– [Voiceover] I.K.E. asks,
“As a rapper, what’s the best “marketing tips to implement?” “Should I treat music like an
entrepreneur would his product?” – I would just say exactly
what Gary said before, just add value. Think about a specific
group of people ’cause you can’t reach everybody. I’m just being real. I don’t care how good
you are at what you do. You pick your poison, you pick
a group and you just pour into that group so that every time they listen to you
like Gary said. I’m just going to be honest. I’m like Gary I don’t listen to
anything, I don’t read anything. But I got hooked on this Beyoncé
song and I been listening to that song this morning,
I listened to it, it’s like I can’t put it down. And it’s not
because it’s Beyoncé. No disrespect but it’s not
because of what you think but when I hear the song
I hear I was here. So I’m waking up this morning
like you get to GaryVee show you got to be present. Not just there, you
got to be present ’cause you may only get to
do this one more time so I’m listening to her song, and
I felt like she wrote it for ET. – We should find out, we should
activate everybody let’s find out if B wrote it for you.
(group laughter) You think she did? – I believe she wrote it for me. I really do. – Listen, I think way too many
people, I’ll give you my advice. I think you need to make
pretend, not make pretend let me rephrase, you haven’t made it. I don’t think this was J Cole
asking the question, right? You haven’t made it. So stop being fancy. I am stunned by the fanciness in
the market of speakers, authors, entrepreneurs, athletes and
definitely rappers ’cause I got a ton of them. You’re trying to be big time, you think acting
like that is that. You know how
you promote music? Make one person every
day like your music. – Right.
– You know how you do that? By liking them first. By literally going to Twitter, I’ll give you something
real tangible. (tapping from ceiling) – Somebody loves us.
– I love it. Twitter.com/search. Twitter.com/search
go search people. You’ve got your opinion of
who you are as a rapper. Go search people
talking about Future. You think that’s your style. Jump in and say yeah
I like that track, too. Yes, I love that hook. When ET tweets that Beyoncé
spoke to me, jump in and be like yeah that part. Become part of the community. Everybody wants
everybody to love them. Love the community first
then they’ll love you back. Guilt them into loving you. – Oh that’s so ah, ah! Look guys that first video, for
real, you’d be shocked at the millions of people, that one
video has 38 million views. – Fuck! – You’ll be shocked that
I did not do that on purpose. You’d be shocked that I just,
what GaryVee just said, I poured in to that community
for about 18 years and then, boom, all of a sudden one day that seed blossomed
into the tree. 18 years. – Doing the right thing
is always the right thing. – 18 years.
– I love it. – So I also said to whoever
you are, don’t do what Gary is saying and think that six months you’re going to see the
results, or a year. Just because he told you that and you did what
he told you to do. At six months later,– – [Gary] How do
think about patience? – I mean it’s life.
It’s everything. – I’m a big, big,
big pusher patience. – Yeah, I’m just saying, because
you don’t know the result. You can only work the process. You don’t know when
the prize– – You know what I’m most
fascinated about? Everybody there right now,
how many there gave up a month before it was going to happen. – Yep, yep, yep, yep.
Weeks. – I’m worried that what happens
when you die and you go talk to God, God’s like yo, listen,
I got to show you something. You gave up on March 19, 1994,
it was gonna happen on April 7, 1994 and
you’re like what? I’m fascinated by
lack of patience. – Yeah. Yep.
– All right, let’s move on. – [Voiceover] Jacob Brown asks,
“As a PhD, what percentage of

– Hey Gary, hey ET,
it’s Byron Lazine. I appreciate you guys
taking the question. I’m about going into the gym
here, it’s 5:45 trying to get my hustle on.
– 5:45PM? – I sent my question to Gary
last week and I hope whoever is editing this will throw in
my YouTube channel here just obviously hustle a
little bit of exposure. You guys have been such
a big inspiration to me. ET, I found you a number of
years ago at the talk you did to that classroom. Inspired the crap out of me. I’ve watched it
over a hundred times. Gary, first time I saw you
was a keynote to RE/MAX. You ripped their faces off. And I’m going to be giving a
keynote actually or rather 18 minute talk at the
Tom Ferry Summit next week. This is the Super Bowl of all
real estate conferences. I’ve done two, three,
400 person talks but this is in front of 5000 people. What advice you have for me
stepping up into the big leagues and guys I’d also like to know
when your speaking career really launched, were you out pushing
that or did you let all those paid speaking
opportunities come to you? How do you grow and
paid speaking business? Thanks guys, be well. – Eric, let’s
answer it, go ahead. You go first. – Yeah, so first of all I want
to say this because you talked about that first speech. Again, Gary, I wasn’t
doing that for the world. It’s an accident
that video came out. I had no idea. – [Gary] Somebody was recording
it and put it on YouTube? – Actually a guy
recorded for his thesis. – [Gary] Yep.
– Never used it for his thesis. – [Gary] Okay. – The only reason he mic’d
me up was because of that. – [Gary] When was this? – This was 10 years ago. Actually, the anniversary to the
Guru story is this school year. So that’s when I did it. – And that was your break out?
– That was the break out. When we say break out
we mean to the world. I have two careers. The first one was
I had been doing this,– – 100%. – I had been doing this
for 10 years before that. – People are like,
“Oh, you broke out.” I was like, “Yeah, I
worked every day of my life. “I finally broke out.”
– Right, right. So I ended up breaking out
after 18 years, yeah broke out. – If you call breaking out like
punting anything that was happy and fun and easy and just
grinding my face off, yeah I broke out.
– Yeah. So for me that speech was to
about 40 or 50 kids from the inner city who were about to get
kicked out of Michigan State and I was going off. I was just going off because
they don’t have three chances like their parents, you know,
just got laid off from Ford, GM and Chrysler. We’re talking about when the
country hit the recession. These kids parents
had lost their jobs, GM, Ford, Chrysler
all crashing. This is their chance
to get a degree– – And they’re bullshittin’.
– So I’m going off. – Of course.
– Somebody happens to record it. – Especially ’cause, you know,
I’m going to use that as my answer which is when you tell
your truth it’s not scary to talk to one, it’s not
scary to talk to 50,000. You ask me right now to read
your email, right now, if you gave me a long email and said
read it, I’d be scared shitless. You know why? I’m bad at reading.
I don’t like reading. – Yeah. – It’s not what
comes natural to me. – It’s not jut me it’s Gary.
(group laughter) – I could go speak in front
of this whole city, this whole thing. Give me 80 million
people, I’m ready. Give me the mic, I’m going. I’m ready right now. You ask me to read in front of
this inner circle I’m like, uh, let’s get a drink guys.
– Yeah, yeah, yeah. – Nah, that’s stupid
let’s do business. It’s unbelievable. So to Brian, Byron?
– [Andy] Byron. – Byron, just go
speak your truth. The biggest mistake people make
and your by accident similar to me, I was a businessman just
going to a conference, I don’t know, the number one
reason people fail is ’cause they have to think.
– Yep. Yep. – And when you think because you
don’t know, ’cause you’re trying to fake it, you know what’s
easy for us and your’s is more extreme than mine but I have my
version of it, when you’re not at any plateau, when you’ve been
there nothing’s super scary. – Yep, yep. – What you’re
going to laugh at me? When kids made me drink pee
’cause I couldn’t speak English? Things aren’t scary.
– Right. – What is somebody
going to do to you? When you’re eating shit
out of the fucking corner? Who’s going to do what? Somebody’s gonna laugh
at you at a conference? They didn’t like
the way you cursed? That’s the silliest. I think the biggest thing
is to talk your truth Byron. Don’t try to act
bigger than you are. Everybody does that.
– Yeah. – Oh, now that I’m a big stage
let me make pretend or embellish that I built, sold a lot of
apartments or people embellish or fake it and
then you’re scared. You’re scared somebody’s
gonna call you out on it. You’re scared
somebody’s gonna come, you know what I’m pissed about? I had Tyler right now
I’m getting my report card right now sent to me. My report cards from high school
because somebody in the comment section of Facebook said, “Gary,
you aren’t that bad of a student “from high school.” Only ’cause I they like me and
they didn’t want to believe I was such a bad student.
– Right, right, right. – I’m like, “Oh, you think
so, let me go get them.” I just thinks it’s truth. – And I would say to him as
well, give them something, man. Too many people spend so
much time talking about their accomplishments and what they’ve
done, give them something, give them a tool or two that
they can literally take. I’m talking about as soon. Don’t, I listen to some of these
guys, no disrespect but it takes about 18 messages before you
actually say something to them. Right? So I’m saying, do me a favor
just give them one or two things that as soon as the conference
is over they can really take with them and actually use. – I’m super mad you said that
because you’re more right than what I was saying. It’s more important than
your truth even though this doesn’t sound like it. I believe that 90% of talks in
public today are press releases for that person and they’re
doing propaganda for themselves and they just leave.
– Absolutely, Gary, absolutely. – I’m trying to guilt
mother fuckers to love me. – Yep. Yep. – That I gave them so
much that they’re like damn. Honestly, you know what I
like about Kendrick Lamar? – What do you like
about Kendrick Lamar? – I like, oh, we got a nice
little cadence going here. (group laughter) I like that when I feel like if
I was good enough to be a rapper I would have the same mindset. What I think he does, and
I don’t know if this has been talked about, again I don’t read
anything so I don’t even know if this is out there, I assume it
is ’cause it’s so obvious, he goes and goes on
other people albums and he’s trying to steal those fans. When I listen to how he
does it, I’m like I get that. I literally, Eric I swear to
God, I go to every conference and I’m trying to make anybody
that came there for somebody else question that person.
– Yeah, yeah. – I want them to be like damn.
– No, no, no, explain. ‘Cause they’re laughing.
Explain that though. – [Gary] Okay, I go to every
conference and I go look this is a conference and there’s
this fancy person, there’s Warren Buffet,
there’s Tony Robbins, there’s Eric Thomas,
I’m sure they a lot of people, I’m not the only person but
I’m going to go on stage and I’m going to make every single
person leave saying I don’t like Warren Buffet anymore.
I like GaryVee. – Yep. – And by the way, that’s
not having by having bravado. – Yeah. – That’s not having, that’s not
cursing that’s I’m gonna provide so much stream of value so hard,
so long that they’re going to be tired when I’m done.
Bring value. – And that’s why you
know who GaryVee is. For real.
You guys got to hear that. Because a lot of people that
study, studying GaryVee this is why I laugh, Gary. There’re people who look up to
you who don’t do what you do. – You mean everybody? You mean everybody? Do you know how many
people tweet hustle and work six hours a day? I know.
– I’m serious. – I know. – I’m serious. Someone I’m very
close to today asks me about my schedule and I told him
the schedule and then they asked me well why are you up so early?
(laughter) – Yeah. Let’s move to the next
question before I get angry. By the way, real
quick I got angry.

office even though I have a meeting I
feel guilty about leaving my team in the office I’m scared of my team thinks that
the bosses are explained how to find it always taking a long break at lunch and
have ice PCR results like if you’re playing around and having a coffee with
this person and networking that person was sitting courtside Knicks game and
you aren’t working but you bring somebody to make a ten million dollar
deal it’s called mother fuckin result in a funny thing squashes all the boss
doesn’t do anything results so you know how to deal with it
it’s you know it’s it’s first you know it’s funny it’s first wrapping you know
I grew up in a world that my dad taught me and I executing the first ten years
of my career that was predicated on being at the store meant you were
bringing value and like and so I get it actually get that question hardcore I
barely ever left one library in the first ten years of my career I was in
the same goddamn place like every day Monday through Saturday every single day
for like 10 years from 9 I was super flex cable you know it was so I get it and you know
what it was a mistake I shouldn’t take more trips to wine country I should have
not got more done doors and done b2b and 1,200 cases that
a pop took corporations in New Jersey I shoulda got out and about and so you
know if you’re kind of boss that goes to off-site and then thinking and parties
at night and your business goes down well then people feel like you didn’t
deliver and so you get away with anything if you drive results I don’t
think anybody have any more questions me being around are not being around
because of the results and so that’s it i mean you know the score is the score
you know you know it doesn’t matter how you get there cheating doing the wrong things the
moral compass matters but if you’re able to do things on the up and up then the
scores the square ATF is it a beautiful interruption here consumers day a good
thing or should it be seeing us because

a great right hook?” – Sweep the leg, Jonny. Sweep the leg. That’s literally how I think about this. The fact of the matter is,
you’ve gotta go in for the kill. Just watch, like, Karate
Kid, where that quote’s from, his teammate’s like,
“Sweep the leg, Jonny!” Like, go in for it. How
do you throw a right hook? Honesty. You know what a good
Super Bowl commercial is, in my opinion? “Hey, I’m
Gary Vaynerchuk. I’m the CEO of Toyota. I want you to buy cars from us. Let us know how we can make that happen.” That’s a good Super Bowl
commercial. Forget the pony, and the eagle, and the cute
dog, and everything else. You wanna sell cars. I
think that Americans– You know what? Let’s do
a test case right now. What’s Jab, Jab, Jab, Right
Hook’s, Amazon ranking right now? I’m gonna show you, Jonny,
how to sweep the leg. What’s the Amazon rank right now? Do you know how to find it? I
know how to find it real fast since I look at it all the
time. You probably don’t, India. I mean, all the time when I’m selling, I haven’t looked at this in
months and months and months. 2,847. That’s the rank. Everybody
who’s watching this show, it would mean the world
to me to be able to land the right hook I’m throwing right now. A lot of you have the book already. So it’s hard for me to ask– How much is it on Amazon right now? – [India] Right now,
it is 17.43, hardcover. – 17.43, and Kindle? – [India] 14.99 – 14.99. I am asking every
single person who’s watching this show right now, to buy
one Jab, Jab, Jab, Right Hook. It would mean a lot to me, I
would prove my point to Jonny, I would equally benefit
from that because I make a dollar three, a dollar to
three cents, or three dollars per book, or whatever it
is. At this point I’m done promoting Jab, Jab, Jab,
Right Hook but it’s the most tangible thing that we
can all watch together, I’d like you to buy more, if
you were ever thinking about buying it for your staff, you
can send one for your Kindle, anybody who’s watching,
and if you’ve watched more than 25 shows of The
#AskGaryVee Show, and you don’t own a copy of Jab, Jab, Jab,
Right Hook, you need to. That is absolutely a must.
That is my right hook. Honestly, Jonny that is– And I don’t know how you can link up. Obviously, you can’t go to Amazon, but link it in the comments
and that’s a right hook. You just honestly ask, you
try to create some guilt around it, like “You’ve watched 30 shows, can’t you give me 15 bucks?”,
you try different angles, you just go straight
for it, you don’t hedge, you ask for the sale of
Jab, Jab, Jab, Right Hook. – [Voiceover] Ghopii asks, “How
do you leverage social media

– [Voiceover] Neil asks, “Looking
for a marketing job right out of college is tough,
especially finding one that’s not sketchy. How do you find a
job that’s the right fit?” – The answer– Who asked the question, again? – [India] Neil. – Neil, it sounds like, by
the way you’re asking the question, I’m glad we’re
getting to attack this, that you’re looking at what is deemed as “Internet Marketing”, right?
When you say that all marketing jobs are scummy out of school,
I think what you’re falling into, is kind of those
e-book, kind of landing page, the bad version of all these
great growth hackers out there, the bad version of that, right?
Lowest common denominator, playing arbitrage, internet
marketing, buy my e-book in the back room, and the discs, MLM. It sounds like you’re going down a funnel, and what you deem as marketing
is scummy, and I understand a lot of that gets into dark
marketing but 98% of the marketing jobs in the world are
like working at VaynerMedia, this is marketing. So
first of all, I recommend recalibrating how you’re
positioning marketing, and make sure that you’re not
going down the rabbit hole of “Internet Marketing”, and
I keep quoting it like this– First, I love air quotes and
we all know that but second, there is that term for just
copywriting, make landing pages of red and yellow, and buy
this, and whether you’re selling supplements, or an e-book, or information, play that game out, that’s
not the world of marketing that I believe in or think about. So I would tell you that there
are eight billion agencies marketing, digital,
social agencies out there, and I would immediately
go get an internship, if you can’t get a job, and
prove that you’ve got the chops. It’s unbelievable how high of
a percentage of the interns that we get here at VaynerMedia we offer a job to. One, we’re growing fast, so that makes sense, but they’ve
come in and they’ve hustled and so the lack of
internship, out of college, if the market is bad, blows me away. It seems like the market
is getting better, jobs are being created more at this scale, than say, 24-36 months ago.
But the famous DRock story, or any other story like,
the ability for you to go and work for somebody pro
bono to get a résumé– Look, to me, if you’re
struggling to get a job for two, three, four, five
months out of school, why in the world you wouldn’t
take a half of your day, each day, to then work
somewhere for free, or intern, whatever it is, to a) pick
up skills, b) network, c) learn your craft in
action and watch it, d) create the leverage and
almost guilt your employer into hiring you, or making
them tell somebody else to hire you. You know,
better than sitting around and moping about why it’s not working out. Unless you’re out there,
literally, in job interviews or sending résumés, you’ve
got 18 hours in a day to execute this. To me, you
could be doing that from seven p.m. to two in the morning, and then from nine to seven, you could go do it. Go work at a pro bono place, or a museum, put your skills into action
if you’re a marketer. – [Voiceover] Dana asks,
“How would you advise

– [Voiceover] Clayton wants
to know, “How do you push “your team beyond their best?” – Clayton, great question. Way to start off 2015, good questions. Oh, actually, I picked this one, right? (people laughing) Hit ’em with some Barry Harowitz’. But that was so subconscious, too. It was a great question.
I thought we should do it. I really, really, really
think that the best way to push somebody above their own means is to guilt them into it. And I know that’s a weird kind of answer. But it is my honest belief
that the thing that drive, first of all, everybody is
driven by different things. So, the real answer to your question is to use your hear, right? DRock, zoom in to my ear. Right, you know, the ear
is the key in this scenario because the truth is,
the way to push somebody above their limit is to
actually have individual conversations with them about what is their Holy Grail. What do they wanna accomplish? Like India and I, I have a
good feel of some of India’s long-term career ambitions. That gives me, first of all, her knowing that we’ve even had that
conversation, in and of itself, gives her a little bit more
confidence to work harder. Because she’s tryin’ to get
what she wants out of it, professionally, and
knowing that I’m the person that can most likely make that happen, at least in the context of this world, that just even having the conversation puts her in better spot. But some people are literally
rawly driven by straight cash. Like, truly, you wanna push somebody? You carrot, like, “Hey,
I know you love cash! “I’ll give you 10,000 more if you, like,” You know, and so, you’ve gotta find out what makes people tick. I’m so not motivated by cash, that so many people try
to get me to do things, JV with me, invest in things, do things, speak at things. And they think cash is the way to do it. And, listen, I love the cash, but it’s not my biggest driver. And I make a lot of
decisions based on legacy, long-term impact, on myself by the way. Not like long-term global impact. You know, that’s not how I think. I mean, I think there’s
a byproduct of that but that’s not the
number one thing for me. But, to answer the
question in a general-form, I truly do believe the best
way to get that is to guilt. And what I mean by guilt,
it’s a variation of listening. Which is not only listening,
but delivering in a world where so few people even begin to listen, let alone delivering on that listening. And once you start doing
that, people start realizing, let me tell you what’s
happening at Vayner; it’s not super confusing. I know exactly what’s
goin’ on in this company. It’s starting to get old enough that there’s enough things
happening for enough people that it’s really easy to
point to Phil Toronto, or to somebody else and
be like, “Wait a minute.” Or Steve Unwin, like, you
can start pointing to, “Oh, crap, that person wanted that, “that person’s getting that, “that person’s happy as crap!” I want that, and so, it’s listening and then delivering, which
then creates a scenario where people want to over-deliver because, the only way somebody
will over-deliver for you, ’cause you asked a very selfish question. “How can I get my team
to over-deliver for me?” “For my thing.” It’s very simple. The best way to get them
to over-deliver, John? – [Trouty] I’m Jack,
if that’s a substitute. – No, Jack is not a substitute. I know what you’re thinking. No, that is not a substitute. – Okay, we’re on the hunt. – The only way to get
somebody to over-deliver is to attack their own
selfishness, their’s. You’re selfish ’cause you want more out of your team to help you. Well, the best way to get that to happen is to over-deliver
against their selfishness. I do believe that guilt is a huge driver because, and there’s something that I, I believe in human beings. I mean, some people don’t
have self-awareness, or empathy, or these emotional feelings. So many people, like, it’s amazing to me now living 20 years professionally, like, how many people are not
confused eventually. They may be emotional at
the time you fire them, or not reward them, but
boy, every time I run into somebody four, seven,
nine years down the line; I’ve had a very good
track-record of them saying, “Yeah, I know why you did that.” I mean, like crazy stuff like, “I had a drug problem!” There was, like, you know, stuff! Life, right? So, I would answer your question like I have before on this show. And you haven’t heard me
say it, I’ll say it again. The single best way to win is to give 51% of the relationship. If there was a jury of 500 people, that they would all
agree that you’ve given 51% to the relationship. And you have to be good enough to know what to do with the other 49. So, I would attack their own selfishness. I would make it so good for them, that you’ve guilted them in delivering. And be very prepared in your stomach by making it awesome. And then them under-delivering, still being entitled to
think they did deliver. And then you being disappointed. “You listened to the Gary Vee Show, “and he told you, and he so great.” Yeah, at least you think
so thank you very much. “And you did it.” And then all four of
these people who you gave $10,000 raises to yesterday, a month later are doing
the same crap they did, and it didn’t motivate them at all. Or you gave them four weeks
off instead of one week off, and they’re still just as crappy. Or you, like, got them a
babysitter, and you pay for it, and they still aren’t. Gratitude and all these
wonderful human characteristics are not guaranteed. But the best way for you to have it happen is to consistently keep trying
to do it for that person. And then, look, I just had a meeting with all these characters, right? But the rest of the team, and I was like, “Look, you may not win on this team.” Like, 2015, I wanna take
it up another notch. And the consolation
prize is you get to work for one of the best
companies in the world. But, like, you just might not
be able to be on this team. You’ve gotta be upfront,
you’ve gotta be fair. You gotta know when you’re
setting up people for victory; and when not, you gotta do that. And then you get to
judge, not before hand. Way too many of you are
making a mistake yourself. You didn’t train, you didn’t
put the person in a position to succeed, you’re not
communicating properly on what you expect. You’re not shooting it straight, you’re scared to hurt feelings. You’re too much of a dick. It could be a million different reasons why it’s not happening, but
it is always going to be the greatest form meritocracy
that you can create. And that starts with your ear and it finishes, in my
opinion, on a second-step move of you actually delivering on that. Call people’s bluffs. I live life on calling people’s bluffs. “Oh, you’ll really crush it
if you have another person?” “Here.” Now, you have to be good enough, back to that 49%, to afford
to give somebody that person. You may not have that situation. But you might have to make a decision. One of the quickest
ways I grew Wine Library was by making 30,000 dollars a
year for five years in a row. Because it took all those monies. And I called people’s bluffs. And when they let me down, do
you think it hurt my feelings that I wasn’t making 45 instead of 30? It sure did, but did I have
my eye on the big prize? Sure did! Now I get paid double that
salary to speak for one hour because I bet long-term,
because I was 23 years old! Right, you gotta know where you’re at. If you’re 83 and you’re watching the show, first of all, big ups, ol’ dog. And second of all, second of all, you know, maybe you don’t
need to play the long-game and invest as much. Maybe it’s time to cash out. I have these weird feelings that in my 80s I’m gonna be rogue as crap, and just take! Because I just gave for so long. I don’t know, you’ve heard
me say that’s my concern. But I can tell you this. (sighing) Most of the reasons, let me phrase. If they work for you, all of the reasons that they’re not over-delivering
against their best, all of those reasons are your fault. – [Voiceover] Harold asks,
“Will you force your children

– [Voiceover] N asks, “Any
tips on how to get a mentor?” – This is an interesting question for me because I’ve never, like
even when I had a mentor in my amazing dad, I like
pushed against it because… My mom and dad like, made jokes, like, that I want to be claimed and like I’m a Cabbage Patch kid and I came from nowhere. My dad always like to rouse
me when he thinks he deserves more credit because I
never wanted to have that. It’s actually probably one
of my biggest weaknesses is my lack of mentorship
or learning from others, like I don’t know, I like
being self contained. So I’m not the best person
to ask this question. As a matter of fact, I’m pretty
sucky to ask this question but I have answered it in the past, and I think we’ve touched on
this theme on the show before which is I think you just
got to go and get it, right? Like, and there’s some people
doing it right now like that one dude that wants
to get you fired, Steve. I like that dude’s bravado, he’s like how do I get Steve’s job? And like he e-mailed me, you see what I’m talking about these
last couple of days? – [Steve] Oh yeah.
– Yeah, what’s his name? – [Steve] Did you see my Tweet storm? – Yeah, and so like, you
know, that’s interesting to me because it keeps pounding
me and eventually I’m going to know his name because he’s like I want to be mentored. Now the truth is I’m not
looking for that right now. I don’t feel like I can deliver. I can only deliver a mentorship
through osmosis, right? We as a collective, had
a meeting earlier today and I think the youngsters all
picked up a little something that they’ll use and they’ll
like learn of like how to scale but I don’t want like a
hey, come here Johnny, I going to… I don’t want that. There’s people that do,
and I think the best way to get one is just to keep
asking the 5 to 7 people that you think can
deliver on that for you. Basically get to the point
of a restraining order without going over that line. Sorry Steve, but like
I really believe that. Steve just did this. I really, really believe that. You know, if you’re
listening on the podcast, like you know, Steve
just put palm to head. But I believe that, I think
you have to go and get yours but freak a girl out, you know. You can’t be, like, a stalker. You got to go and ask that
person and you ask them, and the other way to do it is to provide that person value first. The amount of people that
hit me up for mentorship where they hit me up, DRock! Right behind the camera right now. Hey, I want to make a
long form piece of content for you, on me, you know,
Cloud and Dirt, link it up. You know, what that led
to is what we have now. I mean, I’m baffled by
people’s lack of pains. You want something so
amazing from somebody which is their time and their energy and your opening question
to that person is hey, can you give it to me? That is insanity, how do
you provide value, Alex. I mean this whole room is full of… Alex takes a step in a different direction in his entrepreneurial
career, willing to come in as a community manager, show his face! Show this man’s face when this happens. Willing to come in at
entry-level job with the hope that hey, I hope that
I get noticed and then I can get into that inner
circle that Gary has. And when he was noticed and brought in, he said, you know I don’t
want to put you out here, but like, man I can’t
believe this happened so much sooner which, it happened
what, 4 or 5 months in? 3 months in, when he says so much sooner, he was in the, I don’t
want to speak for you, 18 months, 25, when were you going to give up at not getting noticed? – I was never giving up but
a year’s time was my focus. – So he would have gave up after a year. (laughter) But that’s the key, right? Like, he came in and he
wanted to pay it forward and his version of paying it forward and being in my ecosystem
was coming to Vayner, start at the bottom, work
it to the top, you know. And so, you know, you want a mentor? Why don’t you provide
that mentor with so much upfront value that you guilt her or him into mentoring you. – Hey Gary, Sean Bruce here.
– My boy!