“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions

– [Voiceover] Hayley wants to know, “What is your response to brands “looking for 24/7 community management? “Is it worth the
investment, is it overkill?” – You know Hayley, I’m a big fan. I believe that everybody
that you engage with and say hello to, I believe that everybody I said thanks to or TY, over the weekend, for watching all 21 episodes of this show get affected by that. I do think the human investment matters. I do think that if brands committed more to one-on-one marketing that many of them don’t think is scalable,
they would get bigger depth. We talked in the last episode
about depth and width. A lot of you responded to that. I think that community management 24/7 can be valuable if you’re big enough. You have to be a global
brand, you have to be a Pepsi. You have to be Toyota to really
get the value out of 24/7 ’cause otherwise you’re
paying people to sit around and not engage with anyone. I’m not crushing it on
Twitter between 2 AM Eastern and 6AM Eastern, so I don’t need anybody, which in this case is me, engaging there but if you’re big enough, I believe in it. – [Voiceover] “Okay, I get
it, go native, go deep,

As you know, I’ve talked
to you about it before. I’m working on building an app with one of my business partners and while I’m in charge of adoption, the app is probably six months away from actually having a working prototype. So, what would you
suggest I start doing now to make sure that I’m building it up so that when it does come to adoption time and the app is released, we have plenty of users that
are going to be using it. Thanks a lot, Gary. – Dom, first of all, good to see you. Thanks for your hardcore
followingship over the last years. I can’t quantify it, but I know we been jamming
hard for multiple years. I’m going to give you
a really good answer, and this is the answer that’s
going to work for everybody, no matter whether you have
an app or you sell clocks, content, content, content. Clock broke. Content, content, content, content. I think you need to put up. So let’s say you’re
putting out a fitness app, or a productivity app for time management, you then need to create
timemanagement.com, which is not available, but dailytimemanagement.com or something, and putting out content around the genre. You need to create a
content portal on Medium or your own blog or on RebelMouse, which I believe in clearly. Link it up. And you need to, you need to basically create content to get like-minded people in that are, you know, you come out with Fitness Daily and yours is fitness
utility app and then boom, you’ve got this audience
and when the app comes out, you pound them with it and it comes out. You need to gather people in a place that are like-minded or
most likely to use the app, and then when the time’s
right, shout to them. Jabbing and then right hooking. – [Voiceover] Daniel asks,

“extremely difficult to accept
that other men use Pinterest. “Any way I can overcome this bias?” – Steven, there is a way
you can overcome this bias. It’s called stop being a dick. That’s all I’ve got for you, man. I’m not trying to razz, probably
trying to get a little time to talk about the Tres
Picos 2012 Garnacha, but there’s not much to go into it. I get it, but if you’re a man that is trying to market or sell or storytell or create awareness to women, women are spending
obnoxious amounts of time on this platform. At scale, a major leader. If you’re targeting 15 year
old guys to 19 year old guys to sell them sports equipment,
you don’t need Pinterest. But if you want the
audience that lives there, well then you need to play there, and your bullshit bias is
surely not helping you. – [Voiceover] Esben asks,
“How do you get around

You might remember me
from this little incident. Please buy Gary’s book,
my life depends on it. – Buy it! – My question for you today is this. I have 39,000 Instagram followers, instagram.com/mark , and I average about 250 likes per photo, but I also run the Instagram account for the company that I work for. – Great company, Vimeo. – We have 6,000 followers
and we also average about 250 likes per photo,
what am I doing wrong on my personal account? I must be doing something right ’cause I have the follower count– – Alright, let’s get into this. – Help. – Mark, couple things. I do remember you and you’re a great dude, thanks for being on the show. You know, there’s two
things that stand out. I took a few minutes to
look ’cause I wanted to give a good answer here and
not just a general answer. Number one, Vimeo is a beloved brand to that community, more so
than you are to your community for a couple of reasons, one. I just think a lot of people
followed Instagram slash mark because it’s Instagram slash mark. Right, like we saw that in Twitter days. The people that got the
like real name stuff have exponentially more followers because we’re like,
“Who are these people.” In a world where Instagram
doesn’t have verified, there’s like who is this guy. I literally think some
people are following you so they think you’re Mark
Sanchez or some like other Mark, so I do believe that you have an inflated number of followers who actually don’t give a rat’s ass about
you but they’re just following you because of that name. That’s not a diss, but
that’s just what I believe. Number two, looking at
the accounts, very easily, and DRock, put up a little
sample of both right here. I don’t know if you can frame it but like, maybe you can go through like showing six of the photos here so. What do you see difference? What do you see difference? That’s what I keep Steve
around for, grammar. (laughing) What’s the difference
you see in these things? Here’s the core thing, Vimeo is putting a ton of human beings in
their pictures, you are not. And I think a strategy
of making it more human, not just landscape and pretty pictures would really help you. Don’t forget Instagram is a platform that there’s a lot of human emotion to it. It’s still a more authentic place than some of the other social networks. Though landscaping and
beautiful pictures work, human over indexes, and more importantly, you don’t have a mix. The problem is you don’t have a mix, and I think you need a mix of the two and so those would be the core things. Very nice, another episode in the books.

Great to see you back. I hope you remember me from Wine Library episode 759 where we drank out of bottles. Enough of that, my question. I run a video blog inmymug.com. Plug, got the plug in.
– Smart plug. – And get about 5,000 views a week but we’ve been kind of there for the last 100 or so episodes. Should I kick on, should
I be bothered about that? We get in sales from it, we
get lots of interaction from it but should I kick on and if I am, should I look at dark posts, should I look at Twitter? What should I kind of do to kind of find that next level? And thank you for the show. – My pleasure, my friend. I definitely, definitely remember you and that was a lot of fun. You know, it’s funny I
was just about to segway in closing off the show about, I also want more viewers and I wanna keep building, like, when you’re in the game,
you’re in the game. You wanna build. And you’ve done the patience thing which is normally my answer. That’s my answer to me. I’m only 18 episodes in and you gotta restart
and rebuild an audience and get people used to behavior and it’s not email or RSS
like I had with Wine Library back in 06, 7, 8 and
so it’s different ways. It’s Twitter but that’s
noisier and different. You know, so, I would say distribution. The reason you’re stuck right now is you need distribution,
distribution, distribution. I highly recommend you say to yourself, what are the 100 websites that are the biggest websites in the world that speak to or are in
the genre of my show? And then literally email them one by one and ask them if they want the rights to distribute your content with maybe you writing on top of it. I’d also reach out to the top 100 podcasts that you can get out there
on and promote the show. Give interviews, you need to hustle. What you just did by
getting on this show worked. You were gonna pick up 39, 42, 73 new listeners for your
show by being on this show. And you need to just scale
the living crap out of that. It’s hustle, hustle, hustle,
hustle, hustle, hustle hustle, hustle, but with
a thread in distribution. You need more awareness. You need to show up on other
YouTube celebrity’s show. You need to get into
the LinkedIn community and start putting out that content. You need to get the hell out there. That is the game, my friend. And that is a nice way to
kind of wrap up the show

when you say, even though you say, marketers ruin everything.
– I’m a marketer. – If not, then what should I pursue in regards to my career? ‘Cause I really want to work in marketing but approach it differently
than it’s been done in the past several years. – Giann, first and foremost, I like how you were reading
some sort of card over here. I’d eliminate that from your game but I’m not razzing. Marketers do ruin everything and I’m a proud and happy marketer. So, don’t take that literally. I think you should pursue marketing and I love that you’re trying to, look the fact that you even know who I am and are asking a question
on the #AskGaryVee show, believe it not, makes me think
you’re gonna be successful. And, what I would recommend, is the degree’s nice and all, but I would highly recommend
if you’re still in university, to intern at the places that
you most think are innovating. I mean, when I think
about the last two classes of VaynerMedia interns and the fact how many of them get hired
into this organization and how great VaynerMedia is as an organization by comparison to the other people that are marketing as agencies out there and
I really believe that. I think they were very smart, strategic, and made the right move. I would give you the same recommendation. Get into the walls that
you most believe in and you should market in a different way and 99% of the places right now won’t allow you to do that so find the other five,
six, seven, 10 places that look like this place which will create the
culture to allow that.

– [Voiceover] Darren asks,
“If you could only market on one social platform,
which would it be and why?” – Darren, I picked this
question because I’m pissed off and I’m pissed off at
people asking this question over and over again. I’m pounding my fist on
the floor, or the table. Over and over, this is a non debate. It is Facebook, my friends, Facebook data. Data, data, data, data. Let me say it again, as
somebody who doesn’t love data. Who’s more EQ than IQ. The overwhelming accuracy
of who you are targeting and the products that they have created to target those people,
including in stream, not the right side of a website. So I’m over here, I
like how you’re staying- Go back there, DRock. Not the right side of a website, but right down the pipe. In the feed, targeted properly, and if you’re a good enough marketer, and you’re putting out
content people care about, not an ad, and we all see ads. No. A piece of content. And I know people are tired
of the word content, great. Call it stuff, I don’t give a crap. Just something people
care about in there when, you know Steve, show Steve. You know Steve likes Reddit. You know Steve likes- Back. You know Steve likes wine. You know, you know he likes these things. What else do you like, Steve? – Cheese, video games. – [Gary] Great, what else, Steve? – Beer. I love beer. – So, you know, give this
man things of those nuances. If you’re a toilet paper or
a toothbrush or a toy company or a, you know, what is this? This is a phone, you
know, technology company. Like give this man what
he wants around the genres he cares about. Facebook is, by far, dark posts. That’s a terminology. Unpublished posts, the best
platform to be selling things, doing business, getting
money for your charities, building awareness about your cause. Facebook, Facebook, Facebook, Facebook.

I make YouTube videos, and I created the Twitter account, OMG Facts. Now I control and manage a
network of many different accounts on many different
social platforms. And my question for you today is do you believe creating my own website with valuable and original
content to drive traffic to is a reasonable investment
for long-term branding? Or do you believe that
websites are going to be irrelevant eventually with
this mobile revolution that’s happening. Should I be looking more
into app development or something that I’m not even looking at? Let me know, thanks. – You know, I think that’s
a really good question a lot of people are struggling with. I will say this. That, you know, I have garyvaynerchuk.com. Oh no, you can’t link
it out, but link there. Anyway, I have
garyvaynerchuk.com for a reason. Not the kicks and giggles. I want to have a platform
that I fundamentally control all aspects of. And so when you are
building brand on Twitter with a bunch of Twitter accounts
like you are, like I am, when you’re building a Facebook fan page and then all of a sudden
Facebook deems for itself and for its audience and
for you, believe it or not, that they need to drop down organic reach and everything you’re putting
out is not being delivered, you start understanding why
having your own email service, having your own website, matters. Having your own app matters if you deem that people are
gonna spend more of their time within the app than on
a mobile native website. Just because the world’s
going mobile or wristy or this, you know, or virtual reality, doesn’t necessarily mean
that the website is gone. It’s really just protocol
for a place that you can own. And so what I would say is
philosophically, you wanna have your own house. But doing business in your
vacation home or in a hotel also mattered. If you understood that
analogy, you’re on your way. – [Voiceover] Kyle asks,
“Do you set and track “personal/business goals –
aside from owning the Jets?

– [Voiceover] And Tory
asks, as I launch The Shift in paperback, what were
the three most effective things you did to drive book sales? Tory, thanks for the
question, really was excited to put your question on the show because I just really want the
Vayniacs to know about you, I’m a fan, we’ve done
some events together, good luck with the book. Without knowing the true
contents of the book, though, and everybody will have
to do their own homework on that part, there’s
a couple secrets I have for everybody who wants
to write a book that have really worked for me and
they’re not really secrets they’re actually quite boring. My belief is that you actually
sell your book a year to two before you’re actually selling your book. By providing, by the global
jab jab jab right hooding, here’s an example Tory. I’m actually selling my
fourth book right now. I’m putting out a show
everyday, I’m taking time which is my number one asset, I like time. I like time more than money. I prefer time, wish I
had a watch, over cash. That’s how valuable it is. And here I am taking time
every day out to just answer questions, to provide
value, to give value, to entertain, to give an
answer to make somebody think, to provide value in their
entrepreneurial venture to the people that have
deemed me worth their time, thank you, and so,
you know, I’m selling my fourth book right now
because I’m providing value to a whole new
audience, as a matter of fact, a quick question of the
day, leave in the comments section if you’ve discovered
me because of #AskGaryVee. That’ll be interesting to
see what happens to comments. Please do that if you
are, don’t be a lurker. Okay, I haven’t used
that term in a long time. So that’s number one. Number two, and this
is a big unknown thing to a lot of people. It surprises me how many people have not figured this out. People don’t want more content as much as they want more access. Everybody wants to do book
offers where if you buy three books you can get
a free Ebook or this that more content, right? Get into this. What they want is access. One of the biggest things
that I did Tory that really sold a lot of books for me was give myself to the audience. If you did this many books
or bought this many books I would do this live stream Q and A, I would come to your
school. I would make a video for happy birthday. I
would literally give, sell, the number one thing people want from me, which is more access, and
it’s the thing you want from everybody that you appreciate. You wanna spend more
time with that person. Those are two I’m giving
you, I’m not giving you a third one ’cause those
are the two that matter. – Hey Gary this is Ian Westerman from EssentialTennis.com, I’ve
got a quick question for you