” I have an app idea,
with my target market “willing to test it. “But I need to create an app
and I’m not a programmer. “Any advice?” – Jared, this question pisses me off because I’m asked this all the time. I probably get about 30,
40 of these emails a week. I’m not sure if you’re
trying to get on the show, or if you really mean it. This seems like the simplest
thing to do in the world. I mean, Meetup.com has 800
different developer meet ups. And if you want it bad enough,
you go to the closest one, even if it’s 75 miles away. There’s just 8,000 communities
of developers out there. Literally, when I get an
email from somebody saying, “Hey, Gary, I’ve got the next big idea, but I need a developer,” literally, immediately I go like this. I read it. I’m checking my…let’s reenact it. Oh, let me just catch up on my, DRock I’ll do that later, let me just read. Oh, let me check some emails. Hey Gary, love the show, you’re the best person I’ve ever met. Oh, by the way, I’ve got a big time idea except I need a developer. Out of (bleep) business. If you are not capable, if you’re not capable of finding your business partner developer, then how in the world are
you going to win in business? Ideas are shit, execution’s
the game, let’s move on. – [India] From Shady Giorgio.

– [Voiceover] Jill asks,
“One, are you gonna pursue my idea? Two, do you get a lot of quality ideas when you crowdsource a question? And three, do you crowdsource ideas more to engage with your audience or to actually get
serious ideas like mine?” – Jill, this is a great question. First and foremost, it
is not only your idea. That idea of a subscription wine thing has been going on, oh
I don’t know, for about five and a half, six, seven years now I’ve been pounded with that idea, but to answer if we’re gonna do it, the answer is I’m not sure. I’ve been getting more involved
with Wine Library lately. There’s a lot of different
objectives that I want to accomplish that are more top of list, but the Gary Vee subscription or Wine Library
subscription thing is definitely interesting, and
it’s something we’re pondering. I mean, wine of the month clubs have been around forever, and of
course, personalization, or all the other variables
you can add to it. Get it, got it, solid
idea, love your picture by the way on Instagram. Yeah, I think we get quality ideas, and more importantly, quality subjective. To me, it’s my form of listening, and so yeah, I think I get
some quality ideas at times. The truth is I, to answer the
third part of your question, do I do it to engage or am I really looking for the ideas? You know, I’m very
insularly with my ideas. I don’t like getting
ideas from other places, and so I do it more to
engage and to listen and to get a pulse and to collect, and they’re inputs, they’re lightweight. It would be rare for me to
just take Staphon’s idea, but hearing Stephon’s
idea and India’s ideas and DRock’s ideas, and Stunwin’s ideas, and just they’re all little
inputs and then it forms some version. I always feel like I gotta
put my sprinkles on it. That’s been successful for
me, so I think that I’m taking the inputs of the world. That’s why I do so much listening, so much engaging, to get to like an 85, 90% place and then I do
my thing on top of that, and that’s where the
good stuff comes from. – [Voiceover] Megan asks,
“How much of you is creating

“When you have a new
idea for your business, how long does it take you to implement? Do you run with it? Strategize for a while? Consult with others?” – Laurie, this is really interesting
because I’ve actually lived this now in my 39 and a
half years of my life. I’m getting close to 40, boy
it’s starting to freak with me. Look, there’s been businesses
that I’ve sat on in my mind for such a long time
before they get executed. Years, sometimes, even, as
they marinate and get refined. Then there’s me and
Jerome Jarre have dinner, and literally the next
day there’s Grape Story and we have a talent agency
representing Vine celebrities. So to me they’ve run both of the gamuts. Me and AJ spent nine,
10, 11, 12 months trying to figure out what we were gonna do. Little known fact, before
starting VaynerMedia we were probably on third base on starting a fantasy sports site,
which would have probably been a good idea, or a
deal of the day site, which would have also been a good idea as that was the early days
of Groupon and Living Social. So we picked the wrong
one, but we marinated. Maybe it didn’t come out
as good as we wanted. But we’ll take Vayner
as a consolation prize. Really I think it comes down to the idea, it comes down to the timing. I’ve got ideas that are
running through my head now, bad timing, I’m running too much stuff, I’m doing too many things at once. This whole content team was probably, I don’t know, how long
was I talking to you before we even started? How long was it being flirted about, or was that just in my own mind? – [Steve] Six months, but it was just you and me for like a year. – No I know, but before
it was just me and you, how long was that, like hey Steve, I’m thinking about something? – [Steve] Six months.
– Yeah, it was six months before we literally,
and that probably means 12 months, and Steve started for a year, and then it started rolling
with all the other characters. So I just think it comes down to the idea, but more importantly for me, because I’m always rolling
with ideas, it’s the timing. Am I prepared? Don’t forget, I’ve often
answered that the biggest failures in my business career have been when I’ve bit off more than I can chew. I’m in the process of it right now. FaithBox, Resy, VaynerRSE,
Brave, VaynerMedia, my personal brand, there’s
a lot going on right now and I’m trying to hold up all these balls, and we’ll see what happens. – Hey Gary Vee, it’s your
old friend Nicole Lapin.

– [Voiceover] Muscle Company asks, “How do you generate novel ideas in an “overpopulated, seemingly stale industry? “The fitness industry, for example.” – The Muscle Company, I
kinda like saying that. The Muscle Company, I
always find the best way to attack an industry that you’re in and is stale, and you want to innovate, by spending zero time in it. One little fun fact that
most people don’t know is I spent an awful, excuse me, an extreme lack of time
within the wine industry and within the agency industry. I don’t think I’ve ever been, I’ve been to six other agencies in
my life cuz they were meetings there. I know nothing about it. I read nothing about other agencies at Ad Age, spend no time asking
my senior people about what they did at other agencies. When I was in the wine
business, everyone was like, “You should go check
out this store in Dallas, “they’re doing X,” I’m
like, “I don’t give a crap.” For me, the way I’ve
always been innovative is lack of education, and I’m not joking. I tend to stay within myself
and what comes natural and two, I look to other industries. So if I were you, I
would be paying attention to what’s happening in the food industry or in the rock-climbing industry or things completely left field
like hip-hop or sports or just stuff that has nothing to do with your industry, because the best way to stay within the zone and not innovate is pay attention to everybody else, because they’re doing the same crap too. – [Voiceover] Joe asks, “With
the NFL in London this week,

potential business plan without the financial resources and the inventory, where do you start with funding?” – Damien, this is one of those questions that I like picking for the show, because I’m always scared to be too rude to the audience. You guys are smiling. Okay, now I’m freaked out
that Aton’s doing stuff. Oh, you guys are worried about how much I’m about to thrash Damien? Got it.
– [DRock] A little bit. – Damien, the answer to that
question is very simple. We’re in a bubble of financing right now. There are people that would finance this venture just on idea. It’s happened, people come in with a deck, they have nothing. People give them money for
a piece of the business, and they go on and do it. That’s your only option,
there’s nothing else practical. Any time somebody sets up a question… Do you know how many people have emailed me with the title, “About to Help You Buy
the New York Jets,” or “Gary, Open This Email and You Will Buy the New York Jets,” or “I’m Gonna Help You
Buy the New York Jets,” and the next line is, “Hey
Gary, I’m a fan of your work. I have a billion dollar idea.” Ideas are (bleep).
Everybody’s got an idea. Steve, you have ideas? – [Steve] I have all sorts of ideas. – I have unlimited ideas. If you have the idea that’s nice. If you don’t have the dollars, and if you don’t have the inventory, or even if I have nothing,
and so the only way you do something about
that is go and get dollars from somebody to, I
assume, get the inventory. I don’t understand what the inventory is in this exact question. The reason I’m answering this question is for the entire
VaynerNation to understand that practicality matters, right? Passion, which I’m loaded
with, is great. Right? Ideas, transcend the world, great, agreed. But, in execution, in practicality, is when these things become true. That’s what matters, that’s what the people we all look up to have done. They’ve taken from here,
and they’ve made it happen. That is massively important,
and that is something I push all of you to start
spending some more time on. Question of the day for Episode Nine,