“If you owned a CrossFit gym, “how would you attack the marketplace?” – Jessica, I would attack
it in a lot of ways. I think CrossFit is amazingly ripe for content. People hustling. People wearing skimpy clothes. People in shape. People competing. Just a ton of Instagram,
a ton of Pinterest, a ton of Facebook, a ton of YouTube. Just content, content, content, but, I would have a very
strategic approach, locally. If you actually run a gym, I would care immensely
around the 15 mile radius and so I would also test direct mail, I would test JV’ing with the other, one of my favorite moves
for a local business is, I can’t believe so many local
businesses don’t do this, why not go to every other
local business and say, Hey, India, I’m going to use India
a lot in this episode, Hey India, you have a
beautiful flower shop, here. But you don’t have a lot of customers and neither do I in my CrossFit gym. We need to help each other, right? Like, we need more. You need more people for this. What can we do, right? Maybe I could put your flowers in my gym and I’ll put a sign there. And can you do something for me? And that talk, that biz-dev with local, you know, hey, Staphon, right, like, I’m just
getting into it, now, I’m really now into it, let’s get this light out of the way. Hey, Staphon, I really
like your sneaker store. By the way, I’m going
to buy these sneakers. Some Nikes. You know, but, by the way, you
know, there’s not that many people that come here
Monday through Friday so wouldn’t you, maybe you could put a sneaker display in my
gym and maybe I could have something here. You cool for that? – I’m cool with that.
– He’s cool with that. So, my friends, localized biz-dev. Every small business needs more people. It’s the hustle, it’s the grind. You’re competing against the
thing called the internet and it’s going to win. But it’s going to take 20, 30, 40 years but every day it chips
away at your pocket. Every day, the internet comes and it takes another bill, every day the internet
comes and it just grabs, it just grabs, it just takes your money, and so you need to fight
with your other teammates that have the same problem you have. So, sure all the stuff that I’ve talked about in 102 episodes, watch them all, there’s plenty
of stuff in there to do. But good, old-fashioned knocking on doors and biz-deving with India the flower shop and the Stefan the sneaker
shop is very, very important and I’m blown away, every time
I go into a local business, that they have all this
square footage that they’re not using efficiently ’cause
they don’t have the money for inventory for unlimited sneakers so they’ve just got room, they’ve got room and in that room maybe I could
put a bench with a weight and everyone’s like,
“What the hell is that?” but there’s a sign there
that says Gary’s CrossFit, you know, grab this
coupon, one month free. Biz-dev, locally, I’m
obsessed with it but it takes the guts to go knock on the door and a lot of people just don’t have those guts.

“How do you balance
speed/hustle and patience?” Johannes is such a great name. I really like that one. It’s like Johanne and Pocahontas. (laughing offscreen) No, seriously. (multiple people speaking
at once offscreen) You weren’t thinking that? That’s what I was thinking. I was thinking that Johan Santana was dating Pocahontas and they were known as a couple as Johanntes. (person speaking indistinctly offscreen) Johan said there’s a real baseball player, leftie, and Pocahontas
is obviously Pocahontas. Okay, let’s go to it. (laughing offscreen) Obviously, this is. (laughing) I got it, Johannes. Right? – [Voiceover] (mumbles) (laughing) This is the best question
because the truth is I really believe that I’m a bridge, right? I’m pulling equally, very aggressively from both sides. That I’m a human contradiction. That if you really watch this show and it throws people off, as they get deeper into my content, that oftentimes I’m saying things that contradict themselves
’cause the truth is they both live in real
life at the same time and it’s about finding
that cadence and balance to guide through. I am massively, at a
global level, patient. But on a practical level,
and an execution level, I’m very fast, right? So it’s really, it really is
religion and church, right? Like at the highest,
like at the theoretical, at the, at the grey levels
of patient, long game, I’m aware that as long as I’m alive, I’m playing the businessman game and it doesn’t end tomorrow and if it ends tomorrow, I don’t know the outcome
anyway ’cause I’m dead. Right? And so, but in real life, I understand it’s a race and speed is a variable for
success to me in a big way. Hustle, and so like they’re, patience and speed are very much rubbing against each other but it’s like the diamond
comes from that, right? And so that’s the thing
that I think about. I find it very easy to do both. You have to understand, there’s people that are both in practical
and philosophical terms, and they have different outcomes. AKA there’s people that philosophically are not patient. They’re impatient. And they’re fast. And they look like the bad
version of what I am, right? They’re like hustlers and they’re like doing everything for themselves and they’re not patient. They don’t care about the long game and they’re just gonna take and they’re just gonna
take and take and take and gonna take fast and they’re gonna gather and I think that society,
the game rewards them and there’s a lot of
millionaires and billionaires that didn’t do it the right way and that’s what I think they look like. Then there’s a lot of people that are massively patient and slow, and those are the
enormous amount of people that, you know, in a business context, not in life, they’re probably some of the loveliest human beings that have ever been made because they’re slow and they’re patient and everything’s just lovely and let’s just like sit on the porch and, you know, drink peach tea for the rest of our
lives and like go slow. Just go real slow. Like let’s sit and look at stuff. Like let’s sit on the porch and look. Like look at stuff. Like a car just drove by. Great. Like I mean that, you know, is not interesting to me, either, and so that exists. So I actually think
what I do exists a lot. I think it’s the likable,
you know, aggressive person. And that’s, you know, they’re out there and there’s a lot of winners
that are good people. I really think that. If you look at my analogies, the speed part is really valuable, right? Like if you’re speedy and
selfish and impatient, you know, I think the other thing about the lack of patience and fast, you don’t have to be a bad person. I think it leads to mistakes. Right? That’s another variable layer here. You know, it’s funny that my brain went that first narrative. Here’s a second narrative. You’re going fast, you’re not patient, so you rush the outcome and you leave money on the table. You sold a company too soon. You weren’t as profitable as you could’ve been
because you missed things ’cause you didn’t see it
’cause you weren’t tactful. And so, you know, I think
it has essence of strategy. You know, somebody once said to me about Vayner, “Gary, you guys are so interesting.” He was trying to zing me a little bit, that we weren’t strategic enough. He said, “You’re so interesting,” but he’s like, “When
you get into the house, “I feel like a lot of times you guys “just run through the glass window “instead of opening the door.” It was a funny analogy. And then I looked at him and said, “Yeah, but we’re gonna own all the homes.” (laughing offscreen) I guess that’s a good way to end it. – [India] That’s good.

Yes, sir. Founder of Aspire. Aspire is a productivity
community for millennials. We’re trying to get
millennials, Generation Z to be more productive– – Love it. – So, I know that you work,
16, 17, 18 hours a day. 19 hours depending on
who says they work more you work more.
– [Gary] That’s right. – So, – 25 hours a day bitches, – So, my question is
especially for my audience how are you that productive? How do you do this every single day? – Well, I think we have
to define productive cause it’s interesting to
Garrett’s question, right? Like, you mean how am I actually physically executing that many I would argue that I am not
so outrageously productive. – So, I guess the first question–
– You know what I mean? Let’s break it down. – I guess the first
question would be what is your definition of productivity? Is it hustle? Cause every time I think
about productivity, I just think about
– [Gary] I think results. – You know, like when I
think about productivity I think about results, and then I think about short term results
and long term results. Like, I feel like the #AskGaryVee Show was a productive venture because I am very humbled right now that all of you came here today and it makes me super duper happy, right? I can also think it’s productive
because multiple companies have now paid me instead of
going publically speaking because I can’t make every event they’ve actually paid
me for a custom version of the #AskGaryVee Show. So, that was productive, I get
paid a lot of money for that. That seems pretty cool, I like that. I also think it’s productive
because my next book that comes out in February is
going to be called #AskGaryVee and the whole thematic
around it is that so that’s going to be productive so there’s a lot of
different ways. It depends on how one defines productivity number one. To me, it’s the output, and
so you guys heard insight into another thing, right? This seven person team
is giving me a blueprint that I’m pushing against
to try to figure out a bigger business model. I mean, look, my marketing
activity, for Wine Library was productive because I
grew my family business to a big business. It also became the output of my learnings that became the foundation
of my “personal brand” which became the beacon
to building the fastest growing social digital agency ever. Right, like so, like I’m always I’m doing things that people feel are not scaleable in the moment that I find to be very scaleable if you are willing to look at them in five to 10 year window. Got it?
– [Mina] Yeah. – Was it productive for
me to take that meeting with Chris Dessy when he randomly e-mailed me and said “Hey, will you take this meeting?” And I said sure, which
then lead to a 15 minute I’m just going to pay
forward to this kid moment which I love to do because you never know. Well, this time I didn’t
know because it lead to he being one of the early
employees at BuddyMedia. Which was a company Mika Lazzaro had and I will tell you that
lead to free office space for VaynerMedia when we started it. In the ocnference room at BuddyMedia it also lead to me giving a quote to Mike Lazzaro for BuddyMedia where he gave me warrents to his company which later sold for a billion
dollars to Salesforce, so I made seven figures
on a quote to a website so I called that productive
for that 15 minute meeting. But, it also lead to a friendship that has become the core
friendships for Lizzie and I and this Saturday night
I got to spend time with a very small group for
his oldest son’s bar mitzvah and the speech that the son gave and the speech that Mike gave is something that’s engraved in my heart for the rest of my life, I’d call that productive, but then there’s a
billion 15 minute meetings that I take where the kids a piece of shit and nothing good happened. So when you play it in a net net game I think the people are over
thinking their at bats. Right? And I think intent matters, I think people are trying
to be too technically sound they are not allowing for serendipity. and serendipity is where
all the magic is my friends. All of it. (audience applauding)

I’m from Warsaw, Poland. – I love it. Julian, are you the one who
I was tweeting with today? – Yes, sir. – And so, you didn’t even
know it was going on today? – No.
– [Gary] And then we tweeted. – Yeah. – And then you showed up. – Yeah. – Big ups to Poland, baby, yeah! (audience cheering) – That’s the ROI of twitter, fuck-faces! (audience laughs)
– [Julian] (mumbling) – All right, sorry, hold
on, I can’t hear shit. Go ahead, start over, brother. – I mean, I was already in New York. – I know you didn’t fly from
Poland 20 minutes ago, dick. (audience laughing) – This guy, this guy. I get it, I get it. – [Julian] (mumbling) – Start over, start over! – I have a health care company that’s focused on limiting
obesity in America and I’m meeting with all
these VC’s and they look at me and I look like I’m 12 years old and they’re like, you know,
“What the fuck do you know?” – [Gary] Yep. – so, I explained the problem they’re like, oh, yeah,
that’s a really good idea like we all really like that,
but leave it to the grown ups and I was going, you know, fuck you and your receding hairline. – [Gary] Dude, I’m losing
hairs watch yourself. Go ahead. – So, how do I get like
some respect from them and actually make and see eye to eye you know, a little kid whose
tackling a big problem. – [Gary] You know look, I think I think the truth is
that’s interesting to me because I would tell you like,
I have no empathy for you because, this is the
greatest era of all time of kids getting disproportional respect because we’ve seen technology grow and you know, I was looking
at the 30 and 40 year olds in this audiance who were like that we wish we had any we wish we were allowed to do anything but, go grab the coffee 20 years ago so, I promise you like, you’re
getting way more respect the fact that a VC is willing to see you is like, way advanced
compared to where it was five or 10 or 15 years ago? I would say this though and look you need to raise money, right? Like you’re not going to see them to go see their receding hairline, you’re going cause you want their money. – [Julian] Yes, exactly. – I wanna align you on
some respect factor you’re going to ask somebody
for their money, right? so, you know, we’re in a place now where money is flowing so freely but, I would also keep
that chip on your shoulder because that’s great. I love that. The best thing to do and I’ve said this before on this show is sell to people that are willing to buy. To me this second I feel any indication that somebody is not interested you look, I’ll give you a good example if I went on a VC pitch and it
was allocated for 45 minutes. And if you sniffed out that just like they’re out, they’re like out. I would cut the meeting short I want that 30 minutes back, right? So, I’ll tell you that sell
to people that are interested versus trying to get
somebody and sell it to them. I’m never selling to anybody but the market that attract,
I’m selling to you guys you’re attracted to this
content. I appreciate that. I’m not trying to convince anybody else. This is right. I’m just
gonna go out and prove it. You know, so I would first
it sounds like you need money I’ve never gone out and raised money I just do shit, make
money, and then go back and tell you I told you
so, right? That you know and so, for me it’s sounds
like you need dollars but, money is easy. Go find the people that wanna find their “Polish Mark Zuckerberg” take their money and go and execute – [Julian] The thing is I’ve
been here for seven days in New York so I’ve of kind
of had an up hill battle but I know what you mean. – [Gary] Yeah, get it, but like I’m not sure what that even meant meaning like
– [Julian] Meaning like – going into a bar where
they only let me in because I am 20.
– [Gary] Right. – I already get like shut down–
– [Gary] Right. – [Julian] where all the
networking events are so, I’ve actually
been standing outside of like Wall Street firms and like hitting up the people. – [Gary] I think your
strategy was fucked up then. – Probably like
– [Julian] Why? Well, I mean, there’s
two ways to look at it. I mean, your strategy is not fucked up if you hustle to get in the
New York, right from Poland to try to raise money then that’s awsome,
but, then I wouldn’t be whoa is me about that like, dude I fucking work 19 hours a day like, I’ve, everybody’s got struggles. – [Julian] I work 20. – What’s that?
– [Julian] I work 20. – [Gary] Cool, I work 21. (audience laughing) So, here’s what I think I think that you clearly
got hustle, right? – [Julian] Right. – And like, I guess, let’s go backwards well let’s make it a
ask the Polish kid show. – [Julian] Okay. Bring it. – What do you need right now? Money?
– [Julian] Yes. – Cool, money is I think
money is shockingly easy. So, what I would tell
you is I would’ve before I came to New
York and knock on doors I would’ve use the
internet, new thing, and I would’ve e-mailed
people, hit them up on Twitter done different things to try to have much warmer meetings in place. How many meetings did you have
in place when you got here? – [Julian] I’ve had about seven. – So that’s good.
So how did those go? – They went well, but looked at me like I was 20 years old and said this is a way
too complex problem to solve for such a young kid we’ll give the money
to someone who’s older who has more experience.
– [Gary] I disagree. I think that’s what you
want to think they thought. – [Julian] Well, I mean
you told me and I said you know, I’m not gonna say it. – [Gary] By the way, I bet
you that they said that you because a lot of people are
bad at giving critical advice they probably just use that as an excuse. Because, I promise you, I know
every fucking VC in the game and they’re pumped to
give a 20 year old money. They just wanna give it to
something that they believe in. – [Julian] Okay, cool. – [Gary] Cool man, good luck. – [Julian] Thanks. (audiance clapping)

“past or present,
embodies hustle for you?” – Wayne Chrebet, 10th
guy on the depth chart when he joined the Jets
in ’95 in practice. Got there because his dad hustled together some VHS tapes, the Jets
sucked, so the coach brought in anybody and his number was retired last year. That is incredible. He looks like me, he’s
a short, white dude. He played through massive concussions. I’ve gotten to know Wayne a
little bit in his post-career. It’s funny, I always felt like
Wayne was a little overrated, ’cause he was the little
white guy and I was like, ahh, that’s racist, or you know,
but his hustle is insanity. And so, I have enormous
amounts of respect for him and he absolutely is the
answer to that question. – [Voiceover] Thomas asks,
“Gary, what value do you find

– [Voiceover] Kelton asks,
“What would be the best way “to sample healthy energy
drinks out to 1000 people “by the end of the year?” – Kelton, I took this question
because I want to give you a shout out and give you
exposure to my audience, because I appreciate your hustle. On the flip side, your question is crap. Let me explain. To get 1000 people to try your
energy drink, I don’t know, just go to a crowded place
outside and start pouring. I would have a thousand
people try my energy drink literally within eight hours on a Saturday by going to Central Park. And maybe you live in some rural area, so get your ass into a car or a train and find a crap load of people. Get a goddamn stand and pour
to a bunch of little cups and you’ll hit your
thousand in eight hours. Shit question.

I love your hustle and
perseverance so much, but I’m gonna zing and zang
a little bit on this answer because I am really tired of 21, 19, 22, 24 year olds wanting to be speaker and coaches about things that they are not able
to speak and coach about because they don’t have the experience. You’re right, it is a disadvantage. It’s very hard for me to want to listen, or pay you for business advice when you’ve never built a business. And by the way, you don’t have to be 24, you could be 39 and try
to sell business advice, when you’ve never sold a business. Now, that’s me making a
leap and an assumption that that’s what you want to talk about. If you want to talk about the perspective of a millennial on how to use social media because you are one, cool. If you want to talk about
the things you’ve learned, you know, in whatever genre. If you’ve been making
music since you were 13, and you’re 24, that’s an 11 year career, but the truth is you can only talk about, and demand and command
attention and respect around something you’ve
actually accomplished. Just saying that you’re
a coach and a speaker doesn’t mean you are one because
you just said you are one. You’ve got to earn the
credit to be able to do it. Now look, do I believe that you can be a football coach without playing football? Yes, but we’ve hit on this before. When you look at the
coaches that were coaches that, you know, didn’t play football, most of them played college football, maybe they didn’t get to the pros. Most of them, if they
didn’t play football, at least, at bare minimum, played high school football competitively, and then had a father normally who was a coach, or was
within the organization of a major sports franchise. I mean, you’ve got to put in the work, and so you know, the reason
there’s a disadvantage of being 24 and getting
people to listen to you is cause they’re right. Now, there’s anomalies, maybe you were 17 and you built a huge
business and sold it at 21. The age is not the variable, you know, I feel like I did a lot by 24. I could walk onto stage and say, “Hey guys, in the last 24 months, “since I was 22, and I took
over my dad’s business, “I’ve taken it in the last 24 months “from 3 to 15 million dollars. “Here’s how I did it.” That’s some credibility,
that’s some chops, but I couldn’t have at that point say, “Let me talk to you about HR as a leader.” Only 24 months of that experience, only so much value compared
to when I do it now of having two decades of doing it. So you know, it’s a
disadvantage for a purpose, right, for a reason. If you’re an anomaly, radical, but if you’re not, you need to respect that people are not idiots.

and how do you get off of it? What’s the biggest “but”
you hear from others that’s holding them back?” – Theresa, the amount of
buts that I hear, is actually stunningly overwhelming. I pride myself in not being a but guy, and so, I think that the buts
that I hear are all the time. I didn’t have any money. I didn’t have a chance, I grew
up in a poor neighborhood. I didn’t have a mentor. I didn’t get the lucky break. People are loaded with buts. It’s why the majority of
people fit into the standard of ones life right? Whatever those ambitions
may be, I think that for me, my but is usually– But I love the process, I love the climb. When I don’t achieve the maximum upside in my career, it’s going to
be predicated on the fact that I hedged about loving the process, and so within the context of finances, I didn’t buy the Jets, because, but– You know, is really, that
whole thing is because, oh, I liked the grind too
much, and that didn’t allow me to scale and create the
level of wealth I needed to be able to actually pull it off. That’s my narrative, and so that’s my but, but I love the process. The amount of buts I hear though, are just everything, and really– You know, what but is, is
it’s an excuse, and now look, before I finish
with my rah rah scenario, let’s very much understand
there’s real stuff going on in the world. I mean, you may be born
in a part of the world where there’s a dictator, or communism, or just you know– Do I think that is as easy to be a female entrepreneur in the Middle
East, as it is to be in New York City? No, I do not. Do I think that it’s
harder for somebody that’s born in Mississippi, a non white male, in America, as it is for
somebody that is born in L.A. white male, to succeed? I do, but on the flip
side, let me flip it, I think the hustle and the
grind of coming from the grind has a big advantage. I see a ton of– I think some people– Some people think you’re dead on impact because you’re born a minority or, or in a bad spot, or
to a drug infested home that you’re predisposed to losing. Ironically in my weird twisted
brain, in the game that I play, the hustle game, the real climb, like it’s almost equally
predicated on your spirit and your gusto as it is on your skill set. I think a lot of people
that are born into kush are in a setback situation
because it’s gonna come so easy, and so, I just
think it’s how you optically look at the world, but
I will tell you this, I hate excuses man. I hate them with all my heart. I really take enormous
pride, and I mean it. We just had a hard core, right
guys, we had a hard core meeting, I don’t know
if any of you were here, VaynerMedia meeting on
Friday, where I talked about stuff and I’m always scared
that I don’t know if the team believed me, when I said,
“Hey look, before I start, this is my fault.” But I really mean it. I take pride in taking blame. It’s crazy. You know, it’s funny,
this Jets/Patriot thing. I see all these Pat fans
making fun of me, right, yesterday, and I feel sad
for them that they’ve won four Super Bowls. I like the climb and the grime,
and trying to win it, right, and that’s kind of how I
think about buts, and blames, and excuses. I take pride and I like taking
the blame in front of my whole company and saying
this is my fault, even though I know there’s so many other people that are at fault as well,
I’ll take that on me. So, you know, buts are
bad, but they’re not as obvious as I think that
some people may think. – [Voiceover] Robert asks,
“Is there value in using social

“Gary, how do you maintain
a good, pleasant mood with family after a long day of hustle?” – Sandy, great question. India, was it you replied
in email who’s like, yeah, I wanna know that answer too? Look, here’s the thing. You know, this is only one person, I’ve always had, and my
dad did not do this well, and maybe that’s why it affected me, I am so grateful and so thankful to the family members that allow me, my wife specifically, allow me the freedom to hustle the way I do. I feel like it’s totally inappropriate to disrespect that
love, to then carry over my headaches home, in general. And this is something that
the people that know me best, the nicest thing they can say to me, and it happens, you know,
it’s been said to me 12 times in my life,
nothing, but my best friend, Brandon, who runs
Wine Library, my mom, my sister, my wife,
AJ, my dad hasn’t, anyway, there’s been a couple
people that have said to me how much they admire that
I never take my headaches out on them. I think it was really,
at the end of the day, two people, people that need somebody else to dump their headaches
on, and people that collect those headaches. I admire my mom tremendously, she collects everybody’s headaches. I’m very thankful that I took that DNA. I’m thrilled to hear your headaches, but I have no interest in giving you mine. And so, that foundation, that DNA trait allows me to walk right in home with all the insanity, lost this client, cash flow’s not as good, problem, can’t ship to this state anymore, didn’t get that deal,
this deal fell through, didn’t get that opportunity, number two in the New York Times, you know, something way worse than that, like, somebody’s leaving that I don’t want, somebody’s sick that I don’t to be sick. All these things that
are life and are intense, the second I walk in that door, I need to repay that amazing family that has given me the
opportunity to do my thing, I need to shut that all off
and turn on a different gear, and the truth is it’s just easy for me. No different than when Kobe, Staphon, let’s Kobe, show Staphon, you know, when Kobe goes on the court, he becomes a different character. That’s how, I’m very much like that. On stage, different dude. Right now, different dude. Running this company, different dude. Walk in the house, different dude. And so, I just have a lot of gears. I gear it up.

to give to clouds versus dirt? Is it based off your
personality and strengths? Example, if you’re gifted
to lead and set the vision, should you spend less time doing the work even though you also like it just as much?” – The clouds and dirt
debate is a super tough one. Obviously for people that follow me, DRock, that was really
just you, take the credit. DRock made an incredible film,
let’s actually link that up right here, or take over, I don’t know what you do these days. It’s just really my thesis
of how I build businesses, how I live life, right? Focus on the big big big
things, but don’t get scared to get your hands dirty,
’cause execution matters. Ideas are shit without the
execution, and vice versa. Don’t play in the middle,
that’s the real concern. And so I think you need a healthy balance. To me, I can give you a good answer here. This is one man’s humble opinion, I’m uncomfortable if you
go 70-30 in any direction. If you’re over-indexing
70 or 30 in any direction, that’s a problem to me. So stick to minimum 70-30 clouds and dirt. Yes, I do think you can map your DNA if you’re a big thinker, big time thinker, finding where I place 70 there, still have the humility
and the practicioner skills to bang out a 30% here. If you don’t think
you’re as big of an idea, you think you’re grinding and
your hustle is a big factor, or there’s an ebb and flow, like sometimes I’m in 70-30 mode, and then I’m in 30-70 mode because the 70 was right and now I have to execute. As a matter of fact, right
now, I feel with VaynerMedia, the last nine months I was 70 execution, but I’m feeling myself moving up to like 90 thinking, 10 execution,
because I need to re-chart the course of the company
because I’m seeing not vulnerabilities,
I’m seeing opportunity, and that puts me on the offense. So I don’t think there’s a
perfect breakdown of clouds and dirt, they just
always need to be in play, and really I don’t think of
them as a day to day basis, I think of them more
holistically as a true commitment both to strategy and
the dirt that you need under your fingernails in execution. Way too many primadonnas right now, I’m the thinker. Think this. – Hey Gary Vee.