– [Voiceover] Amanda asks,
“What ways can agencies “make staff meetings more productive?” – Amanda, I love this question. By the way, I just took
my wedding ring off. Big week for me. Turned 39 and had my 10th
wedding anniversary this week. Thursday is the wedding anniversary, Friday is my birthday. That’s right, at midnight at my wedding, the whole wedding party
sang me Happy Birthday. That’s how I roll. Amanda, Amanda right? Amanda, great question. The best way to make
meetings more efficient is to cut them in half. To cut them in, to cut seven eighths out of them. The amount of bullcrap
that goes on in a meeting, the set-up, this and that, one thing I’ve just noticed, I hired a couple of very
senior executives recently, three or four SVPs, very
senior people here at Vayner, and to a tee, each of
them have come up to me and said, “Wow, your
meetings are so weird. “They’re five minutes,
they’re ten minutes, “they’re 15 minutes.” Because most of it doesn’t matter. This is becoming the theme of this show. It just doesn’t matter. So I think one of the best
ways to make it efficient is to cut them in time. One of the things that I realized is that people will fit 10 pounds of crap into a 10 pound bag. You give them a 15 pound bag,
that’s what they fit it into. They don’t overfill. What I mean by that is, if
you have a one hour meeting, if we have a one hour meeting, we’ll fit what we need to
get into that into that hour. We’ll banter a little bit,
we’ll go a little bit deeper, but if we cut that same
meeting to 15 minutes, we’ll still accomplish that,
and we’ve saved the 45. So the answer to your
question is restrictions. Create a mandate for the
length of the meeting. – Hi Gary, my name’s Brent Wampler,