hey Gary be my son loves digital media
and stuff they want to be producers any advice for why John its ok left unspoken
I think that the number one piece of advice I can give you is make them feel
like they can actually do it if that’s what they want to do you their parent
creating that permission for you to say yes you can is real now no wait please trophies yes
you can but when they put out something and everybody on youtube says it sucks
you look at them and say the market said you suck let’s try again with this
balance of I completely believe you can but let the results be the results don’t
think the result I actually see more unbelievable how bad people are
appearing I’m not kidding I’m really this is a real hot button issue for me
like this could be the transition of my career I really think perfectly parent
did what I write it transitions my career I really do because I’m
passionate about this like I’m getting closer and I’ve six-year-old daughter in
a meeting other parents are not calling out any parents I know if you’re
watching but i picking up on some things and I’ll
tell you I hate how many people were bursts it I watch a lot of parents that
are like literally like soccer like gonna be ok you know johnny is really
good no self-esteem building and then they play they lose nothing to me like a
great job of what I want which is like India you can be the greatest operator
of a museum in the history of all time and then you have to first exhibit if it
doesn’t go oh look it didn’t go well and let’s let’s backtrack and figure out why
and then I would defer my little indie I knew how she likes to read her book of
like the guy who the girl who started three businesses and failed but then in
the fourth one figured out the learnings from the three killed it like the kFC
Guy encouragement matters but reality matters just as much and you have to
create friction amongst those tuned to create the perfect storm for the young
and moldable minds and all the Baltimore mines was standing right I need comments
back to Boston on Friday let me be back

translating to listens what can I do to
help conversion mean there’s a lot of things you could be doing the J one you
need to be thinking about how you get them in there into need to think about
what happens when they get there a la let’s go let’s go let’s pretend that
you’re pods are a restaurant ok you open restaurant and your house and the people
coming to restaurant but they’re not ordering food they’re just sitting there
and they’re not bring you any value there’s a couple things to debate one
did you bring the right people there if their marketing was come to this
restaurant something anything is gonna happen that you’ve never seen before we
can tell you the big surprise you might win $1,000,000 they will start showing
up they weren’t there to eat your burger they weren’t there to eat your fries
they weren’t there to eat your salad they weren’t there to drink a cup of
coffee they were there because you made a promise that when you got into the
restaurant I’m treating your place is a diet by the way in my brain you know you
didn’t deliver that cool pickles and coleslaw but I came because I thought
that we were gonna get $1,000,000 there’s that or there’s another thing
they came and when they got there they walked into the restaurant and there is
no shock there is nobody in the front to guide them to their seat there’s no
major dehors welcome person they walk in it and it’s like an empty warehouse with
signs and they’re just confused where to go sit and where to go eat I’m painting
a picture because there are two fundamental things that happen when you
have this problem this is for all of you either make the right promised to get
them there and when they got there they were disappointed we’re not interested
or was the wrong reason the only thing you were trying to make happen was get
everybody they are you think about the part that matters which was get them to
order food or when they got there because they wanted to be there didn’t understand how to execute on the
transaction so that means your marketing thinks you’re not playing the proper
sort of getting them in or your UI and UX or promise for landing page
optimization for directions to do once they’re there or there is an issue that
makes me think about how was it optimized for mobile maybe maybe mobile
but it also makes me think it’s more of the kind of problem that the marketing
that you’re doing or the PR or whatever you’re doing to get people there it’s
predicated on getting them they’re not to do the action that you want or number
three they’re getting a very quick simple and
their steering or seen you somewhere else and they just don’t like you like
there’s always number three which is you go to the restaurant you sat down you
know who’s going to burn joined you got there there are some of that site you
down you ordered a burger burger India just fine or more likely for so many
people are watching here like good writer but I’m not going to go fifteen
block so I got a burger over here next to me and so you know one block away you
know what you’re not a bother you know you know you know there’s burger here
and I don’t want to go there and so that’s another thing that the friction
communion to such King right they may have somebody else’s already downloaded
where they already have two other podcasts downloaded an extra one down
they don’t want to go second the download another one day as a person back to contradiction of
the first question not contradiction to look at it is they don’t want more
supply of content so again James I’m sure I’ve got their driver got in school
but I don’t need another one that’s the same so you’re not differentiating a
real business lesson that was a really good question the answer really good
people watch that price is right

is a great question selection pick the
South incentive to the team because I felt that I finally had picked
up my rhythm and momentum on Instagram if you look back at some point when I
was really pushing that narrative as a function of this show I was hoping the
thirty forty fifty thousand dollar range not the following matters but they get
on the internet matters a little bit more because I feel the attention
grabbers there and everybody seeing everything but rather have a hundred
thousand there then maybe a million per cent email list or million Twitter
followers some with believing in Instagram I knew I needed to build it up
and really I created a function on this show to create more awareness more
behavior more interaction between me and you and Instagram and you and your
friends on Instagram finding out about me on instagram so it was very tactical
very strategic I stopped asking because I feel as though I’ve gotten to a place
where I got a better kid in some momentum there’s ads now I don’t want to
create unlimited friction with you in the eye and myself so like I want you to
be able to ask questions the way you want to ask them so it was a strategy in
a moment in time for three to four months I executed wanna eat out of it
and I want to make strategy in researching this question is a very
evergreen to everybody and make them understand that strategies have life cycles what works
for you three forty years ago where 34 months ago or 34 days ago can be debated and switched and I i
think way too many people find something that works for them and they milk in
until there’s nothing left in the account was asked what service do you use to
make these amazing images charles is a

– [Voiceover] David asks,
“What would you do “if you were the new CEO of Twitter? “How would you turn that ship around?” – David I would do a couple things. One I would recognize that
the data that we’re collecting on a daily basis is
disproportionately valuable to a lot of real time marketers
and real time data analysts. You saw Bloomberg Twitter
JV come across the headlines for me I haven’t read it
yet but that’s exactly where I’d go putting my
money where my mouth is. I invested in the company
called Data Miner years ago that I felt Twitter would or should buy or become a big company
on the backbone of that. I would also recognize that normal people don’t understand Twitter. Twitter as a product is
not as easy to understand as Facebook and Instagram
and that is a friction point. When you look at the data
that shows how many people have signed up for Twitter
but then have not been active that’s a vulnerability. So I would hire the
single best product guy that I could, or gal,
and so product person would be very, very, very high on my list. I would not guess, I would
poach with all my ability with disproportional
economics and give them as much stock as I had to from
a Facebook or an Instagram or things of that nature. I would probably make
a very aggressive plan. I would change the logo of the bird. I would probably change it to a cat and have the cat eat the
bird as a symbolic notion to it’s a totally different company. So I think you’d need a branding play that would change the optics. So I would change the
logo from a bird to a cat. I would tell Wall Street that they should start
selling my stock now because I’m not gonna be a CEO
that’s gonna confine itself to making numbers on an
every 90 day basis and that I have empathy for that’s
how they have their business and I probably only would
have gotten the job as CEO of Twitter if I communicated
that to the board and the biggest stockholders
who then clearly, weirdly allowed me to go become the
CEO ’cause they wouldn’t care about their stock price
over a 24 month period. ‘Cause it would go way, way
down because my behavior’s more predicated on business building not so much Wall Street appeasing. So there’s a lot of
things that I would do. I would also recognize that Twitter is one of the true social networks. That the value in listening
is very big on Twitter. Whereas Instagram, Pinterest, Facebook, Tumblr they are, Snapchat,
it’s pushing content out. It’s more of a content
management system, a CMS, where Twitter has a lotta
listening capabilities. It is where you have a conversation. It is the place you go for
now when something happens in the world ’cause people wanna talk. Starting to move a
little bit in Instagram, there’s some of that behavior. But those are some of the
top line things I would do. – [Voiceover] Kamil asks,
“How would you raise money

“differ for a free service
versus a paid one?” – When you’re throw the
right hook that’s free I get excited because
there’s less friction, and it feels like I’m gonna really be able to land that right hook. The problem is, there’s a
really funny thing about free. Free creates a scenario where people value it for what it’s been put out. It’s really interesting. I think that a lot of people who watch this show value it quite a bit. I think that the 10% left,
if I started charging four bucks an episode,
or two bucks an episode, the you know, actually you know what, that’s gonna be the question of the day. And I know this is a tough question, and by the way, I will
not be charging for this, so don’t worry, don’t hedge and say zero, I don’t have any plans on it. But if I was, what would you pay to watch an episode of
The #AskGaryVee Show? And yeah that’s the real question. And clearly, I expect most
of the comments to be zero, or no, because I respect that there’s so much content out
there, but I do believe that my content is better
than a substantial amount of content out there in the world. Especially when it talks about new platforms, business,
running businesses, leadership, entrepreneurship,
start up, tech culture. So, I do think that we’ll
see a surprising number, and I’m sure you’re
probably getting answers right now in Meerkat,
so Staphon, feel free to not shout it out, cause
I want to be surprised. But I do think that
it’s really funny to me to think about the 10% of
you that I would expect to pay for it that if you
were paying four bucks for it you’d actually value the show more. It’s really quite interesting psychology. So, how do I act differently? One, when I throw right
hooks, for example, when I tweet out later
today that episode 80 is up. You know, I expect to
land more than saying, “Episode 80 is up, pay
me three dollars Snapcash “if you want to watch it.” You know, I have a little less angst of the conversion because I know that there’s no friction financially, which is one, besides time,
finance is the friction. And so, I think it’s got a
totally different cadence, different expectation,
different pressure hold. I think it’s easier. – Hey Gary, answer my question.

“call to action to push
subscribers from social channels “to a website or newsletter sign-up?” – Dawn, who says I ever thought it was a necessary call to action,
’cause the answer is I didn’t, and I don’t. No I don’t. No I didn’t. What I mean by that is, sure,
I think it’s a good idea to push to a website right now, especially if you’re selling
something on that website. But in a world where you
can buy that same product right on Twitter, right on Facebook, do you necessarily need to
schlep somebody to your site to make them buy that, when
it’s native right for them, and they could just buy it in there? No, the answer is no, isn’t it? ‘Cause friction sucks, right? Friction sucks, and consumers
do not want friction, so anything that allows you to execute within the place you’re in,
that’s what you’re gonna like. And so, my answer to your question is, less and less every day. People always say, Gary, why
aren’t you driving people to GaryVaynerchuk.com? Why are you putting
out content on YouTube? Why are you putting out content on Medium? Why are you putting content on LinkedIn? Because I want awareness,
so I’m putting out content for awareness and to build
relationships with all of you. That’s what I’m doing, and thus, what that is doing is creating a scenario where those channels allow me to do that. Just because I’m not
driving them to my dot– You know how many people give
you bad marketing advice? That say, “You have to
drive to your website.” For what? To collect the email? Last time I checked, a tweet
card that collects email has been the most efficient
way that I’ve collected email, better than driving to my dot com. For what? What are you, selling
advertising on your site? If you’re selling
advertising on your site, then maybe that’s the thing you could do, but you can also sell advertising to people within your social channels and run that arbitrage. So the fact of the matter is, Dawn, is that I think people are
just not really that educated on what they’re trying to achieve. And so I’ve never been
worried about forcing somebody to a dot com, unless that
was the right strategy at the right time to drive the result. The fact that even e-commerce, buying within a tweet and a Facebook post, has now gotten native the platform, has eliminated a lot of the reasons that you have to drive somebody.