– GaryVee, thank you for
taking this question, man. Your friend Gus Fernandez
from Orlando, Florida. I appreciate it, big fan. Here’s my question. The entrepreneurship Hall of
Fame just called, you’re getting inducted man in 2025 but they need to know what
the plaque is going to read. Let us know and which
hat are you gonna wear? Are you gonna have the hat
that says CEO, NFL owner, what? Let us know man. You’re the man.
Thanks. – Gus it would be a
picture with a B on it. My hat would have a B on it
and it would say Honey Emperor. – [Garrett] For what? – I want to build
a honey empire. I want to be known as an
entrepreneur 20, 30, 40 years from now that this was the guy
that came along and he built $1 trillion empire on the way
he interacted with his people. He created a true insular,
you know it’s funny, once in while when
people first kinda meet me they’re like
and for real in a good way they’re like,
“Are you building a cult?” They’re like razzing me a
little but there actually really weirdly like I just
really love leadership. I really love people winning. I love winning and I just
generally believe that I can win and you can win. We all different ambitions and
different wants and if one wants to go and then go do their
thing Mozel Tov, go do it. Go win. Shit, do you know how
interesting it would be for me if somebody left here, if
Garrett left here and created G-Squared Media it started
beating VaynerMedia. I’d be like my God, kudos fuck
I want to kill him but like you know like kudos. Have nothing but
respect for the game. Honey Empire. I’m going to like this is what
I’ve always had difficulty with how much Steve Jobs has
been put on a pedestal. Cool, you invented awesome
shit but extracting value out of people by making them cry and
pushing them to that place it’s just Star Wars shit. You know the Force is slightly
better than the Dark Side. Just slightly and
that I’m fascinated by. And I want to build something,
what do you think this is about? What do you think this is about? It’s about the woman I just met
in the lobby who works in this new building that stopped
me and said, “I work here. “I’m sorry to grab you. “I found out about you. “Everybody that’s working here “has been talking
about your videos. “I watched it. “I’m inspired,
I’m gonna do my own thing.” I can make money. I can get fame and a lot,
I coulda did a TV show like, I could have been on
Top Chef back in the wine day. It was the number one
fuckin’ show on TV. I could have been famous then. Way more famous than I am
right now eight years later. Legacy, changing the game like
creating the framework for so many of you out there to look up
to and aspire to to build your honey empire so that good
can win ’cause that’s good. That’s just good for all of us.

“his last Lakers game! “What we learn about
business from Kobe? “Thoughts on his legacy?” – I don’t do
sports but ask Ralph. – Ralph, what do we think we
can learn from what Kobe did? Take 100 shots? – He actually covers
the sports for me. – Go ahead.
– [Brad] I was a bad sports player. – You miss all the shots you
don’t take and if you ever get accused of a terrible crime
buy your wife a big ring– – [Gary] Oh geez, he
hates Kobe. Kobe hater. He’s a Celtics fan?
Oh. Got it. Makes sense.
You’re a Patriots fan? – I am.
– Jesus Christ. – [Brad] He’s from Boston. – I respect that.
How old are you? Perfect, no respect for any
Boston fan under the age of 34. You had it too
good, you’re soft. Alright listen,– – Isn’t your client
GE moving to Boston? – Yes, they are. Here’s we can learn about
Kobe, Kobe is very smart from a branding standpoint
in a lot of ways. He knows that the jokes of even
the most cynical of he took 50 shots last night which I think
has only happened four times in NBA history so it’s pretty
intense he knows that something that I know which is that part
gets forgotten in seven years. What you’ll hear is what is
what’s repeated 70,000 times which is that Kobe
scored 60 in his last game. I think some of the people
that run the best brands and businesses in the world don’t
sweat the short term narrative because they’re smart enough
to play the chess moves to understand when that wears off. As a matter of fact a lot of
politicians do that because they know that we say that
negative ads are bad. We Americans, we
hate negative ads. Negative ads are bad. It’s the only
thing we respond to. And so I will run negative
ads ’til your face falls off. I will take the heat for 48
hours of like I’m running too many negative ads on Brad. I’ll win the election
and nobody will remember. And so I think that’s we can
learn from Kobe last night. I wanted to make it valuable, I
think I did a nice tie-in there. What Kobe’s actions were on the
court last night is he knows the narrative that best positions
his legacy and so he was going to take as many shots as he
had to to maximize that headline ’cause it was going to be the
only thing left and a lot of you right now worry way too much
first of all what everybody else thinks secondarily worry too
much about the narrative is in the short term you know like
starting an agency seven years ago at the height of your
ability in the tech sector when the tech sector is exploding
because you wanted to play a practical long game not what
people were whispering behind your back for a 12 month period. – Can identify with
you for a second? Yes, I am identifying with Gary. You just saw my mentors and
the guy that actually started my business with
which is Brian Grazer. – Yes.
– Yes. He loves you, by the way. – Me too.
– So does Ron. I had this job before this
and I left in 2008 as his cultural attaché.
His private ZEITGUIDE. And I build that into a business
where I could work with other leaders and when I left in 2008
to start this business people were like the fuck
are you talking about? What the economy is about to
crash, which they were right, and you’re basically thought of
as a luxury because I was just helping some Hollywood producer
come up with movie ideas. – Yes. – But I kinda knew that the
world was going to change and I would be able to come more of
his necessity because everybody was going to be so crazed by
knowing what they need to know. Yeah, it’s taken me 2008
it’s taken me eight years. – It takes time.
– Right. It takes, well that– – Building something
real takes time. – It really does if it’s
authentic and you don’t want to pollute your brand.
– That’s right. Mom raising a great
child takes time. – It does. – India was the
disaster for many years. – Was she?
– I’m kidding, I’m kidding. – Not that I remember.
– But it takes time. Trying to connect the points for
other I’m living it now with my two children building
anything great takes time. – [Brad] Patience–
– Is the game. It’s the game. Question of the day.
Our guests get to ask it.

“that you don’t know how
to answer for yourself?” – Yeah, there are some
questions I don’t know how to answer myself. The number one being,
when you pay forward, when you take 15 minutes
to speak to a former employee to help them with
their next career move because they made a
mistake in leaving Vayner, not you Claire, but like, you know, I question if all these paying
forward, doing the right thing, will I one day,
when I’m not the height of my power and execution, or when I run out of time and don’t achieve the things that I should have achieved,
or will I re-context and say, cool, I made these things, but I’m also a great person and everybody showed up to my funeral, like I’m most wondering, will I ever have a moment where I become bitter or regretful
of the disproportionate amount of non-value for
me, things that I do. And the question really becomes, which one am I more full of shit on, that I wanna buy the New York Jets, or that I want everybody
to show up to my funeral. I’ve two very opposing pulling actions in my life, which is, I
wanna be this very likeable noble great dude that
everybody talks about at the dinner table. I want all of you, I
literally, this is so sick. I desperately want the three of you to like tell your
grandchildren about this great man that you worked with. I mean it.
I really do. It’s so important to me. But to do that, you have
to do so many things that are not in your
best interest financially in the short term, and I’m just curious, the thing that I don’t
have answered for myself is when I’m dying, and
I’d like to by the way, I’d like to not suddenly die. I prefer to die a little
bit slower so I can ponder, because I like pondering. When that’s happening,
or at least I think so so right now, maybe when I’m a hundred and four, but (beeps) this. Shoot me in the head, kids. (laughs) When I’m pondering it, I’m so curious. Because one’s gonna have to give. I’m trying to walk the tightrope, and boy, I think I’m really doing a solid job. But I’m not sure, the
question I don’t have answered for myself is if I’m gonna like the way I played it. Because I’m consciously playing it. I’m so in tune with
what’s going on with me. Am I gonna look back and be like, good job? Because everytime, I just turned 40, I look back at 20 or 30,
I look back at 30 or 40, and I guess that what
I’ll probably always do, because what’s pretty
consistent now is there’s a lot good, there’s things you’d nitpick. I’m sure everybody does that. The regrets, can I minimize the regrets. Because I think having regret is the most unfortunate thing. Meeting a 70, 80, 90,
100 year old who regrets. Regrets that they didn’t have more fun. Didn’t spend more time with their family. That’s the cliche one. But you’d be surprised how many people regret not doing more for themselves. So I don’t know.

“for the most?” – Go ahead PK. – Helping people to be
the best they can be, family and otherwise. – That’s awesome. For me, there’s a lot
of different things that I think about, but one of the
things that I really want, I talk a lot about guilting
everybody I ever meet to coming to my funeral. I’m very passionate about bringing more value to people than they brought to me. One of the things I
admire so much about my father-in-law Peter, is,
it’s scary to me how many, we’re different clearly in
certain ways, but boy do we have a lot of similarities,
and when I started to get to know it was
interesting to me how his wife Ann, who’s amazing,
would talk about him, I was like hmm, that’s
me, that’s what I like. I like that everybody comes to
me for help and I help them, and all those things, and
so that’s what I would say, 51-49, that I gave more to
them in our relationship than they gave to me. That said, if you agree
with me, I think I better

– [Voiceover] Mike wants to know, “Are you building an
eco-system or an ego-system?” – Michael, this is a
great, great question, and I think the answer is both. I think the true answer is both. I think that I’ve
created an infrastructure of free content and interaction and organization that has created an ecosystem. It’s super hard to argue. I mean, wait ’til “Crushed It” comes out, the book that follows the 400 people, which is 400 of the 4,000 people that read “Crush It”
and their lives changed. Go read the comments in the Facebook posts and in the Instagram
posts around this show of people literally, in the last 30 days, ’cause I’m reading them all, just talking about how, like, weird, watching 100 episodes of
this has changed their life. They make more money, like, real life stuff. So that’s an ecosystem. On the flip side, it’s very centraled around a human being, right? Me. And that’s an ego-system, so I think the answer is both, and I think that, you know, I think like anything in life, there’s a very fine line. I often use Oprah to
bunch of spammy gurus. She just walked the fine line of inspiration and motivation just right to create all-time great billionaireship and all-time great impact, whereas, gosh, if she just turned an inch in the other direction, and if you look at her early career, she
probably was in that lane, and I think when she was able to squeak it a little bit more to the left, it took her to the stratosphere. Look, I think I’m
walking a very fine line, and I think I’m walking it properly, and I think I believe that because I just clearly know myself best and know my motivations, and I think that if you were to intimately look under the hood of
my actions and career, you would see all the dollars
I’m leaving on the table, which I think usually tend to be the motivator that forces people to get on the wrong side of the road of this eco-ego system
that you talk about. And so I think the answer is both. I very much thrive off the attention, the pressure, the admiration, the trolling and hating. It’s all part of it, and I think I’m capable and
I have broad enough shoulders and puffy enough chests to be able to deal with it, and so the answer is both, and I think done right, done properly, by all standards of the seven-person jury, I think it’s the way to
pull off a great legacy, and that’s what I’m trying to do.

“to sacrifice your ethics
for a business win?” – Thomas, this is a great question. As you know, it’s because
of the #AskGaryVee Show and how busy I’ve been, I
haven’t been answering a lot of the #AskGaryVee, if any,
of the #AskGaryVee questions as they come through my Twitter feed. But I answered that one pretty damn quick. India, give me the call on
how fast I responded to that, in minutes or days. – [India] Looks like less than… – Less than a couple minutes, good. And the answer was a big, fat no. And by the way, I’m gonna break this down into an interesting place. So it’s not only no because
I wanna live a noble life and be a good dude and
like ethics matter to me, and my legacy. I think everybody who
knows me, knows my legacy. I’m obsessed with my legacy. Over the currency. So that would be that factor. But it’s also because I actually think it’s practically the right thing. I’m a big fan, right of the slower-hedged money. I feel like I make more money
if I don’t grasp at the money that’s in front of me and so
one of the biggest reasons I won’t break my ethics is,
if I do break my ethics, the people that I’m building
around me would see that. You know, my assistants
see everything that I do. They’ve complete ac– Steve, you access to my inbox?
– [Steve] I do. – Steve has full access to my inbox. If he sees, you know, it’s
hard to do anything now not documented. If I do something that breaks… At this point he as a good
sense of what my morals are and how I roll. He would, if he saw me do something, even if it didn’t have
anything to do with his world or the stuff that we do together, that breaks that compass, he would then have to question everything that I’ve established with
him as a moral compass. Which would then lose
the trust that we have. Which would then slow us down in all the speed that I value the most. It’s speed. The fact that this whole team here, and this whole collective team here and you as a team here don’t have to, once you get to know me. Once I can get over that hump. Don’t have to then question anything from a moral or emotional standpoint, it adds to the speed of everything. That’s what a great culture is. It’s speed. You’re not spending the 15
minutes a day bickering. You’re not spending the four hours a day wondering if that person’s
trying to ruin you. You’re not doing those things
which then lets you go fast. And fast, fast, my friends
is the oxygen of winning the big, fast, important game. See it’s even a game called fast. You have to be fast. (laughs) So for me, it’s really
important that everything breaks the second I make that kind of decision. And there’s just not enough money. I mean, I guess there’s enough money, everybody has a price. (inhales deeply) A trillion? (laughs) A trillion would feel– and you know what’s even funny? It’s funny, even if Zach came
out of my mouth, I don’t know, I don’t know, I’m gonna end up, I’m gonna end up leaving a
lot of money on the table in my life because that’s
not the way I score myself. I score myself on number
amount of people– The matrix of the number amount of people that come to my funeral
and the business success that I was able to create. I’d be lying if was just about everybody showing up to my funeral but then I was like, didn’t
win in this game that I played, scored in business growth,
dollars, all the things, the game But a hefty push to that funeral number. Again, recently,
unfortunately in a tech space we had a beloved character pass away of CEO of Survey Monkey
that a lot of people knew. A lot of my friends knew him really well. I didn’t really know him
well but it was interesting how I was affected by it
just watching the outpouring of what kind of a mensch, what kind of a great human being he was. I’d be lying if I didn’t say,
“Wow, that’s a little bit of a preview of what I
want at scale as well.” And so, you know it’s funny, I literally said a trillion and I’m taking it back. I just can’t go there. It’s just not the way I want
people talking about me. – [India] That’s it.

– [Voiceover] Apollopoetry asks,
“When all is said and done, “how would you like to be remembered?” – This is a tremendous question. This finally put me in a decent mood. You know, look. I think, I think that selfishly, I would like to be remembered as the greatest human being
that ever lived the Earth. (bell rings) You know, we’ll try to
keep it basic and modest. You know, I’d like to think that, I’d like to think that
people appreciated my effort, in whatever way they define that, right? Like, the hustle culture
that I’ve created, that you know, is clearly, I’m so humbled by the notion that it’s inspired people to
work harder and create things, but like, the effort on
like, on an individual level, and like, all the behind the scenes stuff. Like, look, I often say, I live my life on a daily basis, with the complete intent to have everybody that I interact with, show up to my funeral. And I think the only way you can do that, is to be remembered as such a good person, that you created guilt, that people have to go out of their way on their busy days to
show up to your funeral, even though you only met twice
in two business meetings. And so how do you do that? You become memorable. I take advantage of like,
my extroverted personality, and like, the charisma that I was gifted, but I think you need to
back up that sizzle, right? And I take a lot of pride in my ability to be a practitioner,
and my ability to do, I’ve gotten better and better and better at like, keeping my word. That’s always, you know, tough, because, you know, I would
have all these ambitions, and I’m always on the offense, and that is something
I’ve gotten better at. You know, so I guess, you know, just a good human being who cared about, who cared about more
things than just himself.

curious how you feel about
the impact you’ve made on people you’ve touched
and inspired over the years. – Carlos thank you so
much for that question. It’s very sweet. You know, a lot of you really know me because you’ve been following my career for quite a while and
we interact quite a bit and I think I’m more
tangibly and touchable than a lot of the other kind
of people that look like me and we engage quite a bit and I have a lot of contacts,
back to question number one, in comparison to others and
all that, blah, blah, blah, but the truth is, most of you don’t really, really, really know me and I think that, you
know, with the hustler and businessman and the north star of buying the New York Jets, one would say, he loves
and wants to buy the Jets more than anything and thus, the money associated with that process is very important to him. It is a distant second to
know that I’ve been gifted with a communication
style that touches people, that makes them, you know, maybe I’m saying the same
thing they’ve heard before, it’s either my conviction
or it comes from my soul in such a way, I talk about
what I believe in so much that it’s been able to move people. Crush It! was clearly a catalyst ’cause that book really
did move people’s careers. So many of you have been affected. It blows my mind actually to think about how many people have been affected even in small ways. Creating more positivity for some people and there’s just so many variables of how I’ve affected people and I don’t say that in like, look at how cool I am, I’m just so goddamn thankful, you know. It’s, you know, so how
do I think about it? I think it is my legacy. I think it is the essence
of who I am as a human being and it is the singular thing
that I’m most proud of. And it gives me enormous confidence of what kind of parent I’m going to be and that makes me very, very happy. – So um, you know, Gary Vay-ner-chuk,