– [Voiceover] Neil asks, “Looking
for a marketing job right out of college is tough,
especially finding one that’s not sketchy. How do you find a
job that’s the right fit?” – The answer– Who asked the question, again? – [India] Neil. – Neil, it sounds like, by
the way you’re asking the question, I’m glad we’re
getting to attack this, that you’re looking at what is deemed as “Internet Marketing”, right?
When you say that all marketing jobs are scummy out of school,
I think what you’re falling into, is kind of those
e-book, kind of landing page, the bad version of all these
great growth hackers out there, the bad version of that, right?
Lowest common denominator, playing arbitrage, internet
marketing, buy my e-book in the back room, and the discs, MLM. It sounds like you’re going down a funnel, and what you deem as marketing
is scummy, and I understand a lot of that gets into dark
marketing but 98% of the marketing jobs in the world are
like working at VaynerMedia, this is marketing. So
first of all, I recommend recalibrating how you’re
positioning marketing, and make sure that you’re not
going down the rabbit hole of “Internet Marketing”, and
I keep quoting it like this– First, I love air quotes and
we all know that but second, there is that term for just
copywriting, make landing pages of red and yellow, and buy
this, and whether you’re selling supplements, or an e-book, or information, play that game out, that’s
not the world of marketing that I believe in or think about. So I would tell you that there
are eight billion agencies marketing, digital,
social agencies out there, and I would immediately
go get an internship, if you can’t get a job, and
prove that you’ve got the chops. It’s unbelievable how high of
a percentage of the interns that we get here at VaynerMedia we offer a job to. One, we’re growing fast, so that makes sense, but they’ve
come in and they’ve hustled and so the lack of
internship, out of college, if the market is bad, blows me away. It seems like the market
is getting better, jobs are being created more at this scale, than say, 24-36 months ago.
But the famous DRock story, or any other story like,
the ability for you to go and work for somebody pro
bono to get a résumé– Look, to me, if you’re
struggling to get a job for two, three, four, five
months out of school, why in the world you wouldn’t
take a half of your day, each day, to then work
somewhere for free, or intern, whatever it is, to a) pick
up skills, b) network, c) learn your craft in
action and watch it, d) create the leverage and
almost guilt your employer into hiring you, or making
them tell somebody else to hire you. You know,
better than sitting around and moping about why it’s not working out. Unless you’re out there,
literally, in job interviews or sending résumés, you’ve
got 18 hours in a day to execute this. To me, you
could be doing that from seven p.m. to two in the morning, and then from nine to seven, you could go do it. Go work at a pro bono place, or a museum, put your skills into action
if you’re a marketer. – [Voiceover] Dana asks,
“How would you advise