“the future of
music is going to be? “How and where do you
earn most of your money?” – I’m actually very excited by
the disrupt in the music space. It’s deserved to be disrupted
for really quite a long time. And this deserved to fail and
I say that with all kindness. – You mean the people in the middle having
disproportionate economics? – Yeah, if I could do
a brief history of music. Musicians spent a long time
understanding who they were and what they offered as musicians. People call that a brand now. But they were
natural brand creators. And so Led Zeppelin
stood for something. You know, loving a
musician was like an ethos. It was an entire culture and
they were culture builders and they spent years cultivating
that culture on the road. Radio came along and it
just super boosted things. And there’s a golden time there
for when that happened and then radio became so
powerful people realized, “Hey, I don’t have to
have a whole great record. “I can have one good song,” and
then the record labels were like and we can charge for an entire
record with only one good song and the consumer
started going, “Hey, screw you guys.
I’m getting ripped off. “This is a sucky
record with one good song.” Enter the digital age
and people could say, “Oh good, I only have
to buy one good song.” – At first, they’re like, “Wait a minute, Napster.
I’m not buying shit.” – Yeah.
(group laughter) And streaming. I don’t personally feel that
music will be monetizable in a very foreseeable way. I think that we should focus
on musicians as brands and we’re lucky enough to use
music as our brand builder, as our calling card and the
future of the music business is learning to build
brands around artists. The artists get
to have equity in. – Yep. You know, obviously the
monetizing of live event. So I think access is
where all the magic is ’cause it’s the
limited resource. – Mhmmm.
– Right? So whether that means
in a show or one on ones or the brands they touch. I mean look, it’s funny
here you go with the brand move of the equity thing.
– Mhmmm. – When you think about the
economics 50 Cent made on just his sponsorship deal of Vitamin
Water let alone what you’re seeing now where
you’re, you know, celebrities and
musicians are getting 5, 10, 15, 30% of a
business before it launches on the back of their brand. It’s a very entrepreneurial
answer but it’s the truth. It’s a race to the bottom of
control of those economics. – Yeah. – Andy?
– [Andy] Cool.

“sell direct consumer?” – Yeah. Yeah. Well, I think yes. I think Amazon is going to be a
player where they’re basically selling directly to consumer– – AKA with their private labels
or when they’re selling Pepsi through Amazon? – I think they’re going to use
Amazon as a mechanism to sell direct to consumers but the
question is will eventually people like I want Pepsi I want
to Pepsi.com or Pepsi’s Facebook page and just get
directly from there. But that’s not really direct
to consumer because it’s going through Facebook so I think
you still need to use these platforms to go direct consumer.
– Got it. I would say that Amazon is far
less direct to consumer than Facebook because Amazon’s
actually a full-pledged retailer and very honestly I think a
scary one for these guys and gals that are running these
businesses because Amazon’s got real data. In the CPG world, retail and
brands the scariest thing is when a retailer is
gets too much leverage. The biggest brands in the world
are paying for placement in Walmarts and Albertson’s and
Costco’s and Safeway’s that are very expensive. This is not the way
was 30 or 40 years ago. The retailers didn’t have
leverage, the brands did. – Yep.
– And so that got expensive. Direct to consumer is inevitable
the problem is the following big brands like Dove or Pepsi can’t
go direct to consumer because Costco and Walmart and Tesco are
going to say what are you doing? You’re not cutting us out. The second those companies show
a move to wanting to go direct to consumer the big retailers are
going to drop their product from end caps to the bottom shelf
or kick them out of the store. Which then would affect them in
a 90 day period because their sales would collapse which
then would make the stock price collapse so they’re
basically caught in what’s called channel conflict.
They can’t do it. So what’s gonna happen? Here’s what’s going to happen. India and her mom are going to
invent the best peanut butter you’ve ever tasted and they’re
going to start going direct to consumer and they’re going to
sell on Instagram and Snapchat and Facebook and quietly but
surely because that’s where the attention is all of a sudden
their business is going to do $40 million not four
or 1.4 or 400,000. – Yep. – And then, what’s a
big peanut these days? Peter Pan peanut butter?
– [Margo] Laura Scudder’s? – What’s that?
– [Margo] Laura Scudder’s. – [Gary] Laura Scudder’s?
– Smuckers maybe. – [Gary] Smuckers right.
– Jiffy. – [Gary] Jiffy, Jiffy,
there we go. Go ahead. – Well I like grinding
the peanuts in Whole Foods. – Let’s use a soda as an analogy
then Coke and Pepsi are going to be like wait a minute
what’s this new craft soda? That’s doing real volume and
then they’re going to be stuck because they are going to
get squeezed from both sides. They’re going to get
squeezed from the up-and-coming entrepreneurs that actually now
have scale and use things like Uber and Postmates or whatever
for distribution and use social media and this for awareness and
they’re going to get pressured from the retailers for
then not to do the same. Pepsi can’t make Pepsi Gold
the direct to consumer at scale. They can do a little one
off, a little holiday thing. Tough. – Starbucks is an interesting
example because I just went to Seattle and I just saw their
new kind of innovative space. – Okay. – It seems like what brands can
do is develop or create a new product that people don’t
actually know is part of the brand and sell it direct to
consumer and see they kind of have the backup. – No, no, no.
100% they can do that. Here’s the problem, it doesn’t
matter what the consumer knows, the retailer. See the thing is most people
don’t get is the number one competitor to the biggest
brands in the world are their retail partners. – Mhmmm. Mhmmm. – So they can’t again at the
highest levels on a board at Walmart they’ll say look
what Coke just did today. They created Scmoke or Chugabuga
– And they’re selling it. – And they’re selling it and if
it gets big that’s a problem for us because it’s going to build
the cadence and the ability and the data to remarket to
those people and they’re going to cut us out. – What do you think about
the future of the store? Do you right now all the brands,
even Birchbox I know or Warby Parker, who are
disruptors, right, are like they all want stores. It’s actually the best marketing
mechanism in the world. Do you think these retail stores
are going to be the place where conversion rates are
going to happen the most? – No, I think if you look at
e-comm it chips away every year. 11 percent of the market,
13 percent of the market, 16 percent of the market. E-comm will continue to
grow especially with this. Especially with our
impatience, I want it right now. – And through
social channels too. – And whatever, right and were
not even factoring in it’s going to take 20 years for what I’m
talking and by then VR will be there so are we literally living
in a virtual world and shopping in a virtual store and it’s
actually being physically delivered within an hour? There’ll always be disruption
but here’s what I will say they’re not going away. Stores are not going away.
Stores, they’re not going away. Do I think they’re
emerging better than ever? No. Just because Birchbox
and Warby Parker have stores right now. Let’s talk about another thing
when the shit hits the fan and I mean the collapse of the
valuations of these super companies and these unicorns
that are rhinoceroses and I don’t think Birchbox is. – What’s a rhinoceros?
I know unicorn is a billion. – Yeah a rhinoceros is what
these things actually are. They’re actually rhinoceroses.
You like it? – Yeah. Like it a lot. – Anyway nonetheless I think
that too many people who watch this, too many people in
our zeitgeist-y kind of love we think things are binary that
e-commerce is coming and there will be no stores. I mean I made these
mistakes as a kid. There is no absolutes.
– There’s no absolutes. – Right? – You gotta do everything
it seems like today, right? – I would say you’ve
got arbitrage everything. If you can get a store location that
you don’t pay too much rent on, that does great branding
and awareness and your selling stuff, Mazel Tov. If you can figure out a
Instagram campaign that, you have to be agnostic.
– Right. – You have no emotion
to where it happens, you just want it to happen. – Well, how do you
afford all that though? – You don’t. You don’t.
Which is why– – I would rather have Ralph
actually do the real jobs than having him just work on social. – I get it. I get it. – It’s allocation of resources.
– That’s exactly right. – I’d rather have
Ralph do everything. He’s very capable.
– Yeah, he’s the best. – Show Ralph, Staphon, come on.
Let’s wake up here, Staphon. You saw what Kobe did.
I’m kidding, I’m kidding. I think that that’s why
strategy is so interesting. That’s why love to do
what I do for a living. – And you have to
keep reinventing. Now you’re all about Snapchat. – I’m only about attention. Snapchat just
happens to have it. – Yeah. Are you loving it?
– Love it. – [Voiceover] Matt asks,
“The average amount of

– [Voiceover] Luca asks
“What make musical.ly great? “What’s the future of it?” – What I like most I think
when I go on it allows me to be creative because I might want to
do comedy one and be funny that day or I want to make a
lip-synch and depending upon the song I want to do if
it’s a really sad song– – Will you made sad content
when you’re actually sad? – Yes. – Or will you make sad content
when you’re like I’ve been doing a lot of funny, I’ve been
doing a lot of this. – Both.
– Yeah. – Both.
– Because your strategic? – Exactly. As much I want to think of it
whatever I want to do let us do it but if I did 10 comedies
the other day I can’t do 10 more comedies. – How many pieces of
content will you do in a day? – When it’s a good day yeah I’m
ready some musical.lys I’ll do like three or four. If I’m coming home
tired, I’ll do one or two. – And for you?
– Same. What do you think you’ll
do the first day of summer? – Probably 10. – Sometimes I’ll be like
okay mom leave alone I’m doing musical.lys and I’ll be in
there for like two hours– – And that’s an
acceptable thing, right? Mom’s like oh crap
she’s doing musical.ly. – Exactly. She can’t
take the phone away. – She walks and she’s like–
– Mom. – (whispers) Oh I’m
sorry, I’m sorry. If I get in trouble I’m like
haha you can’t take my phone away because I can stop posting
musical.lys because they’ll be like where’s Arii
or where’s Ariel? – What about the comments? Obviously comments, especially
at the young ages they you’re at, right, how down do you get
when the comments are mean or how do you deal with positive
versus negative comments? – At the beginning, when I
first started there was a lot of comments and it was like mean. I have a really high esteem
so I was like I don’t care. I don’t even look at
my comments at all. I don’t look at none of them. – Right because you don’t
want to get down on the stuff that’s negative.
– Yeah. – I actually started an
anti-bullying movement because at first I got a lot of comments
in the same thing just for stupid things. Oh you’re ugly, oh what
are you doing? Duh, duh, duh. And instead of pushing to the
side because that’s what most people I saw do
they just ignore it. I tweeted about and I was like
this isn’t right because if I’m getting it then who
knows there might be another little girl that gets it. – Of course. And for
many people watching you’re a little girl so
that makes sense. Real quick have you thought
about engaging the comments? Do you say thanks
when people are giving you love and
things like that nature? – On Instagram it’s really hard
to see because I have so much. I have 1.1 million, she has 1.9
it’s hard to see, but Twitter is mainly where I notice a lot of
people and I’ll favorite all the tweets when I tweet.
– Got it. – On Intagram, it’s hard like
she said it’s hard to do one by one but there’s days where I’ll
post a picture of me hugging a supporter and saying
thank you to everybody. – And how do you think in
community in musical.ly? – Huh? – How do you think about
the community in musical.ly? – I think it’s positive, there’s
just some kids that are cruel and they’ll just go on to our
pages, comment rude things. – Have you thought of engaging
with them are incorporating them into your content? – Yeah. I actually
thank you of that. I talked about that with
my family the other day. I wanted to start doing
once a week of maybe a duet competition. – And how you guys
think about collaborations? Obviously I assume you guys
collaborate with each other that was easy have you
done a lot of collabos? – Yes. Not a lot I’ve done
on with three or four. – Do you get asked by a lot of
people who are trying to build up their musical.lys
to do a collaboration? – Not really. If I collabed with someone
it’ll probably be like my cousin because she’s also
musical.ly and she loves it. Were going to actually an
event and a week or so like 10 days called Playlist Live and
all of our friends that we’re in a group chat with are going to
be there so they all want to collab and we’re very excited. – DRock. Let’s get over
there and collab. Okay, India. – [Voiceover] Paul asks, “Will
Snapchat ever allow us to

– So, what’s the next big thing? My argument is this is the next big thing. That, if you are waiting
for something beyond a billion people connected
online with mobile being the driving force, with a fight for attention, and with constant froth around the edges. If you’re waiting for something else, you’re gonna miss out on a
big chunk of opportunity. This is our revolution. There was the industrial revolution. There was the mass media revolution. There’s this. And it will keep changing it’s flavor. The names of the public
companies that run things are gonna have to change. But please don’t wait for the next thing. This has been the next thing since 1991. And the people who ask me at
the newspaper conference in ’93 when I told them what was coming said, “Oh, well. We’ll just wait for that.” No, this is it. This is what we got. – I totally agree with that. And the one thing that’s on the horizon that I think a lot of people
are paying attention to is VR. And I say to a lot of people, “Look. That’s a ten years away.” In 1998 I thought by the year 2000 everybody would come into my wine shop and know the price of everything. And, so, I think the thing I’ve learned, my version of that same exact answer is there’s a long way away. If VR is truly contact
lenses, sitting at our home, If VR is truly contact
lenses, sitting at our home, being in places, we’re talking
about 15 to 25 years away from the scale. We’re just hitting the maturity. Let’s not forget. 15%-17% of
all eCommerce done in America is done online. It’s nothing. If you told me in 1998 that
only 15% of all things bought would be online by the year 2016, I would have sat there and said, “Shit. Do I even want to do this? That’s forever from now.” This stuff doesn’t go as fast
as we all think it’s going to. – 30 years ago today,
1986, sitting in my office at 215 1st Street in
Cambridge, Massachusetts. – As like, literally, literally today? – I’m making that part
up, but it’s 30 years ago, sitting in my office in
Cambridge, Massachusetts. Do you know who walks in? I’m 26 years old. Guy named Guy Kawasaki. – Telling you Apple’s the greatest? – Well, I was already a beta tester. We did a deal with him, right? The point is, if Guy had
waited for the next big thing, he wouldn’t have become Guy Kawasaki. If I’d waited for the next big thing, I wouldn’t have become me, and you wouldn’t have become you. This idea that there’s always
the froth around the edges, there are people who
are working in VR today who are gonna go off and
do something interesting, but it’s not gonna be because
they’re right about VR. It’s gonna be because
they’re right about being a trusted person worthy of our attention. That’s the arc of the people you trust and the brands you trust. Not that they got the
product right the first day or the iteration right the first day. It’s that they made a
commitment to show up in a certain way, in a certain universe in front of certain people. – What’s crazy about that is when I think about the thought leaders in marketing, and names
that people throw out there, and authors in this space. 30 years ago he walks into your office. It’s unbelievable that
when you have the chops: A. How long you can keep the
attention of the end consumer. B. How long this all plays out. Like, I just got fired up. The level of domination
that I’m gonna have in 2037 just dawned on me. And I’m really excited about 2037. – You should be except football will be against the law by then. – Don’t even start with me. Let’s go.

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

a meal prep service what do you think
the future services like that is I do not use a meal prep service I use mike
tells me what to eat but but I think those are great I think I think
everybody will have everything they want within two to three hours and that will
get chipped away over time I do believe and twenty years most people will be
able to have what they want within a five to one out five minutes one hour
window i mean the on demand at scale hyper growth is here and so I think
farm-to-table I think India will be able to eat radishes from a farm in upstate
New York as quickly as somebody can literally be like ok I’m getting the
radishes for India like I really think that if structures gonna be here think I
don’t think people really project technology well-meaning in 20 years from
today so many blowjobs will be obsolete so much technology will eat up the jobs
that so many people do at a minimum wage for lower-income that a lot of those
same jobs in the same way that a lot of drivers today you should be something
else that’s been replaced by technology when they were making forty eight
thousand a year but now has a new driver the making 92008 year so it’s a go
through so bad we’re gonna put you know these developers out of business or or
film developers out of business or whatever it may be yes but that all
sorts of things get created that are new to me people just so have class for like
20 or so of doomsday like when anyone from god damn radishes right now farm to table in the office instead of
going to seem less than winning thirty minutes or whatever she’s getting she
literally Hudson farms are not too far from you literally within an hour she
can have plucked out and on her plate and she’s gonna want that you’re gonna
pay a premium for that will pay $4 for those radishes and 87 cents because the
organic and biodynamic it’s my new tour like hand-to-hand like whatever it is
that’s why so future future Mrs good good we need help here we’re gonna pay
more for it it’s gonna come to us faster will have more choices will be more
convenient look at the spend more time on our lives with people and other
things we care about not the process of shopping for food or ordering food there
was a lot of stuff in that question

– Hey Todd. – You say ideas are crap,
(beatboxing) execution is the game. – Oh, he’s rapping. – Honestly, to most of us,
they’re one and the same. – I said, you’ve had six or
seven in your big career. Tell me last time you were
pumped about your biggest idea. Thanks, man. – That was well-done. – [India] Yeah, that was good. – That is the way to get on the show, get India’s creative juices going. We need a little bit more
creative video questions. This is a good starting point. We need that. Let’s do a call to arms
to the Vayner Nation, better video questions, let’s step it up. Jesus. What’s his name? Adam? – [India] Todd.
– Todd. (laughter) – Todd, great job, first of all. The last idea I’ve been
really excited about, that’s a really good question. I’m really excited about my current ideas of big opportunities
in the business world, so they’re not very specific, but I’m in love with my thesis of e-sports and virtual
reality in a 10-year window. And so I just have to make sure I don’t get too far ahead of it, but I’m very, very, very excited about that. I think I was very right about how much brands and businesses were gonna spend on social networks. I don’t think people saw,
four or five years ago, the money allocation that’s getting poured into making videos and
pictures for these platforms. That was exciting to me,
it’s been the backbone of, that was the strategy and then the execution was VaynerMedia, that’s when it works,
when you have both, right? Like, you can work your
ass off if you’re wrong. If I’m like, “okay, guys,
VHS tapes are coming back.” And if I start building a
company and hiring people that are 58 years old that know how to make VHS
tape, like, if I’m wrong, all our hustle is for naught. So you have to have both. I would say that, I would say the other
thing that I can point to is the #AskGaryVee Show. I don’t know if you heard about it, but we’re in it right now. It’s very meta. I knew that I was good
at answering questions, I could feel at conferences
that people would be like, “holy crap, that last 15
minutes, that was the bomb.” They were impressed by
my quickness in my craft. It was a way to show everybody that I know what I’m talking about. You know, people were stunned, I was with somebody yesterday. People don’t realize that
I don’t know the questions. Like, you pick them. Yes, I will send you, – You do. – like, the first one we
did today, like, I sent you. Like, I’m looking, I’m watching you guys, ’cause I care about you
guys and I’m sending stuff, but I would say, out of
a week, 25 questions, I’m sending you two? – [India] Two, probably. – So when people find that out, they’re fascinated by it. So I thought this format
would work for me, I thought it would elevate my leadership around marketing and
technology thought leadership, and it has. Him and his bro. And many, and many (Gary laughs) and many, many, many, many more of you. And so that idea was percolating,
we did it ad hoc one day, and it worked. – Here we are.

“What are your thoughts on the future “of mobile credit services?” – Yeah, I think that um, (laughs) this is, I mean, there’s a
vine out there by the way of me like on the toilet, I
don’t know if people know this. But this is starting to
feel like a really bad idea. I think that, I think the
wallet will be eliminated and that we will all pay
with our mobile devices, maybe with our fingerprints,
but the wallet is antiquated, it’s like a magazine, it’s
like carving in the caves. And I think over the next 10 years technology will be really in a place where we can go full throttle
on electronic payments. Obviously there’s the Blockchain and all that world with bitcoin. There’s also the fact
of my historic behavior. Four years ago, maybe five, I invested in Venmo, maybe six. So I’ve been on this kick for a while, I’m big believer, and
I think with Apple Pay you’re seeing more behavior around this and I’m extremely bullish,
so if you’re playing in a space that is like, you
make portraits for wallets or you make wallets, that’s something to be concerned about
over the next decade, and even on the flip
side, if you can support an ecosystem where people
don’t carry wallets, so like, what’s the chatchka
that needs to be made, in a world where your phone
is really your payment thing, so like, what’s the official Beats by Dre license carrier with the
phone 36 months from now that like is the hot shit that
everybody’s got on the ‘Gram or whatever anybody’s paying
attention to in 36 months, that’s where I’d be using this wave as an entrepreneurial venture opportunity. – Oh yeah, we gotta respect
Mike in this scenario.

“Gary, what does the future look
like for the auto industry? “Will local car dealers be cut
out of the business model?” – It’s a great question. Look, I think direct-to-consumer over a 50 year period is very real, and so, anybody who’s, including
what I do for a living, like, selling wine and liquor, like, I do believe that the
internet is the middle man, period, and I think a lot of industries just haven’t been affected by it yet. So, the hotel industry’s
been affected by it, airBnB, the car, you know, the black car industry’s
been affected by it, the bookstore industry’s
been affected by it. Systematically, over next half century, most of the things that sell to customers will be affected by it, and
I think auto is in play. I mean, look, Tesla’s selling direct, so, I think that, yes, I do think, now, I think way too many
people think about things, and they think they’re
gonna happen tomorrow. I’ve learned that,
that’s what I’ve learned. Now that I’m 40 and wise, where I was 20, I would’ve, if my 20-year-old
self was sitting here, since Brian looks 20, according to Brian, I’ll say Brian, I’ll say
Gary, 20-year-old Gary, not everything’s gonna
happen as fast as you think. And that’s the thing I’ve
learned, that it takes time, but do I think over a 50-year period? Absolutely. If you’re asking as a 48-year-old who owns a car dealership,
I don’t think you need to sell it tomorrow, but if you’re asking as a 12-year-old who wants to take over
grandpappy’s dealership, you may wanna consider going
in a different direction then you’re trying to
triple-down on the model. Bri? – I love car dealerships. Said no one ever. – That hurts. – Look, I just actually
came off some research with Google about this, and we sent in the moments of truth about the highly digital
customer shops for cars, and I think there’s an
opportunity for dealerships to be relevant to today’s society, it’s not based on yesterday’s model. – Sorry, just showing
my new kicks, go ahead. – But, if you study it is, look
up autoshopping micromoments and you will start to see exactly where you add relevance and
value to the value chain, but if you do not, Tesla-like
models are gonna take over, and it’s just inevitable, people
need to get what they want when they want it, and how they want it. – And things have been flow, like, we used to have the downtown market, like, the Main Street, American,
then we went to the suburbs, and we had, you know,
supermarkets and Costco’s, and now, more than ever, people are moving back into the cities, the
Detroits of the world, and now you have Main
Street merging again, so ebbs and flows, ebbs and flows, and so technology overlaying
that is gonna cause a lot of disruption
over the next 50 years, and I do think the direct consumer model is very real. It’s just economically
sound for the people that the take the biggest risk, who are the people that
actually make this crap. – I think that just
reminded me of Clueless,

I work for Lauber Imports in New York, and I am a master sommelier hopeful. I wanted to know your opinion on the future of the master sommelier in reference to the proliferation of social media, bloggers, powerful wine
critics, et cetera. – Great question, Dana. Dana, I think much of what’s
going on in this episode? Things have their moments, and right now, because of the movie and because of this show coming out, like people are paying
more attention to somms, and I think you’ll have more
people get into the game. We have way more. I run into somms and people that are aspiring to be
master somms all the time because a lot of them started
watching Wine Library TV when they were in high school or college which makes me feel very old. Getting on the 10 year anniversary
of the show in February which is insane. And so I think that, I think there’s gonna be a moment here for the next 36 to 60 months that it’s gonna be cool
and respected more. I mean look, if you were a
chef in the 1970s or 80s, you were the help in America. Now you’re a celebrity. So I think there’s gonna
be an amazing opportunity. I think the bloggers and
the social media things and things of that nature are just gonna amplify the awareness of somms. I think somms have a lot of
opportunity to review wines. One thing I wanna do, as a matter of fact leave in the comments
if you wanna do this. I wanna start sending somms
wines from Wine Library and have them review on
the hundred point scale and using those. I think their opinions matter quite a bit, and so I’m looking for more
democratization at Wine Library on shelf talkers, not
just Parker, Spectator, ya know Galloni or me. I want like somm of X, Y, Z establishment. So I think that’s one thing
that I think you’ll see more of. So I think there’s gonna
be a nice half decade here of more money for you guys and gals for events and private
tastings and, you know. When I was doing Wine Library, and I was doing private
tastings for people, I was the help. Like, I was a retail store owner that I would come to your
house and I would pour. I’m a bartender, right? And yes, I gave my thoughts a little bit. When I became Wine Library TV Gary, people paid me $5000
to come to their house and be the star. It was just a little bit of a shift of exposure and repositioning. No different than Bobby Flay compared to the best chef
in 1970 in New York City. Help versus celebrity. I think master somms are about to go through a really nice half decade. – [Steve] Alright, next
we have Jane Lopes.