My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to

– Hey Gary, hey Fredrik, hey
India, hope everything is well. I’m so excited to be part of the
show and I hopefully make this but I am interested is it better
focus on branding or better to focus on transactions when you
are starting out as a new agent in the luxury market
in New York City. Oh my God, I’m so excited. (laughter) – Lenny, the man. – Both. – By the way, I’m
going to stop you. – Okay, good.
This is your show. – That’s the fucking answer.
– I’m just the guest. – That’s the fucking answer. What people don’t understand
is branding and sales. Because he looks at me as a
human check running around and he wants to be transactional
he’s gonna win in the same way that I think sales
matters so much. But much like him and he
accomplishes it his way I think what has made me successful at the level that
we’re at is branding. And branding, what’s remarkable
is his charisma and that moment in time and I don’t know why the
picked him or what happened the serendipity a lot of those
things, he had that opportunity at a huge scale. The fact that all of you have
the opportunity to make a video be on this and now hundreds
thousand people will see the internet has changed everybody’s
opportunity for brand but selling is hustle.
– Yeah. – Selling is hustle. – You got to back it
up with the deals too. – For sure. – My advice to anyone new in
anything especially real estate or sales is to be not eccentric as long as authentic. It has to be genuine.
Right, be you. I was so nervous when I first
came here, I locked up myself and I wasn’t–
– You weren’t you. – Yeah. Right, because I thought if I
told people who I was and was gay came from Sweden all the
thing that I do today I would never be hired or fired
or all of those things. Now, reality TV in some ways
taught me the the hard way because I’m allowed
to be this crazy guy. So, anyway, in the beginning if
it’s 60,000 sales real estate agents in Manhattan
just be you and own it. Everybody loves to see
somebody who is authentic. That’s my, that’s
branding to me. – Staphon, I’m going to make you
do a little work which will make this episode come out a little
later but before 9 PM Eastern. I want you to show some clips… We have all these
video interns now. I want you to show
four or five clips from episode 12, 19, 22
of Wine Library TV. I was running a very large wine
shop and I had these very high end clients who were spending
400 or $500,000 a year on wine so think about that and the first 40 or 50,
the first 80, I actually know the number, the first 80
episodes of my wine show I was very reserved. Hey guys, it’s me. Gary Vaynerchuk Wine Library TV. Hello everybody and welcome to a wonderful episode of
Wine Library TV. I’m your host Gary Vaynerchuk. Hello everybody and welcome to an action-packed episode
of Wine Library TV. I am your host Gary Vaynerchuk. – Really?
– Yes. – You’re not reserved now–
– Correct. Well this is why I’m jumping in.
– No, I like it. – The show was doing extremely
well it was early YouTube, the first year of YouTube it was
starting to get going and I was like wait a minute if they think
I’m entertaining now if they knew what I was really like
and I just said screw it. After episode 80– – You jumped off a cliff.
– I just jumped off the cliff. I said look I’m going to
be me I may lose 10 I’m going to gain 100. – You can’t please everyone.
You just don’t. And it’s a better
way to living anyways. – 100%. Frederik, I know you
need to run, talk you just gave I want you to
do a very important thing here.

Hi Gary, I’m coming from you
from my dental office in North Bergen, New Jersey and my
question is in regards to sleep. How do you develop rituals for
your sleep and bedtime when your life is unpredictable as a
businessperson and a parent and you have a lot of obligations
and a lot of people contacting you at all hours of the day? Thank you. – Okay, well, first of all
you know what they tell you on airplanes put your
own oxygen mask first. – Yes.
– That is key. They don’t say that
because they are nice. They say that because you won’t
be much use to anybody else if you’re not breathing. So you’re not going to be
much use to your children, your patients anybody if you
let yourself burn out. Nobody should be able to reach
you at all hours unless you have what I have which is a dumb
phone that has no data for my daughters and for overnight news
editor if there is a crisis. But my regular phone that a lot
of people have that has all my life and my work on when
I’m asleep it is asleep and it is outside my bedroom. The same thing for me I have it by my bed but it is
completely on silent. It never wakes me up. Never know, I’m out. I totally agree with that
and I think it is binary. To answer your question, Doctor, either you are doing
this or you’re not. There is no half
pregnant in these strategies. For me with health two years ago
I went all in and so now I found the hour that I
didn’t think existed. Excuse me, it’s two hours ’cause
you got to get ready, shower after it’s just binary. If you want to, if you believe
it, if you read this book if you believe this thesis if you
Google, if you watch her interviews, if you believe in
this if this has been bubbling up, now if you have a job where
you have to get paged and come in firefighter, doctor – But it doesn’t
happen every night. – [Gary] No, it doesn’t. – Even if you’re a doctor– – I wanted to ask you how many
times has the news editor– – Never. – It hasn’t happened yet?
– No. – No major thing
has happened yet– – That woke me up? And touch wood, I haven’t
heard from my daughters either. It’s just a security blanket. – It makes you feel better. – It makes you feel better. But the point is that it is
absolutely critical to realize that we have been living
under a collective delusion. I have to say that. We are now where we were in
the 60s regarding smoking. The science was in but people
were still glamorizing smoking and there were doctors I saw an
ad that the other day from the 60’s of a doctor in a white
coat saying, “I smoke menthols “because they
refresh my throat.” So really that’s where we
always sleep deprivation. – Yeah, you know it’s funny over the last year and a half
and have probably not often enough and probably
why I had so much passion to do this with you so I have
something to point to I’ve sprinkled in a lot more
of hustle but that means what you’re doing when you’re
awake not don’t sleep. Don’t watch four hours
of “House of Cards” if you want to build a business. Don’t play video games for six
hours but get your sleep in. I’ve been thinking about more
evergreen pieces of content that I can point to when people are
like, “Gary you don’t sleep.” I’m like, “No, no watch
this episode with Arianna.” That had a lot that was a
deciding factor for me. – Because people
are looking to you. – And by the way,
I sell hard work. And I want to make sure that
it is clarified as in I’m more worried about playing Candy
Crush for an hour when you want to build a big business versus
taking that away from yourself. – Absolutely. Hard work is not the problem. I’m not talking about slowing down just look at what
I’m getting done. – [Gary] Right. – I’m talking about being your
most efficient best self when you show up for work. – How much does
that young man sleeping? – Tell him.
– I sleep eight hours– – [Arianna] Daniel is my
fabulous Chief of Staff. – every single night. – [Gary] Eight hours?
– Eight hours. Oh, we work hard.
We get it done. We hustle like crazy but
when I’m out, I’m out. – [Gary] And before? How long have you
guys been together? – [Daniel] About a
year and a half. – [Gary] And so before that? – Before that I honestly thought
that the hustle meant giving up wellness and sleep. I was convinced then. I had drunk that Kool-Aid. It’s a collective
delusion like she said. – So what were you
spending asleep? – Maybe five hours. – [Gary] Yeah. – Maybe because I
wanted to brag about it. I wanted to say hey folks I
don’t sleep and therefore I’m working my hardest. – You know it’s funny, Snapchat
has been interesting to me I guess last night, not last night
but man when I don’t six to me is the number I’m really, if I’m
under six I’m very concerned. And usually I’m under six
and you guys know this if you’re following
me on Snapchat is when I travel but then I
sleep on the flight to make sure I close that gap.
– Right. When you check into a hotel
especially after a flight I highly recommend a hot bath,
a hot shower there’s something wonderful about
water washing away. – Big fan, big fan.
You know, right? Remember those 10 seconds you
are an assistant when I was like shower before.
I’m a big fan. – I need to get him a shower
and they’re like “No he doesn’t.” – I buy hotel rooms from the
night before because there’s no early check-in just to
take a shower when I land. – Absolutely essential. There is no better investment
than investment in yourself. Don’t buy a bag,
buy a hotel room. How are you are going to show
the next morning, that is the key.
– India. – [India] One more?
– One more.

– Hey Arianna and GaryVee. Arianna it was so good
to meet you last week. We had our sold-out premiere of
“Dream Girl” last night to 600 people at the Paris Theater. Got home at 4 o’clock woke up at
eight now heading to brunch with my parents and then to
Bloomberg for an interview. My question for you is when it’s this kind of
crunch time for an entrepreneur and your in launch
phase and there’s so much to do and you’re on the go and you’re
on the go, how do you recommend we rest during this really
intense couple of weeks? And sometimes months when we
can’t get that full eight hours when we’re just go, go, go? Thanks guys. – Thank you so much. First of all if something
happens and you are shipping a product are about
to get something,– – Moments in time.
– Moments in time. This is a moment in time and
you didn’t get your full night’s sleep try and get 20 minutes of
a nap as soon as you can during the next day. It will make you more
productive the rest of the time. It resets your whole system. – I apologize. Is that a general thing because
for me I’ll tell you, boy, if I took a 20,
I’m a momentum guy. I was thinking about
the mutation thing. I’m like, “Oh I wonder
if I’m a mutation.” – You might be.
You can check yourself. – I can?
– Yeah, you can have a test. There’s a genetic test. – I am going to do that. And the reason I said that is,
boy I am so momentum that if I was to take and I know and I’ve
heard about the naps and pods in offices and I’m fascinated
by this but I’m like ooh, it’s even tough for me to have a meal
in the middle of the day because for me to get started, I can
start but to take a 20 minute nap it’s so difficult. I rarely take naps I have
a lot of natural energy. I get all that. Is that back to your thing that
mutations but for most people that will work? Can most people take naps?
– Absolutely. I mean look at
Winston Churchill. I mean we’re talking about
regular naps in the middle of fighting the second world war. In a bunker he had a
way to take a nap. – Yes. – Charlie Rose who has his
morning show, his regular interview show he
takes three naps a day. – For how long?
Do you know? – Just 20 minutes each. – Have you started
doing the nap thing? – I don’t do naps because
I get enough sleep. – You’re a mutant?
– No. I now get eight
hours 95% of the time. – Is that right?
What about with the travel? Like you’re going
to Dallas tomorrow. – So here’s the thing, I can
make sure that you get enough sleep even when you travel. You need a transition to
sleep, that’s the key. This is the most important thing
I’m going to say other than the fact that the science is
in on sleep. Right? We’re not debating something. – Right, this is not subjective.
– This is not subjective. This is not some Greek
immigrant woman’s– – Crazy idea. You’re not from America.
Get out here with this crap. I was born in Belarus
so I have my own version. – But you have no accent
which makes me feel bad. – Well, I came when I was three. – It makes me feel I’m
tone deaf which I really am. – Go ahead. – But anyway beyond the 50 pages
of scientific endnotes the most important thing I’m going to say is that we need
a transition to sleep. If anybody who is watching
has children you know that you don’t just drop your baby
and your young child to bed. You give it a bath,
you put it in PJs. You sing it a lullaby. – Do you think the modern
parents are doing way too much of that transition? – No.
– I do. Some of the things have
become four hours long. – Well, four hours is
a little excessive. You sound like Chelsea Handler. Modern men and women have
dropped the transition. The transition is you are
texting, emailing you put your phone by your bed you turn off
the light and then what happens is that you may be exhausted
enough to go to sleep but your brain has not been given the
opportunity to wind down so it’s going to wake you up in the
middle of the night with all this innate chatter that is completely and
utterly unproductive. – Is it possible that I’m a
mutant because I can literally even though I am one second ago
complete insanity in my brain that if I turn on my sound machine will go to
sleep immediately? Have I trained my body? – And you go to immediately
sleep and you don’t wake up? – Yes. That’s right.
Like a rock. You can literally come into my
house punch me in the face and I will not wake up. – That means you’re
way too exhausted. – Got it.
– You know what I’m saying? – It would make a lot of sense. – You remind me of me
before I collapsed. – I don’t want to wake
up in a pool of blood. – Let me tell you
what happened to me. I would literally my friends
would joke that they would go to a movie house with me before the
movie started I would be asleep. They would put me in a
car, I would be asleep. I was so sleep deprived that
the minute I was in any darkened place or I didn’t have to
function, I would fall asleep. – I don’t do that. I’ve actually
never fallen asleep– – But you’re a mutant.
Can we all agree– – No, I’m gonna test myself. And honestly, by the way, I’m
getting a lot more seven and six, seven, and eight than
anybody would imagine that would and on weekends I’ll go 11. I think sleep is– – Now we’re getting the truth. Okay. So you actually give
yourself a lot of recovery. – What I’m doing is Monday
through Friday no question that game can be six and seven and
when I play basketball it can even be a little earlier because
of 6 AM tipoff so I have to get up at 5:30 but I almost
consistently will try to make up time Friday night to Saturday,
Saturday night to Sunday. I just don’t know. I’m a big believer that’s all. But now I’m not worried
about how much sleep they get. I’m worried about what
they do while they’re awake. – Okay but the two
things are connected. Because if you wake up fully
recharged it means you wake up ready to take on the world. You know that feeling? You wake up you say,
“Come on, bring it on.” It doesn’t matter how many
obstacles, challenges, setbacks. – I prefer those things.
– Okay. Perfect. Travis is a friend of yours.
– Yes. – I just joined
the board of Uber. Travis has a little bit of that.
– Yes. – He may be dealing with 30
crisis at the same time– – He eats it for lunch. – What happens and here’s the
key you just put something on your Facebook yesterday
that I loved which is it’s ultimately just business.
– That’s it. – It is not life-and-death.
– That’s right. – People who have a hard time
are the people who basically make it too important. Perspective is everything. And that’s really what
Stoic philosophers believe. You know who is my greatest
hero other than you Gary? – Yes? – I’ll pick a dead person.
Is Marcus Aurelius. I’ll tell you why he
was the Emperor of Rome. Pretty big job, you agree?
– Yes, the job. – Right in the arena
dealing with invasions, plagues, everything. And he was also a
Stoic philosopher. And literally
nothing ever got to him. He wrote a book about it. He called meditations and I have
by my bed and every time I’m beginning to get anxious about
something or worried I look at that book and the fact that
he considered life as though everything that happened
was a hidden blessing. – I agree with that. – I don’t know why, I don’t
know how but another favorite of mine, Rum,i the Persian poet,
he said live life as though everything is
rigged in your favor. – I think optimism
is the ultimate drug. – And we don’t know. We don’t really know enough
about what’s happening in life so whatever happens for me some
of my biggest heartbreaks led to my biggest moments of joy
and happiness and success. – India. I love that Arianna. I love that.
I believe that stuff so much. – Dr. Durgam.
– Doctor?

(lively guitar music) – Hey GaryVee, hey Wyclef,
how are you guys doing? Thank you very much
for taking my question. My name is Brian Ripps. I’m a musician and
entertainer from New York City. For the last 10 years I’ve been
making my living writing songs and traveling the country
playing for the people. One of the biggest lessons I’ve
learned is how to take no for an answer and press on. I’m curious to hear from both
of you what some of the biggest no’s that you been encountereed
in your career are and how you overcame them and
moved on to conquer them? – Great question.
– Oh that’s good. – It’s very nice.
That was well done. – Great guitar player, too. – You know how happy
that guy is right now? – [India] So happy.
(laughter) – You killing that guitar.
He’s in New York? – [India] I’m not sure.
– Yeah, I think he said. Yeah. – Yo, do me a favor
right now man– – This is big. – hit me at okay we’re
gonna do, let’s make this big. (laughter) – Now you gotta deal with this. They have to deal with
this with me all the time. I love it. Do it, do it big. – Let’s do this.
– Go ahead. – When you come see me–
– In Jersey. – We come chill, don’t worry
I’mma have grass and everything. – No worries.
– You bring the wine. – I’m bringing the wine. – So listen, why don’t
we bring the homey in? – Done.
– Let’s bring him in. Let’s when Brian in and we
could do a little jam session. Okay, that’d be cool.
So this is what I’m thinking– – Dreams are made on
The #AskGaryVee Show. – To his question I would say the no factor is a
motivation factor. And the thing about it it’s
goes back to what you said. Every day you constantly
have to prove yourself. – [Gary] Only as good
as your last at-bat. – You’re proving
yourself to yourself. Always remember that because
the day that you wake up and you say, “Man, I’m
already good on piano. “I’m already good on guitar. “I done wrote 50 songs. “I don’t need
to write anymore.” That’s the day you’re finished.
– [Gary] Finished. – Because the thing that keeps us as human beings going is creativity. The day that we lose that we
completely lose ourselves. So to your point is it’s just
about each one, teach one and constantly being inspired and
whenever somebody told me no it was always a motivation for yes. – I couldn’t agree more. Again, so many of
you watch my content. Only as good as
your last at-bat. Chip on the shoulder. I would say that I’m wired, I’m
curious, I’m surprised how much I do want, I like
sticking it to the market. I’m very competitive. Do you find
yourself competitive? – You have to be.
Naturally. – To me I’ve talked a lot
about loving to lose. I do. For some reason, Staphon,
you know this when we play basketball in the morning,
when I lose I’m like weird. I like it. There’s a feeling
that I want. It motivates me so much. I truly believe that the thing
that separates so many people is people are scared of
the no and the loss. They think it’s a scarlet letter and what that does
it makes them not go. I love the way
that he said, “When I get no’s I
push through.” For me, my early childhood to
answer you directly because two guys that like to philosophize. I’ll go right into it, my
early childhood was probably my biggest adversity. I didn’t have the same adversity
of being a minority or gender or things of that nature. I didn’t have a whole lot of
money but the big thing that I had I was getting Ds and Fs. So I was making $3,000 a weekend
selling baseball cards in the malls of New Jersey but I was
getting D’s and F’s is a 13, 14-year-old and
everybody thought I was a loser. My teachers, my friends’
parents because that’s when school was the game.
– Mhmmm. – And so for me the market, the
world was telling me I wasn’t good and everything inside of me
told me I was going to be good. I don’t think you can be when
unless you love yourself first. I think you’re right about it
being a one-on-one game inside your own dome. So for me my adversity was
early on because once I hit the market, once my entrepreneurial
flair came out my first year running my dad’s
business I grew substantially. It was over before it started. Adversity, I think the thing
that is most interesting to me if this company doesn’t do
well next year, if my next five investments don’t do well,
if my next prediction is that Blah-Blah-Blah’s going to be
huge and it isn’t when then I’m not as good anymore. I’m fascinated by
the music industry. Three, four good albums
in a row, iconic stuff, one bad album.
It’s amazing. You’re just as good
as your last at-bat. – That’s right.
Think about it. In our business
we say 10 million is a championship ring, right?
– [Gary] Okay. – So to be able to
sell 10 million a few times and to do it for different people, right?
– [Gary] Yes. – Not yourself.
– [Gary] Yes. – Because this is another thing. Okay, cool, you can
make money but can you make
other people money? Because the key is if you can
make other people money, you create social entrepreneurship.
– [Gary] That’s right. Scale. – That’s right. So for me that’s
definitely part of, so for me and my business I remember I did the, when we
did “The Score” I got scared after we sold 10 million.
– It’s crazy, right? – ‘Cause I said, no
disrespect to Menudo. But I’m not dissing you. I love Menudo and
New Kids on the Block. I love them
’cause they watching. I love them. But I was like, “Holy shit,
we’re a pop group now.” – Yep. – I disappeared man. Got an apartment on
66th street and third and I was in a small room. And I was like, “I have this
thing called ‘The Carnival,'” and I was like, “I have
to do this thing.” – Now.
– And I was like, “It’s artsy, it’s artsy.
I have to do this thing,” and from there that landed me Destiny Child,
Beyoncé and them. Right? Somebody was like,
“Yo, we love ‘The Carnival’. “There’s these four girls in the
hotel room and we need you to “just go see them.” And then I went to this hotel. – Let me ask you a
question about the hotel room? Was that a moment where you just
understand immediately, did you under immediately understand
Beyoncé had real big-time talent or did that develop? Just for you one-man,
I’m just curious. Storytime. – I think for me I have a knack. Like Lauren as a kid 14, 15. – She’s from Maplewood? – Yeah,
Maplewood, New Jersey. – Right there.
– Columbia. Right. So I get this gift
from the church though. It’s purely and the church
called me the choir director. I can find a singer
in two minutes. I’m like, “Well, this is the
singer that’s gonna sing lead.” So definitely when I first
saw Beyoncé I was like wow. Right?
– Mhmmm. – What do I remember
about Beyoncé the most? I’ll tell you. And she’s watching, she know. – Thanks for watching, B. – Yeah. Every, every and
this is taking me back, right? Destiny’s Child was
opening up for me. – Is that right?
– Right? Watch this. But every time Destiny’s Child
got off the stage and I went on Beyoncé was
always on the side– – Watching.
– studying the show. People be like, “Man why
is she so invincible?” She’s so invincible because she’s a student of the game. – She put in the work.
– Right? This is another thing
when we talk about, right? So for me when I show up
it’s not about what I’m doing. I want to know
what you doing. Right? – It’s actually, what I do
for living is actually only predicated on watching what
other people are doing to figure out what they’re
going to do next. You know, I’m going to stick
here and be selfish for a second because it’s the
thing I like the most. Just binary, who, one man’s
opinion, you’re just one man– – Yeah. – Who was the most talented
person you came across and who was the hardest working
person you’ve come across? Right now, so far, in your
journeys, in your industry, in your industry.
– So far, right? – Yeah, just so far.
I’m just real curious. And I know like I’m sure is not
what you think about everyday and it might not come that easy. As you debate it for me– – For me it’s a
set up question– – Okay. – Because I know Carlos
Santana watching this right now. – Of course.
Carlos, thank you. (laughter) – We have a lot of
people to tweet. – You’re setting
me up right now. But I could, you know,
it’s just like Santana’s like,
“You better say me.” (laughter) You put me on the spot. – I know I’m putting
you on the spot. – It’s cool, it’s cool.
But it’s a good spot. – But I’m curious.
You don’t have to answer but I’m really curious and I actually I really want to know
hard work, I want the hard work one to be honest with you. – Everyone’s gonna
respect this answer. – Okay. Go ahead. – For me, the hardest working person that I’ve came across in my entire life so far will have to be
Michael Jackson. – Hmmm. – Because and this is
why tell you, right? So when you’re hard working
your like moving at the speed of light but somehow you’re aware
of everything going on with the culture and everything. You know everything
at real-time. ‘Cause you Michael, man. You’re like in Asia somewhere
so why are you calling me. And then you’re like, “Yo,
I was just watching this TV.” He’s like, “Who’s this guy?
Gone to November.” I think I am being pranked
and I hang up the phone. The first time.
Michael calls back. I’m like, “Holy shit, this
fucking Michael Jackson.” This guy is scheduled literally
shows every, every day somehow finds time to
land at Sony studio, come up the elevator, come see me sit down and
that whole day changed my life. Ever since that I just see
music totally different on the perception because I’m like,
“Yo, this Michael Jackson and he’s sitting there normally,”
and he’s giving me the rhythms. While he’s sitting there and I
know the dude is coming from, the flight has to be super long. And he’s in there and he’s like, “No, this is how I’m
hearing the bass. “This is how I’m
hearing the drums.” I’m hearing his whole body. And I’m like, “Yo.
That’s freaking Michael.” (laughter) – Dude when I’m telling you
I’m tripping, I’m tripping. So for me, I would say the
coolest, the coolest thing about Michael, man so then we in the
room with two of us and he’s like, “Man, you know your style reminds me
of when we were younger they took us to Jamaica there
was a guy he used to smoke a lot of weed.” (laughter) “Bob Marley?”
He was like, “No, no, no.” I said “Oh, Peter Tosh,”
and he’s like, “Yeah.” (laughter) – That’s unbelievable. – So for me that to me– – Was huge.
– It was huge. And then I was amazed by the
short time that I spent with Whitney Houston.
– Yes. – She was insanely incredible.
Jersey. – Yep.
– Jersey crew. And, man, Whitney’s
work ethics was crazy. I guess I was lucky because when
Clive Davis calls you and he’s like, “Yo, man, I need a
song for Whitney Houston.” – Yeah. – You start trembling, right? And then Whitney shows up. I’m like I know Whitney. I know your schedule and
what you’re going through. Show up on 24/7. – Ready to work?
– Insane. Like it’s the first record
they’re being recorded. And then you pinching
yourself you like, “No, no. That’s really Whitney.
‘The Bodyguard’,” and then she showing
up as if this is the first record she’s
about to record. – Because money and success
doesn’t change you, it exposes you.
– Facts. – It’s just so real. India?
– Bars. – [India] The last question was,
“Who do you think the greatest

“use social media promote a
quality imported olive oil?” – Wow. Social media why wouldn’t you
utilize it for any product? Right.
– Yes. – First of all olive
oil, people love olive oil already, so you want to
tell a little bit terroir where it’s from and then also how it
is used best case scenario but also may be a surprise. Olive oil as an ice cream.
– Which I love. – Olive oil as a cake. Something that is just a
little bit off center. I think social media would
be perfect platform so you can cut through. – I have a very
good answer to this. I believe really. I feel excited about this
influencers, influences, influencers, ask, ask, ask. I would go to Instagram search hashtags
olive oil but then cheeses and breads and cakes and
ice creams and I would literally for 11 hours a day, this is your
business you have an imported olive oil, what are you doing? What are you doing 7 PM,
8 PM, 9 PM, 10 PM, 11 PM, 12? What are you doing? You’re doing a lot of
bullshit a lot of times. I would allocate six,
seven hours a day and I would literally you search hashtags
and you find somebody’s account it’s a sous chef in a Kansas
City restaurant that has 813 the followers but the Gmail
account’s there and say look I’m importing amazing olive oil. I’d like to send you a bottle. I’d like to post a picture
of it on Instagram if you have it and then you wait. That person
replies and goes sure. They’ve never had anybody reach
out to them and give them olive oil for free and they’re pumped. Or they write back, yeah
but I’m an influencer. I get $400 a photo
and you’re like that’s not for 800 followers. But it’s just literally,
literally I actually believe that if you have a product like
an olive oil or any product that influencer marketing on
Instagram right now and then and then unbelievably dirty get dirt
under your fingernails grinding one by one, Gmail, Gmail, Gmail,
click and account find their Gmail, Gmail, Gmail
eight, nine, ten hours a day. – I love that. You should come up every fucking day up here we
should talk about this. – Done. – I have so many things now that these poor bastards
to deal with. – Dead. They’re dead.
– I love this. – But the big part of this guys,
the big part of this is to ask. – Can you take this camera away
and just direct the conversation right here.
– No way. (laughter) Nuh-uh it’s easy
to pass on them. You’re the bottleneck.
– Of course. – You’re the bottleneck. – 30 days.
– 30 days. – Yes.
– You know, ask. So many of you are
just not asking. The fear of rejection or the
laziness of the execution is stopping people from winning.
– #laziness. I think that is
very, very strong word. – It is one of those
two things, Marcus. I’m telling you right now if you
actually have a product and you actually spend 10 hours a day
and I love when people are like, “10 hours a day?” I was running a very large wine
retail business and when Twitter came out, I went
pot committed, all-in and I was spending 10 hours a day. I built my entire brand
from from that ecosystem. It wasn’t mainstream media. It was winning an award
and having the entire press. – Don’t belittle my award.
Whoa! – I’m not belittling. – I saw that.
– I’m not belittling. He’s caught it.
He’s right. (laughter) But I’ve never had. – No, I get it.
I get it. – I’m happy for you.
That was fun to watch. And I’m happy for everybody. But it’s unbelievable
what 10 hours a day of asking 850 chefs a day on Instagram. 109 chefs will take a
photo with your olive oil, 39 moms that have
a lot of other moms that give a crap
will take a photo with your olive oil and it’s
just the work and the asking. – I love that. Smart. – And it’s free. – Are you building a Trump U?
– No. – A GaryVee U? – I don’t want to get
into fights with any judges. – But this is good. This is actually a
really good education. – Free.
– Yeah. – For life.
– I love that.

10 years. In that time I made
any business can and I know many small business
owners in my area. – You want me to sign something? – [India] I have $500, a computer,
internet, a car and a smartphone what is the best way
to start a referral and lead generating business? – To get more 500 bucks. Go to eBay and get
$5000 and then start. Hustle. If you have 500
bucks you need more. You don’t need more but
I’m very, very, very big on understanding that lead referral
you’re gonna have to run ads, you’re going to have a
create landing pages. That’s not what
you do with $500. – [Man] Thanks. – You build up $5,000 and I
think is $4500 worth of junk in your basement and your garage
or you’re auntie’s garage get that shit, flip it make
the cash, India.

– [India] What is the best
advice you give to someone that wants to start a small business but they’re still
working full time? – To do it after your hours. It was called Crush It! I wrote it in ’08 it came out in
’09, 7PM to two in the morning. This is all the same things. Are you guys willing to
put in the work and pay… Guys, are you willing to pay
the price for what you want? I want to have a business so I
can make lots of money and go on vacation and have lots of things. You want a 1% life but you’re not willing to put
in a 1% worth ethic. Work your job, come home and do I have to go
through it again? Do I have to make fun of
“Game of Thrones” and the Golden State Warriors
one more time. I’m more than happy too. You’ve got to give up all the
leisure stuff and you got to work from seven to
two in the morning. Start a business,
sell shit on eBay. I put that out there.
Everybody can do that. Become the wedding
photographer of America like I became the wine guy. Not everybody can do that. You’ve got to make the mental
switch in the same way that two years ago I said I’m going to
make, there was no tactic to get into better shape. Get in here.
Get it here. – What’s up? – Timing is unbelievable. – Good. I was just talking about my
health switch ironically you started around the time that I
was starting to smoke around it. – Yes. That’s right. – You’re an unbelievably
athletic kinda dude. – Sure. – You agree with me that it is
a mental switch not a tactic. – Oh yeah. – There’s no do this. It’s binary either
you’re mentally in the place I take it
seriously or you’re not. – Life does
whatever it’s gonna do. You just gonna decide what
you’re going to do around it. And that happens with
exercise too I think. So yeah just go
with it or you don’t. – One or zero. – One or zero.
– Thank you. (laughter) Ah, that hurt.
(laughter) Do you remember two years
ago when we went to Vayner Camp and he climbed
the wall in one second? Do you know about this?
– [India] Yeah. – Like this wall thing that
everybody was like, yeah. It took him one second. He’s a machine. Anyway. What’s the person’s, Ash?
– [India] Ash. – Ash, what’s my recommendation? Unless you’ve been in my cycle
for the last 30 or 60 days and I’m new to you I’m going to
get really pissed off at you. The work. And by the way, you may not be
good enough to make $10 million a year with the work
that you make $4,000 but it still gonna be the work. I can’t instill more talent into
you you can do a very good job trying to find white spaces and
figure out what you are good at. But once you put in the work. The talent the white
spaces that’s a coin flip. That’s a lot of DNA,
that’s a lot of luck, that’s a lot of skill. There’s a lot of things there but the work is always
part of the equation. And that’s the part
none of you want to do. Can we just finally have
this conversation together? You just don’t want to do it. You just don’t. You really don’t. You say you do but you don’t. You’d rather lay in bed
and sleep in for 15 hours. You’d rather play video games. You’d rather play
bullshit games on your phone. You’d rather watch TV
you’d rather watch this show. You’d rather go play beer pong. You’d rather do
something else than work. It’s hard. It’s hard. It’s hard. Which is why I push people to
do work around their passions because it makes a
little bit easier. If I had to do this
around bricklaying, I’d suck.

with basically no
recurring dollars? – Meaning like he just
doesn’t have a lot of money? – [India] Yeah. Yeah, I guess. – He doesn’t have
business model that’s recurring. It’s I get a wedding,
I shoot it, I get money. So how would you scale? First and foremost, if I’m a
wedding photographer, one of the first moves I would do is
very similar to the advice that I gave to designers, immediately
I would layer a tier of Snapchat filter capabilities. I believe every modern wedding
35 and under in America in the next 18 months is
gonna have a Snapchat filter. It’s going to be a big
thing like Karen and Rick. That thing. I would do modern marketing. One, I would go triple in,
quadruple in, all-in uploading all your photos five, seven a
day get approval do your thing on Instagram and
learn all 15 hashtags that matter on Instagram. The five most popular ones,
the five medium ones and five long tail ones
like #HamptonsWedding. You know, #RockawayWeddings. Your area that you shoot in. There is always that hall, that place that everybody gets married at using
that name and weddings. 15 hashtags against 5 to 7
photos every single day on Instagram, I think will
lead to tremendous business. The other thing that I would do
is I would try to guest blog on wedding sites about Instagram
and Snapchat because again if you’re watching my show you’re kind of aware of
these things, right? Use modern social creative as your linchpin to your
actual business. If you think about being a
photographer for weddings as a secondary thing and you think
about being great in Snapchat and Instagram around the wedding
industry, using it and then commentating on it you will
create a much bigger awareness funnel and then people are like,
“Oh, I want to use that girl, “that guy. They’re good and
Snapchat and Instagram and “wedding photos.
It’s 2016, 2017.” I would hustle. I would work. What I just said took work. You like that one, Andy? It’s real. Work three more, four more hours
a day to do it I just told you and amazing things happened. You know how many people are
like “Oh miraculously, I made “$500 this week on eBay because
instead of drinking beers on my “porch and watching
Thunder-Warriors I went in my “garage or when garage
sale-ing and I sold stuff.” Staphon smiled because he
watched all of Thunder-Warriors. – [Staphon] I sure did.
(laughter) – That’s why has $500
less in his pocket. But he has the memories
and enjoyed himself. – [Staphon] It was a great game.
– Escapism. Great games.

asked if you were to build a
company in 2016 today from scratch what would you pick. Erase all your followers all the
companies that you have built up to this date. You said you would
choose something like Nike. So my question is at the
beginning stages of your company what would you do for
your three next moves. What were your top three
first moves be to help grow your company and keep in
mind you only have $3000. What would those three steps be? – Guys can’t get more specific? – Ads, an expo at a
convention center, inventory, what would it be? Let me know, can’t wait to hear
your answer and thank you for including my question
and today’s show. – What is the name?
– [India] Joey. – Joey, great question. The truth Joey and everybody who
is watching and so many of you are emailing me and please
by the way this is a good opportunity, Staphon, can you
put a little video pop-up you’ll do a little
editing for this one. Actually put a
picture I don’t make you. #AskGaryVee the search engine. If you have business questions, my new search engine
is unbelievable. All my questions all of my
answers transcribed all there in the search engine. So many questions about this and
the truth is Joey you clearly ask for yourself there so many
things you could be doing for your apparel business I guess
is why you referenced Nike. First of all, I said if you’re
in apparel the number one thing I would do it would try to get
Instagram influencers to wear your product at zero cost all
the way up to $1, $3, $50, $100. I think influencers
are grossly underpriced. I think the game is about
exposure and conversion and I think that too many people
don’t really understand how to run a business.
Make a lot of bad mistakes. As a matter of fact, I’m super
pumped that “Shark Tank” is now doing this “After
The Tank” TV show. I don’t know if any of
you have watched it. But Lizzie loves it. They’re showing people going
out of business because they grow too fast.
They don’t understand. There’s a real
cadence of growing. It’s like anything in life. You can’t get too
ahead of yourself. You can’t go too slow. You know it’s funny, a lot of
people when they start digging into my content realize
that I’m a real contradiction. That I believe in very
opposite points of view. And I think my answer
to your question is it’s a mix of 100 different things. I couldn’t give you, I’m not
going to give you what you want from this question which is
these three tactical things. I only give very black-and-white
tactical advice when I actually have hours to sit down and look
at your business and actually understand what
I’m talking about. I don’t want to look like an
idiot or have egg on my face so then I thought about
religious points of view. For you, you need to
get that shirt and you need to get
as much exposure. The same way you hacked your
way on to this show asking a question now you got exposure. I saw you put your little
Snapchat logo down there in the corner. Some people snapped it,
following you now. You’re looking for exposure. I think it’s a grind. For apparel
businesses are very hard. You need distribution,
you need awareness to me what I would
do is a lot of listening. I would tell you very honest
answer, Joey, if I were you as young as you look and
you look great, nice and young, super fit dude. Oh India likes it.
(laughter) What India said yeah.
What? – What do you want me to say?
No, you look horrible? – [Gary] No, no. – [India] Yes he’s fit.
– Yes, that’s exactly right. That’s right.
He is a fit man. Right, Garrett?
– Yeah. – [Gary] Yeah super fit.
– [India] Garrett agrees too. – Yeah, exactly.
Wasn’t a boy-girl thing. Just is he fit? I think that one of the things
that scares the living piss out of me is that a young dude like
you and so many young dudes and dudettes like you everybody’s
just jumping in and running a business. You know what I would tell
you to do, actually know what? I’m going there.
Screw it. You know what I’m
going to tell you to do? Shut your business down and go work for an apparel
company for three years. Go email every CEO of an apparel
company that’s doing over $5 million dollars a year in
revenue that you respect. All of them. Sit down grab a nice shake right, kale, nice kale shake and map every single CEO
in the world that has a $5 million a year or higher
revenue apparel business. Then to go to LinkedIn and
Twitter and email and tweet all of them. And ask all of them for you
to be there chief of staff, right-hand man and to work
side-by-side with that person for the next 18 months. That’s what I would do. Stake versus sizzle. There’s no tactic that
I’m going to tell you on The #AskGaryVee Show that’s gonna
set you up for success and to be very frank with you and I don’t
want to hurt your feelings Joey and I have a lot of respect for
you and is hurting everyone’s collective feelings my intuition
is somebody building a really big business in the apparel
space is not going to rely on one their tactics being
asking a business guru for advice tactically. So, I would take that 3000 bucks
and save it so that you can live with 17 roommates while you work
for Carol Thompson and her $9 million a year apparel
business and watch it up close and personal. India do it one more time
and I don’t do this for humble bragging. I think it’s important because a
lot of you know India and she’s been our eco-system, one more
time, four years in Vayner? – Almost four years. – India, three weeks in my
inbox, say it one more time different than you thought.
– Totally. – India learned more, it’s only
three weeks but just different. Just different. And you can’t buy that. India sat here and all god
damn shows with you guys. India’s written a ton of stuff. Has probably consumed way
more of my voice than she would ever want to. Yet in a 10 day period
being in my inbox, being close to the sun, she gained more context. I wouldn’t say learned
but holy crap, what? Yes. And that’s why so many of you
are jumping to run a business and I’m a natural
good businessman. A lot of you don’t
have as much natural entrepreneurial
DNA as I do. I think you need to learn from
the hip and I think the biggest mistake is you’d rather go get
and this is a different piece of advice for a lot of the
college kids that I’ve reached through
that one video. You’d rather go get that
job at $63,000 at the Gap and be number 17,000 even though your ambition
is to run your own fashion brand versus making no money teaming
up with 19 roommates living that ghetto lifestyle but being the
right-hand person but remember if want to start your own
fashion brand isn’t it much better to be very close to a
person that’s got a $3 to $5 million a year business
because that’s going to be your first step. Even if you’re at
the right hand of the CEO of Nike or Adidas or Under Armour or Coach that’s not the company
that you’re going to build. You’re going to learn
Corporate America skills. I’m just completely pissed
with the lack of, (sigh) it’s a lack of patience. It’s much cooler to say your
founder of the company, “Hey bro, what you do?” “Oh, I have my own brand. “I’m an entrepreneur.
I’m crushing it.” And Joey I’m not picking on you. This is a general statement. “I got my own business.”
That’s sexy. “I’m an entrepreneur.”
That’s a rockstar. That’s cool right now. Not as cool as “Hey
bro, what are you up to?” “Oh, I’m the Junior assistant
for Rikki Thompson for her underwear brand.” What? You went to
college for that? But I’m telling you right now
the person with the humility and the patience to the second
scenario is going to win every time.
99 out of 100 times. It’s just what’s
going to happen. I’m glad I got to say that.
I’m glad I came out. It is true.
It is super true. And when shit hits the fan and
it will and people can’t raise money and it’s not that easy. 3000 bucks is not a lot of
money to start a business. Too much dreaming right now.