southern Spain near the ocean. I rent it, I have a website, I
advertise in agency and I do AirBnB but I still
need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the
house to 50 influencers on Instagram that have 1 million
followers, DM them and say I have this
beautiful house here. I would like you to come out. Why don’t you reach out to
Turkish Air or Delta or Virgin America or something like
that and say I’ve got this house, I want to surprise and delight
five influencers on Instagram and have them come and stay
and then what you say is all you have to do has have five photos
tag this, use this hashtag. If you ask every airline in the
world 99.9% of them will say no and one will say yes
because they just talked about influencer marketing
the day before. Now, you can go and Instagram
message somebody who’s got 2 million fans and is a pretty
girl or boy and say you should come and stay at my house
in this beautiful place. I will have your
flight taken care of, you can stay in my place, in return I want 10 social
media pieces of content, tag this. Game over.
Winner. Over. Then hashtag culture. Figure out which hashtags
are being used and put out way more content. More content.
More content. More content. Content is the cost of entry
for relevance in our society. – [India] Nice.
– Thank you.

promote wellness and attract ideal
patients somebody else’s question actually think that’s something we need
to challenge yourself on the show oh I don’t think it’s hard but i’m in
search engine both the questions and answers the phone pop it up good
commercial time here I want it ok it’s unbelievable he have a lot of
questions for me they’ve all been answered or least the
ones that show and now they’re very searchable if you are part of a nation
being exiled there if you search something that you got 0 results for
please tweet me for passing it on to you but I feel like I’m really happy yes
this question because getting the Johnson John Ross and I think I wanna go
more profession-based in the two hundreds more on a contractor so please
actually communal stand up and rise I i’ve been doing this consistently and I
have been asking you if you please ask a more
specific question to your industry right now you have to take a scary be here as
well for you and so much and so the question is based on my health I want to
assure that the one little piece cuz I doctors you know I think you long tail which
name but he you know but I think it’s really important thing to actually go
long tail and I think one of the biggest things that I mean by that lawyers real estate agents insurance
brokers wine does perfect timing the reason this popped this old show
that I used to do it pop was cuz I was really getting my best advice and I
think if you can bring about this or you bought it somewhere else I was trying to
provide you as long as you care more about the first part of your question
the second part of your question long as you want to provide more value
than you want customers who will win that’s 51 in the second part of
questions 49 you will win so what does that mean that means you put out on
video things that might actually solve
people’s complete problems with them not ever coming into your ecosystem and
becoming a client so many people in marketing so many people in information
and services wanna give you a little taste so that
you then come into their full circle I have been very successful going the
other route which is giving so much and then using that equity that guilt that
word of mouth to be the gateway to business so i would tell you that you
need to put out the best advice and content that you can get your videos and
pictures and audio and written words need to be here is a scenario is exactly
what you should do and that might be remedied over the counter that might be
remedied with some old western point of view might be remedied by somebody going
to a clinic or that has nothing to do with you and you have to be ok with that
if you were not okay with that all of your actions aka all of your content
will feel that way to all the end consumers and then they will feel that
it is transactional where that is actually gay so many be watched the show because I
think you deeply inherently whether you understand or not realize I’m trying to
put up the best content I can here and there is no comma something there is no
this and more in the middle of it and try to sign you up my school for this
and that yes every three years and we just went through it for two years
you’ll hear from you like to buy my book but Jesus I don’t you guys have noticed
I’ve been I think the lesson book-selling the last 45 days than I
expected I did it again some other day I mean like one like so I think your
actions speak louder than words so one more title one of the questions framed using socially stopper second do
that I don’t think you have advice advice take pictures videos and audio
pieces of content that bring people tell you if you’re in good health
professional you know what do you really understand why I knew what to do that
come apart needs to be the trust that that content
is actually gonna bring you what you actually want to happen which was the
second part of the question you’re not watching a scary show because you don’t
hear about the business is a business show it just happens to be a business
show that is doing business in higher manner than the rest of them are they
have a feeling better the scope do they

– [Voiceover] Emerchant asks,
“I understand both are important “but if I only had to pick
one should I focus on content “marketing or paid ads?
I have learned paid ads provide “more results with less effort.
Thoughts?” – I start, you start, you start.
– Go ahead. – Okay. I’ll start. I’m advising a few
startups and that question comes often and I
think it’s about again, most of this question
is about the why. What are you trying,
the why and the what. What are you trying
to achieve right now? I’ll tell you something which
is thinking that you can build a business based on
paid ads at one point it’s going to catch up with you. – It always does.
– It always does. – Because the creative is
the variable of success. And the creative is your
business it’s like the product, your service, the creative. By the way, you can get in front
of everybody with your ad if that creative is bad
you won’t convert. And you’re exactly right, the
answer is yes if it makes you more money up front. First of all the person’s going
to win because they understand there’s two different things he
or she already knows, who was it? – [Adam] Emerchant. – That was the name? Got it. He or she already knows
that there is a big difference between sales and marketing. Paid advertising is sales,
branding marketing content that’s what that is and so I
don’t buy these because Nike fucking cookied me and chased me
around the Internet and I gave up and I bought them. I do it blindly.
Because it is Nike. – [Adam] I got the
red pair by the way. – Love it. We’re going to
agree on that one. I know we’re keeping it tight. Let’s go to the next one
that when I think we got. – [Voiceover] Mike asks, “As a
copywriter/fiction writer, a lot

– [Voiceover] Mike asks, “As a
copywriter/fiction writer, a lot “of work goes uncredited or
remains private to buyers. “What’s the best way for me to
showcase my business without “practical examples of my work?” For Fiverr, it’s a
very fair question. Fiverr when you come as a buyer
you buy on Fiverr like you buy your book on Amazon. And Gary’s book, please.
Ideally. You buy what you see. Buying what you don’t see is a
little more difficult so how do you do that? It’s about your seller profile,
it’s about your skills, it’s about the emotion and your
talents on how to describe your gig on Fiverr. It’s about to show your
personality, it’s about the put your face as your profile
picture and not use a design. You want to create trust
and confidence to do that. That would be my
clear recommendations. – I would say this again I’m
going to pound this because it is just true. They wouldn’t be here, you know
that, this is a great tool at what it does you don’t need to
make every tool do everything for you. If you want to get your name
out there as this great writer there’s something called Medium.
Medium is amazing. You can get completely
discovered, all day long, write for free.
You want exposure? It comes at a cost, it’s
called not getting paid for it. I wish you got paid $100,000
to write an article for the New York Times and get
money and exposure. I wish. I also wish I was 6-foot-5
and could throw 100 miles an hour so I can be a
baseball player. Wishing doesn’t mean anything,
here’s the practical answer. You don’t use that
screwdriver to hit in a nail. You have a whole tool belt. You don’t need to make Fiverr
do this and you don’t need Snapchat. Everyone’s like, “Oh Snapchat how are
you going to target?” You don’t. You just realize that every
13 to 25-year-old is on it. And it’s awareness. So what I would say it’s funny
eluded back to a recall when I said I see this social
media-Fiverr I guess what I see is I think of your designer or
songwriter or things of that nature using the Fiverr URL on
your Instagram to drive people there to create transactions
around your free creative in an Instagram environment
could be quite interesting. It’s a very subtle way to throw
a right hook without it doing especially because
of the oomph now. There’s a lot of Fiverr’s. I’m sure there’s a lot of
marketplaces out there but this now has the oomph in the same
way that a Facebook something of that nature an Amazon has. There’s a lot of
bookstores on the Internet. Once something hit scales
and it’s the brand you take advantage of that and so I would
say write great stories for free on platforms where
people can see it. Here’s a good one and go
and search every fiction or nonfiction Facebook Page that
has a lot of followers and ask them if you can write an
original story for them to post in their community. I’m sure there’s something
called “Fantasyland Fantasy” where you write a great little
fantasy article, a story– – And what kind
of page was that? – It’s a Facebook page. – Meaning?
Moving on. – I think there is some kind of
silly page that has 4 million fantasy readers that people love
that Harry Potter and stuff like that, you write a great
story for it they post because they said yes or maybe they’ll charge you for
the exposure, I don’t know. Heck, you may have to get
charged to build your brand and things of that nature. Nonetheless it’s about exposure
and you got to find the avenues that have it and not every
tool has to everything for you. – [Adam] Great. Last question.

– Hey Gary. My name is Jen Glysson and
I’m a private trainer out of Los Angeles and my question
to you is about branding. I currently have a
personal training business that’s thriving. I have a 12 week digital work
out guide that’s selling online and my third line of income is
going to be a studio where I’m running my signature
classes all day every day. As far as branding goes how do I
build my brand to be stronger, bigger and get more people
through the door without paying a PR company
thousands of dollars a month? – You know it’s funny ’cause cut
up my because I wanted to razz him but it’s going to be the
second theme Mike’s not wrong, he’s also a very right he just
doesn’t have the ability to talk about it because he has only
posted one thing on Instagram in two weeks so he’s a hypocrite. The answer is content. The answer is
content, content, content. How do you do? A) you got this studio thing
I think is a very good idea. I like the virtual and
real aspect just like a book. We were talking before
this started this is harder. – Yes.
– The physical than the digital. A retail store
like I grew up in. An agency, that’s even harder.
Kudos on you. It’s funny, when I was watching
the video I feel very confident that you’re going
to execute on that. What about the
content around that? I think the gym or studio
that creates “The Office” so think about DailyVee. What I think you should do is
invest money to a full-time Staphon and an editor and put
out a 20 minute show about your studio on YouTube every day. Literally people
will want to go there. People travel the world to beg
to come here to take a selfie in this room when I’m not here. Just think about that. Think about if you have a studio
where there’s a sitcom around the janitor, the front desk gals
and guy, you, you know you’ll have to blur out faces because a
lot of people may not want that but some well so you got the
regular Rick who is trying… It’s “Cheers.”
It’s literally a show. I think that would be the
number one way to brand. You don’t sell from that.
That’s brand. I don’t sell from DailyVee. I macro sell.
I don’t micro sell. – What I think is, what a lot
of people don’t realize about content too is you can shoot
content for one thing like YouTube, like you
said, like I do. I do that too. And you can take content from
that YouTube video and re-edit smaller clips for
Instagram or for Facebook. – 100%.
– Transcribe it, make a blog. – My whole world
is built on that. The show inevitably
an article from Britt. I’ll give you a good example. DailyVee 34 or 33,
with Cha Tha God? – [Staphon] 33. – 33, I put on Facebook in it’s
long form, great 50,000 views, 70,000 views.
100,000 reach. A minute, 20 second clip from an
interview Cha Tha God posted it on Facebook 15 million
organic reach 4 million views. – Yeah. – And then Quote
Cards and the quotes. – Infographics for
Pinterest from it. – 100%, 100%.
And on and on and on. The Instagram, excuse me,
I don’t have a laptop around me a lot now it’s the number one
move that I’m mad that I’m not doing Snapchatting my laptop
playing the YouTube video that I want everybody to see. – Yeah.
– It’s the micro-ing the macro. – You’re not hustling enough.
– You’re right. Let’s move it. – You need to start doing that. – I fully believe
that all times. I really believe
that by the way. I always believe there’s another
even though my latest Snapchat story has me concluding last
night at midnight and starting this morning at 5 AM.
Not enough. – You’re just going to
have to DNA clone yourself. – Respect. – [Brittany] I think
this one is more for Gary.

“email someone gets
is 147 per day. “The average pieces
of mail four per day. “Is it time to get
back in the mailbox?” – Yes.
– You think so? – Absolutely.
– Talk about it. – Absolutely because that’s
why I actually created a book. – Yeah. – Because it’s
actually tangible product. It doesn’t evaporate
in the digital ether so direct mail even though
I think it is customary– – Hold on go back to
your digital ether evaporation statement there. If I got this in a PDF, forget
about that because that’s just supply and demand economics this
is about if you want something or if you don’t want
something a.k.a.– – That’s true, that’s good.
Yep, yep, yep. If you really want it
you’re going to find it. – Correct. If I want the ZEITGUIDE I’m
going to want it one way and the other the other thing is I think
that’s about getting to the point of knowing about the
ZEITGUIDE but once you know it to me it’s the electronic aspect
is so great because is on me. I’m not carrying this
fucking thing around. You carry it around. – I fit in my back pocket. – I do have a book
on me at all times. – You should have this next
to you on your night table while you’re sleeping. I have your book next
to me on my night table. – The greatest thing that could
ever happen to you every single person on Earth has the
ZEITGUIDE app on the home screen of their phone.
– Yes. – It would be the
greatest moment of your life. – And we keep updating and
keep updating, yep, yep, yep. Let’s do it, Ralph. – Ralph. What was a question? – [India] The question was
the average amount of email. – Email costs zero, fuckin’
mail costs a shitload of money. What’s his name? Matt. – They actually just
reduced the price of the stamp. – Defense. Matt, Matt
wake the fuck up. The answer is sure but you
gotta run the economics. If it costs zero but you have
creative costs somebody’s gotta write the email,
those kinds of things. Mailchimp might have a,
you know, the cost benefit analysis is devastating. Go run 10,000 pieces of
mail that oh by the way cost you $13,000. $13,000. – By the way, this is the reason
why this is so expensive and in addition to the intellectual
property the reason why this is so expensive because it cost
like 100 bucks to print each one.
– Get the fuck out of here. Your cost is not–
– I do on demand printing. – The only reason I’m not
throwing you out of this room and making fun of you for $100
pamphlet is because I know how good the IP is an information
is good and it’s why you’re even allowed to sit here
because $100 book is ludicrous. – Well now it’s $50.
(laughing) – Be careful I’m about the
negotiate you for 75% discount. Ralph, there’s
going to be new code. – All right, done do it, Ralph. I want it to be the same price
as his book which is $18.99 or $17.99.
– That’s right, $17.99. Want to do that? Done. 82% discount
or whatever $82 off. Done, nice work.
That was good, I’m excited. India. I like negotiating. Staphon do not put up this
episode until the code works for 18 bucks.
– $17.99. – $17.99 You can use that for a stamp.
– It’s true. So anyway, Matt, I think
it’s all about the end result. If $13,000 to send 10,000 pieces
of mail and one of four I don’t know who one and four, first of
all that’s scary to me and I’ll tell you why, it means that
80% of Americans are getting one piece of mail and it’s probably
the 80% of Americans that are not going to convert to a sale
as easily as the Americans at the top 20% that are getting
20,000 pieces of God damn mail because their data shows
that they have the income to buy things. We have to start
grounding things in real life. I think the reason I am so
excited lately is everybody, all these businesses are
about to go out of business. I’m so– – We’re talking
startups or legacy or both? – There’s so much bad
that’s about the happen. – Yeah, I know. – And in business land and
especially in startup land and the truth is it’s going to make
me feel really good and I’ll tell you why. All those same friends and
acquaintances and pundits said I wasn’t smart for building
an agency during the boom of startup.
– Right. – And I ate that.
You have to understand– – Why did they say that? Why did they say that? – Because agencies
are stupid businesses. – Yeah but you have
a different agency. – Fine but do you understand?
Why? That’s why. You also know, you’ve been
around, you know for your own business but you also have a
feel on me, I was sitting at the top of the pyramid. I could’ve raised a
$200 million fund. I could’ve gotten $50 million
for any god damn idea I had to build a business. Do you know what would have
happened if I said I’ve got a tech idea for the wine business. I would’ve gotten $50 million
in funding in four seconds. – So why didn’t you do it? – Because I knew I wanted
to build practicality not create high risk. Because all this spiel I push on
you guys on Snapchat, this show, the DailyVee, I live it. I live the hard work.
I live the practicality. – And it’s fun. – And I live below the
headlines in the trenches. 140 emails, four pieces of mail
that’s a nice little data set, what happens when
you start digging? What happens when
we talked about the actual costs involved? What happens when I educated you
that that average was predicated on the people that won’t convert
to the sale and that… And so that’s it, it’s layers. I’ll be there in
a minute, Tyler. India, lets go. – [Voiceover] Michael asked,
“Do you see bots becoming big

– Hey Gary. I’m Matteo from Italy. Amazing country. Super girls, super food but dire
strait of gambling addiction. I opened a non-profit that
operates in the space and I would like to hear
from you on this point. As a marketer, how to involve
our members to spread the no gambling cause so to
reach more and more people. Thanks a lot. You rock. – The no gambling cause. Italy has great food and great
women but a gambling problem. – And so how do we? – How do you advance
the no gambling cause? – Matteo wants me to help him
do a marketing campaign to stop people from gambling? – [India] Basically. – Because he thinks
gambling is ruining Italy. – [India] Yes. – The food and the
girls part is fine but the gambling is a problem? – [India] Yes. – And so he wants to create
a marketing campaign to stop gambling? – [India He just wants to
know your thoughts would be to advance the
no gambling cause. Any cause regardless of what,
by the way I like gambling. Any cause’s expansion
has to do the right creative in the right medium. To me, if he’s got a lot of
passion to stop the gambling cause there’s a very smart
strategy tying in what we’re doing here to go younger. Usually the thing that you need
to do to stop the movement is to go younger, it’s really no
different than Facebook and Snapchat even, the
generational differences. The way you get people to
stop using drugs or drinking and driving and all the things that
have happened in propaganda in the US to stop things that
people were concerned about was you’ve got to win the youth
culture around that subject matter and then let it mature. So I think Matteo and the people
in Italy that want to stop the gambling culture in that
country should be looking more aggressively toward
Snapchat and Instagram. Two platforms that are
doing extremely well in their country. Anything to add youngsters, I
know that’s kind of a left-field question, I’m not sure
where India was going with that strategy. – [India] Well,
Andy just pinged me. That question wasn’t
supposed to be there, sorry. – See, that made sense to me. Thanks for ruining the show.
Let’s go to next question. – Can’t go to Vegas.
– What’s up Gary?

It’s Keri here with
SurvivorRadio.org. We’re an online radio station
aimed for the cancer community. Our goals are to provide both
insight and monetary support for incidentals and cancer
patients all around the world. We’re a fairly new nonprofit
with limited resources. So how do we grow both
our listenership and our funding in 2016? What platforms should
we be doing this on? We’re trying to grow both
so looking forward to any answers man, thanks. – And I notice in the
copy he says the older demo. Keri, I would tell
you Facebook groups. I’m obsessed with
Facebook group virality. I would go and search Facebook,
look for groups whether it’s cancer support groups or people
that are passionate or have vibes in that environment or
just even general medical or different groups of that nature. Literally email the admin,
which you can do in those environments, try and join
them and see if those groups can bring some awareness. In the beginning,
you have to ask. When you have nothing else when
you don’t have dollars you have your creativity
and you have a grit. So you have to ask. Whether it’s influencers, I
mean look, you just did here. You asked on Twitter you
followed what were doing and now 50,000 people in a
week will see this. You’re going to
linked up in here. Staphon, let’s link of all the
organizations because I want to make sure everybody clicks
and finds out about them. In the same way that you
asked and you took a shot here hundreds of other people took a
shot and didn’t get on the show, won’t get the exposure. That’s
just the way the game works. I think Facebook groups the
older demo is actually a very, very intriguing play. Any other thoughts from your
standpoint on things that you’ve seen outside of your
own ecosystem where you had equity, Bob. Things that you’ve watched from
afar or have watched over the last 30, 40, 50 years of seeing
things grow from not having any leverage in the beginning and
them hacking their way or people that were able to get to you
through your career that had no relationship or anything but
just reached out to you and I thinking a friend who reached
out to Malone and a bunch of other titans in media and
actually got to spend the day with most of them because most
of them actually just said yes. – Let me offer a comment to you
that probably not directly on that point but something that’s
been bothering me for a year or so people come to me and ask me
how do I get into the business? You want to look at yourself and
decide what kinds of things you really want to be
associated with. You gotta kinda make some
decisions you can’t be dragging 15 different ideas. You gotta make some decisions. But given the situation today
especially with the Internet the best thing you can do when
you’re starting out is to get in the technical side
of the business. Learn whatever you can on the
technical side of the business. What you’re doing here with
the camera and you’re picking up information how do you use the
Internet from a standpoint of the technical part. You become very
valuable to other people. Whether it’s a not-for-profit
especially not-for-profit where everybody wants to do they want
to do Facebook groups and so forth, how many people
know how to do that easily? If you really get comfortable in
these areas then you can be very useful and much in demand. – Become a
practitioner, go figure? Actually have a skill.
Go figure. – And you keep learning once
you’re in here you’re learning and learning more so I don’t
have to call up Ahmed every minute to figure out why I can’t do this
or that and the other thing. And it kills me. If you’re comfortable with it,
you’re building a basis that’s going to be very attractive
whether it’s for-profit or not-for-profit and you can
really help people and that’s what, people who looking
to hire people who can help.

“I know my target audience. “I post regularly and
promote all social. “Numbers won’t budge. Thoughts?” – My advice, personally,
would be to keep at it. It’s something that I
literally do seven days a week. There is not one day
that I had taken off in the last five years. You have to just crush it. You have to keep at it. – Did you ever get any
pushback to the word skinny? Skinny is one of these new
politically incorrect words like three years ago. – [Man] I wondered that too.
– You wondered that? Great, so I’m
answering the questions. You know it’s interesting, you
been doing this for a while. You’re actually in a better
place where I don’t think the word is as controversial but
24 months ago there was heat. Did you ever feel it? – All the time but I like that.
I like heat on me. There’s things I talk about on
my blog are camel toes, boob jobs, vagina steaming and
enemas like I could go on and on. I talk about really
controversial taboo subjects that no one wants to deal with. Having the word skinny
in the title is really fitting for the brand.
– Understood. – When you’re talking
about coconut lube the words skinny just–
– Fits right in. – Coconut oil is amazing
for lube though it really is. (laughs)
– This is a tremendous show. – Everyone go home and try it. You will not be sorry. It’s your birthday, DRock?
(laughter by all) – I think that there is
one thing, I do think that there is the
three, four years and then you have your moment. You look at it and it happens
all the time in real life. Amy Schumer, Amy Schumer’s
career has been going on for a decade. Kevin Hart, Kevin Hart was
working at that shit for 15, 12, 14 years and you
have your moment. The problem is, one thing I want
people to know is, it’s not your numbers growing, it’s
how do you feel about it. Currently my Snapchat
numbers are not growing. I’ve hit my kind of 30,000 views and I’ve been there
for about a month. I feel fine with that because I
feel I’m getting better at it. I know what I want to do next. I know I’ve been studying on
other things because the book has been coming out. I feel content with myself
even that’s against the numbers. Too many people, and this is I’m
sure we all think about, you’re going to be
thinking about it when you see
the podcast numbers as you start this new venture
this market is absolutely way too deeply focused on numbers. Now, Nick and Romando,
people buy on numbers, I get it. You make your short
term money on numbers. – Short. Not long game. – That’s right, short-term
money on numbers. So I would say, who is
the person again India? – Nicole. – Nicole, I would say if you
feel like you’re moving the needle and you feel
like you getting closer. And you can taste it,
none of us can tell you, then you keep at it. If you been watching right now
and you’re been trying to build your brand for 24 months, 36
months, you felt completely stagnant, both in the
numbers both in the heat you don’t get recognized. Less selfies, no selfies. No mentions, no friend even
knows you’re doing it, if you feel stagnant, I actually
compare this to wrestling. So stick with me, I know you
talk about coconut oil but I’m going to talk about WWF
wrestling for a minute. When you look at gimmicks,
gimmicks is like when you’re Mr. Perfect or your Red Rooster or
or what have you there are a lot of wrestlers that have three
or four gimmicks and then they become Stone Cold Steve Austin. And they been four the
things and it didn’t take but the new thing works. But the difference there
is that the character. I could’ve stopped doing the
wine thing and started a Jets thing and I could be
on ESPN right now. And then I did a business thing,
I have three things that I probably could have done as me. Wine, business and the Jets. Now I’ve done two. I may become a
Jets sportswriter. If you have other interests, if
you have a blog about root beer or skateboarding but you’re
also into clothes or jam or rollerblading if you feel very
stagnant for two or three years your system and your
thing might be right but your topic may be wrong to you. It may not be that moment in
time so that’s another version to think about this if you feel
in your heart and numbers a 24, 36 months stagnant. Because I do see people, I know
people right now, because I’ve been doing this since ’06 who
have been doing the same thing for 7, 8 years and there’s
nothing that’s going to happen. – Talent, you always
talk about talent. – It’s real.
– Yeah, it’s real. – And interaction, I think
interaction with people. – It is real. You have to have talent. If you don’t have talent in this
industry I think you’re going to get washed away. You have to know who
you are, like you said. You have to remain
authentic to yourself. If you think you have the
talent to be a blogger then blog every damn day. – How long were you doing
YouTube before this moment? – I started YouTube
in 2012 and then I was consistent this past August. – What happened in August
that made you get really going? – I was like I want to build
a business someday and I know having an audience is valuable. And so I just started
with travel vlogs. I love filmmaking. I love making videos. It wasn’t hard for me
because I love doing it. I also think that interaction
with people is so important. You can look at the numbers all
day but who is mentioning you on Twitter, who is retweeting
things, who was favoring things. – Is Twitter an
important platform for you? – Yes, it has
been so interactive. I only have about 5,000 followers
but everyone is so interactive and it’s an awesome– – Do you interact with
your YouTube comments? – Yes, I’m glad you
asked that question. When I had 3,000 followers
I made it a habit to comment to every single comment. Every single comment. It’s hard to do it now. – It’s so crazy to see all you
guys spur up from all of the theses that I
wrote seven years ago. It’s so crazy. – Yeah, I know.
I read Crush It! recently and I was like holy
shit he predicted the future. – Yeah, yeah.
– It is weird. – I’m telling you, I read that
influencer chapter today in your new book it’s refreshing to have
somebody with such a loud voice say it because it has been
what we have been thinking and working on and saying
five, six years now. – Sure. – Tell them about what happened
recently to me on a shoot ’cause you’ll appreciate it. – This kind of goes into
influencer marketing as well. A brand recently brought her
on to offer her voice and her perspective and it
was a video thing. Four videos, 30 seconds they
brought her in and they said hey going to stick to this script
you’re going to do this thing and had 15 people on set they
completely got away from her voice and it was like– – What’s the point?
Why do you want me– – I got fired up about
it because I said this brand’s on its way out. – It’s on its way out. – And it made me fired up about
her because her brand– – So what happened?
Did you do it? – No, I did it. I did the script
I did what they said but the point is they could’ve
hired a model or an actress to just read it. They don’t need a blogger. I’ll never do it again. Ever. – Using her voice and trying to
get her audience– – If they’re not going
to use my voice– – They had 15 people there, we produce six of those videos
in three hours with three of us. – They micromanage everything. I think brands need to let the
influencer do what they do best. – Well, let’s look at DailyVee. It’s literally DRock
and GaryVee and it works. You don’t have five
people following you around. – The curated things out. I think it’s on its way
so out, so done. – The bigger issue is the
people that follow you know that’s not you. – Yes, exactly.
– That’s what it is. That’s right. And there’s
no money that they can pay you that makes
it worth it for you. – Yep. – I mean I had early deals for
Wine Library TV before this was a real thing and a car company
wanted me to drive a car in to Wine Library. It was so wild and it was so
early days, and I was like, it was a lot of money at the time
and I didn’t do it because even then back in ’07, ’08 people are going to
think like forget it. Gary sold out. That was so scary. It’s so different now. – It’s a little bit more
accepted now but we refuse to sell ad space on the site.
– Yeah. Now, if I would’ve grown
up during this time, I would’ve done it. Back then it was just so… There wasn’t a single
video on YouTube that had 1 million views
when I started. This was 2006. How old are you in 2006? – I was in sixth grade. – Yeah. You know what I mean, it
was a different world. India, keep us moving. – Hi Gary! I’m Piper Reese from
@PipersPicksTV and I’m here at the Nickelodeon 2016 Kids
Choice Awards Orange Carpet.