– Hey Gary, my
name is Miguel Ogas. For some context, I work
in a full-time ministry. I run a network of churches
for my lead pastor where I’m traveling about twice a month
and you have inspired me to give my wife my laptop computer
so I do all of my business full-time through the phone. I believe everything you’re
saying about the future of the cell phone so I just want to
figure out how to do it right. So my question to you is
this, what are some tips, tricks, apps, any type of hustle
advice you can give to somebody who wants to run a network,
run a business completely 100% through the phone no
longer using a laptop? Thank you for all you do.
Appreciate you. – Have you seen
the Google phone? – The Pixel?
– The Pixel. – I haven’t seen it.
– It’s amazing. – Do you have it?
– I have two of them, yeah. – And so what? Have you made the
jump to phone only? – 100%. 100%. – You have no laptop?
You have one– – I rarely use, I have a laptop
which I’m like if I have to download a bunch of,
like right now I’m downloading a
bunch of photos. – Google has such a
great suite of products– – It’s amazing. – they made, I assume, Doc
and Mail and Calendar– – It’s amazing. It’s like intuitive and
smart and and it’s like you’ll have an
appointment and it’s like, “Would you like to add
this to your contact book?” It’s like improving
itself the whole time. – Such a miss by Microsoft.
I thought two years ago– – I had that phone,
I loved that phone. – I thought Microsoft, when it
was when it’s dead in cell phone world, I thought they should
have come out with the Microsoft phone that was built to be you
know the business engine that it sounds
Google has executed. From my standpoint,
there’s only one smart hack. I can talk all about everything. Different apps, here’s the
reason it works for me: anything that isn’t great on
the phone you scale through another human being. If you’re able to afford
an admin which or use some AI assistance and
things of that nature, I don’t write, as my
team will tell you, I don’t write any… My emails are one word
or like an emoji. I do so little actual work that if you’re working in
Excel sheets and Word and PowerPoint and these things
it may be a little trickier. As somebody who doesn’t, as
somebody who has like the team send “Here’s the proposal. Can
you approve it?” and as soon as I get it I write approved and
they’re like you didn’t open it. We can see that
you didn’t open it. I said approved,
mother fucker. You know? And so, I think you have to
know yourself but I think the human element of having an admin or somebody else to close the shortcoming but I think living
in a mobile only environment. – Sometimes I add a few
words because I’m the same way. I’m like, “Thank you,
approved. Good.” – Yeah.
– “Great.” And they’re like,
“I just wrote a treatise.” I’m like, “Well, maybe you
can slim it down a little bit.” – It’s the biggest
inside joke here. People write seven paragraphs and I write back the
thumbs up emoji. And they’re like, fuck. – It’s like can I get a
little more feedback here. – Something!
– Something. I worked on this. Alright, let’s move it. – [Dunk] Last one.
– Last one. – [Dunk] From Cory.
– Cory.

– He said I’m soft. – And my question for you is
were you too soft to start a mobile development agency, brah? Was that too hard for you, blah? (laughter) – [India] Brah!
– That’s amazing. I love that whole, are
you, do you lift, bro? So did he say am I too
soft to start a mobile? – [India] Development agency. – I want to say, I want to fight
you is really what I want to do but I think, yeah, I mean, look, to answer it in a straight way the reason building a development
shop in a genre is not interesting to me is that if I was to build
a development shop in a meaningful way, right
now, I would build a messenger development shop way before I’d build a mobile
app shop, brah. Because I don’t care about 2016 legacy software. To me, the reason I built the
company I built is that, unlike, a VCR or a video game console or a cell phone or virtual reality, messaging is tried-and-true. The mechanism that delivers
it gets killed eventually. Right? So the guy caveman Rick who took a rock and
carved it into the cave he was messaging and
communicating, right, but the platform of the day, where the
eyeballs were, were inside the cave and the smoke signals and
the written word and a telephone and a television and a movie
theater and a cell phone and a VR world and apps within cell
phone and so brah, the reason I didn’t go with a mobile
developing shop is it was just too small and I needed to
win the communication game infrastructure that I can deploy
against any mechanism that delivers the story, brah. (laughter)

Kevin Widdop at
Kwiddopia on Twitter here. At the Masai Mara,
Kenya’s world famous Safari destination. Here a lion. My question this week is, in a market such as this, even here,
everybody has a smartphone. Huge smartphone penetration, twins with very
early stage social media development and promotion. What type of content
driven online business would you advise to set up? Thanks very much. – I don’t know the market
in Africa and Asia, as well as I do the
rest of the world but, I’m very aware of
the phone penetration, payment through phones, lack of… Did you see that? That was amazing… Something just dripped. – [DRock and Staphon]
Oh, the pipe. From my pipe… (laughter) That’s amazing. That was so cool. Did you see that? Did you know about that? Are they gonna fix it? Eventually. (laughter) I would say that, I would reverse
engineer the audience. So, what I would do, is would spend months
in the Africa market, figure out what
people wanna buy, and I would start
an online business that worked in
the U.S. or Europe, that’s around psychology. Not just because it
was the U.S. or Europe. Certain things are
tried and true human. Certain things are contextual to the neighborhood, the country, the cadence, the pulse, the slang of a marketplace. I would use my best of ability of understanding what’s human, what’s innately human. E-commerce, you know,
buying stuff, water needs, whatever it may be. Whatever the
market’s interested in, and try to build around that. To me, it’s understanding the users, with those phones, what they’re doing. I would look at what
they’re doing now. Whether it’s gaming
or music downloading, or things of that nature. And then try to project, what needs do they have that they’re doing in a traditional way, that the phone could solve. And I would look at the
progressive phone markets in Asia and the U.S., to see where they’re two
or three years ahead. I think a lot of
people have looked at the U.S. market
and have tried to replicate that
in their market. And some have
been very successful and some have not. And I think some things are inherently U.S. centric, and I think some
things are human-centric, and that’s what
you need to decode. And I think I’ve
done well with that, in social networks. Something are just
human based like, if you get big
enough group of people, they’ll drag other people into it. Snapchat, that’s why those are easy
for me to predict. Great, very serious show.

– [India] You haven’t talked
much, oh, Kelsang, crazy names today. You haven’t talked a bunch
about mobile first websites. Advise for doing it well and
how do you structure them for success? – That’s UI/UX talk. That A/B testing. That’s first recognizing that
mobile first websites are the cost of entry in 2016 if you are not mobile first
you’re gonna lose. So when you design using
mobile then you think desktop. Number two, you test your add to
cart button, you test your sign up for my email service,
you test different colors, different positionings,
A/B testing. I don’t talk about it because
there’s a ton of people that are far more knowledgeable about the
UI and UX of mobile optimization for websites and I bet you they
have a tons of blogs and videos out there. There’s a site called Google
and go search stuff and I’m sure you’ll find four to seven
personalities the way I understand consumer behavior
and marketing in a social digital mobile landscape. I’m sure there’s plenty of gals
and guys that know how to do it. India what your picture in here?

“biz from the ground up,
what trend would you “be paying the
most attention to?” – Justin, this is
a silly question. All of them. What do you mean “what trend”?
All of them. How people are shopping on
mobile, how bricks and mortors are still very viable. Health and wellness,
meditation, technology. There’s no one trend
to pay attention to. I’m not going to give
you, there’s no secret. There’s no episode 201 maybe
Gary will answer my question and give me some incredible insight.
They’re all in play. All the trends matter,
mobile commerce, people shopping behaviors, real time delivery
and then all the genres of things you could
be selling, right? Just a million things that
people are in to like tea and yoga pants and I don’t know. This question is kind of
exhausting and I’m not mad at you, Justin Novello, it’s just it’s a silly question
because they all matter. I pay attention to everything I
can as much as possible, Justin. As many things as possible. They’re all data sets, they
all can lead to opportunity. You know, that’s what I
would pay attention to. There’s a million
things going on. There are 75 different pillar,
core things that are going on in retail. The lack of people
traveling to malls. Postmates same-day delivery. Downtowns and cities
emerging again and the gentrification
of neighborhoods. Fashion trends. What people are
drinking and eating. Sneaker swag. Accessories on cell phones. Everything that’s happening in
Asia that one out of every seven times happens in the US. Like, I don’t know, all of it. – [Voiceover] Melita asks,
“If we aren’t good with numbers,

“What are your thoughts on the future “of mobile credit services?” – Yeah, I think that um, (laughs) this is, I mean, there’s a
vine out there by the way of me like on the toilet, I
don’t know if people know this. But this is starting to
feel like a really bad idea. I think that, I think the
wallet will be eliminated and that we will all pay
with our mobile devices, maybe with our fingerprints,
but the wallet is antiquated, it’s like a magazine, it’s
like carving in the caves. And I think over the next 10 years technology will be really in a place where we can go full throttle
on electronic payments. Obviously there’s the Blockchain and all that world with bitcoin. There’s also the fact
of my historic behavior. Four years ago, maybe five, I invested in Venmo, maybe six. So I’ve been on this kick for a while, I’m big believer, and
I think with Apple Pay you’re seeing more behavior around this and I’m extremely bullish,
so if you’re playing in a space that is like, you
make portraits for wallets or you make wallets, that’s something to be concerned about
over the next decade, and even on the flip
side, if you can support an ecosystem where people
don’t carry wallets, so like, what’s the chatchka
that needs to be made, in a world where your phone
is really your payment thing, so like, what’s the official Beats by Dre license carrier with the
phone 36 months from now that like is the hot shit that
everybody’s got on the ‘Gram or whatever anybody’s paying
attention to in 36 months, that’s where I’d be using this wave as an entrepreneurial venture opportunity. – Oh yeah, we gotta respect
Mike in this scenario.

“largely the same messaging, safety. “Is their sheer size saving
them from disruption for now?” – Yea, I’ll jump in on this
one because I’m spending a lot of time with Silicon
Valley and that’s really, what’s going on in Silicon Valley now with
start ups that are looking to attack banks, and if you look
at what’s going on in general with like Venmo and so many
other things that we’re living through, yea I mean,
I think banks have enormous infrastructure and have
a value prop, but there’s enormous amounts of destruction. I think the question alludes
to a marketing message, and I think it’s actually gonna be more of a utility message. When you start layering,
you know it’s funny, BitCoin has been not a top
of mine in the start up world recently, but block chain
mentality and just the innovation around financing
and the financial sector is going to be pretty aggressive. I actually think a lot of
bank’s messages are not necessarily just about safety. I think it’s about creating
indulgence and empowering you to do the things that you want to do. I’ve watched a lot of
the banking messaging, as we start planning on
getting into a couple of clients in that sector. I think what’s way more
important is that bank’s brands in our society are very poor,
because of what happened with the Wall Street melt down
and things of that nature, and I think a lot of banks
have been very slow to properly transition to mobile and so there’s a lot of
white space and a lot of innovation coming that, and it’s funny I can see the sharks circling around the banking sector in SF
and it’ll be interesting for the next decade. Keep it going. – [Voiceover] Alex asks, “What
do you want to be remembered

As you know, I’m a humanist and I’m really big into human beings, hanging out with human beings and building real relationships. – Me too, Simon. – And I love technology
and I love social media, but I’m also aware that there’s a balance and if things go out of
balance, it can actually hurt the relationships that we form. And it’s amazing for me
sometimes to watch people you know, every notification they get, their Instagram, their
Facebook, their Twitter, everything that shows up
on the top of their phones, they can’t help but look
down and see what’s going on. My question to you is, do you think that companies who use social
media as a primary means of marketing, or any means of
marketing, for that matter, have a responsibility to actually
help us find that balance? Do they have a responsibility
to help us manage our real relationships or is it entirely the responsibility of the user? Thanks for your help. – Simon, first of all,
since we’re buddies, I’m dying to have dinner. Let’s get together, ’cause I’m
gonna ask you questions like, do you think that it’s the responsibility of New York City to
limit the size of sodas or is it the responsibility for us? Do you think it’s the responsibility of McDonald’s to no longer make anything that is over 180 calories or
is it the responsibility of us? Do we think that we should, you know, and it’s a very, very
slippery slope, right, I mean, I think that
politicians and other humans have for a long time tried to say, we know what’s better for the user than the user themselves. Not to mention, in a business environment, as you know, Simon, you know, Dunkin’ Donuts and
Starbucks and Peet’s Coffee can be like, cool, we’re gonna do this. We’re gonna limit, we’re gonna only Tweet and post on Instagram three times a day. And then like, Gary’s
Coffee’s gonna swoop in and do it all day long and
see results in the white space and then the other companies were like, screw that, we’re back. And so, I think it’s an
interesting question. I also think, and this
gives me an opportunity to go there, Simon, to say the following. I promise you that when you and I go and have these drinks
or dinner in a couple weeks that I will rarely look
at my phone, if at all. You know why? ‘Cause you’re interesting. ‘Cause I like you. ‘Cause I don’t see you that often. And because that’s what I want to be doing when I’m there. On the flip side, if me
and Staphon were just going to hang out right now for a quick coffee, I might look at my
phone a couple of times. I get to see him more often. We don’t have that much to
talk about right this second. You know, and so I’m like,
I’m gonna be choosing what I want to do besides
what I’m doing right there. I think that us people looking at phones. Looking at notifications is
actually a true indicator of what we value. You know, about to take
a drive with my mom, will not be looking at my phone so much ’cause I miss my mom
and I want to hang out. But if I saw my mom every single day, I promise you I probably would. Which is the truth. It’s just us choosing what we want. And so, technology has given us options. You know, I always talk about the couple you see in a restaurant, where like, me and Lizzie will walk in. Well, me and Lizzie don’t talk about this ’cause of my point of view, but I know so many of you have
walked into a restaurant and you’ve seen a couple and literally, both of them are on the
phone the whole time. And you and your partner are having dinner and saying like, look
how sad that is, right. All of you have done that. Or at least you’ve heard
of somebody doing that or you’ve been part of a party. To me, I don’t think that people
recognize that same couple, 20 years ago, they just sat
and ate dinner in silence looking at each other. Have you seen that weird thing? Have you seen that weird thing, India? Yeah, it’s weird. – It was weird. – It’s weird so I actually
am happy for that couple because what they would
have had to do 20 years ago, which is sit there in silence,
they’re at least actually keeping up with the ball game. Looking up on their Instagram. Deciding what they’d
rather do in that moment than hang out with the other person because they don’t have a great marriage or great relationship. That’s just real. This is real dynamics. I think it’s a very
dangerous slope to say, look, all these
relationships, how sad is this human interaction when
you have absolutely zero, triple zero, not double
zero, Robert Parrish, triple zero, follow me here DRock. Triple zero context to
what’s actually going on in the relationship. Do you know how many
people, I got it DRock. Do you know how many
people are in you know, out in public with each
other that hate each other at that moment. That are struggling. That are having problems. That are on the verge of breaking up. That have a business issue at hand. There’s so many dynamics
and I have no interest in sitting on a pedestal and saying, they should be interacting
with each other. And so, yeah, I think
there’s a responsibility and I think the responsibility goes in many different directions. And I think it’s a tremendously
interesting question. I still think that ultimately,
it’s very difficult to do anything other than
to rely on the end user to do what’s best for her or him. And so, that’s kind of
where I sit on the issue.

“a video game, what type would it be “and on what platform
would you sell it?” – Nils, this is a pretty
interesting question. There’s two spaces that
I think video games are really interesting, and
one is obviously mobile. I still think mobile,
kind of word, simple, like, the game that
works for the 13 year old and for the 84 year old grandmother are always super interesting to me, very basic, you know, just simple word, brain quizzes, you know, Hangman 3.0, that kinda stuff is super interesting. But the place that I’d probably go since I love so much the game of following where I think the puck is going to be, is I’d probably make a
virtual reality game, one that had, you know,
kind of like the Zelda of VR, which was a completely open world where you could do a whole lot of stuff. I don’t know if I would go shooter, though I think that’s gonna
be the breakout win early on, I’m a little bit more into like,
Gauntlet really affected me in the early days, it
was like one of the first four player arcade games
that me and my boys back in ’84 would roll into Chuck E Cheese with quarters for days
and just get down with it. And I was always pumped to
be the princess, by the way, everybody would fight for the wizard, I’m like I’ll be princess, she was nasty. Anyway, so I would say
some sorta open-ended Zelda-Gauntlet adventure type game, for virtual reality, that
I don’t think would pop for another 24 to 36 months, but if you follow the
narrative of my 20 year career and hopefully what I do
for the next 40 years, I’m always going to bet on where I think the market’s gonna be
24, 36 months from now use my disproportional ability to sell, to keep me afloat for
those 24 to 36 months, and then be there where the
market’s gonna be there. When I started selling social
media to brands in 2009, they didn’t wanna buy it. Only now, only as we
head into 2016 budgets, am I starting to see some real upside. And as you can imagine, that
bodes well for my business. I would do the same thing
in the video game industry. – Why? Just crashed on you? Cool.

“What is the one thing that is
still missing according to you “in the ecommerce space?” – This time it’s answered, Yuvraj. So I think the one thing missing in ecom right now. There’s a couple things
that are, not are missing, but I’m very curious
and completely obsessed with who’s gonna be
the first ecom player that is mobile only? Or like, disproportionately mobile first, comma, then, I mean, I almost want
their desktop ecom site to almost be broken, like in the way that people
were broken on mobile two or three years ago. I think there’s a play, and a way to disrupt Amazon or other players in niche spaces, where you are so natively mobile, as all the behavior goes this way, maybe even mobilly this way, that the thing that’s missing is, in the way that Twitter
and Instagram became mobile for social networks, and really had a big win in that way, a Snapchat, I do think there’s an
evolution of ecom players that are mobile first in their attack, and so I’m excited about that, I think there’s going to
be a player that emerges in the next half decade that is very mobile-centric, and mobile only, maybe, even, which I think would be a big stance and an interesting stance, and one that, you know, would almost be a marketing ploy that doesn’t work on desktop, if you really wanna bet
on three, four, five, six, seven years out, which I believe ecom
behavior on mobile devices will be extraordinary, so, the thing that’s missing is the opportunity at hand for that mobile execution in ecom. – [Voiceover] Ryan asked, “What environment is best for you