– [Voiceover] Bill asks, “What’s the
best way for a right hook to seem like a jab?” Bill, Bill, Bill, Bill, Bill. Am I happy with you. Because you’ve asked the
question that means so much to me and is something that so many of you are confused by. Bill, I really appreciate you
and I’m not trying to sting, but it might feel a little like that. (laughs) Trying to make a right
hook feel like a jab is what 99% of salespeople
and businesses do that end up failing. It is in the clear honesty
and clear track of, “when I want to do something
nice for you, I just do it,” Ă  la this show. I just wanna take 15-20 minutes of my day to share the God-given wisdom
and the work experience and I want all of you to watch
it and I want this in return. Now, come 15 months from
now, 18 months from now, whether it’s a book,
whether it’s a seminar, whether it’s an event, whether
it’s me selling rare toys, who knows what it might be, then I will clearly say, “buy this friggin’ rare toy,
it’s $9.99. Buy it now.” But up until that point,
I will have very clear – there’ll be no show where
you’re watching the show and behind the scenes right
now there’s subliminal music pumping, “buy the damn cat for $9.99”. There is none of that. And so there’s a massive confusion
in the marketplace, Bill, that people want to disguise the sale, and there is no disguise. Authentically. All in. All of it. All in. Give when it’s time to give. On the flip side, there is
a crapload of Mother Teresas and think it’s so nice and awesome and if you’re just good, it’s gonna – no. You need to sell. So when you sell, you say, I’m selling. I am selling this. And I feel comfortable. When I put a link out,
buy my book. It’s out. Buy it. If I’ve done
anything for you, buy it. So, the answer to your
question is very simple. There is no version of that. That is a losing mentality and execution and I highly recommend that you take it and you split it very hard apart where the jabs are clear and where the right hooks are clear. – [Voiceover] Jason asks, “how can a
public or government institution