– [Voiceover] Cory asks, “What
have you found is the best “way to introduce
non-wine drinkers to wine “without it seeming overwhelming?” – Cory, I took this question because not only for the wine people listening, but for the business
people that are trying to educate about social media or apps or tech culture, it’s the same game. Why did I over-index in the wine world? And why do I think I over-index
in the business marketing, operations, social media marketing world? I said marketing twice
’cause it’s so nice, it’s because I talk to
people, not down to them. How do you get people into your thing? How do you do that? You talk to them, to them, not down to them. That’s the struggle for everybody who gets any level of expertise. They get this expertise and
they want to leverage it against their audience to
establish I’m here, you’re here. I fully believe, and I
can guarantee the comments coming right now that one of the reasons people watch and listen to this show and have followed me for
the last seven years, when I was educating about
wine, intimidating subject, or social media, new intimidating
subject to a lot of people is I’m talking level set, right? I’m not imposing my expertise. I’m not making anybody feel bad that they don’t know as
much as me, snickering like, “How could you ask me
this question, Ricky?” I don’t do that, right? I understand that there’s 99% of the world that I know jack crap about. I know my couple little things, and when I’m trying to
learn about other things from other people that know, it’s nice to be talked to at that level, which is respect as a human
being, not being imposed on something you learned
a little bit more about. And so, you want to get people into wine, or anything else for all
of you that are watching, and I see a lot of you
who are watching trying to impose your expertise on food, or pets, or anything of that nature, I highly recommend you start realizing you’re talking to
somebody, not down to them. – [Voiceover] Adam says, “I
understand that marketers