– [Voiceover] Chris asked,
“If the Jets win the Super Bowl “before you buy the team,
will you lose interest?” – So I’ve been really
scared of this question. This is actually a true story. I did not want this question to
be asked because the truth is I don’t know.
Let’s start there. I love how I’m looking
into yonder trying to find my future self.
(group laughter) Basically, I’m looking
outside right now and I’m like picturing myself
jumping over a fence and running on the field and tackling
Brandon Marshall and getting arrested. I don’t think I’ll
want to buy them. – [Niklas] Wow. – Not only that
I got something scarier. I don’t know if I’m going
to care about them at all. I’m telling you Ken Skelfo if
you’re watching right now please leave a comment. Ken Skelfo, will tell you that
15-year-old me in 1982 and North Hunterdon High School was
a bigger New York Ranger fan than a New York Jets fan. And that is the
hidden story of who I am. I always wanted buy the Jets
so that’s kind of interesting, so football was my true favorite
sport but the Jets weren’t good and so you lose steam and the
Rangers were making their march to my first championship that
was won right there, one of the great
moments of my life. And I think that, here’s what I
can tell you if the Jets win the Super Bowl this year, three
years now, six years now before I get a chance to buy them and
when the Super Bowl there is a significant chance that all
of my sports energy will be deployed aggressively towards
the New York Knicks because they would be my last
team that hasn’t won. They’ve already got a big part
of my attention they just been so bad for 15 years, it siphoned
any excitement out of my body. I’m very, I’m very
concerned about this question. It’s actually the scariest
question besides the things I care about which are the health
of my family it’s one of the weird scariest
things in my life. I do not want the Jets, deep
down I don’t think I want the Jets to win the Super Bowl. – [Niklas] I’m a hockey fan from
Sweden you can go with

– [Voiceover] Caleb asks,
“Would you work a nine to five “for all of 2017 if it
meant you would own the “New York Jets on
January 1st of 2018?” – Yes. – [Britt] 100%. – Yes, I mean. You know, now trying
to challenge myself to make these good questions. You know, I’ll take it here. Anybody who’s not
willing to do something that they hate so
much in the short term to have what they love
so much in the long term is usually the blue print of a person that is normally not winning. One of the biggest
separations between me and a lot of people watching this and other people that are
successful in your life. If you’re not, or vice versa,
you the successful person and the people that
are think you’re lucky or curious to why
you are winning is that most winners tend
to have much more patience than their contemporaries. I don’t need anything now,
and most of the people do. Most people are such
consumers in the US world. They want stuff. They want the new iPad. They want the new jeans,
they want the new kicks. They want the vacation,
you know, they want stuff, and social media, where
everybody’s PR’ing their best life and showing them the new car. I mean this weekend,
everybody is showing you the best barbecue that
they’ve ever been to, right? It makes people have FOMO
and really aspire to more, and I’m kind of the other way. Like I’ve just never wanted
those kind of things. I’m not affected by, I’m happy
for other people’s glory, not asking why I don’t have that or compare myself to that. I’m in my own zone and I’m
very, very, very patient so I would eat crap. How about this, I would work
a nine to five for the next 10 years if you told me
I owned the New York Jets on the next day after
that, how about that one? 15. 20. I would work every day,
nine to five, for the next 20 years, if
you told me at 61 years old I owned the New York Jets. 30. I would work every single day, nine to five for a corporation
for the next 30 years to own the New York Jets. It wouldn’t happen, because
that’s not how it’s, how it works. But I would, I would. Because by the way, you
know how much hustle I would do from seven pm
until two in the morning? Like nine to five is cake. Like you guys know that
that’s a half a day. That’s a half a day! That’s like right,
that’s the other part I don’t think people understand. I literally work 18 hours
a day, 15 hours a day. Like working nine to five, like that would be amazing. I’d play basketball every
morning and work out, and work and then work and then
hang out with my family too. That would be insane. 40 years.

I’m developing a short film about you. – About me? – As a child and your entrepreneurial chops. – Oh, ok. – My question for you is
at what age did you decide that you wanted to buy the New York Jets? – Richard great question. I think the age when I really
decided I wanted by the Jets was somewhere around. I don’t know exactly Richard
to be honest with you so I think it’s somewhere around fourth, fifth, sixth grade. When I realized that I was
more likely to buy them than to play for them, Started seeing other kids growing. Little bit faster than I was growing. Being a little bit faster. Wakeil Shaw. Fifth grade Wakeil Shaw. I think gave me one of my first previews into being owner not player because he was a beast and he ran over me in backyard football. So I think a lot of old school references By the way, made that Oded Weinstock reference with Peter yesterday. A friend of mine from middle school hit me up and he’s like oh my god Oded Weinstock, so that was kind of fun. Wakeil anybody went to Martin Luther King 1982 to 85 Edison, New Jersey Martin
Luther King Elementary School knows the name Wakeil Shaw. If you know Wakeil Shaw, find him and say actually so easy
just search on Facebook. It’s so ridiculous. He moved I think the Baltimore area. Anyway yeah Richard that’s the answer. I think, to make this more of an
interesting answer for everybody who’s watching. Which I’m going to start doing more of. One thing I’m going to start
doing India’s when these answers are the fun question what have you I’m going to
trying to go a little bit broad. If you were lucky enough right now to have a younger sibling, a niece or nephew, a cousin. Or if you’re the parent of a child of that is as early as six,
seven, eight, nine, 10 years old really starts talking about what they want to do for a living. Please, please, please think about how to put them in the
best position to succeed. The kids. The children our future India. – True.
– They’re our future. And so I think. You know. And that. Should I want to be a baseball player and you may not think
their athletic enough and I get that. And then so the question becomes do you send them to baseball camp? Or do you actually look at them and say look you know me and mom are 5’4″. You’re not going to come
a baseball player one day. But can you start showing them other parts of baseball, right? Can they become a future
amazing G.M. or manager things of that nature. I think we need to do
better jobs at really reverse engineering the
child that over indexes in disproportionate passion
not the flavor of the month but has shown two, three, four years of consistent conversation
around a hobby or your subject matter. There’s so much we could
be doing with them. In those years where
they have a lot of time, impressionable moldable, that can be very powerful so
please take it on yourself to be responsible to
sniff out the young me’s of the world who really never wavered and we’re all in didn’t pivot, didn’t change their passions. And try to put them in that position. – That’s good.
– Thank you.

“or quarters and elevate the team “to the level only Gary could. “The owner has to see some
value in your methods. “Seems like this might be something “more realistic and attained sooner. “Is it all or nothing?” – James, it’s all or nothing mainly because the owner’s not interested. I mean, Woody Johnson is a billionaire. He’s doing his thing. He’s not outwardly reaching out to me. He’s rolling in going about his merry way. And that’s that. And he’s in control of that situation. I’m not worried about it. I’m focusing on what I can control, which is amass enough wealth and power and opportunity and narrative
and leverage and branding to give me the best shot
to actually pull this off. And so that’s why. Plus I would never go in for an ask. Right, I would never be like “Hello Mr. Johnson, why don’t you “sell me 25% of the company”
or things of that nature. Just not in me. I’m going to take it if I deserve it. I’ll get it if I’m good enough. And so I’m focusing
every piece of my energy doing things to put me in that position because the amount of luck and serendipity that has to happen for me
to even get that at bat, literally the passing of the company on, whatever Woody decides to do with it, hopefully, hopefully he
owns it his whole life and hopefully he lives
for a very long time and hopefully because I’m much younger I’m there in a position
to make that purchase if his family doesn’t
want to hold onto it. So there’s just a million
different variables that come into play that
have to fall into place but I just need to focus
on what I can control and really for everybody,
that’s the biggest thing. Way too many of you, and I’ve been really digging into my community in
the last three or four days. A lot of, this has actually turned into a really good question. A lot of you just worrying
about shit you can’t control. Like, it’s unbelievable. I don’t know what’s the matter with you. Like you can’t control it, the end. Like it’s not super complicated. You can’t control the weather. You can’t. Like, people literally
crying that it rained during their like flea market or food fair or I don’t remember exactly what it was. Like, okay. But like, like, and then
like, then I was like okay maybe it was just a single rant. But like seven tweets, I’m like wha. Like it rained. Like Mother Nature (censored) you. Take it like a woman. And like, you know, and so, you know. I just don’t believe in crying over things you can not control. And so I just think about
the things I can control and so please try to take this answer and understand how important it is to not dwell but instead reverse it and think about what you can
be doing during that time. You know if it rained, when it rained during times I’ve done flea markets, I packed up and went dollar
store and Toys R Us shopping. You know, I didn’t just
sit there and take my rain.

“the Jets with regards to
their effect on your mood “as a strength or weakness?” – India, you’re really
picking some doozies. Do I… Do I…? – [India] Do you see your
reliance on, like, the fact that the Jets has such an effect on your mood– – Do I see the Jets impacting
me so much on a Monday, as a strength or weakness? A strength. It means I’m
emotionally in tune with myself, which I deploy in other places. See, this is the whole– You know, I’m gonna
actually turn this question into a really good question. The disproportionate amount of you, who are not winning as much– And I’m not trying to
zing, I love you guys. But I believe a lot of the
people who are watching this right now who are not winning,
back to the cursing question, are looking at things too
much at a micro level. You look at, and people assume– And a lot of people believe,
“Oh that’s a weakness. You’re wasting a half a day,
or a day, or you’re not as efficient as you can on a Monday.” I view it at a much higher level
of if I’m capable of caring about something so much, and
allowing it to affect my mood, that means that my emotional
intelligence is at such a high level, that those are
some of the strengths that allow me to do all the things
that I do, and have the intuition around how
people feel about things, hence the HR question, hence the culture, hence the business success,
hence where consumers are going with their feelings,
my feeling skills are– I’m proud that I cry– I cry, I went to Hamilton,
there was a part in the play that I was almost crying,
I cry all the time. When the Lion King’s
dad died in Lion King, I was on a date in high
school and I cried. You know how wimpus that
is? That’s like the anti– Pam, you like that? – I did too. – Yeah. Beaches? And Steel Magnolias? I cried like a fucking waterfall. So those are feelings,
those are my strengths. I see it as a strength.

“who is your all time favorite Jet “and all- time least favorite Jet “and why?” – My all time favorite Jet and my all time least favorite Jet. My all time least favorite
Jet is probably Kyle Wilson. He just ended being a Jet. Kyle, if you’re watching
this, I apologize, it’s just the truth. He was a first-round pick. He was terrible every second of the way. Just, broke my heart. Just did not like the way he played. Didn’t feel that he had
ball skills for a corner. Even when, like, our starting
corners would get hurt he would have to not
play, he was a terrible, I just really disliked him. My favorite all time Jet is Al Toon. I was a young kid, he
was our best receiver, number 88, I loved him with all my heart, I love you, Al Toon, if you’re watching. And that’s it. Those are the real
answers to that question.

emphasis onto sports such as the Jets?” – I don’t know Mike. Truth is I really don’t know. When I psycho-analyze myself I think the Jets specifically was
when I was five, six years old was the first Americana thing. I often like saying I
learned how to speak English while watching the Jets. I mean at some level it
was really Scooby Doo, and the Great Space
Coaster and Price is Right, but the Jets were really
kind of that first American thing that I
associated with the kids in the neighborhood around. You get into rhythm. It’s like working out or reading. My cadence became like I watch the Jets, and then you go through all
those emotions over 35 years. You start really building a loyalty to it. The downs and the downs and the slight ups and the downs, and so you know, I think I don’t know why I put so much emphasis around it. I don’t really have the full pledge thing, but that’s my best guess. – [Voiceover] Ivan asks, “I am starting a wedding
invitation and stationary boutique

– Who cares about that question, Gary. This is a more important question. How are you, if you were the
owner of the New York Jets, gonna turn around this team and make us a Super Bowl contender? Because we both know
that’s all that matters, and he’s a Giants fan. Who gives a shit what he has to say? – Go Giants. – Thanks Brad and
Scooter for the question. Ya know, I mean the true
answer to the question, ’cause I love, you know,
we’ve decided to go straight on this show. The true answer is, I’d go in and audit. That’s what I’d do. So, as close as I am working
with the Jets as a client, watching every play, staying on top of it, there’s still nuances that
are just not, you know, known to me. You know, I think one thing
I would do, for example, if I bought the Jets today,
I would mandate from the top, and this would probably make
it a little harder to get a GM, and so that’s something
I’d have to quantify, but I would mandate that
we draft a quarterback every two years in the first
two rounds of the NFL draft until we had our guy, right? So like I think it’s a quarterback league. The rules go in that way, and you have to reverse
engineer to the league, and so, for example, right now
I would draft a quarterback in round one or two this year because, though I’ve given Gino
the benefit of the doubt, he’s clearly not the overwhelming this is Andrew Luck sitting in our pocket. So, we have to draft another quarterback, and if it’s not politically
correct to Gino and his agents or to the New York media or the fan base, I wouldn’t care because I
would dictate to victory and I think that’s the right
strategy right now in the NFL. If you do not have a
quarterback first two rounds, you draft one. You bring ’em in, if you
don’t feel good about, I’d give it 24 months,
but after full 24 months, after a second season of that player, by the way, whether he
played a snap or not, I would draft another one and
another one and another one until I had one because
that is the lynchpin. I’d also work on the PR team. I would do a weekly show, livestream show with the fan base so they could pound me with all their angers,
and I’d pound them back ’cause that’s the kind of owner I’d be. I would do a bunch of marketing things, you’ve heard me in the past. I’d send a jersey of a Jets
jersey to every six-year-old in the tri-state area
on their sixth birthday. I would probably do a ton
of inappropriate things at this point there’s, ya know, like get into it with the
media because they think they’re out of their mind with the way they’re handling the
Jets in this Giants city. I would like watch the
game from the stands which I think would be
an interesting new thing, but that would be tough
because I’d curse at opponents, and the NFL would try to reel me in. So those are some of
the things I’d be doing. – [Voiceover] Evan asks, “If
you could clone yourself,

– [Voiceover] Anthony asks, “If
given an opportunity to swap VaynerMedia for the Jets, would you, and why or why not? Not really, right, Gary? – Anthony, I would switch VaynerMedia for the New York Jets in a hot second. Now, I would take along all the employees and make them all work at the New York Jets, and I’d assume, like,
of the 500 or so peeps that I could probably get,
like, 312 to come over. You know, or I would just create some weird advertising division within the New York Jets that
allowed me to keep everybody because I’ve fallen quite in love. I’m very in love with you guys. – Thanks, Gary. – You’re welcome. And so, you know, I’ve fallen in love with all these peeps, but I would do it, because I want to own the New York Jets, and that’s the bottom line.

that you want to complete before 40?” – Gabii, this is a good question, one that I was excited to answer mainly because the truth is, I only have one bucket list
item in my life professionally, and that is to buy the New York Jets, and thus I don’t have any bucket
list items professionally. Personally, I don’t want to
climb any goddamn mountains, or jump out of anything.
I’m not that dude, so I don’t care about that, the bucket list item, you
know, on my personal life is quite basic as well, which is, I just wanna love my family, and I’m executing on that
and accomplishing that, and so the answer is no, not before 40 or 50 or
60 or 70 or 80 or 90, and the truth is, and this may actually lead to why I’m so happy, the two bucket list items in my life is to love and cherish and
make my family proud, and to live the process of
buying the New York Jets more than buying the New York Jets. And I’ve actually accomplished both. Which puts me in a good mood.