So I co-founded a company called Shimmer and we’re just building
a whole bunch of assets around social media and filter space. – Okay – So as you know, you work with the space, it’s really raw. – Yep! – So, what do you think the
biggest opportunities are there currently untapped? – In social media influencers? – Yeah, like, obviously
there’s brand agencies, there’s events. All that stuff, where do
you think like the next you know, like the next big
thing can be in the space? – I’m gonna go over arch again. I know we already had
an influencer question, so I like how this is working … We’re you, like holy
crap he asked way too .. We’re you pissed? Yeah. – That’s not cool. That’s why I gotta go first. To me this is the biggest thing that people don’t understand about the influencer space. Not only do influencers create content, they create distribution. So for the first time ever, in one entity, you get both things that people want. You know, if you think about television production companies or
movies, Steven Spielberg. But then you need distribution, right. So what I would say is, the biggest opportunities for these guys, for you, for me, for everybody’s that ‘s
playing in the space, is to recognize that unique principle in today’s internet world where they actually can drive two things. And then apply them. The other place that I think
there’s a huge opportunity, to answer you question, to give everybody more
information, go a little deeper as I’ve been trying to go, is product. I think that the infomercial space, the leveraging of like, you know of like celebrity into product. I at one point could have easily sold tens of thousands of glassware sets because of my wine influence. I think retail and
product, call it QVC 3.0 is another place that
people need to think about. – Okay.
– Thanks brother. – Appreciate it, Gary.
– Good luck to you, stay well. Next, let’s go.

– [Voiceover] Everybody asks:
What do you think of Ello? – Alright, alright,
alright, I get it, I get it. It’s been building, it’s been building. First of all, I’m on Ello, a
lot of people don’t know that ’cause it’s Ello/Vaynerchuk. ‘Cause somebody squatted Garyvee. Give it back, give it back. I think Ello’s got some problems. I think that when you
raise venture capital money like Ello did, 430,000,
or I’m hearing 435. There’s a little bit of a problem there, because they’re gonna have
to build a business model, and so the question becomes, if they’re not gonna sell your data, that means they’re gonna
have to charge you. And so my question for you, and leave it in the comments, this can be the question of the day, along with give me some of the feedback for if you’re gonna pay
four bucks per episode, is, and then critique
the episode, by the way, I wanna make a stake in the ground here, for episode 27, too many
of you are literally answering the questions, and I get all excited
and see what you guys think about today’s episode. Can we have a holistic answer? Especially for you hardcore Vayniacs, and the VaynerNation, can you guys do me a favor? The 150, 400 of you? Can you critique the episodes
and tell me this was, for example, today you’re gonna say, this is by far the best one ever, because you went into such detail, I took a lot out of it. Like, can you give me that, like, your muscles look bigger, can you give me like, critiques? And then you can answer
the question of the day. Today’s question of the
day, jumping in backwards, is will you pay $10 a month for Ello? But like, back into that, look, they’re in a business model, VCs want return on their investment, they didn’t just do it
for kicks and giggles. These guys, gals, people part of the team, they need to build a product
that delivers on that, that is the intent, or at least somewhat, you know, the question becomes, are they gonna charge you for it? Because that’s really the only other angle on a social network to really drive there, and they may come up
with something innovative and God bless them, and
I’m rooting for everybody all the time. My big thing is, people don’t care that you’re selling their data. That’s right, let me say it again. People don’t care, because
the dirty little secret, and we’re gonna look back on
this video in three years, six years, nine years, I’m
gonna look smart again, which is this: we actually
want ads that are targeted. I actually wanna see Lionel
Richie and root beer ads when I’m in the market
for another pair of Pumas or another pair of Nikes
like I normally wear, I want to see sneaker ads. We want to see them, way,
way, way more than you think. And somebody will jump in the comments, three or four of you,
and say “No, no, no!” Cool. Fine. But the data, my gut, my intuition, the things I’m seeing, is we’ll take them if they’re good. Once they stop being ads
and they start being content that’s the forefront of what
I’m trying to push, here. That’s what’s going on back here. When it actually brings you value, and then, oh, okay, it sells you, you know, like sports, like
I actually like sports, no wonder I buy jerseys! Get it? So.
A couple of things. One: I think it’s structured
with some vulnerabilities. Two: This has happened a bunch of times, and we’ve seen this a bunch of times, Despora, all this stuff,
this happens a lot. Three: so far, I’m not
in love with the product, that much, though I do
like that they’re moving, and they’re making changes,
so big ups to that team. My intuition early on is, I don’t know, I don’t see it, like, becoming the next Facebook, by any
stretch of the imagination. That being said, this is
not normally in the process where I draw a line and make a prediction. I’ve many times said, I’m not Nostradamus, I just know when to react, it’s too early for me
to make my final call, I wanna see more behavior. But my intuition is they’re gonna come out and charge you, or do something else, that is gonna turn off a lot of people, not to mention, not as
many people, theoretically, excuse me, too many people, theoretically, like the notion, but then
when it comes to actuality, like, we like a lot of things in theory, but then we don’t act on them. This feels like one of them for me. You heard the question of the day, you just watched the best
episode of this series.

great for jabs, but not for right hooks. Any ideas or predictions on
using it to make right hooks? – David, there’s an
interesting thing here, and I’m gonna deep today, because I just got a
whiff of the questions, and so this could be a very deep episode. A deep and deep episode. I said it twice. Deep and deep episode
of the #AskGaryVee Show is coming guys, so like, a lot of you have left in the comments, like, I like when you get very detailed, I’m gettin’ detailed today. Let’s get into it. First, you have to debate the philosophy of a holistic social media approach of, should you just use Instagram as a jabbing platform by itself? Should Instagram be a
place where you’re jabbing, because you also know a lot of your fans follow you on Twitter and Facebook and things of that nature, and a lot of times, I mean, look, I used Instagram as jabbing
for the first couple of years, a lot of selfies, a lot of sneaker shots. Right? But if you’ve noticed,
with the #AskGaryVee Show, I’m using Instagram as a
right hook platform, lately. If you look by percentage, over my last 15-25 photos, as a matter of fact, lately, I’ve tried to throw some more jabs in ’cause I felt there was a little too much right hook going on. I’m now putting up 15 second
versions of this episode and in the copy saying “Go into my profile, because in my profile “I am linking to the current episode.” So the only way to actually
drive people out of Instagram is by changing your
URL in the edit profile part of your profile, and so that’s the way
to throw a right hook. And so, yes, you could put a piece of creative on Instagram, that works, and then, in the copy, drive people that see
that into your profile and then link out and
convert your right hook as driving them there. And so I’ve done both. Though, I for a long time, and still, probably, at this point and that’s why I’m testing, I’m always going against my own stuff, all of you could call me out and say “Gary, didn’t you say not to do that?” I’m always going against my own POVs to always taste, right now I’m
not sure exactly where I fit, but like, intuitively, I’m feeling that the jabbing on Instagram
is a great way to go. So if you look at your whole
thing as a holistic play, and you’re on all these platforms and your core group is following
you in multiple places, maybe Instagram is where you’re jabbing, maybe Facebook is where you’re
throwing that right hook. So, that’s the deep
steak on the bone, today. Answer to that one. – [Voiceover] Mount Dream asks:

So I have a job that I absolutely love, I actually work for ReMax of New Jersey. You spoke for us pretty much
right before I got hired so I just missed you. I love my job. I love what I do. I do social media and graphic design. I work with SEO company.
We develop content and of course I want to get
into doing my own thing, doing my own blog, starting my own hustle, and I have this, and I know it
stems from a fear of failure, but I have this really hard time. I get like crippled when
it comes to like executing, and I know you’re probably
just gonna be like just do it, (beep) them,
go for it, do your thing– – You know me so well. – I just need to hear it like, I need you you to look me in my face
and tell me what I should do. – Do you want it? – Yes, I do. – And so literally you’re
just scared to fail? – Er. – I mean, if you want to go
deep with me, I’ll go deep. Who are you scared to fail in front of? Is it your mom? Is it your
best friend? Is it your sister? That’s the only thing
that holds people back. Something happened to me,
like everybody thinks like oh I’m so nice, look at
what I’m doing right now. Truth is, I don’t give a shit
about anybody else’s opinion so rawly that I’m never scared because if I fail and people
are like, “See hahaha.” It doesn’t even register. In the same way, when people are like, “You changed my life, you’re the best,” I’m able to be grounded,
because it also doesn’t. You know, I’m kind of in
that middle zone, right, like not too high, not too
low, which would confuse people based on my energy but I
equally care about every comment in the YouTube section of this
episode, I’m gonna read ’em but if somebody says, “You
blow and this format stinks,” and, “You should let DRock
edit,” that’s gonna be okay. And so, if you wanna get deep with me, I know for a fact, ’cause
you’ve already given it to me that it’s the fear of failure, now the question becomes to whom. And what I would do is, and
you don’t have to share that with the whole world, I’d go
talk to that person up front. The best practical advice I’ve
ever given in this scenario, and it works over and over is you go and you sit down with
dad and say, or Johnny, or your boyfriend, or your
sister, or your girlfriend, I don’t care who it is right. You sit down, you look
’em in the face and say, “I’m about to do this and the only reason “I haven’t done it for the last year “is I don’t want to let you down, “because entrepreneurship is a crapshoot, “and I’m not sure if I’m gonna win, “but long term I’m gonna win, “and I just need to make
sure if I fail on this step, “that your response to me doesn’t crush me “to never let me have a second at bat.” ‘Cause that’s what it is. – Okay.
– Right? – Yes.
– That’s it.

the main media source in your business. I know you brought up like, companies like creating a golf website,
it takes on Golf Digest and every once in a while
there’s a sponsored post, and I know you’ve done it with CheeseRank. For smaller companies, that
don’t have all the resources for editors and content creators and such, what do you recommend for them or is this, you think this is kind
of the next evolution that’s gonna become more
of a product people use? – Thanks for the question,
it’s a great question. Yeah I mean look, this
is what I believe in and for small businesses, I recommend doing what I did in 2006, which was look, there’s a difference between
Buzzfeed and Seth Godin’s blog right, there’s a lot
more content everyday, there’s a lot more
stuff, but Seth puts out his best effort once a day. For me, I did a wine show, I mean, it’s what I’m doing right now, I mean. In theory, I could staff
up even more than DRock and Stunwin and put
out Q&A shows all day long, go the Oprah model and
have people underneath me, there’s a lot of ways to go. But if you believe in what I believe in which is every business is
becoming a media company, all of a sudden, you’re taking
hours away from staffing, strategizing, selling, all
the other things you’re doing and you’re putting one, two, three hours into becoming a media company and I do believe that has
enormous upside, I mean, not much has changed for
me since I viewed the world in 2009 and wrote Crush It! The only thing that’s changed is, I’m even more confident I was right, because there’s more of that happening. The things I wrote about in 2009, that people thought were ridiculous like, you know, a 15 year old
is gonna have more people that they think are famous
on YouTube than in real life, that’s now happening. You know, if anybody has
15 year olds, let him in, if anybody has 15 year
olds in their lives. Hey Dan, you need me now? I’m taping a show, do I have time? – [Dan] No no, you’re fine, I
was coming to ask about this, if you wanted the guys to be a part. – Yeah, I mean, oh those guys, the guys? I will, but let me bang out this show. You know, you’re not editing. So to me, I would just
say, if you believe in it, and you don’t have the resources, then respect your belief
and put in your time and actually do it, versus
all the other things you could be doing. – Awesome. – Thanks brother. Next, let’s go.

– Hey Gary. So pre-season hockey is on.
– Pre-season. – My team, the Washington Capitals. – Pre-season football still.
– Started a little rough, but we’re looking okay. Anyway, been following
them since I was a kid, kinda like you and the Jets.
– Those guys. – And so I started following
your Snapchat account about a month and a half ago, and I’ve been pretty disappointed with the content that they’ve been posting there. Just wondering, if you
owned a hockey team, what kind of things would
you do with Snapchat? – Ah, Kevin, good question, thank you. Like your background,
also one of my fondest sports moments was the
1986 Rangers defeating Langway and Carpenter and
Gardner and those boys from Washington, so thanks for that win. You’re probably too young
for that, but that was a big one for me. You know, I think Snapchat is, if I owned the Rangers
right now, what I would be doing with Snapchat
is, recognizing that it skews young, so I’d try to put out content that people 13 to 25 would give a crap about. So behind the scenes
videos, doing good stories, I would definitely draw
on top of pictures, I would take pictures of the players and draw funny faces on them. Do little contests, that were very inside to that community, meaning, knowing it skews young, take a
screenshot of this snap, bring it, and we’ll let
you skate on the ice. Things that really engaged the psychology of the demo on the platform. And basically I’d rinse and repeat that everywhere. 40-year-old woman on Pinterest, what’s her psychology on it, she wants a shop, that’s the kind of stuff I wanna give there. You know, 13 to 25 year old on Snapchat, what does he or she
want to see on Snapchat, silly fun stuff cuz that’s
what’s going on right now. Recognizing it’s not for my 40 year old season ticket holder. So I would play to that psychology. – [Voiceover] Muscle Company asks,

“when hiring creatives?” – Kartik, great question. Creatives are really interesting
hire here at VaynerMedia because in the agency
world, the creative process is very romantic, by my point of view. Meaning that, a lot of people
care about winning awards, a lot of people want to
make movies and TV shows, and for whatever reason they are now in the advertising
industry, and they’re caring more about the craft than they are about the agenda, which is to sell coffee, to sell whatever this thing is. To sell phones. And so to me, what I’m
looking for in creatives are people that are very
creative, and still want to make the greatest creative
that they’re capable of but also something that’s
grounded in the fact that we’re here to sell stuff. And if we don’t ultimately move product or inspire people to donate, or make them aware about a cause,
we are not going to be fulfilling the duty at hand. And so I’m looking for
a level of practicality and a little hint of
2015 data understanding from my creatives, which
I think is a little bit of a different spin.

Thoughts on fake views?” Oxygen clearly in a world now where it’s much more transparent and people can dig. And it’s not just, 20/20 has exposed you, Steve, what do you say about your fake views? – I don’t know. – Ya know, that world, where it’d happen once
in a while, is over. Now we live in a TMZ kind of world. Bloggers, Gawker, like, faking
it is such a dangerous thing. I mean, what hurts your
credibility is the lying. It’s amazing what people can actually get away with it in our society if they own it. We don’t care about the adultery. We don’t care about the faking it. We care about when you’re exposed, you lying about it. It’s nuts, it’s an interesting psychology, especially here in the States. More so than, maybe,
other parts of the world. To me it’s basically faking it. And more importantly, like, what about sleeping at night? Ya know, like, it’s kinda
fun to sleep at night. Especially today, I’m under the weather, by the way, everybody. So if my energy level
is a little bit lower, I apologize.

“a Kickstarter campaign
beyond providing content “to raise awareness and
reach funding goals?” – Matt, you know. (stammers) I’m bumbling on this. No, no, I’m sticking, DRock,
I just fucking told you that I’m not editing
on any of my mistakes. Jesus with this guy. All you editors are the same, want to take out the natural, authentic. You guys like when I
struggle with my words cause it happens so rarely. (ding) I treat Kickstarter no
different than anything else. Just cause you have an ice
thing that you want to do and you decide to do it on Kickstarter because that’s a platform
that has virality, back to the question
about Medium and Linkedin, that’s fine. The answer is the same. Facebook dark posts, targeting
people that give a crap about ice cream and ices,
putting out content in blog form. Guest contributing. I would literally email
every single person that has a blog of any size or magnitude that plays in your space. I didn’t look deeply, but
if you’re in organic ices or just ices, or desserts
or ice cream culture, I would map out the 700
people that are in that space that have blogs or media outlets and reach out to them and say, “I’d like to guest contribute.” Talk about Italian ices or ice cream or dessert culture in America
or the world, generally, not spamming like, “I want to
tell you about my product.” It’s all about being content and not being about infomercials. Too many of the people watching this show and the rest of the world,
when they think about content they hear Billy Mays, an infomercial. When I think about content, I hear New York Times and Scandal. Get it? It’s about making that decision, and so getting distribution,
putting out good content, and that means guest contributing, Facebook dark posts if you’ve
got money to drive towards it, reaching out to influencers and chefs that are in the dessert space to see if you can JV what I would
call business development. “Hey,” you know, “Mario Batali,” “Here’s what I can do for you. “Give you 8% of my company if you “can get me the spark that
starts out my awareness. “Hey, Carla Hall, I think you’re amazing “in your southern cusisine, I’ll give you “five years worth of my product for free “if you give me a little love. “How can you give me love? “A tweet’s not enough.” So it’s biz dev, it’s content creation that’s not infomercial but actual content, and then it’s proper internet marketing, which right now to me is creme dela creme is Facebook dark posts. You’ve been watching the #AskGaryVee show. My question of the day
for you is very simple.

Tony Brown here from tonylbrown.com, creator of the 3V strategy– – This guy. – I’m just going through my
– Nice hustle. – Instagram timeline,
and I’ve just seen a post from Instagram, telling me
they’re gonna start advertising on the timeline in the UK. It had over 6,300 comments, many of which were saying, “No, no, no, “you’re gonna ruin it,
and bye bye Instagram.” You always say marketers ruin everything. What are your thoughts on that? – Couple things–
– Great show, I love it. – Keep it up.
– Sorry. – And I’ll speak to you again soon. – Speak to you soon. Couple things. Look, first of all, there’s
a lot of different audiences. For example, 99% of
people that run a Q&A show would not allow a question to be aired where the person spent the first 9% of the question promoting himself. But I love the hustle, right? So there’s that. Two, do you know how many Americans, and I know you’re from the UK, you know how many Americans
said they would leave America and move to Canada when
George Bush got reelected? And then vice versa when Obama
got elected and reelected, how many of my friends and
elitists and rich peeps and poor peeps said they’re
gonna move to Canada if X, Y, Z. The amount of things we say versus the amount of things we do
is a very big difference, and that’s why Instagram
isn’t worried about that, because I, Tony, you want to have a
real, fun, little test? Go back into that post and
then go click all the people that said, “Bye bye, Instagram” and see how many pictures they’ve posted since they’ve commented. My guess? A lot more. So the question and answer
to your question is, so the answer to your question. You don’t edit. I’m so scared of DRock’s editing, cause we edit a little more on this show than we did with Wine Library, and I’m a little scared, because I know we’re trying to be efficient
and DRock’s skilled. Don’t take that personal, DRock. But don’t edit that crap. Never edit any of my mistakes
or any of my blub ups. Let’s start with that. If you’re editing just for time
reasons, I can respect that. So to answer your question
is I think it’s a nonevent, of course there’s a
certain level of hippies that will go off of that
platform because of that, but if Instagram finds its right rythym the way Facebook has, I don’t
see anything really happening, and so I just think it’s a nonevent. – [Voiceover] Johnny asks,
“If the Jets never come up