“knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do.

“tech is bringing to the
restaurant industry?” – Connectivity to the, the
biggest change with tech to the restaurant is connectivity
with the consumer. So the editor used to the
guard maybe with a couple of newspapers, a
couple of magazines. Listen, that consumer out there
that’s connected to that is now the most important person. – This happened in
the wine business. It was Wine Spectator, it
was Robert Parker, period. New York Times for you and
maybe a couple of other things. – Gary V wasn’t up there?
– Not yet. I started a process
and then it was technology. I rode the wave, it wasn’t me. It was me understanding
what YouTube and Twitter was going to be. Instagram, do you
know Andre Mack? – Yeah.
– Andre’s my boy. I remember those
conversations early on. – He’s right here in Harlem.
– That’s right. I was like Andre this was
happening he’s doing a nice job. I’m watching him on
the ‘Gram right now. I just knew that
that was coming. And I don’t know what’s going
on in the restaurant world. I feel it’s probably similar
to what’s going on in the wine world. A big Wine Spectator and a big
Wine Advocate score are still really matters. I’m sure the same way a New
York Times review matters. But now, there
are taste makers– – But the world is not
either/or it’s both. Right?
– That’s right. Where there used
to be one option. Absolutely. – [India] I mean all my friends
and I look at Foursquare and look at Pinterest of food
when we get restaurants. – Yeah.
– Yeah. Sure. – Tristin is a
good friend of mine. One of the guys from Foursquare. – [India] There you go. – Tristan Walker?
– Yep. – He’s the best.
– He is. – I love that dude.
– He’s a good guy. And talk about
breaking the mold. – I was an investor in Gowalla
which was a competitor to Foursquare and I remember being
on call with a bunch of the investors and people on the
team, I’m like, “This guy, “Tristan Walker’s a problem.” – He would respect that
as the highest compliment. – It’s meant as a
highest compliment. I’ve been an enormous fan
of his for a long time. – And you know his get up, you
should have him on the show. His get up is amazing.
– Bevel? – From Queens.
– He’s the best. – Ivy League schools. The hustle.
– Best. Best. – [India] From Daniel.
– Daniel.

– [Voiceover] Luca asks
“What make musical.ly great? “What’s the future of it?” – What I like most I think
when I go on it allows me to be creative because I might want to
do comedy one and be funny that day or I want to make a
lip-synch and depending upon the song I want to do if
it’s a really sad song– – Will you made sad content
when you’re actually sad? – Yes. – Or will you make sad content
when you’re like I’ve been doing a lot of funny, I’ve been
doing a lot of this. – Both.
– Yeah. – Both.
– Because your strategic? – Exactly. As much I want to think of it
whatever I want to do let us do it but if I did 10 comedies
the other day I can’t do 10 more comedies. – How many pieces of
content will you do in a day? – When it’s a good day yeah I’m
ready some musical.lys I’ll do like three or four. If I’m coming home
tired, I’ll do one or two. – And for you?
– Same. What do you think you’ll
do the first day of summer? – Probably 10. – Sometimes I’ll be like
okay mom leave alone I’m doing musical.lys and I’ll be in
there for like two hours– – And that’s an
acceptable thing, right? Mom’s like oh crap
she’s doing musical.ly. – Exactly. She can’t
take the phone away. – She walks and she’s like–
– Mom. – (whispers) Oh I’m
sorry, I’m sorry. If I get in trouble I’m like
haha you can’t take my phone away because I can stop posting
musical.lys because they’ll be like where’s Arii
or where’s Ariel? – What about the comments? Obviously comments, especially
at the young ages they you’re at, right, how down do you get
when the comments are mean or how do you deal with positive
versus negative comments? – At the beginning, when I
first started there was a lot of comments and it was like mean. I have a really high esteem
so I was like I don’t care. I don’t even look at
my comments at all. I don’t look at none of them. – Right because you don’t
want to get down on the stuff that’s negative.
– Yeah. – I actually started an
anti-bullying movement because at first I got a lot of comments
in the same thing just for stupid things. Oh you’re ugly, oh what
are you doing? Duh, duh, duh. And instead of pushing to the
side because that’s what most people I saw do
they just ignore it. I tweeted about and I was like
this isn’t right because if I’m getting it then who
knows there might be another little girl that gets it. – Of course. And for
many people watching you’re a little girl so
that makes sense. Real quick have you thought
about engaging the comments? Do you say thanks
when people are giving you love and
things like that nature? – On Instagram it’s really hard
to see because I have so much. I have 1.1 million, she has 1.9
it’s hard to see, but Twitter is mainly where I notice a lot of
people and I’ll favorite all the tweets when I tweet.
– Got it. – On Intagram, it’s hard like
she said it’s hard to do one by one but there’s days where I’ll
post a picture of me hugging a supporter and saying
thank you to everybody. – And how do you think in
community in musical.ly? – Huh? – How do you think about
the community in musical.ly? – I think it’s positive, there’s
just some kids that are cruel and they’ll just go on to our
pages, comment rude things. – Have you thought of engaging
with them are incorporating them into your content? – Yeah. I actually
thank you of that. I talked about that with
my family the other day. I wanted to start doing
once a week of maybe a duet competition. – And how you guys
think about collaborations? Obviously I assume you guys
collaborate with each other that was easy have you
done a lot of collabos? – Yes. Not a lot I’ve done
on with three or four. – Do you get asked by a lot of
people who are trying to build up their musical.lys
to do a collaboration? – Not really. If I collabed with someone
it’ll probably be like my cousin because she’s also
musical.ly and she loves it. Were going to actually an
event and a week or so like 10 days called Playlist Live and
all of our friends that we’re in a group chat with are going to
be there so they all want to collab and we’re very excited. – DRock. Let’s get over
there and collab. Okay, India. – [Voiceover] Paul asks, “Will
Snapchat ever allow us to

going south and no longer worth putting
energy into engagement when something’s big MySpace Twitter right now is
interesting to watch Google+ tumblr when when something gets
big you just watch organic-rich on Facebook it’s not so hard like you know
when it happens to snapchat oh I remember the days when I 25,000 people
watching my stories and i can get two thousand people to screenshot now I’ve
got four hundred thousand people watching my stories I couldn’t get and I
couldn’t get a hug people to screenshot like it’s very easy
its data you just stop feeling it when I send an email and cell four hundred
cases of wine in an hour and then set up seven years later it took me four weeks
or four months to sell that same 400 you like wait a minute and then you look at
the data and the open rates are not as good the click-through rates are not as
good the data that they’re like you know like
you just you just respond to the reaction either you’re stale and people
want to tune you out or the platform has an issue until you get to the site is it
you and you begin the same old song and dance or is it that that the platform
sucks you really thought you even though I have a lot of the same things a lot of
you watch before the energy or the routine excitement of it all you know
you’re starting to grasp IPCC’s more importantly there’s just so many view
the comments right now did you just meet me in the last 30 days YouTube Facebook leave a comment that
you just may be the last 30 days there’s always more people like nobody knows who
I am tell me everything I know it’s true you
have even recognized more on the street

blog, how would you market it?” – I would go to Instagram
and search every hashtag that you can think of
around fatherhood, starting with fatherhood, Stunwin,
let’s put you to work. Can you quickly check how many people have used the fatherhood hashtag on Instagram. I would go to Twitter search
and I’d go to Instagram search and I would search the fatherhood hashtag. I would then look at
the content and I would engage with it, I would do that under the the name of your blog, not as Rick. – 464,000 of them. – 464,000, so there’s
464,000 pieces of content on Instagram that you can engage with in a jab way under an account you
create for the fatherhood blog, you go look at the
piece of content, you look at what the dad or the
mom of the dad and the kid wrote and you engage with
it, like “that’s cute”. Like I would go look at one, I’d see a dad holding a Patriots, a little Patriot baby, because it has a Patriot bib and I would jump in and be like boo
Patriots, you suck, but cute kid. Be real, jab, don’t be
like come to my blog, it’s really good, you
want to learn more about fatherhood come to my, no that’s spam. Engage in the community,
work 15 hours a day, grind, grind, grind,
grind, grind, that is the easiest and hardest way to do it. The other thing you can
do is go and map the 25-50 important fatherhood
blogs and platforms and ask to guest blog and
then you’re syphoning that audience, now you have to write
a good blog because nobody will come over if you stink and
that would be another thing. I’d also scrap up a couple
bucks, I would spend $20-50 a week, instead of buying a
shake or taking an Uber or going to see Star Wars, take
that $20-50 and buy Facebook ads against dads that show
interest about being a dad. There’s a million things that you can do. India.

in the house having a little Gary Vee party over here. Wanna know, what do you
think about Twitter polls? The engagement, monetizing them, drop some knowledge on me. – (laughs) First of all,
the best part about Rob, is no joke, that literally felt like. Rob I’m gonna make a prediction. You watched wrestling as a kid. (laughs) That was literally like a wrestling promo. Rob’s like, this Thursday
night at the Civic Coliseum, Gary Vee and I are gonna throw down some Twitter polls. I think Twitter polls really work. I’ve been getting a lot of engagement, two or three that I’ve tested. It’s very simple.
Humans are basic. They say like, do you think this person should me president, yes or no? They click the button,
the engagement is high, monetizing them I think
is a long tail play. You’re not gonna monetize them, Rob. Twitter will monetize them,
it’s on their platform. More engagement, they’ll
run into their metrics for you, for me, for
others, for all of us, tt’s an opportunity to engage our audience on Twitter a little bit more often. I think if you really get good at it, you get clever with questions, or win in a long tail niche,
there’s some real opportunities. So I think that, I think that. I think that a very smart
Twitter poll strategy for personalities on
Twitter is a very good place to go, and a consistency to build a cadence and a brand as
the pollster on the platform is the only extreme upside. For everybody else, it’s a nice tactic. So for four to five people in the world, they’ll break out as maybe
a pollster on the platform. And for everybody else,
it’s just a way to like, get a little bit more
engagement out of your audience. Though Twitter is not like
Facebook that engagement then leads to a proxy of more people seeing your tweets, everybody seeing all of your content. Maybe you win on less about
how many people will see it. But people pay more attention to you because your polls made
you interesting to them, and now they’re looking
at all your content. So I think it’s a very long
tail value prop for people. – [Voiceover] Stefan asks,
“Gary, would you rather

“Can you build a strong
social media following “solely by engaging with your audience “or is content an absolute must?” – Content is an absolute
must, interesting. (laughter) Listen, I mean, I think you
could build up something really, really interesting by
being a full-pledge listener. You know, it depends on
how you define content, which is why I kind of wavered off. If you’re listening, you’re gonna respond. Your responses are your content. So, if you’re asking me,
“Can you just search, “engage with conversations
and put out those answers?” I would argue that that’s what I did do in 2006, seven, and eight. Outside of me just putting a link to the Wine Library TV show, which is a pretty big piece of content, so I can’t really go there, so. Look, I would you I’ve
disproportionately gotten value from my engagement, but
I think historically, I’ve underminded, or even
slightly disrespected my content. I’ve changed over the
last three to four years on that point of view. I realized the content did matter. I think it’s a really
interesting question. But I think your answers are your content. I mean, very honestly, I
think that’s why my brand in the business world
and entrepreneur land and startup land has gotten stronger, because I think I’ve positioned myself to actually use my
responses as my content. We are literally, this is
literally a very meta-answer. We are in the context of a show that is predicated on me giving answers and engaging versus me
self-starting around the content. But then, that in itself is
the depth of the content. So I think it depends
on how far you take it, in the, you know, semantically,
I would say, yes you can. Because I think you can put a lot of depth and a lot of oomph and a lot of weight, you know, this is heavy,
and a lot of weight. Um, you know what Mike makes me do? This crap. It’s the worst. Um, uh, yes, because I think
you can put a lot of oomph behind the content in response. I call it counter-punching. I would argue that Floyd Mayweather is gonna go down as this
generation’s best boxer completely predicated on your answer, so take that for what it is.

in social and what are
they doing that’s so good? – Truth is, you’re so much,
you’re way better in a position to say, answer that question than I am. I’m not paying attention
to what a lot of musicians are doing, but I’ll tell you
that the musicians that are doing it best will understand
the framework that created the greatest bands and
artists of all time, which is, again, it’s the theme
of the show in London, it is providing value. It is so easy to see what
Talyor Swift is doing, it is so easy to understand
what Phish and Grateful Dead and Dave Matthews Band did. It is disproportionately
helping an audience, and then leveraging that
to get them to buy in. So, whoever right now
is replying to people on Twitter and video,
randomly creating meet-ups, like, put, saying happy birthday
to fans, randomly knocking, where are the artists that
are knocking on fans’ doors, and they open it up, and they go, get. Whoever’s doing the things
that nobody else is doing, that the fans want, which is the touch. – Taylor Swift is into that? – Taylor Swift is perfectly
executing it, and it matters, and it becomes word of mouth. And so, I don’t know specifically. – Yeah, yeah. – But whoever’s bringing
disproportionate value to the people that are potentially
interested in her music, and notice, I said potentially
interested in her music, that’s the key. Whoever is doing that,
that’s who’s winning. Alright, man.
– Thanks so much.

“How does the engagement on YouTube “compare to other social platforms? “Is the reward worth the effort?” – Absolutely. YouTube is like literally one of the great platforms of the world in the engagement’s very high,
there’s tons of, matter of fact, I put on my phone, I
won’t take it this time, I just put YouTube finally
at the front of my phone because I’m engaging more in the comments because there’s so much going on there. And thank you so much for everybody who’s watching the show on YouTube. The engagement’s super
worked, I won’t even, who said this? – [India] Rachel.
– Rachel! – [India] I’m sorry Rachel. – Don’t be sorry India. Rachel, come on! What do you mean the engagement? Have you not seen a video on YouTube? Even shit videos have like
three people saying “You suck!” I mean they don’t even waste their time to do that on Twitter. The engagement’s incredible on YouTube. The commenting is bonkers. Videos that do well get tens of thousands of people saying things. Maybe YouTube’s the best engagement platform on the internet. I mean, Rachel. Sorry Rach.

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.