“or quarters and elevate the team “to the level only Gary could. “The owner has to see some
value in your methods. “Seems like this might be something “more realistic and attained sooner. “Is it all or nothing?” – James, it’s all or nothing mainly because the owner’s not interested. I mean, Woody Johnson is a billionaire. He’s doing his thing. He’s not outwardly reaching out to me. He’s rolling in going about his merry way. And that’s that. And he’s in control of that situation. I’m not worried about it. I’m focusing on what I can control, which is amass enough wealth and power and opportunity and narrative
and leverage and branding to give me the best shot
to actually pull this off. And so that’s why. Plus I would never go in for an ask. Right, I would never be like “Hello Mr. Johnson, why don’t you “sell me 25% of the company”
or things of that nature. Just not in me. I’m going to take it if I deserve it. I’ll get it if I’m good enough. And so I’m focusing
every piece of my energy doing things to put me in that position because the amount of luck and serendipity that has to happen for me
to even get that at bat, literally the passing of the company on, whatever Woody decides to do with it, hopefully, hopefully he
owns it his whole life and hopefully he lives
for a very long time and hopefully because I’m much younger I’m there in a position
to make that purchase if his family doesn’t
want to hold onto it. So there’s just a million
different variables that come into play that
have to fall into place but I just need to focus
on what I can control and really for everybody,
that’s the biggest thing. Way too many of you, and I’ve been really digging into my community in
the last three or four days. A lot of, this has actually turned into a really good question. A lot of you just worrying
about shit you can’t control. Like, it’s unbelievable. I don’t know what’s the matter with you. Like you can’t control it, the end. Like it’s not super complicated. You can’t control the weather. You can’t. Like, people literally
crying that it rained during their like flea market or food fair or I don’t remember exactly what it was. Like, okay. But like, like, and then
like, then I was like okay maybe it was just a single rant. But like seven tweets, I’m like wha. Like it rained. Like Mother Nature (censored) you. Take it like a woman. And like, you know, and so, you know. I just don’t believe in crying over things you can not control. And so I just think about
the things I can control and so please try to take this answer and understand how important it is to not dwell but instead reverse it and think about what you can
be doing during that time. You know if it rained, when it rained during times I’ve done flea markets, I packed up and went dollar
store and Toys R Us shopping. You know, I didn’t just
sit there and take my rain.

“just started his own
media wine resale company “competing with you in your neighborhood. “How do you respond?” – I would actually be, like I would be fired up happy. Because that is my game, not Elon’s. And so I, and this is the straight up truth. It is insane how I when
I hear that question, how obvious this is to me that I would absolutely destroy him and
he would fail miserably if he was trying to beat me in that game. In the same way that I would fail if I decided to, you
know, invent rocket ships into space and tesla cars
and things of that nature. When I play my game, whatever that is, building an agency,
building a wine retailer, whatever I do next. If I’m operating, right? Forget about investing where it’s a little bit of a crapshoot. Forget about JVs where I have partners. Me, me, Gary. If I’m operating, there’s
not a single person in the world that I’m
scared of at all ever because the only thing that can happen is both of us getting ours. There is nobody that is going to beat me. The markets are too big. I’m going to get mines. And so, I’m not scare of Elon, or Shmelon, or Zucks, or Cubes, or Ashton, or anybody about anything that comes to do with
the game that I’m playing because I’m going to win. I’m going to win. Could they possibly do
more business than me? Sure, I mean I’m not excited about that, but sure I guess it could happen. I don’t think there’s another
agency over the last 4 years that has grown at the size that we have, and in the liquor business
the same thing happened. But of course, somebody could come along with that kind of talent. But that’s not going to
stop me from getting mine, and so the answer to your
question is I would be pumped because I think there
would be a lot of people talking about why didn’t Elon use his mind and go and do start small businesses. And two, I would enjoy the
victory that I would get that would get me more screen cred for punching Elon in the mouth. – [Voiceover] James asks “Why
not go halves on the Jets

So my question is, you’re always super busy, always looking to take on more. How do you do it all? – Let’s let this guy answer that. – Steve, that was a pretty good question, but a really simple answer
to the question, which is, it just comes down to time. At the end of the day, Steve, because you’ve worked at
VaynerMedia for four years, I know that you work, I don’t know, seven, eight, nine hours. I work 18. Just the volume of hours
allows me to do a lot more. Steve, think about it this way. I’m probably living twice
the life that you are. What it comes down to is, there’s just a lot more
hours of execution, and then also recognizing how
few things actually matter. One of the things, as you
know as a Vayner employee, we had a company-wide meeting once talking about, let’s cut meetings in half. All those hour meetings can be 30. All those 30 meetings can be 15. At the end of the day, I
think the biggest thing that people don’t understand is, they waste time on dumb shit. So if you have six minute meetings, if you have a two minute call
when it’s scheduled for 15, and when you actually work 18 hours a day, you can just fit in a lot more stuff. I think it comes down
to, ultimately, intent. How much do you want to accomplish? What do you want to get done? And for me, that’s a lot
of professional stuff. In those massive amounts of hours, if I maximize the width,
18 hours versus nine, and if I fit 97 things in, because you really only need
seven minutes, not 15 or 30, the amount of lollygagging that goes on by 99 percent of the market in meetings or the things they’re supposed
to do is extraordinary. So keeping it tight and
creating a lot of volume is how I execute.

– [Voiceover] Aishwarya
asks, “What lessons, if any, “did you find from Mad Men? “How is VaynerMedia differently
run than Sterling Cooper?” – I don’t know who Sterling Cooper is, I’ve not watched one minute of Mad Men. I want to, I think it’s kind of cool. But I’ve never watched Mad Men, which is interesting,
because I’m building. Have you guys watched Mad Men, or an episode? Do you. (whispering)
Okay, you, great. So is Mad Men, is that
agency the one that became the best, like is the narrative
playing on those years that they became the big dogs? – [India] I mean,
they’re kind of all good. – Always were good? – [India] Yeah, they’re
good, and then they’re small, and they’re growing this
big company and they get fired by another company worldwide. – So I really want to watch it. You know what’s really
cool is that I’m glad I didn’t watch it because
I know so much more about the ad world now,
that when and if I ever watch it on a vacation,
on a binge, maybe me and Lizzie just wanna check
out and like lay in a cabin in Utah for four days and
watch two shows straight through, which sounds
really exciting, because I love checking out on my vacations. I always laugh, people don’t think. I mean I check the fuck out on vacations, I don’t give a crap’s ass. (laughs) Yeah. (laughs) You like that one? So I haven’t watched
the show, I don’t know what they’re doing. I don’t care what anybody’s doing. I’m doing my thing, my
way, always from the gut. I don’t care what
anybody else does, or how they do it. My way’s always better,
because it’s for me, and I know myself, and
I know I’m gonna win. And so I don’t watch other things. I don’t look at other people. I don’t need any north stars, I do me the whole way
always all the way through.

– Joe.
– [India] “In a tactic-obsessed world, “how do you hammer home the
truth that WineLibraryTV “succeeded because of you,
not the daily videos?” – Interesting. So Joe’s saying that
the daily consistency, which seems like a proxy to success, isn’t the reason it was successful. It was more of me and my talents. Joe, I think the answer
is they’re both correct. I mean, I would totally disagree with you that, I mean, I lived it. If I had quit after the nine-month mark, it was me, I did it. A lot of things would be different today. That just wouldn’t have
been a foundational piece of my narrative. I wouldn’t have broken out into Web 2.0 culture, which would then not have allowed me to be a top-25-follows
person during that era. Would have not allowed me to network in South by Southwest and meet all the founders of the future
most important companies. There’d surely be no opportunity in 2008 to have dinner with Zucks at South by, wouldn’t have been asked. So, you know, I think that yes, and I’ve said it a bunch of times, no marketing and no tactics will help you if your product is shit. If I wasn’t good enough, I could still be doing the episodes. There’s plenty of people that do. I mean, you can go watch
on YouTube right now someone who’s been putting out videos everyday for the last seven years and still has 8,000
subscribers and isn’t getting any traction cause they’re
just not good enough. And being good enough is
the variable, number one. But to downplay the
consistency of the work ethic. And look, I’m feeling it now
with the #AskGaryVee Show. You know, in London, seven selfies. Right? Seven people, I’m
literally walking the streets, “Gary, Gary,” I’m feeling
much more brand equity because of the content
that I’m putting out. And, honestly, I’m feeling it a lot more over the last 60 and 90 days than I did over the first year of this show. Like, momentum is a real thing. Even the Jets game. We were up 27 to 7 and then it started getting a little hairy cause for the last 18, 20 minutes Miami basically had the momentum. We held on. Momentum is real. In sports and in life and in business. And the only way you gain momentum is by putting down the foundation of work that gives you the chance for momentum. So momentum just doesn’t
come out of thin air. It’s a play, it’s a
moment, it’s consistency. It’s putting in the work and so Joe, I don’t pound that home because I think both matter quite a bit. But yes, you know, no marketing solves a bad product. – [India] From Samantha.
– [Gary] Samantha.

What gets you out of bed in the morning? Like, what’s the main
purpose of what you do? – For me, it’s pulling at
two opposite directions. One is very noble and one is very selfish. One, I’m aware, and even
before Alex, like, I’m aware that my biggest fans are the
ones that have felt the effects of all of my free information, and it has fundamentally
changed their lives. – Yup. – The thought that a human
being could stand right now and say, Our hap, like,
our great thing is based on the blueprint that
you put out to the world, that is mind-blowing. The selfish part is, I want to win. I wanna, I wanna, I wanna grow, I wanna build big businesses,
I wanna buy the New York Jets, I want to accomplish
things, I want stuff for me from a legacy standpoint,
not necessarily the money, but that I’m that guy, that
I created the blueprint, the future business and
marketing, and I wanna build an empire, an empire, on goodness. – Right – You know, when I look at
the way Steve Jobs’ position, he was a genius and
everybody looks up to him, but he wasn’t great to people. I don’t want that. I want to be the version of
that where everybody also comes to my funeral because
I was such a good guy. – Okay, second one, can I go first? – Can you go, yeah. – Okay, so what’s one question
that nobody’s ever asked you but you ask yourself all the time. – You know, I always ask,
the question that nobody can ask me that I ask myself is, my own personal question of, Am I happy? The biggest fear I have in
life is that I don’t accomplish the things I think I’m
entitled to based on my talent, and that as I get older,
I become more bitter. But it’s easy for me now
to give away so much, but if I’m 80, and I didn’t get there, am I going to look back
for 60 years and say, ah, it’s because I didn’t
throw enough right-hooks, it’s because I didn’t get my fair share. And so, I’m always asking myself, are you okay with what you’re doing? Are you okay with what you’re doing? Because you’re putting
yourself in a position where you might be regretting
what you’ve decided to do, and so, I fear that, and so, that’s the question I ask myself. – Thank you.
– Yeah.

“but often wears us down. “Do you ever pamper yourself “like maybe go in for a
pedicure or manicure?” – Minnie Mouse? No, Mini. I was hoping. Mini, do I ever pamper myself? Not in the cliche like
I bite all my nails. My nails are a disaster. Now that I’ve been
working out for 15 months Mike makes me do massages
because I need them at times and I like it, it’s nice. It’s a good thing. No, I’m not really into,
not the cliche things. I pamper myself by doing whatever I want at all times always. So I would call that
the ultimate pampering. So that feels good. That to me I think is, by the way, that, you know what, that might have been a
very interesting moment. If you want to talk about
what the best outcome of being a successful
entrepreneur, it’s that. The money is really fine. The admiration is fine. There’s nothing close than knowing that I could just get up right and just, like, you know, like you noticed before, like I slammed India’s laptop and she’s like “great
you have no questions.” And I’m like “Great.
Great. What? “What are you going to do about it India?” So you know, like, I like that. I like being able to do what I want. I don’t know what that just was. If I want to get up for a second I’m going to get up for a second. I think the way I pamper
myself is if I do want to, if I want to turn my
40th upcoming birthday into a family celebration,
I can afford to do that. That feels incredible. And so I pamper myself by the experiences. Going to London in a couple
of hours to watch a Jets game. That’s my pampering. Doing the things that make me happy. But, you know, I don’t get excitement out of a two hour pedicure
where I unwind and read gossip. But many people do. I walk around New York City and watch it happen 74,000 times a day. So, cool, awesome, do your thing. So, you know, I don’t, you know. I’m trying to make my
life a pampering moment.

“the Jets with regards to
their effect on your mood “as a strength or weakness?” – India, you’re really
picking some doozies. Do I… Do I…? – [India] Do you see your
reliance on, like, the fact that the Jets has such an effect on your mood– – Do I see the Jets impacting
me so much on a Monday, as a strength or weakness? A strength. It means I’m
emotionally in tune with myself, which I deploy in other places. See, this is the whole– You know, I’m gonna
actually turn this question into a really good question. The disproportionate amount of you, who are not winning as much– And I’m not trying to
zing, I love you guys. But I believe a lot of the
people who are watching this right now who are not winning,
back to the cursing question, are looking at things too
much at a micro level. You look at, and people assume– And a lot of people believe,
“Oh that’s a weakness. You’re wasting a half a day,
or a day, or you’re not as efficient as you can on a Monday.” I view it at a much higher level
of if I’m capable of caring about something so much, and
allowing it to affect my mood, that means that my emotional
intelligence is at such a high level, that those are
some of the strengths that allow me to do all the things
that I do, and have the intuition around how
people feel about things, hence the HR question, hence the culture, hence the business success,
hence where consumers are going with their feelings,
my feeling skills are– I’m proud that I cry– I cry, I went to Hamilton,
there was a part in the play that I was almost crying,
I cry all the time. When the Lion King’s
dad died in Lion King, I was on a date in high
school and I cried. You know how wimpus that
is? That’s like the anti– Pam, you like that? – I did too. – Yeah. Beaches? And Steel Magnolias? I cried like a fucking waterfall. So those are feelings,
those are my strengths. I see it as a strength.

“to swear to make a point?
Surely business credibility “is better built without swearing? – You were excited about
asking this question? I don’t feel like I need
to swear to make a point. I also don’t agree that
business credibility is lost when you curse. Business
credibility is lost when you curse when the judge
of your credibility is a d or f player and
somebody that is making surface level decisions. As a
matter of fact, I would argue that, at times, I use my cursing
as a filter to filter out the people that are not capable of seeing the bigger picture,
versus being so blocked. “Oh my god. I heard the word (bleep). I can’t hear anything else.
Everything else must be bad. There’s no good advice,
this is a bad person.” That is ludicrous. It
goes into the same context as the way you dress, or
a million other variables of ways people that will judge you– See, when you’re great, you
can dress in all red, all red. You can blend into phone booths. I mean, you can dress how you want. You can talk how you want.
Because at the end of the day, the way you deliver is all
that people really care about. And the way you make them feel. I’m not cursing to disrespect someone. I have empathy and respect
why a lot of people may not like me, or consume me. There are plenty of people
that don’t watch this video because they saw a keynote where I cursed and they were offended, and
they are no longer in my set. Surely, I would have a bigger
audience if I didn’t curse. That is absolutely true.
And business respect, sure. I may lose out on a deal
because they were offended. But in the net, net, net
score, I win so many more by being me and just being me
versus creating a half-version of me for the one conservative
person and leaving the hundreds of magic
business opportunities, that are predicated on
winners making decisions. So, yeah. I’m completely
in disagreement with you. I don’t believe either one of us are successful because of our cursing or non-cursing,
I think it has a lot more to do with a lot of things that
matter a hell of a lot more than some choice four letter words. – [India] From Cherise.

“and everyone froze to
figure out who did it, “do you have an embarrassing moment?” (laughs) – I do have an embarrassing moment story. In second grade, this is a
classic, it’s one of the moments I realize how amazing my mom was. I’ll get to that punch line at the end. Mom, I know you’re watching these shows, I don’t know when the last
time you thought about this was ’cause we don’t talk about it a lot. In second grade, just a
normal day in second grade, just doing my thing, we got
to the Pledge of Allegiance and we got to the Pledge of
Allegiance and I really had to go to the bathroom. And so, I’ve been known, my whole– Man, into like 13, 14, 15 I would hold, if I had to pee, I would
hold my pee-pee to make sure I wouldn’t pee. So, in second grade I’m doing
that because I have to go to the bathroom. And I’m at my desk. And remember the desks
that had the whole thing? You know, like, you had
the chair, you had to go in like this, you had to go in
like this, and then the desk was here, right? So, I’m to the right of
it, there’s the part here, and we have to do the
Pledge of Allegiance. And so, because I guess I
didn’t realize I could hold my pee-pee with my left
hand, but when I went for the right hand, I decided to press
my pee-pee against the chair. This is a true story, by the way, to make sure I wouldn’t pee. This was unsuccessful and
I peed all over my desk and all over my pants. And obviously, everybody heard the pee, everybody looks back, unlike a fart– Yes, Matt? Do I get my new phone? – Yes. – Awesome don’t– – Don’t what? – Last time we had a weird bet. Yes, obviously, unlike a fart where
you could be like India did it, this was pretty obvious. I think I was wearing
light pants, you know? And so I had to go to the
nurse and I went home and when my mom picked me up she
told me the story of how my dad once peed in class. Which I found out later was not true, but she tried to make me feel better. Big kudos to Mrs. Zosnuski
second grade class. I am flabbergasted of how
little flak I had to take for that event. I went home, changed, came back to school. Good job with my mom, too,
not letting me do what I wanted to do, which was stay home. I was stunned by the lack
of being made fun of for it. A lot of maturity in that
1983, 84 second grade class. So, that is my embarrassing story moment. – [India] Good story. – Feels like there could be
a really funny visual T-shirt