele,” if Shmadele came out with a new album and nobody knows who Shmadele is, I would hope, I don’t
follow music enough, so, if there’s a Shmadele, I apologize. But if you’re Shmadele and
nobody knows who you are, you not only want to be
on streaming services, you wanna, like, show up on
Instagram people’s accounts and, like, sing, you wanna, like, go outside and give
people your free album, like, you want exposure
because that creates leverage that you then can charge for. Adele doesn’t have that problem, and so she’s trying to maximize
profits through that channel versus the pennies that streaming does. It does two things: it makes her more money, it gives her less exposure by accident for people that could find her through Spotify or other places that have never discovered her before. From my point of view,
it’s a fine balancing act. Right? I think if you look at the people that pushed against Napster,
or pushed against technology, the bands that pushed
against MTV, historically, that didn’t make music videos, if you’re too romantic for
too long, you can get caught, unless you’re in the top 1%. I believe that there’s an absolute way to not conform to modern marketing. A€ la Apple. If your product is
disproportionately the best, consistently, you can get
away with acting differently. But if you look, even at, like, actors at the top of their game, like a Will Smith who made the same kind
of movie for a while, everybody has their day and time. And so my answer is, if
Adele has this read properly that she doesn’t need more
exposure, she has a huge fanbase, she just put out fire, and it killed, cool. Look at Justin Bieber in parallel. Did a lot of marketing,
a lot of Instagram, a lot of releasing, a
lot of stuff out there, and it really worked. Now the question becomes, he needed that because he
was in this funny spot, does he do the same thing next time? Or does he go a little bit
closer to where Adele is if Adele’s over here? The answer to the
question, my friends, is, there’s no absolutes. There is no right answer. There’s moments in time,
like the first question. There’s knowing what to do at this moment. The things I do running
this business at 600 people is very different than what I did at four. I don’t say yes, I said
no to 19 deals today. I said yes to every deal
when we first started. Right? And so we just talked about, we just all got together on my team to talk about how much
book-buying you have to do for all my packages for the next book. I think we can all agree, there’s a lot more books
that you need to do to do the things that I did two years ago for Jab, Jab, Jab, Right Hook. ‘Cause I’m busier, I
have more opportunities. I have more leverage. This is where the #AskGaryVee
show’s brand, right, has helped me. Why don’t you say, I mean, you’re just, this is amazing, but why don’t you just say hello. – Hi. – [Gary] Tell the Vayner
Nation who you are. – Uh, Reed Adler, sound guy. – Yeah, so Reed just was working on something else I just did, he’s just hanging out, he said before we aired, “hey, my brother turned
me on to the show,” his brother and him now know who I am more than they did before because this show’s working for me, which then gave me leverage to ask for 3,500 books to give a keynote, versus 2,000 books. So this is how it works, guys. You put in the work for a year and a half, you build up leverage, which then allows you to get more stuff. So Adele’s move, where a
lot of people might say, “oh, Gary’s gonna say,” because I know a lot of you thought this, “oh, that’s bad, you’re killing exposure.” No, it’s balancing that. What’s important is not
reading your own headlines and doing the thing that Adele’s doing too long, too many times in a row that now no 17-year-old in America or 15-year-old even knows who you are, because they only live in those platforms. Right? All the bands that said no to being the music on John Madden Football in 1999, 2001, 2004, 2006, they missed out on being Good Charlotte. Good Charlotte said yes, they were willing to give away the music, or go find out how the
Black Eyed Peas worked. Will.i.am was smart, he’s like, “oh, for a TV commercial? For this Apple iPod thing? Okay. We won’t be too fancy.” And the three big bands
that you’ve heard of that said no missed the chance of being huge. So yo, I even say yes to things for free, if the exposure is
disproportionately unbelievable. Saturday Night Live
does not need to pay me to show up and be in an SNL. Because they’re bringing me something. You, with your local TEDx thing, in Shmugga-mugga-mugga, Iowa, sorry to pick on Iowa, I love you, Iowa, like, yeah, you got a problem. Because, like, I don’t wanna
come for those 40 people, it’s just checks and balances. And I love you 40 people, but watch the show for free, I can’t make it, it’s just an equation. Adele’s at that place where
she can do this right now, but Adele needs to do what I think I try to be really good at, which is don’t read your headlines, don’t get too fancy to not take a selfie, if you get too separated
from that for too long, and you can do it, but if you do it for too long, somebody else is gonna come along and Shmadele’s gonna be number one. Shmadele’s coming.

in social and what are
they doing that’s so good? – Truth is, you’re so much,
you’re way better in a position to say, answer that question than I am. I’m not paying attention
to what a lot of musicians are doing, but I’ll tell you
that the musicians that are doing it best will understand
the framework that created the greatest bands and
artists of all time, which is, again, it’s the theme
of the show in London, it is providing value. It is so easy to see what
Talyor Swift is doing, it is so easy to understand
what Phish and Grateful Dead and Dave Matthews Band did. It is disproportionately
helping an audience, and then leveraging that
to get them to buy in. So, whoever right now
is replying to people on Twitter and video,
randomly creating meet-ups, like, put, saying happy birthday
to fans, randomly knocking, where are the artists that
are knocking on fans’ doors, and they open it up, and they go, get. Whoever’s doing the things
that nobody else is doing, that the fans want, which is the touch. – Taylor Swift is into that? – Taylor Swift is perfectly
executing it, and it matters, and it becomes word of mouth. And so, I don’t know specifically. – Yeah, yeah. – But whoever’s bringing
disproportionate value to the people that are potentially
interested in her music, and notice, I said potentially
interested in her music, that’s the key. Whoever is doing that,
that’s who’s winning. Alright, man.
– Thanks so much.

“on what Jay Z is trying to do with Tidal? “Do you think it will work?” – Matt, what Jay Z’s doing with Tidal is what every good entrepreneur
that has brand-equity in the consumer marketplace
should be doing, which is leveraging
their brand-equity to bring enormous
exposure to something that they disproportionately
make more money on than if they were using
somebody else’s thing. This is something that
should always be going on with the pseudo, triple
A-list celebrities. They should always own. They shouldn’t be the face
of a cognac or a champagne; they should own it. They shouldn’t be a face, or
beyond a platform for music; they should own it. Whether it’s gonna work
or not; I have no idea. Because the truth is for me
to give a really good answer, I need to see the team that’s actually executing the business. Just because you’re a big-time star, and you bring your big-time
star friends along, doesn’t mean the business
is gonna succeed. What’s gonna happen is, if the operators, and I don’t know what Hove
is doing with his time; but I have a feeling he won’t
be the CEO of the platform. So, you know, he’s an executor. The management team that’s in place is going to determine its success. I have personal brand-equity
as a social media voice, at a very small level. Trust me, I’m not tryin’
to compare myself. But I was a triple, Z-list celebrity. But within a little world,
that social media world, I had a little equity. And if my management team, if I, if we didn’t execute
properly, we would have lost. There’s a lot of people that
use their fame as the match. (flesh smacking) The match, to make something happen. It all comes down to the steak. The sizzle’s there, there’s exposure. We all know what it is. There’s a million music-services without a frontman like
Jay Z and the other people that we’d never know,
so, it’s got a chance. A lot of people check it out. A lot of times it’s not as strong as what’s in the marketplace. Spotify, and Rdio, and
all these other things have big legs up. ITunes, they all have much longer time. So, they’re further ahead. It’s a marathon, not a sprint. I’m sure everybody’s gonna write it off; people are already writing it off as dead. We’ll see what happens over
the next 36 to 48 months. A tremendous lesson for everybody watching and listening to the show is, it doesn’t matter how you start; it matters how you finish. And, so, what I’m most curious about is that there’s cynicism
around its success because a lot of famous people try to put their name on things. I look at Jay Z as a
uniquely strong businessman. If he’s got infrastructure underneath him, or the right players
are in place for Tidal, in the next 24 to 48 months, it has a chance of doing something. I just don’t know what’s under the hood.

“for custom music, should
I delay them with content?” – Aaron this is a very
interesting question for a very specific reason. If you watching the Meerkat, I kind of had to talk to India four or
five times on this question and I didn’t really, fully get it and then I realized, aha that’s why I don’t get it. Because of the way you position
the question, my friend. If you notice the sentence structure, something I never understood ’cause I have no grammar skills. You say delay them with content. That, in itself, is the problem. It’s the energy that you
approach this question with. Which is that, you’re
saying to yourself do I put out content that
is in my best interest instead of theirs,
hence the word delay. And the way I
always talk about it, is putting out content that
actually brings value to people. And so, when I say a pop-up. You know, when I say,
don’t stop them from going to what they want to, that’s a pop-up ad that’s not bringing them any value. If you put out content
that isn’t the music but maybe it’s
the behind the scenes of you remixing the music, getting the music, your thoughts on the music. If you bring them other value well then you’re bringing value. I mean, people watch this
show to get to the answers. Do they enjoy the
banter that I had before when me and India make
before we get into the show? Or my Jets thing or whatever? You know, I think
there’s a certain subset that does enjoy that. And that’s why I’ve
been able to pull off video show after video show ’cause I’m trying
to make it interesting with other things besides
the hardcore content. Some people think
that’s too much, they don’t like it and
they won’t be there. But at the end of the day, the
fact that you say delay them with content means that
the energy in the seed of how you’re
approaching it is wrong. What you need to do is make
that value added content. Make that part of
the overall experience. Make that the
reason they come. And I think that
that is something that people really misunderstand. I think the Mets have a much
better stadium than the Yankees because of all the added venues and the nuances and the
ambiance of their stadium. I’m there for the ball game. People are there
for the ball game but there’s always a added
value of why you’re there. It might be a
dart board in a bar. Is the dart board
there to stop them from drinking another beer? No, it adds, so
let’s add VaynerNation. Let’s not subtract. It’s interesting the
way he asked that.

“for musicians wanting
to make their living “playing music in the 21st century?” – Justin, thank you so
much for your question. Amazing picture, great
job to have your community give some love and it allowed
me to see this question. I’m really excited to
answer this question. You know, I think the answer is, as a musician, you need to be everywhere where the people who care
about your genre of music are, and obviously the youth
is an overindexing play, so, look, if you’re not on SoundCloud, if you’re not on SnapChat
and Vine and Instagram, then you’re not living to
a 25 year-old and under, and I think that’s an
important place for you to be. So, one, you need to be
putting out content everywhere. Once you build the leverage, there’s ways to monetize, right? Brands are gonna continue
to pay for music, live events will happen. I think what really
matters is creating content and putting them out
on all these platforms, and then interacting with
your audience, right? So, it’s not good enough
to just put out a song and use DistroKit and
get it out everywhere, and then it’s on every platform, great. It’s on SoundCloud and iTunes and Spotify, great, that’s fine. But then, how do you actually harness, what is being a musician? It’s always been, look,
Grateful Dead and Phish, those are very successful bands because they actually have a community, and what happens is, people who are very hard-core about music,
I’m not one of them, but the reason they make fun of pop music is it’s fleeting, right? It sits for a second and then goes away. The best pop music,
you know, the Madonnas, the Michael Jacksons,
the Justin Timberlakes, they cultivated community. You know, it’s so funny. Everyone is like “woe is me! “You can’t make money with tools anymore.” Do you know how many people have popped and made money because of YouTube and Vine and SnapChat and
Instagram, that would have never been signed 15 years ago, and then would have had to
just go on and do what they, so what’s happened, my friend, is there’s less people at the tippy-top. There’s less acts, right? There’s not 50 people anymore, making a gadrillion just on selling music, but what’s happened is that the internet has created a longer tail, and so there’s a lot
more people right now, a lot more, making thousands
and tens of thousands and hundreds of thousands, and I’ve got to tell you something, if you’re an artist, and musicians are, you just want to be able to do your art. Do you know how many people are happy making $41,000 a year from AdSense or a random show, or
things of that nature, who now, because of modern technology, can make $41,000 a year
and play their music, who had to do something else 15 years ago to make $41,000, ’cause you couldn’t make $41,000 playing your music? So, my friend, we’re in a long tail. We’re in a long tail. You want to make enough to realy crush it and play your music? Well, then you’ve got to
care about the audience. One by one by one by one, and you gotta do things for your audience, and what I mean by that
is you’ve got to start using tools like Meerkat and create behind the scenes footage,
you have to keep innovating, you have to keep making that connection, you have to keep taking
away the velvet rope, I mean, look, Meerkat
is a preview to the fact that I’m gonna be wearing wearable devices and you guys are gonna be
following me everywhere I go, all the time, always. Truman Show, bitch. The Vaynerchuk Show. It’s coming. Get ready. Get your fucking popcorn, ’cause I’m coming at
you, and that connection is the game. So that’s episode 78 in the bag.

– Hey Gary, my name is Pavel Kravchuk. I’m here with members of Slavic Chorale. – [Both] Hi, Gary. – We just sang at
VaynerMedia San Francisco, and we have a question for you. Answer our question. We are a choir and orchestra that has existed for about five years, and we’re looking to grow. We have an audience of about 3
to 5,000 at our big concerts. In order for us to continue to grow, we need to get more corporate sponsorships from bigger companies, but they already support orchestras like the San Francisco Symphony. So how do we get them
to support us as well? – First of all, thank you so
much for coming to Vayner SF, and wowing them with your skills. You know, look, I made a
very classic, old-school Gary Vaynerchuk video from way back when. I’ll link it up right here, DRock. You know, this one is the cold call video. This seems to be a very
simple answer, my friends. I think that you guys may
be tremendous at singing, but selling might be a
very different thing. And so you need to find
who can sell and sing, or who can just sell, while you guys sing, because the truth is, you
just hit the ground, right? You like, there’s a billion places to go, and you just literally go ask all of them. I’m always blown away by people saying, “Oh, we’re in big trouble.” Like, people are supporting other things, or there’s nowhere to go. There’s always somewhere to go. Get creative. Like, you know, are they in San Francisco? Yeah, I mean, Jesus Christ,
you’ve got nothing but funded, read TechCrunch and Re/code everyday, look at every code company that just raised 50 million dollars, and go knock on their door
and say, “Give me 3,000.” I mean, like, you know, I
mean it’s like, it’s crazy. You know, this question to a salesman is like me asking you, “How do I sing?” Right? Like, you would answer, “You just sing.” Now, what the funny part is, is I just might suck at singing. Right? And you might suck at sales, and so I think you need to figure out who can do that for you, because the answer to your
question is extremely basic. Literally go to the phone book. What I mean by that is, literally hit up every single
business in San Francisco. All of them. Rick’s Car Wash to Google. From everybody from Rick’s to Google. That’s right, DRock, you
weren’t expecting that, were you? And so, Google, Rick’s Car Wash, and every company in between
gets hit up by you guys. Somebody’s gonna give you cash, and I’m gonna guess it’s gonna
be more than just somebody. – [Voiceover] Apollopoetry asks,
“When all is said and done,

and I’ve got one question for you What is your advice for musicians looking to establish themselves on Instagram? I know you’ve talked
about it on Twitter before but I love hear your thoughts
on this specific platform Thanks, my man, keep up the great work. I like this young hustler,
there’s something about him. I’ve seen this video before
I’ve seen him interact a little bit there’s something about this kid. I’m just saying it now on the record so I can be writer with
another prediction, Staphon 17 years from today this kid is gonna have some juice. You know, I don’t know
up in the music world but like I just can feel it. Anyway take that and run with
it kid. It’s good momentum. You know, I think it’s
15 second videos, right? Like you just did, I’m
pumped that you made a video and the answer is predicated
on the communication format. I think for Musicians to
over index on Instagram it’s gonna have to be around the music I think the 15 second video format works I think using the right hash tags is the way to be discovered I think reaching out the other Instagram influences in the space matters. So, hitting people up finding, you know, a ton
of Instagram people are putting their e-mails in there. Now a lot of those people are getting compensated financially and, you know, I’ve no
idea of your finances, but I’m going to be prejudice or assume that on the younger
side it’s not unlimited. But again, back to like this maybe this is the theme of the show. There’s probably a ton
of Instagram hoochies a muscle dudes, who’ve
huge, huge followings. That you can hit up and say look, I’ll make you 15 second theme song or something for your world if you can give a little
love to me in return. If I were you and man, am I pissed that the internet wasn’t around when I was 14, 15, 16, 17, 18,19. I mean it was around but, normal people not straight up nerds The internet itself, is
basically 20-years-old. And I know there is some
nerd in the background like, “Oh, actually 1959.” I know (bleep) but I mean
when normal people went on. I really, really think that I think that I would spent
just 17, 18 hours a day hitting up people via
e-mail on Instagram accounts going to explore, finding some people that are popular hitting their accounts seeing that they have
over 100,000 followers and just pounding them
with e-mails saying hey I make music, I’ll make some music for you I’m looking for exposure,
but just we very up front don’t try to trick them
like if we’ll make a song and something interesting can happen. How many beverages does a man need? – You asked me to get coffee. – Oh okay, Mike got me coffee too. Double fisted, what? And so, you know that’s
the route I would go You need as much exposure as possible You’re in an Instagram community
get into the trenches. A lot of those people
who look for money they won’t say yes, but I’m telling you you’ll get four yes’s
for every 800 e-mails and for lot of people listening that’s a lot of time for four yes’s but, the truth is what’s
the alternative, losing? – [Voiceover] Jaime asks,
“I have an Instagram niche account