potential business plan without the financial resources and the inventory, where do you start with funding?” – Damien, this is one of those questions that I like picking for the show, because I’m always scared to be too rude to the audience. You guys are smiling. Okay, now I’m freaked out
that Aton’s doing stuff. Oh, you guys are worried about how much I’m about to thrash Damien? Got it.
– [DRock] A little bit. – Damien, the answer to that
question is very simple. We’re in a bubble of financing right now. There are people that would finance this venture just on idea. It’s happened, people come in with a deck, they have nothing. People give them money for
a piece of the business, and they go on and do it. That’s your only option,
there’s nothing else practical. Any time somebody sets up a question… Do you know how many people have emailed me with the title, “About to Help You Buy
the New York Jets,” or “Gary, Open This Email and You Will Buy the New York Jets,” or “I’m Gonna Help You
Buy the New York Jets,” and the next line is, “Hey
Gary, I’m a fan of your work. I have a billion dollar idea.” Ideas are (bleep).
Everybody’s got an idea. Steve, you have ideas? – [Steve] I have all sorts of ideas. – I have unlimited ideas. If you have the idea that’s nice. If you don’t have the dollars, and if you don’t have the inventory, or even if I have nothing,
and so the only way you do something about
that is go and get dollars from somebody to, I
assume, get the inventory. I don’t understand what the inventory is in this exact question. The reason I’m answering this question is for the entire
VaynerNation to understand that practicality matters, right? Passion, which I’m loaded
with, is great. Right? Ideas, transcend the world, great, agreed. But, in execution, in practicality, is when these things become true. That’s what matters, that’s what the people we all look up to have done. They’ve taken from here,
and they’ve made it happen. That is massively important,
and that is something I push all of you to start
spending some more time on. Question of the day for Episode Nine,

– [Voiceover] Bill asks, “What’s the
best way for a right hook to seem like a jab?” Bill, Bill, Bill, Bill, Bill. Am I happy with you. Because you’ve asked the
question that means so much to me and is something that so many of you are confused by. Bill, I really appreciate you
and I’m not trying to sting, but it might feel a little like that. (laughs) Trying to make a right
hook feel like a jab is what 99% of salespeople
and businesses do that end up failing. It is in the clear honesty
and clear track of, “when I want to do something
nice for you, I just do it,” Ă  la this show. I just wanna take 15-20 minutes of my day to share the God-given wisdom
and the work experience and I want all of you to watch
it and I want this in return. Now, come 15 months from
now, 18 months from now, whether it’s a book,
whether it’s a seminar, whether it’s an event, whether
it’s me selling rare toys, who knows what it might be, then I will clearly say, “buy this friggin’ rare toy,
it’s $9.99. Buy it now.” But up until that point,
I will have very clear – there’ll be no show where
you’re watching the show and behind the scenes right
now there’s subliminal music pumping, “buy the damn cat for $9.99”. There is none of that. And so there’s a massive confusion
in the marketplace, Bill, that people want to disguise the sale, and there is no disguise. Authentically. All in. All of it. All in. Give when it’s time to give. On the flip side, there is
a crapload of Mother Teresas and think it’s so nice and awesome and if you’re just good, it’s gonna – no. You need to sell. So when you sell, you say, I’m selling. I am selling this. And I feel comfortable. When I put a link out,
buy my book. It’s out. Buy it. If I’ve done
anything for you, buy it. So, the answer to your
question is very simple. There is no version of that. That is a losing mentality and execution and I highly recommend that you take it and you split it very hard apart where the jabs are clear and where the right hooks are clear. – [Voiceover] Jason asks, “how can a
public or government institution

Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.

“the first 10 customers for
a creative service startup. “We make product videos
for online retailers.” – Eric, I once made a video, and let’s link this up down here below, and let’s put it up right here. Can you guys make another
video move in here or is it just gonna be a still shot? – [Voiceover] Yeah, if it’s on YouTube, we can do– – We can make it move, beautiful. There’s a famous video I made, where I cold-call people
for customers, right? And it was something people really loved. And that’s my answer. To get the first 10 customers, you have to grind. Sorry DRock, I know I screwed up here. But you have to grind. What I mean by grinding
is you have to just reach out to every single person. Like you just have to roll up on people, and be like, “Hey, will you buy my stuff?” – Yeah. – There it was. One customer. So… (laughing) That was awesome. Did you catch her in the background or no? I mean, you just have to ask. So, go to every single person in the world that will possibly buy your thing, and ask them to buy your thing. – [Voiceover] Will asks,
“I’m taught in marketing