most critical thing for people who
come out of military? You know trying to trans–
– Yes. Yes, thats a
great question, Anton. Thank you so much for that. I’ll do this. That’s how we got to do it.
We got to do it like that. Like the call in radio shows.
– [Tyler] Right. – Anton, great question. Yeah, this way but
I might want to keep it. I’ll make those decisions. Anton, I think when a
transition from military to the private sector you gotta
readjust to the new framework. So many people struggle with
transition from whether it’s the education system,
the military system, the government system into the private sector
where the market controls. Where we have bureaucracies
and these big machines, they’re not always
playing by market dynamics. So the biggest transition is
understanding the market is in control not your general,
not your general’s general, not your boss’s boss,
not the bureaucrats, not the politicians, no, no. The market and so to me when you go into the private sector
understanding that, now obviously within an
organizational or corporation which is more similar
to those dynamics you’ll play those politics but if you
go into entrepreneurship, that’s a whole different game. The market gets to decide
and understanding that the way you’ve had it before is not the
way you’re gonna have it forward is extremely important. You gotta be prepared
for that market dynamic. Way too many people getting
punched in the face by the market, go ahead, and not being
able to adjust and so I think that to me is what stands out
as the biggest vulnerability of people transitioning
from the military. Very structured system,
one that they go through this, the scales of the organization
and then going into the private sector especially
entrepreneurship it is a wild, wild west opportunity. Who we talking about here?
(phone ringing)

“professionalism and personality “especially since you
are both so high-energy?” – How do I balance– – [India] Professionalism
and personality? – I don’t. – That was what
I was going to say. (India laughs)
Yes. – I thought you were going to, actually that’s actually
a funny moment. We need to look at that clip. I thought that’s what you were
going to say so I’m like you know what I’m gonna
to get this in quicker. (laughter) That’s basically
what just happened. – I think so. – I think that’s
the real answer. – It’s a blend.
The whole thing. I don’t think something is
professional there’s a way to describe or categorize the word
professionalism but I think it’s something you do
in your life and– – Plus the market
gets to decide. Who decided that
cursing was not professional? Who?
– Yeah, exactly. – The Church 5,000 years ago? I don’t know.
And that’s fine. – And even if it was the Church
who says it’s not professional. – 100%.
– How many square feet is this? – I have no idea.
– 15,000, 10,000? – No, I think we’re, how many
square feet is this office? I think we have 50,000. One and a half, so this
is 32 and downstairs. I think that’s right.
Pretty cool, right? – Yeah, amazing.
It’s a great office but I don’t. – I definitely don’t.
I’m the least. As a matter of fact my biggest
thing is I want to make sure I don’t become a
caricature of myself. One thing that I’m proud of you
asked me over the last two or three years is that I’m not
doing schtick for schtick. I’m in my zone but my belief is it should go
completely outer space. Plus, the best part is I love
underestimating, like I love being underestimated
and then delivering. – Yes.
– The climb. That’s all it is
for me is the climb. Everything’s the climb and so,
for me, I think I probably even forced it subconsciously early
on that I wasn’t going to dress the part. I’m just–
– Or it’s you. – I’m just not, yeah.
– You’re just you. – I think professionalism gets
to be, I, for one, do not judge somebody as being professional
or not professional depending on they dress or how they
talk, I just care if we can win. (laughter)

My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to

“than other sellers in my
market without losing revenue?” – Nice, nice question. – Go ahead, go ahead. – It’s about the why. When you think about pricing
it’s about the why and the why is often about quality and what
you just talked about you nailed it on how can I
justify a higher price. We just released a new
product on Fiverr for most of our sellers and most of our
categories now called packages and what happens it allows
you to use a well new marketing technique which is
good, better, best pricing. – That’s right. – You can start at five, you can
have a package at 15, you can have a package of 30 so what you
do is that it allows you to own that entry price point that
allows you to build credibility to get volume and to customers
that could not afford the $50 but maybe at $50 what is going
to happen is that you’re going to provide more time,
faster delivery better techniques and more options around the
logo you are providing. And this is how
you should price it. – I’m gonna go yes
and I’m going to go and. You can always go back. – Take risk.
– You can always go back. Let the market decide. If your 400 bucks to make a logo
and I promise you whatever you got last time ask for more
the next time figure out what your cash flow is. It depends on how fancy you are. – And how much you want time you
want to spend working on Fiverr. – Of course. How fancy are you? Do you want a nice watch? Well then you need more money
to buy that watch but if you’re willing to live in your basement
you could always go back. You could get, it depends
how many no’s can you take. I did it for 400 now I want 600. You come in no.
You come in no. If you’re fancy, you’re
going to go back to 400 ’cause you need the 400s. If you’re not fancy and you can
wait and be patient then all of a sudden you can do a whole
bunch of waiting, 10 no’s get your first 600, you
established the market. another thing how
DRock got his gig. The other thing you could do is
get understand the difference between something you want to do
for 600 bucks but then somebody asks you to do a logo and you do
it for free because the exposure is going to allow you to get
all the $600 ones that you want. Let’s move on. – [Voiceover] Letecab asks,
“I have a really hard time

– Hey Gary, I have
a question for you. The online fitness space
especially seems super noisy and everybody is saying the same
thing for new bloggers or for new online trainers what’s the
number one piece of advice you would give them to set
themselves apart in the marketplace? You can’t just have
a super fit body. You can’t have the top
certification anymore and even being consistent with content
doesn’t seem like enough so is there an x-factor and
I would like to know what you think that is? – I would say you have to think
who your exact audience is and’s talk specifically to them and
not worry about the number and everybody else. Who is
your exact audience? Who is a type of client you’re
trying to attract and create things like you’re talking
to one person, for them? Because that’s what’s going
to attract more people to you personally. It’s not thinking
who is the masses? Who is everybody going to want? It’s just talking to your ideal
client like it’s one person. – Mike you sell, what
is it a $400 a month? – Online coaching?
– Yes. – 350.
– 350 a month. Your business took a real
interesting turn in January when you went hard on Snapchat. – Yes.
– What has happened there? To answer that question, ’cause
I think that’s my answer to Jill which is you got to
find white space. Yes, it is harder to bust out
in fitness on Instagram in April and May 2016 than it was in
January 2013 ’cause it’s called supply and demand. It’s just supply and demand. You moved fast in an
environment on Snapchat. – Being there first. – Being there
first is real guys. – Yeah I agree. I also disagree I don’t think
people are pumping out content. I think that is the
biggest weakness. I think people are lazy.
Including myself. I haven’t posted on Instagram
in two weeks and it’s pathetic. – I don’t think that to be true. – What do you mean?
That it’s pathetic? – No, that you have not
posted something on Instagram in two weeks. – I posted yesterday
but once in two weeks. Yeah, I know you’re pissed. – I’m not pissed, I’m just
highly disappointed in you. (laughter) – That’s worse. – I’m going to eat
so much shit today. (laughter) I’m gonna gain 7 pounds
on the scale today. – I agree– – I want him to feel the
disappointment that I feel right now.
Next question. I’m disappointed. I’m let down with you Mike. – [Brittany] This
question is from Jen.

– [Gilbert] Yes.
Hey what’s up, Gary? – How are you, brother? – [Gilbert] Pretty good,
pretty good and yourself? – Tremendous. What is
your question? – [Gilbert] My question is I
have an upcoming provisional patent on a warehouse product. I was wondering what I could
do to help prepare myself to becoming a future business owner
or entrepreneur or what not? – So what are you worried about? – [Gilbert] I don’t know.
What can I do? What are some books I help
prepare myself because I’m going to end up having to cleaning
warehouses just to get my product out there and
I was wondering, I don’t know. I have all the stuff coming up
that I have to try to accomplish I just need some any
type of business advice. – Let me give you good advice
you’re gonna get nothing from reading a book. No book’s gonna
tell you what to do. What you need to do is wrap your
head around that you have to bleed out of your fucking
eyes and work 24/7/365. There’s no advice
that I can give you. It’s gonna be about putting
in the hard work and learning the ropes. I’d also give you huge advice
go ask questions to all of your future customers. Whoever you’re going to
sell to go ask them questions. The best way to be successful
in business is to deliver for people what they actually want
and the best way to figure out what they want is
to ask questions. – [Gilbert] Can I input on this? This prototype it has
four additional attachments that cater to the user so
that’s what I’m going off of. – Okay. – [Gilbert] This thing is it’s,
okay, it’s a dust mop. – Okay. – [Gilbert] And it hasn’t
been altered since 1993. So what I’ve done is–
– I love it. – [Gilbert] I added four new
attachments to it and it is like the future of dust mops. – So listen, I don’t give
a shit if it is the future of human beings. If the customers don’t
eventually like it or care it’s not going to matter so just
because you love your dust mop doesn’t mean that
the market does. You have to go out there
and really get people to give a crap. Create content, get it in to
people’s hands give away some for free, get it out there.
Got it? – [Gilbert] Okay.
– Alright, buddy. – [Gilbert] Thank you.
– Take care. Gilbert, alright.

I’m Ben from Israel. I’m a professional
Snapchat artist and YouTuber. I have one very important
question to ask you in a country that is known as a startup
nation there is one problem, one ironic problem. As much as were innovative
the problem is we suck in social media marketing. Now people here
just don’t get it. What we do the creators on
social media such as Snapchat and YouTube are you
doing the correct thing. They don’t give us a
lot of room to work. They don’t pay us
to get our job done. The thing is people like us want
to live doing so that we love. And we know how to talk
to the right audience. Now how can we convince the
mainstream media that what we do is the right thing? How can we convince someone so
big as the mainstream media to change their ways and give
us, the underdog, the chance to create something amazing to do
something that really counts? Thanks man, appreciate
it and love your work. – What is his name? – [India] Ben.
– Ben. What you have for Ben? Well like what you said
everything’s converting, this is the new TV. And so if the mainstream media
is still thinking about the old-style they’re going to miss
out on the new audience that’s becoming of this and I
think that there’s not much convincing, they can
just look at numbers. They can look all the people
that are on Snapchat right now. Less people are watching TV. I’m not watching TV anymore. If you ask all the other
people they’re on YouTube, they’re on Snapchat and
it’s becoming outdated. – Absolutely go where to where
the audiences are and if you have something
compelling to say, say it. Make that content.
It doesn’t matter if– – But how do we answer his
question how do you think, agreed we’re all gonna head nod,
what about convincing these individuals to do it? You’re in a tough spot right now
because it’s coming to you right now, right?
– Yeah. – When the inbound traffic’s
coming to you and saying hey can you draw this for my
brand, you’re not worried about convincing ’cause
you don’t have to. Thoughts? – First off, who cares what the
mainstream media thinks just do what you’re going to do anyway
and be consistent about it and then success will eventually
come if you’re talented. Outside of that how do you get
what you deserve to be paid? Well you’re going to get what
you deserve to be paid and if you’re not getting what you
deserve to be paid then ask for what you deserve to be paid. – Or, I agree, very honestly. That was a great
question but tough shit. My whole life has been
predicated on selling something that is ahead of the market. You have to wait. The answer is the market’s
going to pay for what they think it’s worth. People like us here couple
things I’m going to pick at and I love you. Thank you
for the kind words. People like us want to get paid
for something we want to create. So does everybody. Everybody wants to be able to
be paid to do what they love. Every single athlete that grows
up from 6 to 14 years old would like to be paid to be a
professional athlete. Another thing that I liked and
I’ve heard this from this sector including you guys,
I’m a professional YouTube and Snapchat.
What does that mean? Do you just say
we’re professionals? It sounds like if you’re going
to say the word professional– – I even hate the
word influencer. I hate the word influencer.
– These get into semantics. I’ve talked a lot
about this on the show. You call whatever you want but
to me being a professional means that you actually
do it for a living. And so too many people
I’m that without being able to do for a living. This is what your
platform is trying to solve. Here’s what I would say,
you know, tough shit. You live in Israel,
tough shit. They’re not spending
as much money. The other thing is
you’ve got to prove it. One thing that a lot of
influencers are not proving is yeah you’re talking
to the right audience. Listen if you’re
selling insurance the 40 to 60-year-olds, do you have the
audacity to tell them that they should be on Snapchat to sell? What you’re going to say if you
really get put into the corner is no, I don’t know. It’s so funny. I love watching everybody’s,
everybody under 27 is. And so if you’re selling to
27 and unders in the US then Snapchat and Instagram
becomes very compelling. If you’re selling retirement
home space, Snapchat’s probably not the right platform today. I do think Snapchat, much like
Facebook, will age up in a way that most people don’t believe. I do believe that in 24 months
most 55-year-old men are on Snapchat. And I think that
confuses people. – Sooner than that.
– We’ll see. It’s on the record
we’re about to find out. What happens is it that it
either happens or doesn’t and here’s the more interesting part
whether or not it happens at all, sooner than two years in
two years, is kind of irrelevant because whatever does happen
is what you have to act around. I would tell you that there’s
plenty of people making money off of Snapchat and YouTube,
you have to go and grab it to your point and more importantly
if you don’t then maybe you’re not a good salesperson and
maybe you’re just a creative and you actually need a sales partner. There’s that part of it. Because the creative world
and the business world are very often at odds. There are a few that cross and
have both skills and mom and dad had sex of the right moment
and gave them those talents but a lot of people don’t. And that’s something else
that we have to factor in. India. That’s it for those two.

My name’s Glen Edwards from Newtown, that’s Sydney, Australia, and mate, I’ve got a question in response to one of your Snapchats. In regards to the Grammys, where you said, “the market is the market, stop crying.” Mate, I wanna know, if you were in charge
of the music industry, where would you take it? – If I was in charge
of the music industry, or, let’s say, what
everybody’s crying about. If I’m a music label or a music artist, the first thing I would
take it is to a mental place where I realized it can’t be 1964 anymore. Like, sorry. Sorry that you make all
your money on records. It’s not 1990 anymore, it’s just not. I would accept that, like, look, music is such an
important part of our culture, that – I mean, by the
way, the snap that I did, actually, you know what? Beautiful. I’m going to save it right now,
Staphon, and send it to you. – [Staphon] Okay. – We’re really in
production value these days. DRock’s really frickin’
affecting me, I don’t like it. The market is the market, right? Here it is. Save. A song is worth what
the market pays for it. Period. The market’s the market. Stop crying. You know, the old dude
from the Grammys went on, and he’s like, “kids, don’t steal music.” Like, you know, he’s been
doing this for years. Right? Like, “is a song worth a penny? No.” And everybody claps. A song’s worth what
the market pays for it. Like, nobody forced you to make deals with the streaming companies. Like, I hate this – you know, there was a story once
that Groupon was bad because, and if you can
find this headline, Staphon, I wanna get into some editing here. Throw it up right now. That Groupon was bad because
a woman went out of business because she sold too
many cupcakes at a deal. I don’t know if you remember this, India. Groupon, you’re bad. Why Groupon’s bad for small businesses, ’cause this one woman made an offer and too many people took her up on it, and it put her out of business. That’s not Groupon’s fault. It’s your fuckin’ fault, Sally. You’re running a business. Like, it’s ludicrous, right? And so, like, to go up and be like, “is a song worth a penny?” when your studios, record labels, artists, like, when you made the deal
with the streaming companies, is crazy. The market is the market. And so the bottom line is, if you’re great at music and just music, and you’re not good at performing, and you don’t wanna hustle and do shows, and if you’re not charismatic, and if you don’t have
all the other things, your world has changed. Sorry. Just like if you’re six foot
and white and not athletic, you could have played basketball in 1915 – actually, how insane is this? Can you get that camera
work in the beginning? Like, did you catch us? The part where me and India talked about not being able to be a CM at Vayner? – [Staphon] Yeah, yeah. – The part where India said, “I don’t think I could
be a CM at Vayner today?” – I think I could be a CM. – I get it, I get it, but it’s
the point, it’s the point. – Got it. – Of course you could, but, like, the market at VaynerMedia changed. Like, markets change. And like, you’re gonna
force India to buy a $15 CD? Like, what do you want? Like, I get it, and if
India’s compelled enough for that indie band or
retro or emo or whatever, she rolls hip hop, whatever
she likes, country, if they bring you value, Staphon, whose music do you buy, if anybody’s? Do you buy, anybody? – [Staphon] J. Cole. – There you go. J. Cole clearly has done something that makes you wanna buy it. And yeah, J. Cole, congrats, J. Cole. You made your 97¢ or
four bucks off Staphon. I guess you did that through your swag, your lyrics, your songs, how you roll, like, all the other variables
besides just the song, right? That’s that. That’s just the market. And I’m sorry that you don’t like it, and I’m sorry that it used to be great. Let me tell you about a lot of other things that used to happen. (scoffs) I don’t know, everything. Like, you used to let
your kids go outside, and not scared that
they’re gonna be kidnapped. You used to not have to worry about AIDS. You used to not to have to
worry about guns in schools, like, shooting people every minute. You used to not have to
worry about oil disappearing as we get close to
neutral oil prices, like, you used to have to not
worry about everything. But you used to have to worry about the Soviet Union blowing you up. You used to have to worry about, like, not being able to cure
any version of cancer. Like, it’s evolution, people. Sorry that music is not
the way it used to be. Sorry that it’s evolved. You know, I don’t see anybody
going crazy for bookstores and, you know, the bookstore
guy going up there like, (imitates crying noise)
Amazon came, sorry. Like, nobody’s
super-duper-duper sad for cabs. The consumer’s right. Not Common or Beyoncé. Got it? So it is what it is. Yes, it’s important, yes,
music really matters. Yes, yes, guess what? When you were makin’ all that money, music in 1955, the best baseball players in America and football players in America had jobs in the summer because
they didn’t get paid a lot. But guess what happened? America decided they
really loved football, and that means that they
got more leverage over time, and now they get paid a lot of money, and they don’t need side
jobs in the summer anymore. But maybe it flipped, and now you, musician,
actually have to hustle, and you maybe actually
have to like your fans, and you may actually have to take selfies, and you may actually
have to do live events, and you may have to do things. That’s just the way it is. Period. Market dynamics. Everybody’s affected by them. Always and forever. I want an article on that. Title it “Fuck You, Music Industry.” (laughter) All right, something else, maybe. Question of the day.