– [Voiceover] Florian asks, “How
do you see the world in 2018 once the Apple Watch has
probably become a vital part in everybody’s lives?” – Florian that’s a great question. I think the Apple Watch has a
significant chance of winning. I am 100% gonna get it
the day it comes out to just try it. I think smart technology is coming not only to our wrist, but I think it’s coming to our collar. I actually think in 2018, 2020, 2022 we’ll start seeing
the smart shirt at scale where we can be recording. I’m looking forward to call Steve. Hey Stunwin, why is that article not up? I’m looking forward to that moment. How is it changed? Anybody who thinks that the
smartphone which is absolutely the most important product in the world, anybody who thinks that
that’s where it ends is clearly not playing
attention to how that whole world works, and so the smartphone will be trumped. Maybe there will always be a device. Maybe we start putting
it inside of ourselves, but I do think smart technology coming to other things in our world, our sneakers, our hats,
and definitely our collars. I’m really fascinated. I invest in a company called Cord. Link it. Especially because they’re
based around voice, and I think voice over typing. I mean look everything
ebbs and flows, right? There was handwritten, and
then we went hardcore phone, and now we’re back to
handwritten, but it’s thumb written, and I think
we’ll go back to voice. And I think it’s gonna look like this. – [Voiceover] Andy asked,
“I base my Instagram on pics

And I was kind of laughing
’cause I watch it literally walking down the sidewalk,
like stepping over a dog, (Gary laughs)
like in the shower, brushing my teeth, like just
however you can consume it, it’s the one thing I don’t miss every day. – Raise, let’s give this one a– (laughter) Let’s talk about her raise. Alright tell the VaynerNation who you are and what you do.
– [Whitney] Hi Vayner nation, I’m Whitney, I’m an account
manager here at Vayner, and February 10th will be
my one year Vaynerversary. – [Gary] Awesome. (group cheering and applauding) – So, my question is, do you prefer to be around people who are the same as you are or who are different from you? – Oh, that’s a good question. Same or different? You know, it’s interesting,
I had an interesting moment maybe five or six years
ago where I was questioning if I was surrounding myself
with yes men and women, right? Like people that were just
shaking their head to myself. I started noticing it in
other people and my friends, and I thought that that
was super dangerous. And I couldn’t really figure out if I was surrounding myself with
yes people or that (laughs) I’m so forceful of my opinions
that I leave no oxygen in the room for anything else.
(laughter) But I think it’s funny, like
Steve for example, right? I would, and we’ve
referenced this in the past, and Steve and I talk about
this, I like that Steve, you know, I think now he
almost does it as a shtick ’cause I think he, but
(laughter) that being said, right India? – [India] Totally.
– [Gary] Thank you India. (laughter)
Thanks for the confirmation. But I take a lot of pride in really valuing other people, like I think I, for as much as I talk, which is constantly,
(Whitney laughs) and for as much in a meeting for an hour and a half that I
can talk the entire time and nobody else can get a word in, I think I listen quite a bit, and I listen in a lot of different ways. Having a one hour meeting where you listen is very different than what
I’m actually doing which is, when I actually spend
time with everybody here or in the world, that’s
actually my time to talk, because every other minute, I’m listening, every other minute, I’m
looking at what my employees are putting on Instagram
from a selfie standpoint. (laughter) (laughs) You know? Every other minute, I’m looking at what people are favoriting or consuming, or when I walk through
here, looking at what they’re looking at in
their screen, if they’re not “working,” are they reading Reddit? Are they watching YouTube videos? The VaynerNation knows this and you’ve watched the show, you know this, I’m critiquing the shit out of them. Like I’m, again, I think
when it’s all said and done, I like to think maybe this
is what I’m projecting, but I know that I’m doing the reverse of what a lot of people think I’m doing. And so when I’m with people,
I’m talking a whole lot, because it’s my time to
take what I’ve gathered throughout every other minute that’s going on in the world,
to execute again, so I, to me it’s just a people net game, I love being around
people that are like me, but the truth is, back
to being an anomaly, I don’t meet that many people that I think are really similar to me and that’s probably a good thing for the world. (laughter) I find most people are different than me, I definitely feel like, from where the market’s going, 90%,
95% of the market doesn’t see or agree with me and I’m
happy that 80% of the time I think I’m right on those
things long term, but I just like people in general and so to me a good solid debate is equally sexy to yesing each other and just
glorifying how awesome we are or that we see this or
agree on this issue. They’re weirdly one and the same. – Very cool, thank you.
– [Gary] Cool, thanks. (group applauding)

some feedback. Just got out of the gym training for a strongman competition. Shameless self promotion
for my startup company, HaggleChimp.com. Here’s my big question, how do I overcome my people pleasing nature? – That’s an easy answer. You don’t. You’ve been told by
society and your homies that it is your weakness,
and I will tell you that it is your strength. What your weakness is is
that you don’t know how to throw a right hook. I am all people pleasing cultured nature, and I’m building my entire empire on it. As a matter of fact, my
new, I’ve been talking about the bridge or the contradiction
as my autobiography, but now the big book that I want to
write is The Human Empire. How to build an empire of good
feelings with good people, and that kind of thing. I think what you’re in is you’re stuck in the jab jab jab jab jab business. My intuition based on your
question is, it’s not about fixing your people, as a matter
of fact I’d triple down on that. I want 34 more jabs from you,
but where you are missing the boat is going in for the right hook. You need to grow a sack
and ask for the biz. – [Voiceover] Jason asks,
“As a B2B manufacturer

but really I’m holding back tears, and my heart is heavy ’cause
Seahawks lost, and I bet $225. I’ve listened to Drake, The Weeknd, Jhene Aido, and even PartyNextDoor, but the pain is too much. How do I cope?” – Casey, I hear you man. I’ve got a couple pieces of advice. You should probably do what I do, which is heavy rotation of two songs. One from Bone Thugs n
Harmony and one from T Swift. Put those on loop, back and forth, go about seventeen T
Swift, seven Crossroads, you know, seven more T Swift. Kind of like seventeen,
seven, sevens are good. Listen to them on repeat. Drown your sorrows. Then take the pain, and put it in this very special compartment. Right? Put the pain in a compartment and build on that pain. Every time you have pain, put it in there, and let that be an engine for the revenge that you will strike against your enemies. That’s what I’m doing in football. Question of the day:

“Gary, I’ve got a question for you. Who is the historical
figure you would have lunch with if you could? And why?” – Lex, great question. First and foremost, two things. One, Lex I really think you
should put a URL in your Instagram account so it links out and two, the VaynerNation you should
check out is Instagram it’s a tremendous, tremendous
effort, great pictures. We’re rolling with heavy
truth in episode 64. The answer to this question is nobody. And I really, really, really
hate giving it because if I’m on the other side
of this camera, I’m looking at that and saying, you
think you’re so great that there’s nobody you want to meet and weirdly there’s
probably a truth to that. It is actually fundamentally,
completely insane how little energy I have of
meeting anybody all the time. There’s plenty of people I
find ridiculously fascinating. Winston Churchill, is
super high and interesting. Randy The Macho Man Savage
is a big one for me. Pete Rozelle, the former
NFL commissioner I just read his book, I don’t read a lot of books, when me and Lizzy went away in November. I’m up to 9 or whatever. Walt Disney is interesting, story telling. There’s people interesting but it’s crazy. If you said, you could have
dinner with any historical figure, we’re talking
Abraham Lincoln, Walt Disney, or the Jets could be, not playing in the Superbowl,
that’s not where I’m going. You could be in August right
now and watching the Jets first pre-season game, I’d
rather do the Jets’ pre-season game. Think about how insane that is. Pre-season I said. There’s something really
broken with me and I think it comes from ego DNA. I do. Or it just speaks to a theme
that a lot of you know which is I’m like this. I’d rather look at Christin’s
Twitter account for 19 minutes and bring that value to the
people that have bestowed in me the interest in
paying attention to me than for me to go and spend
a nice meal and drink some nice wine with Joseph Stalin
so I can tell him he’s a piece of crap. I don’t feel it, I’ve never
felt it, I have no interest. Just super not interesting for me. Question of the day. Which historic figure would
you like to have dinner with?

– [Voiceover] Ben asks, “Gary, what have your children
taught you about life and business?” – First of all that was a great video I think the Instagram
videos have huge potential as well. The creativity’s coming
through more than the YouTube videos where it’s
just that person’s face. So, that’s a lot of fun. You know, it’s funny. I took this question as well
because I think my answer is going to be super unpopular. I think a lot of people are going to be, everyone’s looking for
the romantic answer, you know the truth is, I love my kids insanely, but I love my
wife and I love my parents so insanely that, I love them more but, DRock’s always scared when
I go politically incorrect, it’s the truth and I promised
to be very honest in this. Do I love my kids more than my parents? It’s a really interesting debate for me. It’s much closer than the
normal politically correct answer that I hear from others, so it’s not like that taught me how to love. People say that all the time. I was fucking loving everything before. I guess at the end of the
day, the things that really really, you know what
this is the true answer. The thing that my kids
have taught me about life, and I guess I believe
this very much in business and so many of you that
have been jamming with me for a long time know. They’ve taught me from the
other side, how powerful DNA really is. Watching my kids do the
same exact things I do, like Misha when she
performs in our living room, she’s spending more time
trying to paying attention if we’re paying attention than
on her actually performance. That’s what I do. When I give talks, I’m like
looking in the crowd to make sure they’re not on their phone. You know Xander’s looks of ‘I got you’, it’s just crazy. So, they’ve taught me how powerful DNA is, and maybe they’ve taught me to a more extreme level of respect for Lizzy. She’s just an incredible
mother and just watching how she’s executing in
her role with them is has taught me a lot about her. But, for me, they haven’t
taught me jack crap about business and other
than the reason I bet on people is based on my
intuition around their DNA and then I watch their
DNA come full throttle I’m just a big DNA guy. – [Voiceover] Lex asks,

#HustleHacks when it comes to diet, sleep, and your daily routine? How do you maintain energy and brain power while hustling nonstop?” Sean, I think a lot of that comes to– First of all, great picture.
This whole picture dynamic is going to really flip the switch. Obviously you guys know
I’m super hot on Instagram. To me, I care about the Attention Graph, actually I want to write
an article on Medium about this, the Attention Graph. That’s the whole game. That’s actually probably my nugget. I win on that. Which is,
where’s the attention? You know, YouTube, a year
after YouTube comes out, it’s got attention that people
don’t realize is valuable. Start the #AskGaryVee
show, podcasting, snapchat– Or start Wine Library
TV, sorry for the mix up. One in the same, it’s all family. They’re my kids, I love them both. It’s weird that I have two shows. I’m really weirded out that I’m gonna be a person that has two shows. Anyway, to answer your question, it really comes down to loving it. The reason I’m able to continue to hustle and do what I do is because I love it. I love doing the show, I love
flying all over the country. I like taking my kind
of selfies on Instagram where I’m sour-face and everybody’s like, “Don’t be like– This is what you want,
right? Why are you upset?” I’m not upset, I’m just– Kind of fun little pout
face that I like doing when I travel, 13-year-old girls can’t be the only people that pout. I think for me it comes down to I love it so much that– Here’s a good answer, I
woke up at 5:15 this morning after landing at midnight
on a flight yesterday, to play six a.m. tip-off basketball today because I loved it. But
if Muscle Mike came in to work me out at that time, I
would’ve been more begrudged. Because I love basketball,
I love competition. I’ve come to love the working out, I love the way it makes me look. I’ve been looking at some
old videos like, whew! But that’s what it comes down to. If you truly love it, it
doesn’t feel like work. All these extra hours I’m putting into the Wine Library stuff right now, doesn’t feel like work because I love the wine retail hustle
game, so it’s interesting. It just comes down to love. – [Voiceover] Kate Parker
asks, “Gary, I am growing

I just wanted to say thanks
so much for doing your show. It’s been the number
one inspiration for me starting my own daily video show at shawnwest.tv. – I like the hustle.
– My question is – hustle something that can be taught, because you’re probably
the only person I know that out-hustles me, and I want to help other people get that,
but do you think hustle is something you either have or you don’t? – Man, these are tough, this
is a tough question day, jeez. You know, I do think
work ethic is a trait. I think hustle is
something you’re born with, but I do think the hustle
meter is fundamentally effected by who you’re doing it for. So it’s really easy to
hustle for yourself. So if you’re a solopreneur, super easy, you will be 100% the highest hustle that you are capable of within your DNA. When you work for somebody else, you know, I think the hustle meter is completely predicated
on how inspired you are and how protected you
feel for that leader, for her or for him and the
organization they work for. I truly believe that the
people that work for me hustle way harder because I
instill trust and protection and I set a high standard for it, and then thus I am able
to get them to a place where they do hustle harder
by the context and the culture from within, but they do it
selfishly for themselves first and then equally, because
they don’t want to let me down or they want to grow up in a meritocracy where they know they can grow, but that’s a selfish play. I think there is a level of hustle that ultimately is predicated on your DNA, and then, and then I think that at some level it’s the context of the game you’re playing, right? I’m blown away by how many
people on my own team here hustle harder working
for me than a lot of my entrepreneurial friends
working for themselves, and that, to me, is fascinating. I think that comes from motivation, and so the level of motivation
you have from within yourself and the level of motivation you get from outside sources,
whether it’s an individual, an organization, some other variable, you want to stick it to your dad who said you were never going to be anything, or the other way, you want to fulfill what your mom told you
you were capable of, the neighborhood you came from, there’s just so many
interesting variables. I’ve been thinking about writing a book called “I Wish Everyone Was an Immigrant.” It’s insane, it’s insane
how motivated I am from coming from zippo,
and I didn’t even come from as much zippo as my parents did when they were first here, but I tasted those early days, and
it’s a level of taste that I know AJ doesn’t have. Not that he can’t be more motivated, but that happens to be
one of my motivators that is not one of his motivators. Maybe one of his motivators is to stick it to the world and tell them that he’s better than his brother. It could be a million different things. They’re all fascinating. I think that you are, I think that you are born with some level of it, but I absolutely think this
is a nature, nurture game where circumstances, look,
you may get motivated by something horrible
that happens in your life and I don’t want to go dark, but you know, we’ve gone dark in the past. You know, like, everybody
in your family dies on a family vacation
that you didn’t go to. You are now motivated in a different way or you’re crumbled by that. So it’s your inner strength
and makeup and infrastructure. I’ve been fascinated
by watching my friends watch my other friends become billionaires over the last five years, and some of them have been motivated, and
some of them pushed back. It’s like being the child
of a very successful person. You either try to trump your moms or pops, or you go so far away from
it you want to go, like, fish in the Amazon for
the rest of your life, and I’m fascinated by that, and so I think that’s DNA, and then
there’s the circumstances that wrap around it.

– [Voiceover] Clayton wants
to know, “How do you push “your team beyond their best?” – Clayton, great question. Way to start off 2015, good questions. Oh, actually, I picked this one, right? (people laughing) Hit ’em with some Barry Harowitz’. But that was so subconscious, too. It was a great question.
I thought we should do it. I really, really, really
think that the best way to push somebody above their own means is to guilt them into it. And I know that’s a weird kind of answer. But it is my honest belief
that the thing that drive, first of all, everybody is
driven by different things. So, the real answer to your question is to use your hear, right? DRock, zoom in to my ear. Right, you know, the ear
is the key in this scenario because the truth is,
the way to push somebody above their limit is to
actually have individual conversations with them about what is their Holy Grail. What do they wanna accomplish? Like India and I, I have a
good feel of some of India’s long-term career ambitions. That gives me, first of all, her knowing that we’ve even had that
conversation, in and of itself, gives her a little bit more
confidence to work harder. Because she’s tryin’ to get
what she wants out of it, professionally, and
knowing that I’m the person that can most likely make that happen, at least in the context of this world, that just even having the conversation puts her in better spot. But some people are literally
rawly driven by straight cash. Like, truly, you wanna push somebody? You carrot, like, “Hey,
I know you love cash! “I’ll give you 10,000 more if you, like,” You know, and so, you’ve gotta find out what makes people tick. I’m so not motivated by cash, that so many people try
to get me to do things, JV with me, invest in things, do things, speak at things. And they think cash is the way to do it. And, listen, I love the cash, but it’s not my biggest driver. And I make a lot of
decisions based on legacy, long-term impact, on myself by the way. Not like long-term global impact. You know, that’s not how I think. I mean, I think there’s
a byproduct of that but that’s not the
number one thing for me. But, to answer the
question in a general-form, I truly do believe the best
way to get that is to guilt. And what I mean by guilt,
it’s a variation of listening. Which is not only listening,
but delivering in a world where so few people even begin to listen, let alone delivering on that listening. And once you start doing
that, people start realizing, let me tell you what’s
happening at Vayner; it’s not super confusing. I know exactly what’s
goin’ on in this company. It’s starting to get old enough that there’s enough things
happening for enough people that it’s really easy to
point to Phil Toronto, or to somebody else and
be like, “Wait a minute.” Or Steve Unwin, like, you
can start pointing to, “Oh, crap, that person wanted that, “that person’s getting that, “that person’s happy as crap!” I want that, and so, it’s listening and then delivering, which
then creates a scenario where people want to over-deliver because, the only way somebody
will over-deliver for you, ’cause you asked a very selfish question. “How can I get my team
to over-deliver for me?” “For my thing.” It’s very simple. The best way to get them
to over-deliver, John? – [Trouty] I’m Jack,
if that’s a substitute. – No, Jack is not a substitute. I know what you’re thinking. No, that is not a substitute. – Okay, we’re on the hunt. – The only way to get
somebody to over-deliver is to attack their own
selfishness, their’s. You’re selfish ’cause you want more out of your team to help you. Well, the best way to get that to happen is to over-deliver
against their selfishness. I do believe that guilt is a huge driver because, and there’s something that I, I believe in human beings. I mean, some people don’t
have self-awareness, or empathy, or these emotional feelings. So many people, like, it’s amazing to me now living 20 years professionally, like, how many people are not
confused eventually. They may be emotional at
the time you fire them, or not reward them, but
boy, every time I run into somebody four, seven,
nine years down the line; I’ve had a very good
track-record of them saying, “Yeah, I know why you did that.” I mean, like crazy stuff like, “I had a drug problem!” There was, like, you know, stuff! Life, right? So, I would answer your question like I have before on this show. And you haven’t heard me
say it, I’ll say it again. The single best way to win is to give 51% of the relationship. If there was a jury of 500 people, that they would all
agree that you’ve given 51% to the relationship. And you have to be good enough to know what to do with the other 49. So, I would attack their own selfishness. I would make it so good for them, that you’ve guilted them in delivering. And be very prepared in your stomach by making it awesome. And then them under-delivering, still being entitled to
think they did deliver. And then you being disappointed. “You listened to the Gary Vee Show, “and he told you, and he so great.” Yeah, at least you think
so thank you very much. “And you did it.” And then all four of
these people who you gave $10,000 raises to yesterday, a month later are doing
the same crap they did, and it didn’t motivate them at all. Or you gave them four weeks
off instead of one week off, and they’re still just as crappy. Or you, like, got them a
babysitter, and you pay for it, and they still aren’t. Gratitude and all these
wonderful human characteristics are not guaranteed. But the best way for you to have it happen is to consistently keep trying
to do it for that person. And then, look, I just had a meeting with all these characters, right? But the rest of the team, and I was like, “Look, you may not win on this team.” Like, 2015, I wanna take
it up another notch. And the consolation
prize is you get to work for one of the best
companies in the world. But, like, you just might not
be able to be on this team. You’ve gotta be upfront,
you’ve gotta be fair. You gotta know when you’re
setting up people for victory; and when not, you gotta do that. And then you get to
judge, not before hand. Way too many of you are
making a mistake yourself. You didn’t train, you didn’t
put the person in a position to succeed, you’re not
communicating properly on what you expect. You’re not shooting it straight, you’re scared to hurt feelings. You’re too much of a dick. It could be a million different reasons why it’s not happening, but
it is always going to be the greatest form meritocracy
that you can create. And that starts with your ear and it finishes, in my
opinion, on a second-step move of you actually delivering on that. Call people’s bluffs. I live life on calling people’s bluffs. “Oh, you’ll really crush it
if you have another person?” “Here.” Now, you have to be good enough, back to that 49%, to afford
to give somebody that person. You may not have that situation. But you might have to make a decision. One of the quickest
ways I grew Wine Library was by making 30,000 dollars a
year for five years in a row. Because it took all those monies. And I called people’s bluffs. And when they let me down, do
you think it hurt my feelings that I wasn’t making 45 instead of 30? It sure did, but did I have
my eye on the big prize? Sure did! Now I get paid double that
salary to speak for one hour because I bet long-term,
because I was 23 years old! Right, you gotta know where you’re at. If you’re 83 and you’re watching the show, first of all, big ups, ol’ dog. And second of all, second of all, you know, maybe you don’t
need to play the long-game and invest as much. Maybe it’s time to cash out. I have these weird feelings that in my 80s I’m gonna be rogue as crap, and just take! Because I just gave for so long. I don’t know, you’ve heard
me say that’s my concern. But I can tell you this. (sighing) Most of the reasons, let me phrase. If they work for you, all of the reasons that they’re not over-delivering
against their best, all of those reasons are your fault. – [Voiceover] Harold asks,
“Will you force your children

– [Voiceover] Evan asks, “If
you could clone yourself, “would you?” – Evan, this is a tremendous question, and a great one to end the year. Especially ’cause I
announced that I’m going away with my family for two weeks. This is as easy a
question as they’ve come. I would 100%, I mean this is the best, I really wish this technology existed because I would take
that person, Gary Two. Who is actually Gary Two? The clone version, or? Anyway, I would take the clone version and I would make that person spend every waking moment with my family. They’d sit at home, you guys, what’s that? (laughs) Why is that funny? – [Steve] I thought it was a nice answer. – [DRock] I would send
the first one first. – What’s that? – [DRock] I would send yourself. – Oh, I don’t care. Keep this rolling by
the way, first of all. No editing here. No, no, I don’t think you understand. The fact of the matter is
is they’re the same person. Are you saying that, no but listen, maybe that was
an insight that we didn’t, maybe I love my business
more than my family. Sorry, this is a tough way
to end the show and the year. The bottom line is, sorry
that DRock has become the cynical one, but, Steve, the torch has been passed, I would take the equal version of it and have that person
sit at home every minute and be with my family because then I would be able to accomplish the
two things that I want at one time, and so that
would be the answer. (laughs)