videos for companies how specifically
would you find buyers today given that it’s not something that the majority of
companies are jumping on just yet thank you I would do exactly what you’re
doing BBQ hustled away into the a scary show this was just shown a lot of people
are gonna now know about you let’s throw up bobby’s Instagram handled we can figure
that out can we right here I just give you six or seven leads I would highly
recommend that you do it for a very low price for the Boehner my nation because
one of things that people do when they’re selling something that’s the
future is the overpriced their service unique case studies you need it out in
the wild and so instead of whatever you’re charging for them if you cut that
by three-fourths give them a nation a good deal on it there in a post on their
Instagram that’s going to lead to awareness on you and so couple things
one growth hacking exactly what you did hear the other
thing is you I would go to a lot of the accounts that you’re seeing on Instagram
that have a lot of followers I would search hashtags I would use Explorer go
to their account details when applying never seen this but let’s get real
practitioner today I’m going into you know Instagram
I would go into Explorer crashed so I’m in my explorer have a look at the different counts as a
golf picture looks nice Scottish golf podcast right 5,000 followers Scottish
golf podcast I would say cool I can do animations round golf and so I would
look now they put their snapshot account they don’t put your Gmail most people do
put in Gmail and that would have led me to emailing them and say hey I just got
a scarf podcast Instagram account here is my enemy added things I’d like to get
some exposure I normally charge 300 bucks for it because you’re one of the
first people going to you for 30 bucks or may be free and you posted on your
account now because there’s no evil hear the only URL is their podcasts on
hitting yes here now going to their dot com and my hope is here I will find the
email so I can contact them going all the way to the bottom tends to be not
see it now I see their Twitter something click the tweener and now among here so
it probably reply to them on there and say hey I’m just doing that cuz its
funny but that’s what I would do I would grind for people don’t remember what I
don’t talk enough about with my library to me is that nobody watched the god
damn show and so what I just did on social media I used to do on the
Internet to search the word wine and go 40 50 60 pages deep in Google results you know 400 500 600 results keep click
every link find a blog find their email and email them and ask them if they
wanted to biz dev if they want to interview if they wanted my content if I
could bring them value to give me exposure these are sites that nobody was
thirty people forty people sixty people and I hustled and bustled hustled and so that’s when you can do
you can do what you just did with me you can go through a rabbit hole and stream
that I wish I had when I started while every TV and you put in the work to
business the one by one by one from the Scottish golf podcast to the India Art
producing Instagram to whatever you do and so that’s what I highly recommend
it’s the grind on the biz dad hustle that matters change how would you deal with a
co-founder who isn’t as ambitious as you

selling things its way into a snapchat
insurance pet insurance really happening i mean there are kids on Instagram
making banks in sneakers like tens of that much money I would make if I was
born during this era they thought was if I was 13 to go to the store and I am a
licensed like Mumbai shit and then flip chip three weeks later on a Saturday by
real-time marketplace dynamics and I could buy stuff my poor my mean UPS and
FedEx Cup one of my homies coming in and out like ridiculous so
Instagram and snapshot that’s where other teenagers are spending their time
and I do believe that most teenagers best opportunity to sell shares to sell
to other teenagers of course they can sell to other demos but I think the
biggest upside there and I only know this you know the only reason really why
it’s so quickly as I know dozens of kids dozens which is a lot of the top of my
don’t have kids making thousands of dollars slinging sneakers and I just
sneakers I mean I’ve seen the video games cuz I like that for you know video
games there’s a lot of opportunity instruments apiece for selling stuff Philip asks when you go out for some
drinks how many do you have and still

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

“If you had an opportunity to
buy Instagram or Snapchat, “which one would you choose and why?” – Mmm, I sent you this one, because this one was challenging to me. I mean, look, these are
the two social networks. They are the two platforms that
live within a mobile device that people are giving their attention to. Actually let’s go round
the room real quick. Tim, Instagram or Snapchat,
what do you like better? You gotta pick one, one has to go away. – Probably Instagram, because
I wanna see myself forever. – Alright, Tim clearly establishing on the show it’s all about Tim. Britt? – Instagram, hands down. – Instagram, I like Instagram. – Yeah, so for me, I would
probably buy Snapchat. And here’s why, because of those answers. I truly believe that Instagram
is the social network of the moment. When I buy things, I
like to buy for 24, 36, 48 months out, when I invest. The way I built Vayner
Media, we were selling social media in 2009 and
10, you remember this, like, people didn’t want to buy this as much as they want to buy it now. I like projecting. Plus there’s one other
thing about Snapchat that makes me give this answer. Snapchat is a, I think that Instagram was a moving the ball forward in a Facebook, Twitter world. I think Snapchat is a complete
different paradigm shift. If it’s a completely
different way to communicate. It’s got different functionality. 30 to 40 year olds that have never used it are completely confused by it. I’m fascinated by that, that also feels to me like
there’s a lot of upside. I think a lot of 30, 40, 50 year olds understand how to use Instagram. It’s very native, it’s
basically like Facebook, boom, they’re there, that’s good. That’s the vulnerability of Snapchat, but I also think that’s the upside. If explained properly, which I think Twitter never
really fully accomplished, I think Snapchat becomes a beast. For me, watching the behavior, Snapchat is chipping
away on a daily basis. And only because of the way
I like to buy businesses, which is, what do I think
is the number one play, 24, 36 months from now? It’s Snapchat. That being said, I’m hedging against that, I’m not sold that Snapchat
is the biggest social network 24, 36 months from now,
because I do believe the Facebook, Instagram,
you know, WhatsApp, you know, Facebook Messenger monster is in its early stages. I am as bullish on
Facebook as I’ve ever been. And so that’s my answer,
that’s my rationale. – [Voiceover] Amanda asks,
“Do you use a meal prep service?

“brand now looking to build a
direct to consumer presence?” – Matt, first and foremost
I’m saddend by your concern because you are
literally are playing in one of the three or four best genres. Like, you’re selling to pet enthusiasts. Have you looked at the psychology and emotion of people that love their pets? There are people that really really, there are enormous amounts of human beings in the world that love their
pets more than their family. I mean so your talking about
a high emotion category. Instagram is littered,
literally littered, go to the, let’s go functionality here,
it’s not super complicated. There’s something that’s called Instagram, You open it up, you literally
hit the search button. You go to search, you
literally put dogs, dogs. Stick with me here, this
is massively complicated. Slow internet, dogs, tags,
sticking with me here. I don’t know how you’re
zooming in, Staphon I’m sorry for the slow internet I
should be on the wifi. Alright, dogs of
Instagram, oh I don’t know, 34 million hashtags, dogs
22 millions hashtags. Dogstergram, 13 million,
dog sitting, 2 million. Are you nuts? Start putting out content on Instagram, start tagging your stuff with these tags that everybody uses and use hashtag riding to build awareness and it doesn’t cost you anything except
for the production of the content which on
a scrappy business level should be free because
it’s your time, time is valuable but it should be free. So, Instagram for sure
because the attention graph is there, you can buy Facebook ads against dog lovers or
fans of dogs all day long. We had the benefit of working
with a dog brand company, our commercial rates
and engagement were at the highest of anything we played with. Obviously you’re watching
the show and maybe you just want to get your question
on, but this is very basic. Facebook ads, Instagram creative
with using the hashtags, there ghost search, I would
run ads, I made an investment in a company called Bark Box,
they have a content play. Their ads on that site are
converting for your advertising. Not because it’s an investment
I made because I want to be historically right,
I own nothing of it. It’s just a place that a lot of dog people are spending a lot of attention. There’s so many places, I mean, this kind of pissed me off India. This was not the right, I don’t know if you asked me this question on purpose to get me going, you did? – [India] Mmm hmm. – Got it, okay well. – Also he was really persistent. – So you tried to raz him? Were you razzing him a little
bit for his persistence? – [India] Maybe a little bit. – What’s his name?
– Matt. – Matt, first of all I
love the persistence, raz India, I like it. Second, it’s dogs and cats and parrots and people love this crap. I mean, are you nuts? Easy, easy, I’m almost wondering if you’re just crippled by how much you can do vs by being curious of what you should do. – [India] Whoa, that’s good.

blog, how would you market it?” – I would go to Instagram
and search every hashtag that you can think of
around fatherhood, starting with fatherhood, Stunwin,
let’s put you to work. Can you quickly check how many people have used the fatherhood hashtag on Instagram. I would go to Twitter search
and I’d go to Instagram search and I would search the fatherhood hashtag. I would then look at
the content and I would engage with it, I would do that under the the name of your blog, not as Rick. – 464,000 of them. – 464,000, so there’s
464,000 pieces of content on Instagram that you can engage with in a jab way under an account you
create for the fatherhood blog, you go look at the
piece of content, you look at what the dad or the
mom of the dad and the kid wrote and you engage with
it, like “that’s cute”. Like I would go look at one, I’d see a dad holding a Patriots, a little Patriot baby, because it has a Patriot bib and I would jump in and be like boo
Patriots, you suck, but cute kid. Be real, jab, don’t be
like come to my blog, it’s really good, you
want to learn more about fatherhood come to my, no that’s spam. Engage in the community,
work 15 hours a day, grind, grind, grind,
grind, grind, that is the easiest and hardest way to do it. The other thing you can
do is go and map the 25-50 important fatherhood
blogs and platforms and ask to guest blog and
then you’re syphoning that audience, now you have to write
a good blog because nobody will come over if you stink and
that would be another thing. I’d also scrap up a couple
bucks, I would spend $20-50 a week, instead of buying a
shake or taking an Uber or going to see Star Wars, take
that $20-50 and buy Facebook ads against dads that show
interest about being a dad. There’s a million things that you can do. India.

“What the hell.” – That’s a really good point, Kylie. I saw that question,
too, come through social and I wanted, I mean,
I dodged that (laughs) as quickly as I could. That’s a shortcoming,
I’m not doing a good job. I’m really screwing up
Instagram, ‘specially. I’m not happy with myself. This is a lazy, and I never
talk of myself in lazy, I’m doing a poor job. As a matter of fact, I’m gonna fix this. Team, we need to get our shit together. I need you to help me here. Can we get, like, seven to 10, we did this once and I
didn’t execute on it. This is the second time around. We need, I need to understand
better what hashtags I need to be using on Instagram. I just don’t have the time
to put in for the homework. Find the white space, not the ones, not “entrepreneur” because that has a lot. Like, what’s the long tail version. Kylie, great question. India, great job of asking the question. This is a shortcoming. You know, I, like any other human, go through the ebbs and flows
of not doing things well. As a matter fact, I don’t think
I handled my personal brand all that well up until
the #AskGaryVee Show because I was so busy executing. This one’s even worse because
I’m actually doing it. There’s no reason I shouldn’t
be adding four to seven strategic hashtags per post
for discovery of new people. I just need to get better. It’s a lack of practitioner execution. One that angers me that
we had to address it and maybe even ruined my week now that this has been exposed. (everyone laughs) No, listen, it’s a great question. This is one of the few times,
and this hurts my feelings, but this is one of the
few times I need to say, “Don’t look at my behavior. “Do it the right way.” You need to be using. It’s a free discovery
tool in these channels. I think I’m mailing it in,
specifically on Instagram. So, what the hell is,
I’m dropping the ball. And that hurts.

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

“What service do you use to
make these amazing images?” – Charles, that’s a
very, very good question. This one’s super easy. This speaks to something
I believe, which is scaling the unscalable. Every time people ask
me about image quotes. This one (camera clicks), and this one (camera clicks). You got some work today, Staphon. And this one (camera clicks). People always tweet, and they’re like, “What app do you use, what do you do?” Nope. Just use the great Andrew
and Zak design team. Mainly Andrew now, who also
designed this amazing t-shirt. Buy it, now (bell rings). And so, you know, really
what I’m doing there is just scaling the unscaleable. You know, there is no app. Everybody thinks everything’s
got to be so scalable. No, this is done by hand. I have a design person, obviously look. And it’s interesting. I have debated turning it into an app and opening it up to everybody. But for now it’s just done by hand. There’s a lot of texting. I’ll actually pull out my phone, yeah. There’s a lot of texting that
goes on between me and Andrew. Where I just get a thought and, you know, just. Get ready, DRock. Are you gonna wanna have my? Are you gonna wanna have my phone? No, I’m not gonna give it to you, so… Because you’re not gonna
be there, so you can’t do it like you like to normally edit. But let’s just find Andrew. And… Okay. – [DRock] Yeah. – See it?
– [DRock] Yeah. – So there you go. You could’ve been a bus. With an image of me from
the Monday morning video in the background. And a smaller font saying
“Watch the video now.” I mean, you now, and then it happens. Good, old-fashioned thoughts and execution. Keep it simple.

is a great question selection pick the
South incentive to the team because I felt that I finally had picked
up my rhythm and momentum on Instagram if you look back at some point when I
was really pushing that narrative as a function of this show I was hoping the
thirty forty fifty thousand dollar range not the following matters but they get
on the internet matters a little bit more because I feel the attention
grabbers there and everybody seeing everything but rather have a hundred
thousand there then maybe a million per cent email list or million Twitter
followers some with believing in Instagram I knew I needed to build it up
and really I created a function on this show to create more awareness more
behavior more interaction between me and you and Instagram and you and your
friends on Instagram finding out about me on instagram so it was very tactical
very strategic I stopped asking because I feel as though I’ve gotten to a place
where I got a better kid in some momentum there’s ads now I don’t want to
create unlimited friction with you in the eye and myself so like I want you to
be able to ask questions the way you want to ask them so it was a strategy in
a moment in time for three to four months I executed wanna eat out of it
and I want to make strategy in researching this question is a very
evergreen to everybody and make them understand that strategies have life cycles what works
for you three forty years ago where 34 months ago or 34 days ago can be debated and switched and I i
think way too many people find something that works for them and they milk in
until there’s nothing left in the account was asked what service do you use to
make these amazing images charles is a