– [Voiceover] Hamms
asks, “If you could have “a bionic body part, which
body part would it be, “and what powers would it have?” – The truth is I do
have a bionic body part. My right leg from the knee to the hip, and then the hip all the way in is made out of titanium. – I didn’t know that. – Yeah, most people don’t. And the super power that it gives me I think I can make this, but
when I was in the hospital, my leg broken in like,
literally, 27 places, and they were hammering
it back together made out of metal, the doctor said to me, “You know, you’ll never run again. “You’ll be able to like
catch up with a taxi cab, “but you will never run again.” And I was 26 years old,
and that is a tough thing for a 26 year old to
hear, especially someone as physical as I am. So, the superpower that it gave me was prior to that, prior to getting my bionic limb, I wasn’t much of an athlete or a runner, but since getting my metal leg, I’ve run 22 marathons, and
four IRONMAN Triathlons, and countless other races,
and I’m a much fitter, faster person since getting my bionic leg. So it has, I do have a bionic limb, and I do have a superpower. – I also have a bionic limb that no, no I don’t, I really wanted
one though, I’m pissed. – I was excited to hear what limb, what you were gonna go with. – You know what, I would go with ears. I’m not joking, I’m very intrigued by the notion of like, I
love picking up senses right, and for some reason, so one of the things that I think I do extremely well is I, that I really enjoy being able to do, and I’d love to do more of, which is why I’m going with ears, is I am often at a dinner table, or at a conference, having a conversation fully in it, and capable of listening
to the two or three other side conversations,
as a matter of fact, often when I talk to a small group of 40 or 50 people, I
will use side whispering of what I just said to
incorporate into my talk, and then look at the person,
and they’re always freaked out, because I was so focusing going here, but I heard them, and so I think people don’t listen enough. That’s
a big thesis of mine. It’s my overall social media thesis, and so I’m gonna go with ears. – I’m just picturing Gary
with gigantic, titanium

And I was kind of laughing
’cause I watch it literally walking down the sidewalk,
like stepping over a dog, (Gary laughs)
like in the shower, brushing my teeth, like just
however you can consume it, it’s the one thing I don’t miss every day. – Raise, let’s give this one a– (laughter) Let’s talk about her raise. Alright tell the VaynerNation who you are and what you do.
– [Whitney] Hi Vayner nation, I’m Whitney, I’m an account
manager here at Vayner, and February 10th will be
my one year Vaynerversary. – [Gary] Awesome. (group cheering and applauding) – So, my question is, do you prefer to be around people who are the same as you are or who are different from you? – Oh, that’s a good question. Same or different? You know, it’s interesting,
I had an interesting moment maybe five or six years
ago where I was questioning if I was surrounding myself
with yes men and women, right? Like people that were just
shaking their head to myself. I started noticing it in
other people and my friends, and I thought that that
was super dangerous. And I couldn’t really figure out if I was surrounding myself with
yes people or that (laughs) I’m so forceful of my opinions
that I leave no oxygen in the room for anything else.
(laughter) But I think it’s funny, like
Steve for example, right? I would, and we’ve
referenced this in the past, and Steve and I talk about
this, I like that Steve, you know, I think now he
almost does it as a shtick ’cause I think he, but
(laughter) that being said, right India? – [India] Totally.
– [Gary] Thank you India. (laughter)
Thanks for the confirmation. But I take a lot of pride in really valuing other people, like I think I, for as much as I talk, which is constantly,
(Whitney laughs) and for as much in a meeting for an hour and a half that I
can talk the entire time and nobody else can get a word in, I think I listen quite a bit, and I listen in a lot of different ways. Having a one hour meeting where you listen is very different than what
I’m actually doing which is, when I actually spend
time with everybody here or in the world, that’s
actually my time to talk, because every other minute, I’m listening, every other minute, I’m
looking at what my employees are putting on Instagram
from a selfie standpoint. (laughter) (laughs) You know? Every other minute, I’m looking at what people are favoriting or consuming, or when I walk through
here, looking at what they’re looking at in
their screen, if they’re not “working,” are they reading Reddit? Are they watching YouTube videos? The VaynerNation knows this and you’ve watched the show, you know this, I’m critiquing the shit out of them. Like I’m, again, I think
when it’s all said and done, I like to think maybe this
is what I’m projecting, but I know that I’m doing the reverse of what a lot of people think I’m doing. And so when I’m with people,
I’m talking a whole lot, because it’s my time to
take what I’ve gathered throughout every other minute that’s going on in the world,
to execute again, so I, to me it’s just a people net game, I love being around
people that are like me, but the truth is, back
to being an anomaly, I don’t meet that many people that I think are really similar to me and that’s probably a good thing for the world. (laughter) I find most people are different than me, I definitely feel like, from where the market’s going, 90%,
95% of the market doesn’t see or agree with me and I’m
happy that 80% of the time I think I’m right on those
things long term, but I just like people in general and so to me a good solid debate is equally sexy to yesing each other and just
glorifying how awesome we are or that we see this or
agree on this issue. They’re weirdly one and the same. – Very cool, thank you.
– [Gary] Cool, thanks. (group applauding)

“Gary, in episode 63 you say you
watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut?” – Austin, that’s a great question. I love that recall to
that long, long, long time ago episode number 63. Yeah, this is how I do it and it’s funny I’m in love with this answer by the way, I’m giving you
a pre-alert that I think the answers on this show
are going to be really good. I feel up for today’s answer. I’m going to go even deeper. I remember why I started
this show, which was can I go deeper on all
my quotes for my fans. I’m going to challenge
myself in this episode to go deeper both in the tactical
aspects and the theoretical aspects. And what I mean by that, clouds and dirt by the way, what I mean by that is
how do I figure that out is very simple. It starts with the fact
that I put in work. So, when I go look at your Twitter account and your Instagram account, I will actually click your posts. I will actually look at all your posts. I go to everybody’s, if you go to a Twitter account,
you can hit their profile and then you can say
‘view all with replies’. So, if you go to my account,
twitter.com/garyvee, you’ll see all my non-reply
tweets and be like, oh Gary’s pushing a lot of these up but if you click on ‘with
replies’ all of a sudden, you get a much deeper picture
in to what I’m actually doing on Twitter, which is
I’m engaging at scale with my community. So, when I get pissed at all of you, one of the things I’m
looking at is I’m like, oh look at all these 15 people
that I just spent the last 35 minutes looking at when I
click their Twitter account ’cause they just engaged with me, I’m double-checking so I
just click very quickly usually I have my phone. Ok, cool, you say hello. Let’s do one right now. Real-time, baby. Let’s do one right now, very simple. This is going to be interesting. Somebody’s about to get really called out. So, you open a Twitter App, right? And, I go to my notifications I’ll look and I’ll be
like, social media twit social media TWTR, this dude, I asked, how long have
you been following me, a lot of you answered,
thank you by the way. So, I’ll click in and I’ll
look at him and I’ll say, ok, 1080 and then I’ll look
at what he’s actually doing and I’ll see he does a lot of retweeting, ok that’s interesting to me. He’s doing a ton of retweeting
’cause that’s his account. So, that gives me a
sense of what he’s doing I’m going to skip ahead
’cause he’s playing that game. Now, Christin will say,
great point by Gary Vee. Thanks Christin. And, I’ll go into here, I’ll
see she has 7,000 followers that’ll give me some information and then I start looking at
what she’s doing and she’s engaging, she’s engaging, she’s engaging, here she’s retweeting,
she’s hitting that person up I love this, saying to
someone they love the new profile picture. This is starting to give
me a sense and actually Christin let’s give her some daps, can you zoom in the top right corner? Are you able to do
something there to give her some daps so she gets some peep love? So, she’s doing a good,
solid amount of engaging, she’s doing some nice, solid retweeting, she’s actually really engaging. If you look now, over
here, DRock, this is very faint. All the way in the right
where it says one hour, one hour, two hours, can you
see that on the right here? It’s very small. But, what I’m seeing is that she’s this is all happening in
the last two hours, a lot. Heavy engagement. She’s crushing the engagement there. So, then the next thing I’ll do, this is work. Like, if anyone understands
how do I know? ‘Cause I’m putting in the work. Next thing I do is I hit her
URL on her Twitter account which is radical.social and then this pops up
and I’m looking at this. Is this her blog, is this where she works? I don’t know yet, but
here we’re about to look. Now, I’m looking and trying
to figure out what is this and if I don’t figure
it out quickly, I’m like I don’t know
what this is, I’m out. Looks like her blog. So, these are the things I’m doing. I’m analysing. I’m looking at the other things you do. If I was looking at my Instagram,
I’d look at the pictures what does that person put out. What I’m seeing my friends
and the reason I called out so many people is; one, I’m
seeing the far majority of people only in the right hook business. Thanks to Christin here, I’m
in a good mood ’cause she’s jabbing the shit out of it. So, that’s great. But then there’s other things. Is she throwing right hooks? Is she trying to drive people? ‘Cause the right hook is
part of the jab, jab, jab, right hook, which is the overall thesis. Put out great content,
create value up front convert it into business
and so, when I see people and I see a lot of you asking
the same questions about your coffee business, your
catering business, all this, I’m trying to see if
you’re doing that mix. Are you only right hooking,
are you only jabbing, are you driving people successfully, is your website responsive
’cause it’s a mobile world? I do this. As you can see, that alone I’m not even done with Christin auditing. That alone is 5, 7, 9 minutes. That’s insanity in a
world where I’m so busy but that is the reason
so many of you follow me. I truly believe that. I believe in this karma, zen aspect to it that I’m capable of giving
great answers on this show ’cause I know you way
better than you think in a world where every
one of my contemporaries that’s at my level whatever
that is, thinks that the last three minutes of this
show, the things that I do with my time in a world where in my inbox, let’s break this down. Let’s understand what I’m talking about. In a world where I’ve got
all these emails right now, some of my clients are going
to get upset here I think, here’s a very important
email from John the lead developer at Wine Library
about a new program that we’re about to launch, from
Friday not answered yet. Because I’m looking at
Christin’s Twitter account. Nobody, no business person
thinks that’s the right move. None. And, so I think if you want to pop, if you want to be an anomaly, you’ve got to act like one. – [Voiceover] Andre asks, “Gary, I’m interested
in your thoughts about

“within yourself, how do you determine “whether to delegate or to strengthen it?” – Cory, I love this question because I really don’t
know the full answer and I’m not sure anybody does. I think that’s a question that we all have to answer for ourselves. You know, I always talk
about betting on strengths, but there’s clearly been
weaknesses that I’ve created at least a nice baseline, a foundation. As a matter of fact, one of the weaknesses I’ve been working on
for the last 36 months, especially in building Vayner,
and I give AJ, my brother, a lot of credit for this,
is leading with a little bit more reality than
over-honeying the situation. I’m such a positive
dude that a lot of times I don’t think I was clear
enough with negative feedback or critical feedback to
an employee or a teammate because I was hedging too much, I was like, “You’re the best! “This is all great! “Don’t worry! “But maybe you should…” You know, I’ve been a
little bit more direct, and that’s a weakness
that I’ve strengthened, no question about it, because
I thought it was important, and because I felt like
it was a couple inches off and just by moving it a little bit. Does that mean that I’m, like, the scary guy in the building? I mean, I’m like the least
scary guy in the building outside of the reputation of who I am or being the CEO of a company, but once people get to
know me a little bit, like, I’m the pushover that
way because I am positive, but I think that, look. I would say this is an
80 20 rule answer to me. I truly still believe,
minimumly, that you need to spend 80% of your time on your strengths, and if you want to
allocate 20% of your time to audit, you know, I would actually just do a whole lot of listening. I would actually ask the
people you work with, the people that work for you, the people you work for, your
friends and contemporaries, the people that are closest to you, the 10 closest people to
you, friends and relatives on what they think you could work on. They’re a mirror to that. You may take a step back. It might hurt. You’ve got to roll with
humility and empathy if you want to address this, and then you can start
addressing those 20%, because a lot of times the
reason we can’t address something is because we can’t see it, and the best way to see it is
through other people’s eyes, and you know, it’s funny. The best way to see it is to
use your own ears, actually. It’s kind of interesting,
there’s something there. India, we need to go long forum on that. And that’s that. – Hey Gary, it’s Sean McCabe. I just wanted to say thanks
so much for doing your show.

– [Voiceover] Clayton wants
to know, “How do you push “your team beyond their best?” – Clayton, great question. Way to start off 2015, good questions. Oh, actually, I picked this one, right? (people laughing) Hit ’em with some Barry Harowitz’. But that was so subconscious, too. It was a great question.
I thought we should do it. I really, really, really
think that the best way to push somebody above their own means is to guilt them into it. And I know that’s a weird kind of answer. But it is my honest belief
that the thing that drive, first of all, everybody is
driven by different things. So, the real answer to your question is to use your hear, right? DRock, zoom in to my ear. Right, you know, the ear
is the key in this scenario because the truth is,
the way to push somebody above their limit is to
actually have individual conversations with them about what is their Holy Grail. What do they wanna accomplish? Like India and I, I have a
good feel of some of India’s long-term career ambitions. That gives me, first of all, her knowing that we’ve even had that
conversation, in and of itself, gives her a little bit more
confidence to work harder. Because she’s tryin’ to get
what she wants out of it, professionally, and
knowing that I’m the person that can most likely make that happen, at least in the context of this world, that just even having the conversation puts her in better spot. But some people are literally
rawly driven by straight cash. Like, truly, you wanna push somebody? You carrot, like, “Hey,
I know you love cash! “I’ll give you 10,000 more if you, like,” You know, and so, you’ve gotta find out what makes people tick. I’m so not motivated by cash, that so many people try
to get me to do things, JV with me, invest in things, do things, speak at things. And they think cash is the way to do it. And, listen, I love the cash, but it’s not my biggest driver. And I make a lot of
decisions based on legacy, long-term impact, on myself by the way. Not like long-term global impact. You know, that’s not how I think. I mean, I think there’s
a byproduct of that but that’s not the
number one thing for me. But, to answer the
question in a general-form, I truly do believe the best
way to get that is to guilt. And what I mean by guilt,
it’s a variation of listening. Which is not only listening,
but delivering in a world where so few people even begin to listen, let alone delivering on that listening. And once you start doing
that, people start realizing, let me tell you what’s
happening at Vayner; it’s not super confusing. I know exactly what’s
goin’ on in this company. It’s starting to get old enough that there’s enough things
happening for enough people that it’s really easy to
point to Phil Toronto, or to somebody else and
be like, “Wait a minute.” Or Steve Unwin, like, you
can start pointing to, “Oh, crap, that person wanted that, “that person’s getting that, “that person’s happy as crap!” I want that, and so, it’s listening and then delivering, which
then creates a scenario where people want to over-deliver because, the only way somebody
will over-deliver for you, ’cause you asked a very selfish question. “How can I get my team
to over-deliver for me?” “For my thing.” It’s very simple. The best way to get them
to over-deliver, John? – [Trouty] I’m Jack,
if that’s a substitute. – No, Jack is not a substitute. I know what you’re thinking. No, that is not a substitute. – Okay, we’re on the hunt. – The only way to get
somebody to over-deliver is to attack their own
selfishness, their’s. You’re selfish ’cause you want more out of your team to help you. Well, the best way to get that to happen is to over-deliver
against their selfishness. I do believe that guilt is a huge driver because, and there’s something that I, I believe in human beings. I mean, some people don’t
have self-awareness, or empathy, or these emotional feelings. So many people, like, it’s amazing to me now living 20 years professionally, like, how many people are not
confused eventually. They may be emotional at
the time you fire them, or not reward them, but
boy, every time I run into somebody four, seven,
nine years down the line; I’ve had a very good
track-record of them saying, “Yeah, I know why you did that.” I mean, like crazy stuff like, “I had a drug problem!” There was, like, you know, stuff! Life, right? So, I would answer your question like I have before on this show. And you haven’t heard me
say it, I’ll say it again. The single best way to win is to give 51% of the relationship. If there was a jury of 500 people, that they would all
agree that you’ve given 51% to the relationship. And you have to be good enough to know what to do with the other 49. So, I would attack their own selfishness. I would make it so good for them, that you’ve guilted them in delivering. And be very prepared in your stomach by making it awesome. And then them under-delivering, still being entitled to
think they did deliver. And then you being disappointed. “You listened to the Gary Vee Show, “and he told you, and he so great.” Yeah, at least you think
so thank you very much. “And you did it.” And then all four of
these people who you gave $10,000 raises to yesterday, a month later are doing
the same crap they did, and it didn’t motivate them at all. Or you gave them four weeks
off instead of one week off, and they’re still just as crappy. Or you, like, got them a
babysitter, and you pay for it, and they still aren’t. Gratitude and all these
wonderful human characteristics are not guaranteed. But the best way for you to have it happen is to consistently keep trying
to do it for that person. And then, look, I just had a meeting with all these characters, right? But the rest of the team, and I was like, “Look, you may not win on this team.” Like, 2015, I wanna take
it up another notch. And the consolation
prize is you get to work for one of the best
companies in the world. But, like, you just might not
be able to be on this team. You’ve gotta be upfront,
you’ve gotta be fair. You gotta know when you’re
setting up people for victory; and when not, you gotta do that. And then you get to
judge, not before hand. Way too many of you are
making a mistake yourself. You didn’t train, you didn’t
put the person in a position to succeed, you’re not
communicating properly on what you expect. You’re not shooting it straight, you’re scared to hurt feelings. You’re too much of a dick. It could be a million different reasons why it’s not happening, but
it is always going to be the greatest form meritocracy
that you can create. And that starts with your ear and it finishes, in my
opinion, on a second-step move of you actually delivering on that. Call people’s bluffs. I live life on calling people’s bluffs. “Oh, you’ll really crush it
if you have another person?” “Here.” Now, you have to be good enough, back to that 49%, to afford
to give somebody that person. You may not have that situation. But you might have to make a decision. One of the quickest
ways I grew Wine Library was by making 30,000 dollars a
year for five years in a row. Because it took all those monies. And I called people’s bluffs. And when they let me down, do
you think it hurt my feelings that I wasn’t making 45 instead of 30? It sure did, but did I have
my eye on the big prize? Sure did! Now I get paid double that
salary to speak for one hour because I bet long-term,
because I was 23 years old! Right, you gotta know where you’re at. If you’re 83 and you’re watching the show, first of all, big ups, ol’ dog. And second of all, second of all, you know, maybe you don’t
need to play the long-game and invest as much. Maybe it’s time to cash out. I have these weird feelings that in my 80s I’m gonna be rogue as crap, and just take! Because I just gave for so long. I don’t know, you’ve heard
me say that’s my concern. But I can tell you this. (sighing) Most of the reasons, let me phrase. If they work for you, all of the reasons that they’re not over-delivering
against their best, all of those reasons are your fault. – [Voiceover] Harold asks,
“Will you force your children

I work on new business and all things. I’m an account director here. I’ve been here, I don’t
know, about eight months now. Feels like a year almost. I’m really excited for my Vaynerversary. (laughter) So I wanted to ask you a question which I think is going to help some of the entrepreneur viewers but also just the future
leaders of VaynerMedia. When you’re transitioning
from that doer to a leader knowing what your priorities are and where to put your
focus, so that it counts. – Yeah. – Can you talk a little bit about that? – Yeah I can. And you know this is
something that I have a lot. And to put a little more
color for everybody listening, at Vayner and a lot of other
places you get into a place where you, I think you said it right, you’re in execution mode and then all of a sudden you’re managing a team. And those are two very different things. And it’s the thing that I most fear in the organization, period, end of story. Because you have incredible
executors who yearn for the financial upside and the title to then lead a team and boy are those two very, very, very, very,
very, very, very, very, very, very, very, very, very
different skill sets. And so I think the biggest
thing people struggle with, there are so many things people struggle with with the transition. Number one, the thing I hate
more than anything in the world which is micromanagment. I wanna kick micromanagment in the face. I hate it. And, you know, it’s something I just despise and it’s a major struggle
because if you are a great executor you know how to cross those T’s and dot those I’s. And you know, when you see the person on your team whose not
as strong at executing you can’t help it, it
goes against the grain. So that’s number one thing. Facing yourself in the
mirror and understanding, and I’ve talked to you about this, and I’ve talked to so many leaders in this company about this. This is where people get pissed at me. Most things don’t matter. And that’s a very tough mental transition to somebody that manages a team. The other thing that a lot of
people will struggle with, and I talk about this quite a bit in this organization as well, is when you’re a leader you have to be the bigger man and woman
in every situation. And a lot of times people,
especially when they make that first transition, and it’s the first time
that they’re the leader, they look at it wrongfully
because of society, as I’m the boss and they
try to impose their will instead of what I think
the real skill set is. Which is become a full time listener, a full time empowerer,
a full time eat crap and have humility and
empathy and self awareness. So you go from, what I
believe is I.Q to E. Q. and a lot of people can’t
make that transition. I think the reason this
organization has grown so much is that’s all I focus on
when that transition happens. And don’t try to put pressure on people for new business and client services and all the normal things
one has to worry about. Now I’m the leader, now this
client has to respect me. I need to make Steve happy. I don’t care about that. I can take care of that
at the highest levels. It’s about really empowering
people to become leaders. And leaders, you know I love this. This is obviously a subject matter I love. We talked about it even
in yesterday’s episode. It takes so much more motherly, historically, stereotypically
motherly skills to be a leader and I
think people are confused. I think by default people
think it’s fatherly stuff and I think it’s motherly stuff. It’s emotional skills that allow somebody to make that transition. And really one of the biggest factors in this whole thing is self esteem. If you’re not able to believe in yourself nobody else is gonna believe in you. So I think one of the things is, look I got fortunate, I
got a mother that instilled so much self esteem in me that I’m still trying to get some of it out of me so that I don’t come across
as an egotistical crap head. But I think a lot of
people don’t have that. A lot of people in my family
don’t have that, and I see it and one of the weird
little tidbits that I think can make this episode valuable is if you get into a leadership spot and if your self aware enough to know that your mom or dad put you
down your whole life, or society did, or you
grew up as a minority, or whatever took self
esteem out of your body. Or if you never instilled
in the first place. I think you need to find
an outlet to create it. I think you need to find
an outlet to create it. I think one of the things I
focus on here is I instill it. You know, I instill it. I do talk 90% of the
time about the positives. I just can’t help it. I’m optimistic and I just see it. I see the good, it’s what I do. There’s always bad, but I
think you need to seek it out. And it might come in the form
of extracurricular activities. You might be a great soccer
player, or an improv actor. Or maybe the person you date, maybe you look for somebody
who, instills that. I think that’s a very
attractive characteristic. I can tell you the reason
I married Lizzie so quickly was ’cause she was my mom. And so I like coming home
and having a cheerleader. Like, you’re great. I love that. I want that. And so, I think those are
the things that come to mind. – Thanks Gary.

– [Voiceover] Chase asks,
“How can you stand out “on LinkedIn with all the chatter from “the “social media
gurus” that are spamming “everyone’s feed?” – Chase, I took this question because I need to razz you and everybody else who asks a question like this, but I want you to know that I love you and I apologize. This is a loser question. If you’re worried about everybody else, you’re not worried about yourself and that’s the bottom line. It is stunning how little
I know about anything else, except my world and you guys. Period, end of story. I don’t know how everybody
else’s podcast is doing, I don’t, I’m not listen
to anybody else’s podcast or video show or anything else. I’m aware, I know that
I’m between 60 and 80 on the podcast ratings, but I don’t look at
Tim Ferriss who’s higher or somebody else, I listen to it and try to figure it out. I focus on my stuff. Way too many people cry, “Oh, these social media
gurus are so loud.” Their loud but if they don’t have depth they’re going to weed themselves out and so if you spend one minute looking at what anybody else is doing versus spending all your time
about what is your audience care about and how are they
reacting to your stuff, you know what I spend my hour on? When I’m like winding down. Instead of looking at
who’s ratings are higher and then trying to copy their moves or complain that they’re putting out shows longer or better or different things or get guests or this and that. Instead of focusing on their context and their competitive advantages or what they’re doing well. What I do, is I read my comments. That’s what I do, because I really care about
what you guys are saying about this show. Where the value prop is, what your opinion on the website is, what your opinion about chugging is, what your opinion about banter is, because that’s how I’m collectively trying to make this show better. I’m focusing on the people
that give a crap about this and so, instead of worrying about what everybody else is doing, I don’t… It’s crazy and I think you
can see my energy on this. I know this is a huge, huge, you know, in lieu of the marathon coming
to New York this weekend, I am not a runner who looks around me. I’m like straight ahead. That analogy that people
use, that’s not my analogy. I have a lot of my own. Oh, by the way. We have the reverse engineer shirt, right, let’s link that up. That’s up. Did I blow it? You put it on TeePublic and it only has like 72
hours where it’s 14 dollars then it goes to 22. – [Steve] That’s right. – So we need to like…
I need put it… – [Steve] You got it. – Do I have a BSU? Can I post it? I need to put… I’m going
post this on Facebook, it’s already up by the time you watch this because DRock’s got some editing to do. Drock, did I ruin your Halloween, did we start to late here, like what time’s this going to be done? [DRock] You’re fine. Okay. My friends, stop paying
attention to everybody else. Who gives a (beep)! I need a lot of beeps in this episode because I want to keep
it clean for the podcast. Who gives a crap, what every
other social media guru and expert, if they’re attracting an audience, maybe they’re doing something right. It’s not up to you to decide
that they’re a fluffy, crappy guru and they don’t deserve it. Clearly, they’re hustling
and putting out stuff and clearly they’ll stay. Don’t forget, I’ve been around since 06 under this kind of monarchy and this is the interesting thing, there’s a lot of people
that were the social media technology gurus in 2007, eight and nine, that you’ve never heard of. They come and go if
they’re not good enough, and if they’re good enough they stay. – [Voiceover] Kahlil says, “Sup?”

_ Hey, I’m Jordan Moran. – Jordan. – I’ve been a huge fan of your
since the Wine Library days. – Thanks brother.
– Thank you for having me. – Of course, say hello to VaynerNation. – Hello guys, pleased to see you. So, my question for you is I am transitioning to a
new project management role in a company. How do you maintain having
high standards with your team making sure things get done, but still keeping the project
on time and on budget? – I wish Aaron Bear was
here from VaynerMedia because he is the head of
all that at VaynerMedia and he’s killing it. You know I think it takes humanity. I think the answer is humanity. I actually think the best way to be a great project manager or get things done is to be a great listener
instead of talker. Right? You go into this new role,
I see with a lot of my project management people. They’re organized, they’re good but they want to talk it to success. I actually think it’s the drop
down, flip it and reverse it. I think it’s a Missy Elliott structure. I think the way you win is
by listening to the people of to why they’re not doing well. Why are they two weeks behind? If you haven’t actually applied empathy and understand what’s going on there, you become known to everybody as the project manager that gets it. And so I say you walk in with, not your architecture and organization and like, I’m gonna guide this. You’re gonna guide it with
your ears more than your mouth. And that is most something
most project management oriented people only learn later in life and realize is the key factor. – Got it. Thank you. Appreciate it.
– Thanks for those kind words. I’m glad you got on. Alright next, let’s go.

“If you could teach everyone in the world “one thing you’ve learned,
what would it be?” – Daniel, the two things
I believe in the most are empathy and gratitude, but I don’t think that’s quite teachable. Self-awareness, I don’t
think that’s. (chuckles) This is the best. I don’t think that’s teachable. I think the thing that
I’ve been taught the most through experience that was intuitive, but I think is teachable, is for everybody to pay attention, that the world is really
about depth, not width, right? And so do things that
are meaningful, not wide. I’m just a big believer
in this depth width game. I watch so, listen. A lot of you guys know this. I answered this question
two or three episodes ago. I’m paying attention to you as much as you’re paying attention to me. I may not be engaging and
replying on your posts, or liking your comments, or all those things
the way you are with me because I’m doing it at such
a scale and I’m a busy mother, and even that extra
second is tough for me, but some of you’ve seen me,
especially on Instagram, I’m definitely harding up and
replying and saying thanks. But a lot of you and this why I have so
much passion for it is you guys are still in
the tactics of width. You’re looking for more likes and shares, and like, a lot of right hooks
and you’ve read all my books and you’re like, “Yeah
Gary, you’re right.” And then you’re not doing it. And here I am, busier than all of you. Here I am, busier than all
of you doing this show, providing depth, engaging at scale, replying to your emails when they come in trying to reply at scale on Twitter, maybe not engaging with the
consumption of your content, but definitely replying to when you care and you want to be heard by me, and I’m going deep, deep, deep, while you shake your head
when I talk about deep, but then you go out there and you go wide. – [Voiceover] Edwards asks,

do you consume and are
there any particular people you listen to? – Thomas, how are you? Thank you for the opening
question on episode 18, little bit a better mood for me than 17. I consume a lot of Twitter, predominantly. A little bit of Facebook newsfeed, a little bit of espn.com. I actually consume a shockingly
low percentage of media and as it comes to following people, who do I listen to? Again, I really don’t really pay attention to a whole lot of taste
makers or notable figures. I’m very within. I’m very selfishly stuck in my cocoon. But this is where I’m gonna
throw you for a curveball and I do think it’s a differentiator. I spend an obnoxious, heavy amount of time listening to my community. Last night, after lots of meetings, right before bed, instead
of consuming stuff as the normal marketplace does, I was reading the comments
that a lot of you left for me in yesterday’s episode. It is more interesting to me to understand what my, the people that I’m lucky enough
to give me their attention, what they’re looking for from me, a little bit about their life. I know that Chef Lizette
is moving to New York. I’m consuming my community which I think is me repaying
what you’re paying me with which is your attention. I’m giving you back my attention and so I haven’t anchored myself, maybe out of pride or bravado or ego to other taste makers or leaders. I don’t do that at all. It keeps me fresh in some way. It continues to allow me to be in my lingo and I don’t really wanna be affected. I’m very in my zone so my
consumption is quite low. I read Techmeme, Jason Hirschhorn’s email for like what’s in the news, but I’m not consuming much and I’m not following much except for you. – Gary, should I still
pursue a degree in marketing