“a Kickstarter campaign
beyond providing content “to raise awareness and
reach funding goals?” – Matt, you know. (stammers) I’m bumbling on this. No, no, I’m sticking, DRock,
I just fucking told you that I’m not editing
on any of my mistakes. Jesus with this guy. All you editors are the same, want to take out the natural, authentic. You guys like when I
struggle with my words cause it happens so rarely. (ding) I treat Kickstarter no
different than anything else. Just cause you have an ice
thing that you want to do and you decide to do it on Kickstarter because that’s a platform
that has virality, back to the question
about Medium and Linkedin, that’s fine. The answer is the same. Facebook dark posts, targeting
people that give a crap about ice cream and ices,
putting out content in blog form. Guest contributing. I would literally email
every single person that has a blog of any size or magnitude that plays in your space. I didn’t look deeply, but
if you’re in organic ices or just ices, or desserts
or ice cream culture, I would map out the 700
people that are in that space that have blogs or media outlets and reach out to them and say, “I’d like to guest contribute.” Talk about Italian ices or ice cream or dessert culture in America
or the world, generally, not spamming like, “I want to
tell you about my product.” It’s all about being content and not being about infomercials. Too many of the people watching this show and the rest of the world,
when they think about content they hear Billy Mays, an infomercial. When I think about content, I hear New York Times and Scandal. Get it? It’s about making that decision, and so getting distribution,
putting out good content, and that means guest contributing, Facebook dark posts if you’ve
got money to drive towards it, reaching out to influencers and chefs that are in the dessert space to see if you can JV what I would
call business development. “Hey,” you know, “Mario Batali,” “Here’s what I can do for you. “Give you 8% of my company if you “can get me the spark that
starts out my awareness. “Hey, Carla Hall, I think you’re amazing “in your southern cusisine, I’ll give you “five years worth of my product for free “if you give me a little love. “How can you give me love? “A tweet’s not enough.” So it’s biz dev, it’s content creation that’s not infomercial but actual content, and then it’s proper internet marketing, which right now to me is creme dela creme is Facebook dark posts. You’ve been watching the #AskGaryVee show. My question of the day
for you is very simple.

Tony Brown here from tonylbrown.com, creator of the 3V strategy– – This guy. – I’m just going through my
– Nice hustle. – Instagram timeline,
and I’ve just seen a post from Instagram, telling me
they’re gonna start advertising on the timeline in the UK. It had over 6,300 comments, many of which were saying, “No, no, no, “you’re gonna ruin it,
and bye bye Instagram.” You always say marketers ruin everything. What are your thoughts on that? – Couple things–
– Great show, I love it. – Keep it up.
– Sorry. – And I’ll speak to you again soon. – Speak to you soon. Couple things. Look, first of all, there’s
a lot of different audiences. For example, 99% of
people that run a Q&A show would not allow a question to be aired where the person spent the first 9% of the question promoting himself. But I love the hustle, right? So there’s that. Two, do you know how many Americans, and I know you’re from the UK, you know how many Americans
said they would leave America and move to Canada when
George Bush got reelected? And then vice versa when Obama
got elected and reelected, how many of my friends and
elitists and rich peeps and poor peeps said they’re
gonna move to Canada if X, Y, Z. The amount of things we say versus the amount of things we do
is a very big difference, and that’s why Instagram
isn’t worried about that, because I, Tony, you want to have a
real, fun, little test? Go back into that post and
then go click all the people that said, “Bye bye, Instagram” and see how many pictures they’ve posted since they’ve commented. My guess? A lot more. So the question and answer
to your question is, so the answer to your question. You don’t edit. I’m so scared of DRock’s editing, cause we edit a little more on this show than we did with Wine Library, and I’m a little scared, because I know we’re trying to be efficient
and DRock’s skilled. Don’t take that personal, DRock. But don’t edit that crap. Never edit any of my mistakes
or any of my blub ups. Let’s start with that. If you’re editing just for time
reasons, I can respect that. So to answer your question
is I think it’s a nonevent, of course there’s a
certain level of hippies that will go off of that
platform because of that, but if Instagram finds its right rythym the way Facebook has, I don’t
see anything really happening, and so I just think it’s a nonevent. – [Voiceover] Johnny asks,
“If the Jets never come up

“jab, jab, jab, jab, big right hook “but when it comes to the
mechanics of making sales online “you need identification,
call to action, no? “Both here and on your Facebook post, “you have no links, no email signup. “Do you just trust that with
enough goodwill and trust “people will find your
website/email when it’s time to buy? “If I need my content to drive bookings, “should I not at least
have a link for more info “when people are ready for it? “Thanks, Big G.” – Jayce, you’re lucky you’re
catching me on Episode 22, because my favorite new rookie on the Jets is Jace Amaro, our tight end,
so I’m gonna give you that. Listen, spoken like a real
salesman and I’m a real salesman. I’m a real salesman but you’re not wrong, I’m all about the CTR,
right, the call to action, I’m into that, right, but
at the end of the day, you’re talking about the difference between salesmanship and branding. Anybody can be a good salesman, but being a great brander,
that’s where it gets going. The lift of being a brand,
being a Nike, being a Puma versus just selling a new
sneaker, that’s a big difference and so, tactically you’re correct and I’m sure a lot of
people who watch this think about those things where, “Why didn’t Gary create
a call to action?”, “Why doesn’t he have a pop
up when I land on his website “to collect my email?”, all this growth hacking thing,
as many other people do. The reason, at times, I don’t
do it, ’cause at times I do, and at times, I’m very comfortable
throwing the right hook is because I do believe in the jam, the jab, not the jam, and the jam. I believe that branding matters. I believe that there’s a time and a place. I believe there’s context. In this setting, yes, I do
think that in a 2015 world, people watch this show,
they see that I’m not trying to sell them
anything, I’m bringing value, I’m sitting here during my
favorite time in the world which is Jets parking lot time because I want to put out content and I’m just trying to give the best business advice that I can. And I do believe that when
somebody stumbles across this, yes, there could be a call
to action, and they can click and they can buy, but by
me asking for something like sign up for this or
buy that in this video or in this world of YouTube,
I’m also leaving a way, the situation where that person
can then look at my name, find this interesting,
control copy it, go to Google, search my name, go down a rabbit hole and let me build brand, because I asked, like everybody else out
there, for the quick sale in this context, and
I took away the chance for us to kinda, you know,
it’s kinda like relationships. Because I went to sleep with
that person on the first night, maybe I took away the chance
for us to get married. I, my friend, am playing the long game, the depth game, not the width game. So there’s a time and place
for a call to action, a CTA but that isn’t every single
at bat, every single time, every single channel,
because then you just become a sleazy salesman. Thank you for watching Episode 22,

– [Voiceover] Mahdi wants
to know, “What motivated you “to continue any project,
like Wine Library “without seeing any
significant growth prior?” – Mahdi, you know, for me,
that’s a very easy answer, which is, I just believe
in my holistic purpose. I’m blown away by how
many people are crippled by one project or the other,
to me this is a net-net game. I have a very clear vision
professionally where I wanna go but overall, I just want
to be a good human being, do business the right
way, the right process, put in the right hustle
and I control that. If I don’t get results, well
that means I made a wrong strategic decision, but that
doesn’t cripple me either because as a net-net,
I know where I’m going. So for every one or two times I decide to get in the wrong business
or invest in the wrong thing, I’m going to figure out
a win alongside of that and that’s all that really matters to me. – [Voiceover] Michael wants
to know, “As an entrepreneur

on behalf of myself and
of the motivators here at YouGotThisBro. Thank you so much for all your
teachings, all your books, all your videos. You are the man, there’s
no doubt about it. I love your stuff, man. My question’s really simple. We speak a lot in schools,
colleges, universities. We have messages that we want to give out, we want to help teach these kids, bring them to a better place, help them become a better version of themselves, but the problem is is
for all the following that we’ve built up from all the people on Twitter and Instagram and Youtube and stuff like that. A lot of the schools don’t
really care about that stuff. So what my question is is how do I convey what a following is to people in schools, headteachers, lecturers, professors, how do I convey that to someone who just doesn’t care about that stuff? Thanks man, would really
appreciate your help. Peace. – Peace. Don’t edit any of that. Let the whole thing run. I love this question. I spend no time convincing people to believe in what I believe in. Up and coming wines, the internet itself back in ’97, Google Ad Words in 2000,
email marketing in ’97, social today, Snapchat two years ago. Virtual reality, Oculus
Rift in a couple years. I have no interest in convincing anybody about my stuff, so mate, here’s
the mistake you’re making that so many make. They’re wasting good time and energy trying to convince, while
taking that same time and allocating it to reaching more people. You need to reach out to
every single school professor and organization in the
world or your region or where you want to play. All of them. Find the 18 that are intrigued
and spend your time there versus one-by-one, spending
a week, a month, a year trying to convince this person
and then nothing happens. Don’t try to convert the unconvertable. I am thrilled that they don’t get it. Make fun of them after
you’re done in a couple years and say, “Mate, remember
when you didn’t get it? “You’re an idiot.” That’s fun. I love doing that. And that’s what you need to do. So take all your time,
cause that’s the asset, for all of you listening here, and if you notice, I’ve noticed
in the comments section, I’m trying to give
answers that helps anybody no matter what they do, even though these are specific questions. That is the talent I
have as a storyteller. This is a big one. Take the time that you
have, that is the asset, it’s the only one there’s not more of. It’s the big one, and apply it to places where
there’s fertile grounds. Go reach out to more grounds to find out which ones are fertile
versus trying to convert a nonfertile one into a fertile one. – [Voiceover] Edoardo asks, “As
the frontman of VaynerMedia,

Great to see you back. I hope you remember me from Wine Library episode 759 where we drank out of bottles. Enough of that, my question. I run a video blog inmymug.com. Plug, got the plug in.
– Smart plug. – And get about 5,000 views a week but we’ve been kind of there for the last 100 or so episodes. Should I kick on, should
I be bothered about that? We get in sales from it, we
get lots of interaction from it but should I kick on and if I am, should I look at dark posts, should I look at Twitter? What should I kind of do to kind of find that next level? And thank you for the show. – My pleasure, my friend. I definitely, definitely remember you and that was a lot of fun. You know, it’s funny I
was just about to segway in closing off the show about, I also want more viewers and I wanna keep building, like, when you’re in the game,
you’re in the game. You wanna build. And you’ve done the patience thing which is normally my answer. That’s my answer to me. I’m only 18 episodes in and you gotta restart
and rebuild an audience and get people used to behavior and it’s not email or RSS
like I had with Wine Library back in 06, 7, 8 and
so it’s different ways. It’s Twitter but that’s
noisier and different. You know, so, I would say distribution. The reason you’re stuck right now is you need distribution,
distribution, distribution. I highly recommend you say to yourself, what are the 100 websites that are the biggest websites in the world that speak to or are in
the genre of my show? And then literally email them one by one and ask them if they want the rights to distribute your content with maybe you writing on top of it. I’d also reach out to the top 100 podcasts that you can get out there
on and promote the show. Give interviews, you need to hustle. What you just did by
getting on this show worked. You were gonna pick up 39, 42, 73 new listeners for your
show by being on this show. And you need to just scale
the living crap out of that. It’s hustle, hustle, hustle,
hustle, hustle, hustle hustle, hustle, but with
a thread in distribution. You need more awareness. You need to show up on other
YouTube celebrity’s show. You need to get into
the LinkedIn community and start putting out that content. You need to get the hell out there. That is the game, my friend. And that is a nice way to
kind of wrap up the show

– [Voiceover] Iwona asks, “What would you do if you
were in your dad’s shoes “and you didn’t come to
the US until you were 23?” – You know, Iwona, I want to believe that if I came to the US in the way that my dad did, which was not only at 23 years old, but also with a child and
another one on the way, that I would do the
same thing that he did, which was completely work
his face off to allow the next generation to kind
of build on top of that, and so, you know, I don’t think I would’ve
done anything different. I think a lot of it’s circumstance. My dad had a great uncle
who had a liquor store that he got to work in. That great uncle passed away and it was just all these
kind of different variables. I think circumstance has a lot to do with what I would’ve done, but the one thing I
know I would’ve done is work every hour of every day.

– [Voiceover] Chip asks, if
you owned a winery in Napa, what your left jabs look like? – Chip, thanks for the question. And honestly, I’ve been
reading the feedback. Thanks for the critiques yesterday. Some of your took it a little to far. I mean, what I was really
saying from critique this show was, give me compliments, not actually nitpick and
find something to upset me. But anyway, you know, I want
to start answering these questions in a different
little bit of a way, and so thank you guys. You guys continue to evolve this show. Big shout-out to the people
that have been tweeting and Instragramming the fact that it’s been interesting to watch the
show evolve from one to ten. It is pretty crazy for the
amount of shows I’ve done and videos I’ve done to
watch it actually have an evolution even with intention. You grew with that, Steve. Show Steve. – [Gary] Zak, do you agree with that? – Yes. – So to answer your
question, I’m gonna answer it in a way that I hope
everybody who’s listening doesn’t miss the point that
this works for everybody, not just wineries. If I was a winery in California,
I would actually make my jabs Wine Library TV. Let me explain. Could you imagine if a
winery in Napa Valley did a show where they
tasted wines from all over the world that were not
from Napa and critique them and gave their thoughts. All of a sudden you start looking at them as an authority instead
of somebody who’s just pitching their wine, right? Everybody wants to go the route of like, let’s show the day in
the life, and they take video, like cropping the
crap and like tasting. Nobody cares about that. They will care a little bit
about the dog running around. And if you teach them
the dog’s name is Goldie and make more videos about Goldie, they’ll care about that. But what they really want
and what you really want is utility. The reason this show
exists is this is the next coming of my ability to give utility. I’m giving content that actually
is a little more tangible. Now it’s opinions, so take
it for what it’s worth but you’ve decided you’re
gonna allocate your time and I’ve somehow become
important enough to you, or you’re curious enough
about my POV and brings value. Value comes in entertainment,
value comes in a lot of forms, but I really do think
opinion, context, information, these things are very powerful. And so to answer your
question is, I would just review other wines from
the world and give my two cents on that, because
then, you’re leveling up and not just pitching. In the same way that everybody
here, instead of talking about their products or
their ebook, or their blog, can talk about other stuff. Hence, look at the structure of this show. These are questions from you
that I have to respond to, thus they matter more to you. You have to put out things
that matter more to others. That’s a little bit of my curve ball. Take it for what it’s worth. – [Voiceover] Ivan asks, do
you respond to posts, tweets,

is confidence, skill, and luck?” – Simon, the truth is, you know, and some people don’t like to hear this. Sometimes they say I’m lucky and people get really pissed. A bunch of you will put
in the comments right now. But the truth is, I am a lucky guy. Like, I was born in the Soviet Union. I could’ve been my dad who
was born 20 years earlier in the Soviet Union and
wouldn’t have come to America until my 23rd, 24th, 25th birthday which would’ve put me
far behind the eight ball for what I’m accomplishing. So the fact that I was
born in the Soviet Union during the Cold War
and happened to be born during a time where Israel and America teamed up to make a trade with Russia for wheat. I was traded for wheat
that allowed me to get out through political asylum in the late 70’s and come to America and
live the American dream has a level of luck, right? And so, luck is part of the equation. Now, do I think I’m lucky? I do not think I’m lucky because the confidence
which is great parenting, by the way, maybe a little
luck in that, one could debate, and definitely just kind
of the overall skills and the hustle which is DNA. I don’t know if you can be
taught to work your face off. So, I think it’s just a mixture. I always talk about a great wine. Show Steve, he loves wine. – I love wine. – I always think a great
wine is never 100% Cabernet, never 100% Merlot. A nice little Meritage, a blend. And I think to answer your question, I think it’s a blend of all of the above. Some people, look, I think I make my luck. People are like, oh you’re so lucky that you got into Twitter and Facebook. I don’t feel super, trying to figure out
how I’m getting healthy? That dude. I love his raw, like, he just… – He doesn’t care. – He really’s like the only
person that doesn’t care, that’s what I told him to do. I think it’s a blend of all of the above and I think that that is
something that people need to recognize, feel comfortable with, bet on your strengths, and execute. – [Voiceover] Nick asks, “Do you
think that Facebook is still effective even though it’s pay
to play model and throttling?”

networks once a week with great
content or daily with poor content? – Matthew, why does it have
to be one or the other? Why not both? I am so tired that people think that this is kind of like the thing
that pisses me off the most. “Oh Gary, I see you hustle so much, but I don’t work hard, I work smart.” Well hey, dickface, I work both. I work ridiculously hard and
I work obnoxiously smart. And that is my answer to this question. Why not just put out
a lot of content often that is quality? Why does one have to suffer or the other? That is a mistake mentality. That is a middle mindset. Go all in, you can do both. I do. – [Voiceover] Simon asks:
“How much of success