– [Voiceover] Mark and
Patti ask, “What’s better “for content, vlogging or blogging?” – Mark and Patty, this
is a great question. And this is something that, you know, I’m really glad you asked this question, because I’ve been drilling, drilling, I’ve been thrilling to drill, I’ve been hoping to drill
this home for quite awhile. And I used to address
this back in 2007, ’08, ’09, definitely ’09 and ’10, during the Crush It! tour, and the Crush It! days
I answered this a lot, I haven’t talked about it as much in the last four years, that’s why we do the #AskGaryVee Show,
it allows me to rant about things I forgot about. The answer is, I don’t know. The answer’s very simple. What are you good at? You can crush it doing video blogging and you can crush it doing blogging. I mean, it just comes down
to what are you good at? Are you better at video? Since I started this show, I’ve already seen 11
to 12 ask shows pop up, of people that follow me,
of people that pay attention to what I’m doing, and
you know, very honestly, one or two are decent the
other nine are straight crap, with all due respect to our
fans. I don’t wanna dis, that’s not a good thing to do. Of the 11 people that have done it, are now saying, “Does he think I’m crap?” Why do you think I said, “Two are okay?” I don’t want anybody to feel bad, but, you know, some
people are made out to, I’m not made out to write like myself. I need editing, I need it. I need help, grammar. I can’t spell. I can’t do it, I can’t do
it, ’cause I can’t spell. But boy, can I make a video. – [Voiceover] Drew asks,
“Do you have any tips

“Snapchat for a winery?” – Vineyard Paul, I had
to use this question, because the image is incredible. Loved it, great way to ask a question. If you wanna get your
question on #AskGaryVee Show, you need to be a little bit creative live Vineyard Paul. All right, so, Snapchat. Here’s what people don’t understand. I predict, I’m going hardcore here. I predict in 2016, that Snapchat will have a number one, two, or three spot in the most important apps in the world from the 13 to 40, let me say it again, 40-year-old sector. Maybe even 45, 50, I’m, that the 25 to 50-year-old
sector on Snapchat in 2016 is gonna blow
away the far majority of people watching this episode. And so, let me give you a fun fact on how to get good at it,
or start playing with it. The one big creative play
that I see on Snapchat that I see is so different
is the notion of taking a picture and then drawing on top of it. Some of you that follow
me have seen things that weird spider, the raindrops, I’ll start playing with it a little bit, I’m a big fan of that, it
opens up enormous creativity, enormous, ooh, DRock,
some of my funny snaps I don’t know where you’re
putting them D. Rock, but and so I’ll give you those images. Yeah, so, if your winery, take pictures in the wine
room, in the vineyard, of the bottle, and then draw
creative things around it, I do think that people will enjoy that, it’ll be a little ha ha. You can do some little
contest by writing in, I think drawing on top of the images, because the images on
Instagram, and Facebook, and Twitter, they all look the same. This drawing thing is a
real creative variable, it is a difference maker,
the attentions on Snapchat, I am bullish on that ghost. – Hi, Gary, my name’s Kiki,

media or do you find it useful? – Greg, Reddit, probably sits
for me in one of the three or four places on the
internet that I underachieve on and wish I did more with
historically and spent more time with. I don’t spend as much time
in the Reddit community as I should. Steve’s a huge, huge, huge fan, huge, huge fan of Reddit,
and as Steve became a bigger part of my life,
and somebody I cared about, it actually quietly made
me check it out more. We did an AMA with my book. We’re trying to do one
right now for social media. – [Steve] Our social media. – Yup, our social media, so
we’re gonna try to do that in September. I got an email in my inbox. I know you’ve been asking this, my fault. Do I find it useful? The question is, are you asking me as Gary the human being, do I find it useful? The answer is, not that
much because I’m not taking advantage of that amazing world
that’s been created there. Do I find it useful as a marketing tool, I have looked at it that way,
and feel like it’s a very interesting place because
that community is very solid, you don’t want to jump in and spam. Reddit’s done a nice job
creating some advertising structure that I think is
consumable to the community and good for the brands,
it’s up to the brands and their creative shops
to make it Reddit-y. And I think a lot of
people struggle with that. But if you understand the
slang, the lingo, the vibe of the that community, and
you can play on that space. I find it useful as a place
that business can be done. But business 2020, which
is really respecting the community, or you are
going to get annihilated. Thank you, my friends
for watching Episode 11

Facebook banning like-gating soon? – Chelsea, I actually think this– Look, I think Facebook out of, gets– I think Facebook is maybe one of the worst PR’d companies in the world. They’ve done so much more
good than people realize. They are the gold standard
of the future of marketing because they do so many
things for their users because their users are
their business and they understand it. By not allowing brands
to like-gate, where like, call like hard-core like
actions, they’re actually helping brands and businesses
and small businesses understand that it’s
not about getting people to like be rewarded with
a free crown if you like, if you subscribe to this show. (tinkling) Here, you understand what
I’m doing here right here. Right, DRock? All right,
you know, win a free crown, if you subscribe to this show. That’s not gonna do me any
good if you really care about gold crowns. And the amount of people
that built their fan bases on Youtube, excuse me, on
Facebook, in 2009 and ten, by offering free iPads was insanity. Because those were Apple
fans, they weren’t fans of your cereal. So I think Facebook, once
again, is making a hardcore move that is actually helping
the users and the businesses. – [Voiceover] Greg asks, your
thoughts on Reddit, not social

– [Voiceover] Chip asks, if
you owned a winery in Napa, what your left jabs look like? – Chip, thanks for the question. And honestly, I’ve been
reading the feedback. Thanks for the critiques yesterday. Some of your took it a little to far. I mean, what I was really
saying from critique this show was, give me compliments, not actually nitpick and
find something to upset me. But anyway, you know, I want
to start answering these questions in a different
little bit of a way, and so thank you guys. You guys continue to evolve this show. Big shout-out to the people
that have been tweeting and Instragramming the fact that it’s been interesting to watch the
show evolve from one to ten. It is pretty crazy for the
amount of shows I’ve done and videos I’ve done to
watch it actually have an evolution even with intention. You grew with that, Steve. Show Steve. – [Gary] Zak, do you agree with that? – Yes. – So to answer your
question, I’m gonna answer it in a way that I hope
everybody who’s listening doesn’t miss the point that
this works for everybody, not just wineries. If I was a winery in California,
I would actually make my jabs Wine Library TV. Let me explain. Could you imagine if a
winery in Napa Valley did a show where they
tasted wines from all over the world that were not
from Napa and critique them and gave their thoughts. All of a sudden you start looking at them as an authority instead
of somebody who’s just pitching their wine, right? Everybody wants to go the route of like, let’s show the day in
the life, and they take video, like cropping the
crap and like tasting. Nobody cares about that. They will care a little bit
about the dog running around. And if you teach them
the dog’s name is Goldie and make more videos about Goldie, they’ll care about that. But what they really want
and what you really want is utility. The reason this show
exists is this is the next coming of my ability to give utility. I’m giving content that actually
is a little more tangible. Now it’s opinions, so take
it for what it’s worth but you’ve decided you’re
gonna allocate your time and I’ve somehow become
important enough to you, or you’re curious enough
about my POV and brings value. Value comes in entertainment,
value comes in a lot of forms, but I really do think
opinion, context, information, these things are very powerful. And so to answer your
question is, I would just review other wines from
the world and give my two cents on that, because
then, you’re leveling up and not just pitching. In the same way that everybody
here, instead of talking about their products or
their ebook, or their blog, can talk about other stuff. Hence, look at the structure of this show. These are questions from you
that I have to respond to, thus they matter more to you. You have to put out things
that matter more to others. That’s a little bit of my curve ball. Take it for what it’s worth. – [Voiceover] Ivan asks, do
you respond to posts, tweets,

effective even though it’s pay
to play model and throttling?” – Nick, I don’t know if
you’ve been paying attention to what I’ve been screaming about for the last hundred days, but it’s called Facebook dark posts. Google it, watch it on YouTube. Bunch of people show you how to use it. Not only do I think it’s effective, I actually think right this second, as I tape this show, Facebook is the best direct selling
marketing platform in the world. Think about what I just said. Google AdWords, phenomenal. Buying retargeted banner exchange on the, ads on the exchange, incredible. Facebook dark posts, where did the organic reach come from in other places? You didn’t build a website and like were mad at Google if you
weren’t the first result for a term. You recognized that it treated you the way it treated you
based on the quality of what you were executing. Really no different than Facebook. Plenty of people getting tons of organic. Sure there’s some twinkering of the tools but that’s their algorithm. No different than Google. You don’t get organic free reach from an email marketing campaign that you spend money on
buying the email list or on banner ads or in anything else you do in marketing and so because it started
as an organic only platform and people treated it like email and you thought everybody
who was following you would see it, doesn’t mean that the emotion that that went away, doesn’t mean that it isn’t great. As a matter fact, Facebook has
never been a better product. I just believe it. I mean, I don’t know
what else to really say. Thanks for watching episode 10 of the #AskGaryVee show.

use social media more effectively
in marketing campaigns, i.e. to increase voter turnout?” – Jason, the truth to that
answer is, believe it or not, is to become more nimble and authentic. There is no campaign when there isn’t the right process up top. What I mean by that is, a lot
of government institutions are coming from the wrong place. For example, I know that, you know, just
from a little politics, and I don’t talk politics very often, but, like, that the Democratic Party wants more voter turnout and the Republican Party
historically has not. These are little tidbits I’ve
picked up in the last 12 years and I could be wrong about that, they’re just people in the game that I’ve heard things like that. So where are you coming
from is really the question. I mean, to use social
to attract more voters, the truth is, whether you’re
a Republican or a Democrat, you’re trying to not recruit more voters, you’re trying to recruit more voters that are gonna vote for you. Right? And so right there by its own definition, you’ve got an interesting
kind of perplex situation that the seed is tainted by the outcome. And so to the best of one’s ability, I think it’s important to try
to get the religion at the top to really execute. I mean, look, social media is probably the
most consumer-insight-driven marketing tool we’ve ever seen. The data that you can
apply on top of social to drive the results, whether to get somebody
to vote for an election, to buy a cat, to whatever it may be, there’s never been anything greater, and so using, I’ve said it
before, Facebook dark posts, with a combination of
Google long-tail search SEM, can get you very, very, very far. Guys, thank you so much
for watching Episode 8,

– [Voiceover] Bill asks, “What’s the
best way for a right hook to seem like a jab?” Bill, Bill, Bill, Bill, Bill. Am I happy with you. Because you’ve asked the
question that means so much to me and is something that so many of you are confused by. Bill, I really appreciate you
and I’m not trying to sting, but it might feel a little like that. (laughs) Trying to make a right
hook feel like a jab is what 99% of salespeople
and businesses do that end up failing. It is in the clear honesty
and clear track of, “when I want to do something
nice for you, I just do it,” Ă  la this show. I just wanna take 15-20 minutes of my day to share the God-given wisdom
and the work experience and I want all of you to watch
it and I want this in return. Now, come 15 months from
now, 18 months from now, whether it’s a book,
whether it’s a seminar, whether it’s an event, whether
it’s me selling rare toys, who knows what it might be, then I will clearly say, “buy this friggin’ rare toy,
it’s $9.99. Buy it now.” But up until that point,
I will have very clear – there’ll be no show where
you’re watching the show and behind the scenes right
now there’s subliminal music pumping, “buy the damn cat for $9.99”. There is none of that. And so there’s a massive confusion
in the marketplace, Bill, that people want to disguise the sale, and there is no disguise. Authentically. All in. All of it. All in. Give when it’s time to give. On the flip side, there is
a crapload of Mother Teresas and think it’s so nice and awesome and if you’re just good, it’s gonna – no. You need to sell. So when you sell, you say, I’m selling. I am selling this. And I feel comfortable. When I put a link out,
buy my book. It’s out. Buy it. If I’ve done
anything for you, buy it. So, the answer to your
question is very simple. There is no version of that. That is a losing mentality and execution and I highly recommend that you take it and you split it very hard apart where the jabs are clear and where the right hooks are clear. – [Voiceover] Jason asks, “how can a
public or government institution

– [Voiceover] Corey asks,
“What’s the best way to grow a following or a
community from nothing?” Corey, this is easy for me to answer, since I’ve done it a couple of times, and the real answer is,
content and context. My belief is the best way to
build a following right now is to put out daily, if you can, content and get as close to
that as possible, right, and so, every day, put out your picture or your drawing on your
Snapchat that you blast out or your Instagram photos
or your video show or whatever you may be
doing. Your written blog, every day. You know? Six days is better than five days, and five days is better than four days, and four days is better than three days, and two days is better
than one day a week. But if you’re doing it one
or two or three days a week, are you really doing it? And so pumping out hardcore content, and then engaging. I’m going to ask a
Question of the Day today, and hopefully, after I get
home at 11:30, twelve tonight, I’m gonna go into the comments and reply to some of those answers, creating context. You’ve empowered me by watching my show, I then jumped back in to answer your Question of the Day answer, showing you that I appreciate you. We’ve created a deeper context, just like when I reply to
you or I answer your email or some of the Cyber Dusts
I’ve done in the last 24 hours, it’s about content and context. Building a community takes work. Building a community is
not a foregone conclusion. Everybody just thinks
you’re gonna start a show and everything’s gonna magically happen, or you’re gonna start a blog or you’re gonna become
an Instagram sensation. The talent to put out the content is only one piece of the equation. 1% of the magic 1%, get it
just by the content push-out, but for the rest of us
chaps and chapettes, we’ve gotta put in the
work into the community and care back to the
time they’ve allocated. The fact that people are spending
ten minutes to watch this in your ridiculously busy world is something I will never,
ever take for granted. – [Voiceover] Jon asks, “tea or coffee? Or wine?”

– [Voiceover] Daniel asks, what’s the best advice
you can give salespeople in social media? D Gordon, what’s up my friend? Just want to give you one more shout out for the time we hung out years ago at your family’s business. I enjoyed it. Thanks for the question. Biggest piece of advice
that I’m willing to give to salespeople in this world is actually ironically the
jab, jab, jab, right hook. It’s cliche. I think you guys know
where I would go with is. The truth is everybody’s
trying to close too early. It’s just lack of patience. It’s not providing value. Why in the world am I doing this show? Is is that I missed the
limelight of a daily show? By the way, this will not be a daily show. Just to kill any lack of confusion. I’m going away in two
weeks with my family. Unlike WineLibraryTV days where I would tape 10 episodes. That will not be happening. You will be missing me
at the end of August but I will come back
with gusto in September. It’s because I want to provide value. It’s because I could be regurgitating the same old stuff that I
believe in, core principles, or I could go to this format and give you value on a daily basis on things that you’re looking for and so to me a couple things. One, understand Facebook dark posts. The segmentation is incredible. Two, Twitter search. You can pull people out one by one. Three, LinkedIn’s coming
soon with their product where you’ll be able to
focus based on titles so you can hit up every single person that’s a CFO of financial service company in their stream. That’s the hit up. Not spamming them in the mail on LinkedIn. So be tactical but understand the religion which is provide value upfront. How many of you who watch
this show provide value, put out stories, entertainment, free stuff, reply to people and aren’t just hitting up people who have more followers
or more exposure than you to try to get exposure yourself? How many of you are actually
trying to provide value? Thank you so much for
watching episode four