In a video with Joe Polish you
said that you can sell rocks on the street and still
make 100 grand a year. Is that true? If so, would you make a video
where you sell a rock to someone who doesn’t know you?
Thanks. – So Ryan theoretically,
it is true. Practically, listen
the truth is, actually I’m surprised
I’m answering this. I think I can make 100,000. I wish I was at a point in my
life where I could be so crazy and right now off
of this, do it. Go with DRock to some crazy
place where nobody knows who I am which, oh, by the way
and I love you all for this, which is almost everywhere. Like down the street but you
know, go to a place where I’m not me and
I know that, trust me, you guys perceive
me bigger than I am. I’m just me and I think, now
look, here’s what I would do. I’d go to place, first, I’d go
to a rich upper-middle-class area where it’s not too rich but upper-middle-class demo and I would set up shop on the
corner of the street and I guess most of my day would be, and it’d have to have
rocks in the general area. Access to rocks– – Hmmm.
– No, no I’ll tell you why. I understand but like if
I’m trying to make 100,000 and I can pick anywhere
like you might as well if there’s
a perfect ZIP Code where it’s got the right
income level that I want and there’s access to it efficiency
but I know I can buy ’em on the internet and all that stuff but
nonetheless I guess I would try to market myself as somebody who
is creative on top of a rock. So I don’t think I would if
I was selling rock I wouldn’t try to sell you a rock ’cause
that wouldn’t work but what I would do is I would doodle and create on top of rocks
and try to sell them. And I genuinely with my entire
heart believe that I can make a $100,000 a year
in year two, firm. In year 1, I would make $36,000 in profit. – Could. I believe it’s possible
to sell just a rock. – It is but I think what I would
do because I’d want to get 100,000 is the doodling on top
would then constitute as art and that becomes agnostic and then
marketing can take over and then all I need to do is have
Leonardo DiCaprio take a picture on his Instagram that he’s
bought this rock ’cause it’s art and then it’s game over. It’s just high school
arbitrage, all of it is. – Alright, next
question is from Betty Liu–

“use social media promote a
quality imported olive oil?” – Wow. Social media why wouldn’t you
utilize it for any product? Right.
– Yes. – First of all olive
oil, people love olive oil already, so you want to
tell a little bit terroir where it’s from and then also how it
is used best case scenario but also may be a surprise. Olive oil as an ice cream.
– Which I love. – Olive oil as a cake. Something that is just a
little bit off center. I think social media would
be perfect platform so you can cut through. – I have a very
good answer to this. I believe really. I feel excited about this
influencers, influences, influencers, ask, ask, ask. I would go to Instagram search hashtags
olive oil but then cheeses and breads and cakes and
ice creams and I would literally for 11 hours a day, this is your
business you have an imported olive oil, what are you doing? What are you doing 7 PM,
8 PM, 9 PM, 10 PM, 11 PM, 12? What are you doing? You’re doing a lot of
bullshit a lot of times. I would allocate six,
seven hours a day and I would literally you search hashtags
and you find somebody’s account it’s a sous chef in a Kansas
City restaurant that has 813 the followers but the Gmail
account’s there and say look I’m importing amazing olive oil. I’d like to send you a bottle. I’d like to post a picture
of it on Instagram if you have it and then you wait. That person
replies and goes sure. They’ve never had anybody reach
out to them and give them olive oil for free and they’re pumped. Or they write back, yeah
but I’m an influencer. I get $400 a photo
and you’re like that’s not for 800 followers. But it’s just literally,
literally I actually believe that if you have a product like
an olive oil or any product that influencer marketing on
Instagram right now and then and then unbelievably dirty get dirt
under your fingernails grinding one by one, Gmail, Gmail, Gmail,
click and account find their Gmail, Gmail, Gmail
eight, nine, ten hours a day. – I love that. You should come up every fucking day up here we
should talk about this. – Done. – I have so many things now that these poor bastards
to deal with. – Dead. They’re dead.
– I love this. – But the big part of this guys,
the big part of this is to ask. – Can you take this camera away
and just direct the conversation right here.
– No way. (laughter) Nuh-uh it’s easy
to pass on them. You’re the bottleneck.
– Of course. – You’re the bottleneck. – 30 days.
– 30 days. – Yes.
– You know, ask. So many of you are
just not asking. The fear of rejection or the
laziness of the execution is stopping people from winning.
– #laziness. I think that is
very, very strong word. – It is one of those
two things, Marcus. I’m telling you right now if you
actually have a product and you actually spend 10 hours a day
and I love when people are like, “10 hours a day?” I was running a very large wine
retail business and when Twitter came out, I went
pot committed, all-in and I was spending 10 hours a day. I built my entire brand
from from that ecosystem. It wasn’t mainstream media. It was winning an award
and having the entire press. – Don’t belittle my award.
Whoa! – I’m not belittling. – I saw that.
– I’m not belittling. He’s caught it.
He’s right. (laughter) But I’ve never had. – No, I get it.
I get it. – I’m happy for you.
That was fun to watch. And I’m happy for everybody. But it’s unbelievable
what 10 hours a day of asking 850 chefs a day on Instagram. 109 chefs will take a
photo with your olive oil, 39 moms that have
a lot of other moms that give a crap
will take a photo with your olive oil and it’s
just the work and the asking. – I love that. Smart. – And it’s free. – Are you building a Trump U?
– No. – A GaryVee U? – I don’t want to get
into fights with any judges. – But this is good. This is actually a
really good education. – Free.
– Yeah. – For life.
– I love that.

Is it just for massive brands
like Samsung or can a startup turn revenue from
influencer marketing? – A startup can turn
from influencer marketing. Influencer marketing is reach
and is awareness and it works. It’s a boring question. Everything that works, works for
everybody it just not possible that you haven’t figured out
your version of making it work. Television. Super Bowl’s
more expensive than late-night remnant inventory, but you can get it. Everything, influencer
marketing works. It’s so underpriced. – [India] All right. – Search hashtags around
your business, find people that
are influencers. You know, if you’re in a niche
business somebody who has 1000 followers may be the and biggest
influencer because you’re not in weight loss or in beer but
you’re in SaaS business API stuff but some nerd has 1000
people, the nerd probably cost nothing and buy him or her out. Buy him out Andy.
– [Andy] Buy him out.

I’m not in tech.
I’m actually a songwriter. I’m releasing an album and I’m
trying to avoid spending money in ways like hiring
publicists so on and so forth. – Yes. – [Daniel] I’m trying to really
ramp up my social side. What I’ve been doing is I’ve invested in
several giveaway items to try and accumulate a street team
which has worked and I was just going to find out if you had
any additional ideas because you will hear about me sooner or
later because this record will get heard.
– Good for you man. – [Daniel] I just wanted
to ask your opinion. – Well, thanks and I’ll give
you some opinions and I’ll even throw out there something
that we’ll give you. If you want and you might’ve
noticed in the last DailyVee we featured Ron Gilmore Jr.’s music
if you want to reach out to DRock and talk about some of
your music if you want to have some of your music featured in
an upcoming DailyVee, I’m not sure what kind of music it is or
what DRock and Andy’s ears are for that kind of stuff. – [Daniel] Arabic rap. – Great. I think you’re
really cool. – [Daniel] I’m kidding.
– Got it. (laughter) The craziest is part I was
actually fucking pumped. I was like yes Arabic rap I know
exactly with the kind intensity. Anyway, one I’d love to offer
you that because fan of the show, I’d love to be some
exposure so speak to them and let’s see if that’s a fit. Here’s my big plug: Influencers,
influencers, influencers. I think you took a very
smart tactic of street teams. I think books and albums when
they do that do quite well. I think the biggest arbitrage
for attention at the lowest possible cost right
now are influencers. If you can get people to
do skits or other things on Instagram with your music
I think you would crush. And so I think if you spent two
hours a day just reaching out to people based on
hashtags on Instagram. So you go to Instagram you
search hashtags and then you engage with people that
are putting out stuff around thematics of either the names of
the songs or the genre of music or things of that nature I think
you could really have a major impact by getting some
influencers on board to give you some awareness and
exposure to your music. – [Daniel] What about TweetDeck? Do you think I should continue
doing that ’cause I am engaging with people through hashtags? – Yes but I think Instagram
is a better push platform than Twitter which is why
I’m pushing you that way. I would also document the
journey of releasing an album. I would write at least 2 to
4 articles of the journey of releasing an album on Medium.com
because their editors there pick some articles and they populate
them to the top and I think there could be some
real opportunity for you there as well. I would also reach out
to places like HuffPo, Forbes,
Business Insider cold. Send them an email and say would
you like me to write a piece original for you on one
musician’s point of view on releasing an
album in 2016, 2017? All of them are always looking
for content and I believe that’s a very inexpensive quick way for
you to get exposure to a crowd that might be reading for
business or other things but everyone loves music and you’re
getting awareness, got it? – [Daniel] Got it totally. How can I get in touch
with DRock regarding– – It’s DRock@VaynerMedia.com. – [Daniel] Okay and would it be
okay if I send you a signed copy of my album and maybe a poster. – That would be amazing. Work with DRock he’ll
figure everything out and I wish you well Daniel. Thanks for
listening and watching. Thanks brother. Awesome, good show I
think we got better. We made a quantum leap
from 200 to 202 but

– [Cam] I’m currently working
on a book and I’m interviewing different entrepreneurs. What advice would you give to
someone that is trying to get a hold of influencers
and stuff like that? – Twitter, Twitter, Twitter,
Twitter, Twitter, Twitter, Twitter, Twitter, Twitter. Period. Twitter. No LinkedIn, no cold
emailing, it’s not gonna work. Go figure out the 500 people you
want to interview, go see what they’re tweeting about. If you want to interview Cam
Newton go look at Cam Newton’s last 10 tweets try to jump on
the last thing he’s talking about and add value
to the conversation. Say like “Yeah” or “Disagree” or
“No way” or whatever you want to go with it. Create some context so don’t ask
for the interview right away, get in to a little banter
build up a little rapport. This takes a lot of work, Cam. This is five, seven, 10 hours a
day every day for a month but you get, then you go in for the
ask, you get a little context of those people you ask
them to interview you. They’ve been talking to you
about sports or wine or candy or sailing or surfing or raising
children over the last month now they got a little context for
Cam on Twitter and then Cam goes in for the ask one of the
very 80 of those unbelievable people will say yes so if you
think about 80 people getting one to say yes and you needing
20 people that’s an unbelievable amount of people that you
need in your ecosystem, right? You’re talking about 1600 people
that you are hitting up which is going to take you months but
it’s putting in the work and that’s how you’ll
actually get them. Got it?
– [Cam] Yeah, appreciate it. – No worries, brother.
Cam from Oklahoma City. Let’s go to the next one.

answers that you would, yeah.
(laughs) I’ve been watching
your stuff for a year. I’ll give you a question a lot
of people had was if they’re trying to start a YouTube
channel, in your opinion, how do you break through all of the
stuff that is on there right now. – We’ve talked about it,
you know the answer. Talent is the variable. I really do think
self-awareness, that’s why put it on this cover of this
book, is super important. I spent a lot of time. There were three things I
could’ve started with and I went with wine because I knew I
wasn’t going to be able to leave the wine business right away. I had a business to run so it
was the most integrated thing that I could do. You gotta think about
your subject matter it has to be true to you. All of us have multiple things
that are true to us so I would sit down and first say what
do I actually know. I know how to be a 13-year-old. I know a 13-year-olds
point of view on technology. Then I’ll go to YouTube and see
how many people are winning the 11 to 15-year-old technology
point of view content game. If there is nobody, there’s
somebody for everything almost, but if there’s not that many
people are nobody is really owning it, that’s interesting. Versus I’m also a great
skateboarder, oh crap, there’s 97,000 people
doing skateboarding. So first and foremost, I
would do for the white space. Number two, I do think that
YouTube’s a very difficult game and I do think that whether it’s
Snapchat, though that’s about to become very difficult as
well, I’m going to say it again, musically, or anything
else that pops, I think that using social networks white
space to drive awareness to drive attention matters. And then finally, we gave this
question early on, I do think the blueprint that you did with
Casey or if you’ve got a couple of bucks and can run ads against
people who are skateboard fans on Facebook there is
tactical things that can speed up your process. I do think influencers
are the way to go. I think that Piper, recalling
it all the way back, should absolutely spend all of her if
she loves it spend all her time going to every histogram
account, every YouTuber, every Twitter account and replying and
saying “Can I interview, can I interview?” That’s probably what she’s
doing she’s interviewing so many people and the truth is that
one more ask is one more at-bat. So I would say that. – And something to that, 70% of
the stuff that I’ve done on my YouTube channel is
about other people. Series like creative space TV
or anything it’s all about– – You’re siphoning
people’s audience. – Exactly. And I’m leveraging other
people’s voice– – 100%.
– for me and I promote it. – And by the way, I haven’t
looked enough but I’m going to make some assumptions
here, everybody does that. It’s you have to be good at it. What you clearly have
done is you brought value. When I put stuff out I really do
it, it’s because somebody sings a book review of
mine and kills it. Somebody that has
to bring value. If you’ve got a big audience, everybody’s trying
to get to you. Everybody’s trying to siphon
your fans and link bait you. It’s can you bring value to
that community and that person. – You know it’s funny,
that’s how she started. She started interviewing models,
Instagram– – My whole platform has been
not competing, collaborating. – Yeah, it’s huge.
– Of course. When you’re starting from the
bottom you absolutely either need money, you need an absolute
unbelievable skill set of talent or you need to siphon awareness
from other places but too many people want, too many people hit
up people like hey you have a million followers on twitter
can you give me a shout out? No. – What kind of value
are you offering them? – 100%. And really not even structuring,
not even the email saying what can I do for you for you to do
this for me, it’s just doing it. You didn’t text Casey and
say hey I’m going to do this for you. You did it. – And I had 4,000 people who
really cared about me because I built that relationship with
my YouTube audience for years. at the end of the video I was
like let’s Tweet this to Casey to get it to him people
were stoked about it. – Jace Norman, the Nickelodeon
star, did the same thing to me. All of a sudden got on
a plane I had 7000 tweets the Norman maniacs or whatever
they call themselves. All right, your question. – Okay, my question is when did
you decide to build and why your

thought leader the question you don’t have to think
about you know you can pick up semantics semantics matter a whole bunch here what
does authority given me and I think the currencies of anybody who wants to make
change happen right now our attention and trust and they’re in a virtuous
cycle you don’t get attention unless your trusted you don’t get customized
you get attention there are other kinds of attention you can you know like
yourself on fire in the street children trust doing that so this attention trust
cycle goes around the question then is how do you get there I don’t think you
get there by saying how do I hustle content media player to figure out how
to get in front of people never heard of me and somehow seduce them I think you
do it by being generous I think that people tend to trust folks who step up
before they have to they trust people who keep their promises especially when
it’s not convenient they trust people who tell them the truth and if you do
those things they’re prob gonna tell someone else you’ll get more attention
and more chances to be generous and the cyclone goes it goes good and guess what
it probably never ends at a moment where you say ok now it’s my turn to take take
take we left the take take take part out mostly you don’t feel like you own hinds
00 hines anything you don’t feel like you owe TWA anything you just are in
this environment where you know your attention is precious you know your trust has been abused if
someone shows up and treat your attention with kindness and earned your
trust every day well then one of the byproducts will be they will want to
hear what you have to say next super easy to figure
out why this guy and I get along if you’ve been watching this show is that
just wrapped up a hundred eighty four episodes in one statement I think it i
know i think im trying to play along here I think what would a super
interesting about that answer and this question is that’s right and I think
it’s good I think one of the reasons that iPad personal success is because I
think about things in such a long period of time that that answer spoke to me
because it’s my natural state when you think about things that a 10 or 20 or 40
year kind of cycle in your behavior matches that and so you’re not worried
about their one week one day one month even one year results and then I also
think the market gets to decide there’s one thing that i very much believe I
just put a little asterisks please because you’re you’re about to sell
yourself short here he’s scared that glacial strategy which says I’m a
glacier and make it all the way down the Hudson to the ocean and it’s obvious
we’re going to take a long time yes I would say that the strategy you’re
talking about which you have done consistently is that at any given moment
the short term thinker thinks you’re an idiot because you are not treating and
that the key is that you were doing things that are so generous and so trust
earning that people look at you and say why aren’t you doing that other taking
thing and it’s that feeling that the people around you think you’ve lost your
mind that’s what makes it scares me a little bit weird and you know this
because of my purse because my personality actually on stage and style
makes people think I am in short-term game you know I I recognize that my vibe
at times comes across as the worst version of the things that you’re
referring to and so it takes people a little bit of
time to completely figure me out a lot of fact I would tell you one of the
interesting things about how I live my life the reason I so deeply you know
you’ll infection toward Jews I was surprised myself how quickly you like I
can’t judge people based on how quickly they get me or not and and it’s and it’s and I always
wonder if it’s I am never sure if I do it on purpose if the stick is almost
clearly on purpose or was it always natural I think it’s not going they’re
based on what happened in school long before I thought about these things but
that’s right at the end of the day the thing that really really matters to me
is whether step said that whether I say it whether the president of the bottom
line is the market gets to decide you know when you make book when you write a
blog post when I feel like you know at the end of the market is the judge and
so when you think about who’s the peacemaker who the authority in today’s
world we clearly of mediums today and look what’s going on here right now you
know you talked about this that’s fine but that would basically I mean it’s
incredible don’t live and production TV here think about this twenty years ago
you and through the whole everyone on their own media company its create one
thing we need to amplify here though there isn’t one market there are many
market yes so you can sell to a market that wants you to be a pickup artist yes
there whatever but just please understand that’s your market don’t call
me cause I’m not your market and my argument is that most people especially
the people you want to be trusted by don’t like to be hustled percent and I
wish that a whole bunch of people call themselves the attackers were right on
the wall most people I care about don’t want to
be hustled because being hustled makes you feel bad agreed but I got india price he’s got a
candidate right where do you see the

– My name is Caleb Maddix. I’m 13 years old, and I
just wrote my first book, Keys to Success for Kids, you can get it on Amazon.com, and my question is, if you were in my shoes, what would be the first step to promoting the book? #AskGaryVee show – Caleb, the first thing
I would do is I would try to find a thought leader, with
a very big audience, that had let’s say either a blog
or a podcast or a show, and I would try to make a piece
of content that would catch his or his team’s
attention, so that then that person would promote
it to that enormously large audience that probably has
a lot of kids or younger brother and siblings, and you would get a disproportion, organic,
awareness play that you didn’t have to pay for, and
an instance what you did was you hacked it by making
very compelling content. That would probably be what I would do.

and my question for you
for the #AskGaryVee Show is, what women in business do you think are just rockin’ it on social media? I love to follow people
who are doin’ great stuff and I’d love to know who you think is doing an exceptional
job on social media. Women in business, thank
you, have a great day. – Women in business, social media. This is tough for me
for a couple of reasons. One, I really don’t follow anybody. You know, all I’m really doing is putting out content and
engaging with my own audience and so I’m not trying
to duck the question, obviously there’s plenty
of people that pop to mind that I think are incredible
entrepreneurs and business women you know, Katia, CEO of
Birchbox, an investment of mine. Obviously since I’m an investor in it, I’m a little bit closer to it. I think she’s an incredible
operator and entrepreneur, Rachel from MikMak, another investment that I’ve made that I’m in love with. Brit, Brit Morin’s probably crushing it. Britt Dako, another investment of mine. These are businesses that
I’m closer to, you know, Spoon University, Gals,
either, they’re crushing it. Again, I have no clue what
they’re doing on social, I know what they’re doing in marketing, in operating, in
leadership, in being a CEO. I assume Brit is doing a great job ’cause her brand is at the forefront, and I have seen stuff in the past, but I’ve been very head
down for the last 24 months really on this show,
and running VaynerMedia, and obviously the
Vayner/RSE capital venture stuff, so I’ve been a little
busy, though the truth is, and I’m just gonna let it out of the bag, I’ve never really followed anybody because I just don’t have the time for it and I’m really gonna
only do my thing anyway, which could be a weakness, by the way. I don’t think this is some
great, oh I’m so cool, some amazing strength that
I don’t follow anybody else. It’s just how I roll,
and as I always say here, you need to do you. So, I apologize that I don’t have a great answer to that question. Savvy Auntie historically
has done an amazing job I’m a big fan. So, those are some of the answers. Tight show, very focused,

“Gary Vee, your Facebook
numbers don’t reflect “how influential you are. “How do you explain that to clients?” – This is a good question. It’s funny. I think people are lost. Let me explain. Here’s how I explain it to clients, I assume what you’re saying is Gary, you’ve built a personal brand and you only have 336,000 followers on Facebook, and there’s a lot of
people that have way more, and your influence is bigger, and I like you. Being very nice, and I think
you’re bigger than that. I see other people that have
400,000 or 180,000 that are way less than you. How do you explain that? I explain it very simply. My goal in life is not to amass Facebook fans. I explain it by saying, look at all these people that have way more
social media followers who sell nine books when
their book comes out, and I sell hundreds of thousands. I explain and say, look. You know I tell you I’m
good at building businesses? Look at this building,
business called VaynerMedia. Three years ago, the three million and is gonna do 65 million. That’s good, right? I explain it, because a top line, how many
followers do you have on social media proxy is straight bullshit. You want more fuckin Twitter followers? Go to eBay.com and buy them. You trick them. I can go buy a bunch of Facebook pages and merge it. It doesn’t mean anything, because a top line awareness number has nothing to do with the thing that I care
about the most in the world which is selling stuff. Show me it all the way through. Show it all the way through, because the amount of people that can create perception. It’s like being pretty. Cool, you’re pretty, but
are you a good person? Because pretty only gets you so far. Cool, you have 500,000
fans on Facebook, and? If you’re saying that
you’re a business leader, are you making money? Do you sell stuff? Are you good like that? I explain it very easily as you can tell, because I promise you that Pepsi and Toyota and Unalever and Budweiser, and all those
characters that hire VaynerMedia could care less
about how many followers the CEO has. They care a lot more about selling shit.