Thank You Economy will self destruct in 2015? Are brands living up to your predictions slash Thank You Economy expectations?” – Tyler, once again, and I talk about it all the time, I think things are gonna happen sooner than they become. My prediction in Thank You Economy was that people would understand this and […]
Thank You Economy will
self destruct in 2015? Are brands living up to your
predictions slash Thank You Economy expectations?” – Tyler, once again, and I
talk about it all the time, I think things are gonna
happen sooner than they become. My prediction in Thank You
Economy was that people would understand this and
then everybody would do it. And by 2015, it would get ruined. I am so off on that prediction
it’s borderline embarrassing. You know, DRock, I don’t know,
can you like, take my face right now and give me like, rosy cheeks? Like, can you like make
my face red right now? Because I’m so embarrassed
by how off I am. Because, two part. One, people just haven’t
adopted the Thank You Economy. And thus, if they haven’t
adopted it and scaled and ruined it, how can it be over, right? And so, it might take a lot longer. It may take forever. More importantly, the people
that do attack the world in a TYE world are getting dividends. I’m getting those emails. But it has not been the
landslide that I had hoped for the consumer. So, my prediction was obnoxiously off. One, it may not happen,
at scale because companies are just heartless and
just don’t understand the financial benefit. And listen, I’m heartless. I mean it’s all about the wallet with TYE. I mean to me, it’s, this
is how you do business. And two, it’s not enough at
enough scale or ruined yet. People are still flabbergasted
and excited when a business acknowledges
them or does something half-assed caring. – Hey Gary, this is
Kyle @JockNerd and Ruby.
“rarely mention YouTube in your digital recommendations “despite the one billion active users per month?” – And this is a great question and I’m really glad you asked it because it allows me to address this head-on on the #AskGaryVee Show. The reason I don’t mention YouTube a lot and didn’t have it at the […]
“rarely mention YouTube in
your digital recommendations “despite the one billion
active users per month?” – And this is a great question and I’m really glad you asked it because it allows me to address this head-on on the #AskGaryVee Show. The reason I don’t
mention YouTube a lot and didn’t have it at the bottom logo of Jab Jab Jab Right Hook,
DRock, you can show it, is a really interesting
thing that I’ve thought about quite a bit. Which is because I’m making a mistake. And, you know, boy, do
I hate talking about that stuff. You know, here’s what I think happened. I jumped on YouTube so early back in 2006, wrote Crush It! in 2009
about how YouTube and video would make a lot of people famous, a lot of stuff that’s happening now. And in a weird way, I think that, you know I jumped to Viddler in 2007 so I didn’t see through the YouTube thing, that was a mistake as well. I think that it’s a foregone conclusion in the back of my mind that I have YouTube on a pedestal that is even above everything else, maybe besides Facebook, and I just haven’t done a good job. As a matter of fact one of the reasons I started the #AskGaryVee
Show is to get a little bit back into the YouTube culture and so, honestly, I think that the reason I don’t mention it and dig into it and push it harder is
because I thought I’d figured that out and
kind of pushed that out with Crush It! and was
so associated with that. But that wore out in 2011 and I’ve just done a piss-poor job of
continuing that narrative and it’s a hole in my tool belt in the way that I communicate. Obviously I take it seriously, and so, you know, the reason I don’t mention it is because I’m making a mistake. – [Voiceover] Yash says,
“You changed the intro music.
– [Voiceover] Ryan asks, what’s the most common mistake you see founders make building a consumer focused business? Ry, there’s so many goddamn mistakes in building a consumer business but I will tell you the, you asked the question, I’m going to have to keep it real here as we do on #AskGaryVee show. The […]
– [Voiceover] Ryan asks, what’s the most common mistake you see founders make building a consumer focused business? Ry, there’s so many goddamn mistakes in building a consumer business but I will tell you the, you asked the question, I’m going to have to keep it real here as we do on #AskGaryVee show. The biggest mistake I see is that it is really hard to build a consumer app. The ability to beat out everybody else in the world and making something sticky that people care about is, I don’t know why I did that, is extremely difficult. And the biggest mistake I see, Ryan, is actually the fact that
people don’t have talent to actually execute a consumer product. The audacity. The audacity in the marketplace right now by the young and hungry and the old and hungry in thinking that I’m
going to make this app and it’s going to work is so ludicrous to me. It’s so stunning to me. You have people who’ve
been career students. You have people that have been career corporate America people and they think they are going to just come and start a product and understand the behavior
of the end consumer better than anybody else trying to scratch that itch for that specific product. That takes special talent. Nobody wakes up and is like, I’m going to be an NBA player today because it just makes sense to them but everybody right now is waking up and saying they’re going to be a consumer product innovator, inventor, co-founder and so the truth is the answer to your question straight up is lack of self-awareness that they’re not good enough to do it.
