the evil said now you know because of course bro how are you sure
they keep that mentality so when they get to this point in life they keep the
power mentality to ensure success thanks so much for the question also lot more
clearly a branding genus you said power broke so many times and i think im gonna
say power broke 50 more times in like if you keep saying it just becomes real you
know why I actually think it’s impossible to do I think it’s very hard
to teach broke I don’t know how to instill I mean I’m forget about all my
investments I’m scared of having the teach my kids that because they’re going
to be in the power of rich that’s right missions and call you out your soft so
you know i mean look i mean it’s very hard to instill those virtues and i dont
know that I’ve been successful as an entrepreneur who’s become an investor in
stealing that into my investment investments at all I think what I’ve
done well it is I’ve recognized what they may be good at all you’re not the
power of hostile and broken all that but you know what you are you came from a
rich family you are seriously educated and I think you really understand
operations and your number two looks like they’re pretty hungry and broke
away like I really haven’t I don’t think it’s fair to to think that we can
instill the power broke in the same way that I don’t think anybody can instill
into me the hashtag power prep school right like like it’s just not part of
that DNA and so i think i think i think that’s a challenge as a matter of fact I
don’t read though I’d tried an audio book on my vacation at a bad time speed
it was pretty cool so I’m really interested in how you approach this with
the book and like how much like how do you how you instill hostile
or things of that nature has been interesting as outside investing it’s
been very hard for me internally I do you think you can do it
I’ve been very in the same way probably mom and dad EJ probably instill that in
to us right cause they work hard good in the same way do you think he’s also been
so hard he doesn’t let you doing so in the same way they think my parents
showed me work ethic and it was instilled in me I definitely see why I
think India works harder today get captured at run into you truly think
that you work harder forget about smarter do you think you work harder
because you’ve been so close to the bomb the son of hustle right after the son of
what what what do you think do you think you work harder because of it yeah I don’t use it rubs off from 100%
power broke all day I do so I think as an investor and I’ve empathy I know what
you do it’s on TV again it like it’s hard to do that from afar close in the
same way I think I’ll be able to pull it off my kids I think I think as an
organization for a lot of you that have 3479 12 employees I do think you can
still it and it’s a very funny way you do it by doing it only actions actions
actions the only way that you can do it is by you the leader of a company acting
a short way people can spend enough time with your investments and I think one of
the ways that are you crazy I actually have figured out a weird way to do it
but called daily be I had multiple people that are investments of my email
me about the first three episodes just 13 episodes billion like you might be
working harder to me and I haven’t made it yet and I’ve got like so actions released two subpar product or service
if so why did you learn from it tons of

was using their hostel has a lot of
variables and a lot of variables in this episode of context which matches the
answers you might have you might not be passion about your more starting war
going through something let me actually bring some shattering news here for the
first time in my life I’ve been thinking about things like sabbaticals and
building a business school in Haiti for five years and like like I love listen
I’m still all about buying the New York Jets and in the process of that and the
game but it’s amazing for me to be in tune with myself the maturity you like as you get older
like just a fluke but kids are six and three and are interesting like it into
their interesting when you start putting you know you’re projecting what do they
look like at 13:15 like a really cool to like I don’t
believe in the school system as much as everybody liked or just take them and go
to some rogue like just different things like you just a ball and and you might
have just lost your Northstar thing that you thought you were going for might not
be it’s why I was always happy to live in 1,000,000 bucks when one theme are
private plane or these little things like it was fun to be like I wanna by
the Jets and what that always meant to be as I want the process of buying the
jets which means I get the hustle forever cuz that’s my that’s why I am
maybe you’ve lost who you are or what you want to be accomplished kind of
formula too cheap herbal I would be crushed if I thought what I wanted to
achieve was super achievable anything happening in the one was happening of
Boehner bay’-nur is becoming a player in the agency world we’re not like now when
I go like like like like like that’s not as fun for me I like being the underdog
I like the climb you know I like that so maybe that’s
happened maybe just tired I mean I think one of the things that the New York Jets
24 me that nobody understands those hours actually thought that was the
first time I talk business owner just came in 15 years and looked at my phone
the wrong kind is a very big thing and only the second on it like I am escaped
and I got so excited like those 34 hours escapism maybe needs a vacation time I
mean we need to look at the people around you maybe need to change we need
to break up with her boyfriend or girlfriend like there’s like there’s a
lot of intense stupid things that could be happening or maybe you can take a
step back and really listen to this statement which is you’ve watched her
hustle because you really are not in tune to why you’re doing it right you
just not intend to what you’re doing it that that your maturing and realizing
like a Ferrari or a fat watch or courtside tickets or custom night i just
want to show them you know is not what you’re living for and so funny tonight
I’m going to the Charity Water gala I never thought of myself 10 years ago
somebody who’d be so involved in non-profit sitting on the board opposes
a promise donating I was you know I was also going
forty older like this much better people that’s what I think you are thank you
much better generation i grew up thinking I’ll get rich and when I’m old
I’ll be like giving out money into that stuff so you just evolved right and so
maybe maybe you like me like I don’t have enough money like my kids can give
away all the money but I can I don’t have that luxury yet but maybe you want
to do not profit if you want to build schools proposes a promise I will take
you allow us like maybe you’ve lost your purpose so take a good step back shutdown shutdown for 24 48 72 hours go
away go away like this this is how to shut down to Airbnb this is 2016 way to
shut down here being be fine of Mary remote place you know touch but the
young just wrapping up the show go to go to hear me be very remote place that you
get to a low cost like a crappy cabin far away on a four hour drive rekindling
just drives you can drive you there are like it I gotta lowest-cost farthest
away seclusion and just be with yourself and
start talking yourself a real really talk to yourself a real one of
the things I do with myself as I talk to myself a real in a weekly nobody is a
harsh critic and bigger fan of themselves than me and I think that
friction in both directions matters was interesting and never said
that before I never said that because he

“working 7 pm to 2 am doing
what they love, but aren’t “sure how to monetize it, such as a blog?” – Helena?
– Yeah. – You know Helena I think, you
know, I think it’s dangerous not to have a concept of
how you’re gonna monetize if you want money
as a KPI meaning, I need everybody understand, there’s a difference between strategy and patience. You need to be patient to
execute your strategy but you need a strategy, and by the
way, strategy is very easy. If you’re building a personal
brand or you’re talking about coffee or things
of that nature, whatever you’re doing there’s
a lot of ways to sell. You sell as being a personality,
you show up at events to get paid for that, you
make a book and you sell that, you create a product, like a
coffee maker and you sell that. There’s not a lot of different
ways to monetize and make money, you make it through
advertising, you make it through appearance fees, you
make it through selling stuff. It’s quite basic so I’ve saved
you time on your strategy, that’s how you’re gonna monetize. You’re either gonna
syphon the leverage into a product, a service or your time. That’s it, that’s your strategy. I’ve told you, you now know
how you’re gonna do it. Now, what you really need to
worry about is does anybody give a crap about what you’re
doing between seven and two. You can’t just talk about
loving knitting or loving sneakers but nobody
thinks you’re good at it. You know there’s a little
bit of a metatocracy in this. The market has to care, and if the market doesn’t care, you lose. – [Voiceover] Daniel asks,
“I’m starting a fatherhood

“I want to relocate: do
I just pick up and move, “throw caution to the
wind, or do I wait till “I line something up?” – Bernadette, I think, the truth is I need a little more context
to answer that question. Can I see her picture? Maybe that can give me a little context. Oh, nope, it’s some sort
of interesting icon. Bernadette, I think it comes
down to responsibilities, where you are in your life, age group. You know, I really do think
that if you’re under 30 everything should be in play. You should sleep in the
subways of Singapore, you should live on a rock,
you should not eat for a year but not die, you know, like everything should be in play under 30,
because there is no reason to disproportionately deploy
practicality under 30, because of how long people are gonna live, on how much that’s an
incredible time in your life, and I would, absolutely
if you’re under 30, just pick up and go, especially
if you’re not prima donna. See, one of the great advantages
of being an immigrant, as I think about the book
that I may want to write one day: I Wish Everybody
Was an Immigrant, one of the main chapters
is Lack of Entitlement or No Prima Donna Gear, right? Like, last night my mom and
dad went out to dinner with me we were at an event, and we walked through the rain with no umbrella, and we were just laughing, like we just looked at each
other as everybody else in this kind of New York
City gala was kind of like umbrellas and ubers and we just
kind of looked at each other and were like “Belarus,”
you know, it’s just there’s nothing that’s kind of sacred. Everything’s pretty ghetto, meaning that if you’re able to, Bernadette, sleep in a crappy hotel or at your friend’s couch,
or if you’re just not in need of cozy things,
then of course you should pick up and go, because you could work at MacDonalds and live in
a shit hole and be happy, if that’s what’s pulling at you. If you need certain things
to function as a human like a clean bathroom or coziness, then it becomes harder
for you to pull it off, so I think that the graph is really completely predecated on
what you need to function. For me, I need nothing
to function, literally. It’s so damn scary, and
so everything’s in play, when it comes to that kind of extreme, because I can go to zero. I know what it’s like to
live on a small budget. I don’t need fancy things. I can wear the same four pieces of clothes on rotation for three years, so I just think it comes down to you and your ability to
grind, and the truth is, and I’ve been speaking
to a lot of people over this last year, most people
like to say they can grind, but they don’t, so that’s on you. – [Voiceover] Louis
asks: “How do you handle “price objections when
attempting to close a sale?”

“the end goal and the path to get there, “before you can begin? “Clarity before hustle?” – The clarity is everything. If you don’t know where you’re going, you will get lost. Ooh. I’m sure somebody’s said that before, but it’s the first time
I’ve said it and I like it. The clarity is everything. No question, my clarity
on my professional goal, the vanity professional goal
of buying the New York Jets, but more importantly the depth of that which is the process of
trying to buy the Jets, has absolutely, and then my real one that, psst, I don’t talk about that often, but once in a while on the show of like, getting everybody to be
guilted into going to my, like Sean you’ll come
to my funeral, right? – 100%.
– Awesome. So like, you know, that to me, allows me to interact the way, like making sure that
everybody comes to my funeral is probably the reason I need to get salty to have the tough conversations, ’cause I’m soft that way,
’cause I’m just love. And so, I’m just love. I also hate, I hate football. (laughter) So I think the clarity really matters. I think a lot of you,
and I’ve been reading a lot of your comments, especially on Instagram,
I’m really deeply entrenched there right now. So start leaving more
comments, ’cause that is 100% a place I’m gonna see them. By the way, actually,
let me take a step back. Thank you so much, Vayner Nation. The real answers to who are you. You guys saw. Like deep, like, deep. I’m gonna go review and read
every one one more time. I’ve read probably 40%,
I’m gonna read ’em all. Because, I’m just too appreciative that you actually did that. There was some deep stuff. Some very real stuff. Oh, join my email newsletter. We’re pushing that right now. (chime ringing) Ding. Link it, Staphon, in the YouTube and the, the YouTube and the Facebook. A lot of you don’t have your clarity. A lot of you are looking for the vanity, or the short-term things,
out of pain, out of ambition. And I have empathy for
both of those things. The truth is, you just gotta know. And it’s interesting somebody
left an Instagram photo of like, boring, about what I was posting, ’cause he was like, basically saying, I’m over trying to build a business. I travel a bunch, I don’t
make that much money, I’m happy as hell, and I was like, I replied and was like, I’m pumped. Like just so everybody knows, I don’t know if you guys are
getting tricked by the facade. This whole show, my whole energy is like, I just want people to be happy. Like, people pay attention to me, because I think they’re
gravitating towards believing that business
success will bring them a certain level of happiness. But like, I just want
everybody to know, forever, for the record, maybe
this is a Medium piece. For the record, while I’m salty. You can be pumped as
hell at $49,000 a year and boy do I envy the crap out of that. Boy do I envy, more than
anything in the world, somebody who is wired internally, to be able to get a commoditized job, where there’s a lot of them, to make a 40 to $60,000 a year pay, to then live a lower middle class, or depending on what part
of the world you live in, that you’re very excited
about just checking the box on those 40 hours, that is
not where your passion lies, come home and your whole
life revolves around the bowling team, drinking
beers with your buddies that you went to high school
with and never left town. I mean these are cliché
things but I’m being dead goddamn serious right now. Like, what the hell’s wrong with that? That’s (bleep) awesome! Like crap! That is tremendous! Like, that’s the best! I know this because I know
how upset I am about the Jets, that’s something I care about. I almost don’t care about
anything else this way, and it’s a better life. I’m a much happier person,
outside of my football life. Like, it’s great! You know, what is that whole thing, like, being naive is bliss,
or, what is the saying? – [Voiceover] Ignorance is bliss. – Ignorance is like,
there’s truth to that. Meaning like, it’s like
simplicity is delicious. That’s a good one, too. Like simplicity is
delicious, what is possible? Please don’t think
you’re watching this show because I’m trying to rah rah you, to working 90 hours a day. I’m just telling you what it
takes to make a lot of money in a hyper-competitive
business world in 2016. I’m not telling you that’s
the light to happiness. The light to happiness
is to be so self-aware, of what makes you tick, and go do that! But don’t (bleep) complain
that you’re not makin’ it, when you’re not doing actions to make it! Like, I don’t complain
about missing my family. You will not hear me say that. Because I’m not entitled to say that, because my actions don’t map to that pain. You’re just doing the reverse. You’re complaining! Like, woe is me, unfair! It’s not unfair! It’s talent, and work. Period. You wanna call it that
your parents had sex at a moment that turned you into a human, and didn’t give you a certain talent, that you subjectively wish you had? Cool. You think that’s unfair? Fine. I think you’re a dickface
because I think that the fact that you became a human being is the greatest thing that ever happened. But you’re more than welcome to say, oh, why am I not the prettiest, or why don’t I have Beyoncé’s voice. Like, fine. Like, shit I wish I was
6′-9″ and could dunk and pass for the, I
wish I was that LSU kid, light-skinned, friggin got moves, great! But it’s not what I have. Like, know who you are, go execute, but, if you sit and watch this
show on your phone right now, on the subway, and you’re happy. Because you’re so happy
where you’re going right now, whether to work, or leaving work, and going to the Knicks game. Or the lowly Nets game. Or your darts championship
with your homies. Like, that’s the only thing that matters.

“to improve women’s underwear. “I’m scratching my own itch, but
know nobody in the business. “Advice?” – So India, you and I
worked on this one today we saw this tweet, I sent it to you, you went to go reach out to her. She deleted it, what did she say? – [India] She said oh
yeah, I just deleted it, but I’ll put it back up right
now if you’re gonna pick it. – (Gary laughs) I love it. Mike, this is starting to
get good, look at that. – [Mike] Yeah I know, thoracic extension. – Um, one more, we’ll just bend this out. Rupa, I think that this answer is actually the answer to your question, which is, you don’t know me,
hey Rupa, you don’t know me! You don’t know me, and you tweeted at me, and here I am responding to
you and giving you feedback, in the same way that you can go and map all 700 executives in the industry and hit them up on Twitter and say hello, I’d like to talk to you
about my business idea, and literally three of them will say yes, two of them will cancel on you, and one out of the 700 people, and if you think about three
to five minutes per engagement, three minutes to write the engagement and kinda to check it, and
then maybe four to 10 hours of research of who those
700 executives are, that you need for marketing or production or the retail world, right? Like, as you’ve tried to, (laughs) this is so, this is the most, this is way up there with
ridiculous things that I’ve done. I’m so sorry to the Vayner Nation. I don’t know what I decided, I
don’t know how this happened. Anyway, I think that um, I like take my workout serious too. So, I think you have
to go and reach out to, and so I’m telling you
that you’re gonna get to one person, maybe two, by spending 80, 90 hours of time, which scares
way too many of you off. The problem is, what’s the alternative? The problem is, what is the alternative? When you’re at the bottom
and you’ve got nothing, you’ve gotta scrap, it’s like me and Mike when we first, now I can use this, now I’m gonna start using this gym. When we first started here 16 months ago Mike told me to do this,
this, and I couldn’t do it. I couldn’t do it! That’s how at the bottom physically I was, and then we just
systematically did things. That whole thing when I
was like this is good, literally 60 days ago I
couldn’t do crap with that because we hadn’t worked
on that flexibility. So, anyway, what you have to do is you have to find the 700 people and you have to go and get them. And I would use Twitter,
LinkedIn is a place you could use as well, the problem is so many people spam on LinkedIn you get so much more upside on Twitter especially if you don’t
just like spam them with the first move, you know,
jab jab and right hooking. Woops, I use the wrong, anyway! So that’s it, put in the work. Put in the work! – [India] Shawn, I was asked to fill out-

“would you say the “T” in
timing is way more important “than the “T” in talent?” – Not even close for me. – Uh, what? – No, Isham. – Isham. – Isham. – Do not disrespect this show. – The show. Timing is a talent in itself. – In 2006 after carefully
watching YouTube for five months, I just got lucky I decided to go on it. Luck timing for me. Oh weird. No, no, no. There was talent and understanding That this platform was
going to be meaningful. You got so lucky with
your timing with YouTube. Bullshit motherfucker. I fucking paid attention. It’s going there. There was talent in understanding that this was going to be important and I put time and effort to learn it. Weird here I am. Weird here’s YouTube. Timing is a talent in itself. One of the most important talents, Chase. – For sure. It’s Isham? – Yes. – Isham talent, cultivate it. What are you good at? What do you love? That’s what matters. Timing I guess it matters in the sake of getting hit by a bus. But that’s about it. – Too many people think
you were at the right place at the right time. Let me tell you something Isham and everybody else, if the internet didn’t come along, I would have 17,000
liquor stores right now. Would’ve been a great timing
for bricks and mortar. Talent trumps all. It is the absolute variable. Period end of story. – Hardwork’s in there. I love the hustle, I love the hustle. – Talent without hard work is pretty much. – I do think talent is a variable. – Timing it’s not even close. – Timing, but I will say this. If I work 16 hours a day
on my basketball game I am not going to be an NBA player. – For sure. – Talent is the variable. What hard work does is
it maximizes that talent of whatever you’re deploy
that hard work against. – Isham I’m sorry about that, real.

“a lot, but what cost did you
have to pay to get here now?” – Peter, you worked really hard. – That’s a great, I would
say, at the end of the day, there doesn’t have to be a
cost, and I really believe that. – Hmm, you got everyone’s attention. – You’re talking to a guy
who kind of spent a career maybe averaging a number
of hours say almost 6-1/4 to 6-1/2 days a week, 12-14 hours average days, over an entire career, having said that– – You’re giving a lot of
insight to why Lizzy is able to deal with my insanity. – Beyond multitasking
and learning how to do all this stuff, when again,
you take a deep breath along the way, step back, the
things that make a difference, and the things that count
that you want to focus on, to me, family first,
and so I always planned. I was traveling a lot, half my
career was in the consulting business, and I traveled a
lot, but I always tried to do day trips to get back
in time for a late dinner, whatever, be there when
the kids took baths, managed little league teams, my son– – How was Alex Kline as a
little league baseball player? – He was all defense. (laughing) A little offense, but — – Yes, on the record Alex eat it. – He held his own, and he was a starter. – Okay, all defense. – You make time and you
try to balance it out, so I don’t know if there were
any real trade offs on a day in and day out basis, doesn’t have to be. If you let what your focused
on solely run your life, there will be usually
people, family, relationship trade offs. – I fully believe in that. I think that the practical
level is that probably you and I got to spend a little less time, what we gave up was our
passion for business or our careers, probably
came at the expense of some other potential, hobbies, and other leisures, that it didn’t come at the expense
of the family, but you maybe never developed your
golf game, or your tennis game, or fishing, or other
things that could have been interesting to you in your life. – That’s good enough. – That’s what I can feel. I mean I’ve got the Jets,
so I’ve got a thing for me, but I definitely, I would be
very interested in all these other little things, but I
punt them for the business. – Great point, may or may
not be necessarily relevant I think because again, when
you step back and in business, we make a point in the
book, which is by the way Think to Win– – This is the best. – Strategic Thinking (mumbles). – Link that up boys, let’s
make sure we link that up. – Amazon, 23 testimonials from– – This is awesome. – With that said, life,
personal, business, relationships, is about making choices– – 100%. – And so there’s always choices
to be made, and if you get your top 2 or 3 priorities
right, the order of magnitude of the next level of
those kind of choices, maybe you know, are not as relevant. – That’s right. – If you try to be too much– – That’s right. – Too many, you run in to a stone wall. – Let me close this with
something that I think will connect with the audience
because it’s a truth and it’s something I admire tremendously. I know this dude very well. This man’s retired, from
the day you retired, I visit him in Florida and
different things of that nature, his retirement hustle
is substantially stronger than a lot of people that I
know’s work ethic in their normal environment. I look at you and I get
pumped because I’m like cook, if Peter can retire like
that, which means, oh I don’t

myself, what was the most
important thing you did in your 30s to change your future? – PK why don’t you take that. He’s about to turn 30. – That’s a great question,
and the answer is, I took a deep breath, stepped back,
and I said to myself, where did I kind of want to be in the next 10 to 20 years then. I actually was working at Gillette. I worked there twice and
this was 72-78 and I took a step back and I said you
know, I wanted to be in a position between the ages
of 32 to 35, where I can make a decision to either stay
corporate America on a fast track and doing all those things etc. or shift gears and go into
a small start up, or smaller business environment and write
a couple of my own patents. A bit of an entrepreneurial
spirit, but I wasn’t in a position where I really had those choices. I wasn’t getting
inundated by smaller start ups or new ventures. I so I said you know what,
and I love Gillette they were doing great, and they were
by me and everything that counted, and I said
you know, I gotta get into the New York area, and I
made a decision to move into New York, with a large company
whom I communicated with and said hey for 3 to 5 years,
I’m gonna beat the bushes and see if I want to stay
or go into small business. So that’s kind of when I
stepped back and I said and the rest is history. – That’s cool. So, Peter was there, because
I married Lizzy when I was 28, turned 29 on our wedding night, and so he saw this, which a
lot of you have heard before, which is right at 30 I kind of
freaked out a little bit and started really putting
the pedal to the metal, started Wine Library TV right
after it, and as much as I worked and as intensely
as I worked in my late 20s, 30 started the process of this
insanity that I’m executing against now. So, I just wanna buy the
Jets, but I didn’t think I was going fast enough, and so I
also took a step back and said where am I gonna be in 10 or
20 years, let me make sure my behavior maps it. So, I think if you’re entering
your 30s, I think it’s really smart to think about your 40s and 50s. – So what Gary does on
intuition and gut, and heart, and passion, I kind of did
over my career, maybe in a little more disciplined,
little more balanced, left brain, right brain way,
and it was a driver of why we decided to write the
book, Think to Win, was to try to bring some very
simple concepts and how tos in the world of strategy
and execution to folks who are working in small,
medium, large, companies, public or private, even in
the not for profit sector, where they can take a step
back and say hey look, here are a few principles,
a few how tos, to get folks aligned, fact based– – Yep. – Not myth based, and get
aligned on key issues, key opportunities, and how do we execute. Yogi Berra, who I was a
big fan of, and yes I do have a signed picture from
Don Larson and Yogi Berra. – Cause all of you were curious. – Curious of that, who said,
“A good batter will always be “a good pitcher, and vice versa.” – He is the best. – I’m a believer in good
strategy always drives good execution, and vice
versa, and that’s kind of what this book is about,
a more disciplined way to kind of those how tos to let some power strategic thinking can work. – Tremendous right hook
Peter, let’s go India. – [Voiceover] Ryan asks, “How
do you deal with drama in “the workplace, and how do
you avoid having more drama?”

So my question is, you’re always super busy, always looking to take on more. How do you do it all? – Let’s let this guy answer that. – Steve, that was a pretty good question, but a really simple answer
to the question, which is, it just comes down to time. At the end of the day, Steve, because you’ve worked at
VaynerMedia for four years, I know that you work, I don’t know, seven, eight, nine hours. I work 18. Just the volume of hours
allows me to do a lot more. Steve, think about it this way. I’m probably living twice
the life that you are. What it comes down to is, there’s just a lot more
hours of execution, and then also recognizing how
few things actually matter. One of the things, as you
know as a Vayner employee, we had a company-wide meeting once talking about, let’s cut meetings in half. All those hour meetings can be 30. All those 30 meetings can be 15. At the end of the day, I
think the biggest thing that people don’t understand is, they waste time on dumb shit. So if you have six minute meetings, if you have a two minute call
when it’s scheduled for 15, and when you actually work 18 hours a day, you can just fit in a lot more stuff. I think it comes down
to, ultimately, intent. How much do you want to accomplish? What do you want to get done? And for me, that’s a lot
of professional stuff. In those massive amounts of hours, if I maximize the width,
18 hours versus nine, and if I fit 97 things in, because you really only need
seven minutes, not 15 or 30, the amount of lollygagging that goes on by 99 percent of the market in meetings or the things they’re supposed
to do is extraordinary. So keeping it tight and
creating a lot of volume is how I execute.