– Hey Gary, Jason Hanson here in the beautiful San Francisco Bay Area, I’m heading off to a networking event and thought I’d ask you,
what is Gary Vee’s game networking? What do you do? Love to hear from you. Thanks. – Jason, I think networking
is super important to me at this point, you know,
there’s two different levels of networking for me. Number one, I’m in an environment where I’m known, right? Through last decade I’ve
built up some brand equity and there’s a very different strategy of walking into a room
where there’s context around me, I’m in a wine space, social media space, marketing space, I’m gonna be able to play that way a little bit different. In that world I’m kind
of, I’m receiving, right? I’m letting things come to me. This is the opportunity for
a lot of people to pitch me, I wanna give them value, and so in those environments where I have context and brand and leverage,
I actually give back. I actually just set up shop and
I get pitched for days, bro. On the other side, when
I go to many places where nobody knows who I
am, I’m on the offense to not overthink it. So I will never figure out like who’s the biggest dog
or doggette in the room that I’m gonna get to and
like I’m gonna get mine so what I really do is I come in and I go really very open, and
create a scenario where, Jason, don’t worry,
you can walk, let’s go, yeah, don’t worry. Say hi to the VaynerNation. – Is there no cutting? You said there was no cutting anymore. – There’s not cutting. – No editing. – This is real. – I know, it’s going
live right now, right? – Yeah, just tell ’em. – I don’t like to be in– – But look, look, I know
you don’t like that, but say hello. Be a nice guy. – Hi, how you doin’? – Okay, awesome. Best accent at VaynerMedia, half Boston, half New York. Very conflicted. And so in places where I’m not known, I’m really looking to just
let serendipity take over. I think networking can get very skeezy very quickly, right, you have
such a hardcore objective. To me, I let it come to me. That is my overall plan. I, by nature am a counter-puncher, from all my aggression and bravado, and what I project on
stage, because that’s a different environment, in real life I’m very much
let things come to me, and I like to react. It’s a little more chess. it’s kind of like, I wish I
knew more about martial arts because I feel like sometimes people leave comments on Facebook and YouTube and I feel like it’s like martial arts, I let the other person’s thing give me the leverage to do my thing. – [Voiceover] Rocky asks,
“What’s your opinion

for candidates running for president on how to utilize social
media for their campaign?” – Shaybod, I think most
intriguing thing to me, and I don’t know if it will ever happen, but I think when it happens I’ll be like, damn, if I was born in America
that would have been me, because truth is if I was born in America, I would 100% be a
politician and try to become the President of the United States. But because I wasn’t,
and I can’t be president, I’m selfish in the fact
that I can’t be the top dog. Makes the game completely not interesting. Fuck being a governor. And so anyway, what I would do is go rogue as rogue. I would come out the gate,
throw every skeleton I’ve got out there, all of them. I mean I don’t care what the person does. If that person did drugs,
cheated on their wife or husband, stole money, punched
someone, stabbed someone, like all of it, all of it,
all of it from the gate. Get it out of the way, because it’s ammo against the thing I
want that person to do, which is then go transparent as hell. Right, like throw it all out there, leave nothing for your
competitor to dig up on you, because you’ve now taken control of it by throwing it out there. You may dip, people may
not want to vote for you, but then you start building
momentum from that bottom spot, and you start going in the
direction of pure Meerkat, Periscope, pure content at scale, pure Q and A sessons, all day, every day. Pure and utter transparency in a world where you’ve created the leverage by throwing every skeleton,
I mean all of them. I don’t mean the ones you’re okay with. You’re okay maybe saying
you cheated on your spouse, or you did drugs, or you stole cash, but you feel bad that
you punched your mom, but that’s then that’s ammo. You’ve gotta let it all
out, all of it, all of it. Is the punch to mom funny to you? – Yeah, a little bit. – Okay, cool. You gotta go all out,
and then what you’ve done by doing that is you’ve created
leverage on the other side for you to be able to be as transparent, and then what happens
is really interesting. Then what you have is momentum
in the other direction, because you’ve been
transparent with America, but your competition
and competitor haven’t. Now you’re at the debate, and saying what about you Staphon? You know it’s kind of,
you know what it is? Oh my god you know what it is? It’s literally Eminem’s
last battle in 8 Mile. That’s exactly (laughs) that’s literal. It just hit me looking at you,
cause we talk about hip hop. Like I was, it’s literally,
I was about to say, but I know something about you. That’s really what it is. I actually think, so my advice is the way
Eminem won the last battle in 8 Mile, the movie, is
the way I think a politician can revolutionize politics in America. As a matter of fact, before I
die I think that will happen. Because I think technology
will push us into a corner of not allowing the shadows
of society to exist. It’s crazy the way I live my life now. I would be a totally different person if I wasn’t so self aware of what’s going on with technology. I would be a worse moral
person, I just would, and nobody’s perfect, but it’s crazy to me that I’m a better man, because
I’m scared that somebody’s gonna meerkat it, tweet it,
instagram it, see me out doing this, that, the other
thing, it’s just the way it is. And so, that was funny, pretty cool. That’s what I would do.

“on what Jay Z is trying to do with Tidal? “Do you think it will work?” – Matt, what Jay Z’s doing with Tidal is what every good entrepreneur
that has brand-equity in the consumer marketplace
should be doing, which is leveraging
their brand-equity to bring enormous
exposure to something that they disproportionately
make more money on than if they were using
somebody else’s thing. This is something that
should always be going on with the pseudo, triple
A-list celebrities. They should always own. They shouldn’t be the face
of a cognac or a champagne; they should own it. They shouldn’t be a face, or
beyond a platform for music; they should own it. Whether it’s gonna work
or not; I have no idea. Because the truth is for me
to give a really good answer, I need to see the team that’s actually executing the business. Just because you’re a big-time star, and you bring your big-time
star friends along, doesn’t mean the business
is gonna succeed. What’s gonna happen is, if the operators, and I don’t know what Hove
is doing with his time; but I have a feeling he won’t
be the CEO of the platform. So, you know, he’s an executor. The management team that’s in place is going to determine its success. I have personal brand-equity
as a social media voice, at a very small level. Trust me, I’m not tryin’
to compare myself. But I was a triple, Z-list celebrity. But within a little world,
that social media world, I had a little equity. And if my management team, if I, if we didn’t execute
properly, we would have lost. There’s a lot of people that
use their fame as the match. (flesh smacking) The match, to make something happen. It all comes down to the steak. The sizzle’s there, there’s exposure. We all know what it is. There’s a million music-services without a frontman like
Jay Z and the other people that we’d never know,
so, it’s got a chance. A lot of people check it out. A lot of times it’s not as strong as what’s in the marketplace. Spotify, and Rdio, and
all these other things have big legs up. ITunes, they all have much longer time. So, they’re further ahead. It’s a marathon, not a sprint. I’m sure everybody’s gonna write it off; people are already writing it off as dead. We’ll see what happens over
the next 36 to 48 months. A tremendous lesson for everybody watching and listening to the show is, it doesn’t matter how you start; it matters how you finish. And, so, what I’m most curious about is that there’s cynicism
around its success because a lot of famous people try to put their name on things. I look at Jay Z as a
uniquely strong businessman. If he’s got infrastructure underneath him, or the right players
are in place for Tidal, in the next 24 to 48 months, it has a chance of doing something. I just don’t know what’s under the hood.

“that giving away some
of my best work for free “might mean others perceiving
it as less valuable. “Is this a true risk, “or is this where the right
hook balances it all out?” – Carlo, this is a solid question. You know, I think at some level, there is a risk about giving
away your best work for free. For me, that’s been the
gateway drug at some level, because I think best
work needs to be defined. It depends on what your work is. For example, I’m blown away by people who don’t realize that their best advice is exactly what you
should give away for free, because if you’re in the
selling-advice business, you really need to give contextual advice. So I can theoretically talk
about Snapchat being important, but then when I meet the tire company, we have to formulate it to
work within that context, and so that advice is
then gonna be specific. If you’re a painter, and your best work is the
greatest painting you ever made, and then you gave it away for free, that’s maybe a little
bit of a different game. But if you strategically gave it away, like to a very important museum, or to a very important billionaire, that puts it in the
prime spot in their home, could that then become the gateway? The problem is, with this question and this debate, is that when you are
doing something for free, it needs to be strategic, because what you’re looking to do by giving something for
free, is to create leverage, to then do something that is not for free. And so, you know, DRock
could’ve made a video for a bunch of different characters, and maybe it wouldn’t have
panned out to have the ROI that he received by doing
a video for me for free. And so, I think that often times, people look at this as
a blanket statement. To me, all the good stuff
I give away for free has strategic purpose. I understand why I’m doing it, and that’s why it becomes
so much easier to do, even though I don’t always expect the outcome of that action. And I think that becomes the big part. Way too many people do things for free, give away their best work for free, and then expect this windfall behind it, and when it’s not delivered,
they become disappointed, and within that disappointment, they don’t follow up, and do it again, and make it a replicable action, which has more upside in
three out of five times, where it brings value. You focused on the two out of five, and that kinda squashed you, so that’s my answer. – [Voiceover] Darth Bill asks,
“Should a new small business

“For blogs just starting
out, how do I get people to be interviewed without
being a big name media company?” – Annie your question really means to me, which is how do I go out and get people where I can
take their brand equity as a starting point for mine, right? Like if I could interview Gary Vee and put it out there some
of his fans will come over, listen to that interview and then they’ll become aware of me. So what you’re talking about
is equity leveraging arbitrage. Brilliant, agree with it, for
the people that are listening. If you look at podcast land
that’s how they all do it. I did a bunch of those interviews promoting Jab, Jab, Jab, Right Hook and then they’re leveraging my name over and over and over again
to build auidience. So it is a classic game. There’s a dirty little secret Annie. People that have leverage and have fame even if you call it z-level fame, like me. They like to talk and so I’m going to tell you something that kind of refers to question number one on this episode which is the answer is hustle. I would just keep asking
and asking and asking. I would audit all the
places that look like you or kind of like you and look at the people that have done interviews there and when you start realizing that I and Tim Ferriss and Seth Godin like to give interviews because
we also like the exposure. We also have been successful
and we like to give back. I loved, a couple of
years ago, or last year, my interview 365 day year thing where I just gave people interviews that didn’t even have any audience because I was giving back. Some don’t want to give
interviews unless you’re big. That’s why you get nos others do it because they like to pay
back to the community and they remember grinding and the person that gave them a break. And so very honestly I
would ask and oh by the way, I got a real curveball for you and this is for everybody listening. Sometimes you need to ask
the same person 11 times. And one could say that
you’re being annoying but if you come from a good place and you do it with a prideful tack and you do it in an appropriate way and if you’re actually listening to what’s going on in their world maybe Tim’s got a new book coming out. Maybe he redesigned his website. Maybe he’s got a new podcast. Those are times to strike like a cobra when they want something and you want something,
then interests align. – [Voiceover] NCG asks “What does one do

“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions

“personal/business goals –
aside from owning the Jets? “What do you find useful in the process?” You know, I really don’t
set any business goals other than to continue to gain leverage. You know, pay forward. Provide value to the audience. Make money. Keep it practical and ambitious. But I don’t have a goal of like, “I’m gonna get VaynerMedia to 100 million “and then this is gonna happen,” or “The fund is gonna return three times “its 25 million dollar
investment at Vayner RSE “and then this will happen,” or, “In four years, I’m gonna get into the “car wash business.” I just don’t go that route. My route is really my fundamental play is I always talk about my
one goal being the Jets and for the hardcore people
that followed my career, I’m gonna throw a little
bit of a curveball to you, give you a little more fun fact. That’s kinda the thing that
I wanna do with this show. The only other core strategy I have is collecting people. You know, finding the
individuals that I think I can jam with for the next 15, 20, 30, 45 years professionally. That to me is the global strategy. Who can I do business with
as a teammate forever.