“what could TV chefs be doing to
keep their audience engaged “with the community?” – I like that. Marcus, this is a
good opportunity. – Yeah. – You know, as digital evolves,
TV chefs how do you evolve? This is, you’ve watched this
being in the food industry. Right now I’m saying oh my god
I’m taking selfies every day, when did entrepreneurs
become rock stars? You probably seven
to 10 years ago looked at all of your homies. You guys used to, you had to be
sitting around, I know how you guys roll because
sommeliers do the same thing. Four o’clock in the morning,
spot of, wherever you are and you’re sitting there and you’re
saying, when the hell did we become this is what
happened a decade ago? – So I think it’s progression
that came from two or three different ways. Right?
– Right. – First of Julian
Jacques, Papan. – 100%. Those two set the table. – But then Emril really
became a part of pop culture. – Pop culture. Absolutely. – And then Bobby really
took it there, right? I don’t think the word
TV chef, gonna leave. It’s really about media. Whatever you watch it on that’s
essentially what’s going to matter, right? So the screen for us was also
about figuring out sometimes we do long form, sometimes
we do 50 second video. – Sure. – I’m sure in five years a 50
second video is going to be 5 seconds. – Or I’ll be honest with
you, what were producing. We’re going 20, 30 minutes. I’m basically producing a
reality show, a documentary on two to three time a week basis. Good content is good content. – Peoples got to find content. – Does it come natural to you? I feel like when I look at
you from afar you’re such an operator, you’re
such a chef operator. You’re running businesses how
about the media side of things has it come natural or has that
been that something you know it’s important but it
doesn’t come that natural? – I’ll tell you it’s a
couple things for me. Being an adopted kid to Sweden
we were constantly stared at. Not necessarily in a bad way but
we we’re always in the center. – Right. – I look at it
almost the same thing. It’s like okay. You have something to
say, don’t cry about it. You want people to come to space
and make it sticky you got to communicate that. And you got to communicate
that hard if you’re gonna cut the clutter.
– Yes. – This is a cluttered space
and we either want to have customers or don’t.
– Yes. – We want it,
we asked for this, engage. – Yes. Got it. Very good. I’ll jump in real quick. I would say new platforms always
offer the best opportunities, this is good
advice for everybody. Right now he and I’m saying this
out loud for him and his team because I want him to, he should
very much look at Musically and if he cooks behind music on
Musically he could be the DJ Khaled of Musically and
it could change his life. I’m being dead serious. – Can we pick that? Why is this? What’s going on?
– I feel. What’s going on, what’s going
on I’ll tell you what’s going on I’ll save you time. They know that you say no to a
lot of things because you’re busy and this and that nature and
them coming to you with Musically, I’m on their side. – Not okay. – I’m 100% on their side but
Marcus I’m being dead serious if you were to make a commitment
for 30 days to make three videos a day of cooking behind music on Musically I am convinced– – Done. Done. – I’m a strange character.
– Absolutely. – I’m gonna check in 17
days and blow up your spot. – Yes. – I’m gonna use this clip and
then it’s going to be fuck you Marcus as the video. So you have to understand– – Stand in line for that though. So for everybody I’m starting to
articulate this, DRock, this is going to go somewhere. I’ve been saying it but
I’ve never said it direct. Beachfront property. The first people that bought at
Malibu, the first that bought in the Hamptons, the first
people that bought in Manhattan. The first people
that bought in Dumbo. When you buy up the real estate
that becomes the market first, you get a better deal. DJ Khaled, if you
tried to execute now Snapchat it’s noisier. Ashton on Twitter it would
have changed his career. Musically, whatever else you
want to take a look at every time there’s something new or a
new way to do things for example we are crushing video
on Facebook right now. We’re committed to it, I’m
hiring more people because right now it’s important
to Facebook which means it’s getting more reach.
– Yeah. – I’m very focused on it either
new platforms that are emerging and Snapchat is still that.
Still. – Gary, I have to ask you–
– Please. – you live in many worlds.
– Yes. – You’re an immigrant.
– Yes. – You’re an entrepreneur.
– Yes. – You’re in young media and new
media but you also have a lot of friends that are you know much
older than you but also almost like mentors but they
do business with you. How do they respond to your
sort of cutthroat success? – My thing his worked for me
progressively because at first, I basically have started from
out of my mind and completely an idiot to he’s been right
for so long he’s probably. It’s unbelievable how
70-year-old tycoons and other people that are
winning now come and look at me when I say anything. I feel like another five or
seven years, I’m like, “Okay listen here’s what you do. “Go naked, cartwheel
and make it a Gif,” and I said gif, not jif, “and make it on SmoogaSmooga.com
that’s one day old,” and I feel like very established
people will be like, “Alright.” – Alright I’ll do it. – So what’s happening and I’m
sure you I felt the same in your career with food, as you build
reputation and you know the good thing about reputation and
you’ve been the beneficiary of this as well.
It’s earned. – Yeah. It is. – People don’t
want to listen to me. As a matter of fact a lot of
people that listen to me and give me respect
doing it begrudgingly. – Yeah. – Because I do it with a
different kind of vibe than they want it.
– Oh definitely. – You know? – It’s very
direct and very smart. – I think what’s happening is–
– Honestly, I feel I save time when I listen to you. Honestly because
you’re very direct. – I understand.
– No. It’s not really
thought about how correct. – Time is something I value
a lot so that makes sense. Makes me feel good. India. – [Voiceover] Stamp and Coins
asks, “What’s the biggest change

what would you do with it? How would you change how it
delivers news/earns revenue?” – If I own a small newspaper I
would hopefully own one that had big brand equity even
though in a small market. So even if it’s Bethlehem,
Pennsylvania if it’s the Bethlehem Times or
whatever the local paper, actually the Easton Express. Isn’t that their paper
there, the Easton Express? – [Staphon] Oh yeah. – Do you know the
Easton Express though? – [Staphon] Yeah, yeah, yeah.
– There is an Easton Express. So if I owned the Easton Express
that’s a very important thing in that part of Pennsylvania and I
would turn the equity and this is where Jeff Bezos was
brilliant with buying the Washington Post he didn’t
buy it for the print, he bought it for the brand. And to the Easton Express to
that small area of Pennsylvania matters quite a bit for Lehigh
Valley and I would try to make the digital modern version. Today, I would make an app that
is the absolute news app of the moment, notifications driven. I would digitize the IP and try
to milk the print revenue for as long as I could but I would
assume zero print revenue in a 10 year window all IP value being shifted into
something else. Same reasoning 92nd
St. Y is so insane. Do you know how this played out? You know how I talked about
Nintendo at 92nd St. Y and a month later they announce
that they were going to do it. A lot of people
were like you knew? Yes I’m that wired in. CEO of Nintendo’s hitting me up. That’s what I would do. Nintendo smartly finally has
understood that they’re going to take the IP and take it
to the relevant place. That’s what I
would do a newspaper. I would take the IP and I would
take it to and relevant place. I would also create
revenue around event marketing. Instead of taking advertising in
my print, I would take one full page to invest in my
own events business. Like the Fall Festival. And I can use the newspaper and
its awareness to build up this events driven business and every
year in Philipsburg, New Jersey there’d be a Fall Festival
for the Lehigh Valley of Pennsylvania and New Jersey area
and so I would siphon the waning attention and I would deploy
it into new environments like digital content and other
revenue streams like events. That was tangible and tactical. And really maps to
everything outside. I think of everything in IP
transfer to the modern world, not just the newspaper. So if about a 1980s
cartoon IP, the Wuzzles,

and face-to-face meetings how much of
that could be effectively accomplish what high-quality digital meetings 30%
of the things I travel for would have been just fine on skype the problem is
the other seventy percent is too valuable and do my best to navigate and
make judgment calls but I’m human and I’m flawed so that’s the answer ya think
I’d ever say that a lot just by Ron

“Gary, what does the future look
like for the auto industry? “Will local car dealers be cut
out of the business model?” – It’s a great question. Look, I think direct-to-consumer over a 50 year period is very real, and so, anybody who’s, including
what I do for a living, like, selling wine and liquor, like, I do believe that the
internet is the middle man, period, and I think a lot of industries just haven’t been affected by it yet. So, the hotel industry’s
been affected by it, airBnB, the car, you know, the black car industry’s
been affected by it, the bookstore industry’s
been affected by it. Systematically, over next half century, most of the things that sell to customers will be affected by it, and
I think auto is in play. I mean, look, Tesla’s selling direct, so, I think that, yes, I do think, now, I think way too many
people think about things, and they think they’re
gonna happen tomorrow. I’ve learned that,
that’s what I’ve learned. Now that I’m 40 and wise, where I was 20, I would’ve, if my 20-year-old
self was sitting here, since Brian looks 20, according to Brian, I’ll say Brian, I’ll say
Gary, 20-year-old Gary, not everything’s gonna
happen as fast as you think. And that’s the thing I’ve
learned, that it takes time, but do I think over a 50-year period? Absolutely. If you’re asking as a 48-year-old who owns a car dealership,
I don’t think you need to sell it tomorrow, but if you’re asking as a 12-year-old who wants to take over
grandpappy’s dealership, you may wanna consider going
in a different direction then you’re trying to
triple-down on the model. Bri? – I love car dealerships. Said no one ever. – That hurts. – Look, I just actually
came off some research with Google about this, and we sent in the moments of truth about the highly digital
customer shops for cars, and I think there’s an
opportunity for dealerships to be relevant to today’s society, it’s not based on yesterday’s model. – Sorry, just showing
my new kicks, go ahead. – But, if you study it is, look
up autoshopping micromoments and you will start to see exactly where you add relevance and
value to the value chain, but if you do not, Tesla-like
models are gonna take over, and it’s just inevitable, people
need to get what they want when they want it, and how they want it. – And things have been flow, like, we used to have the downtown market, like, the Main Street, American,
then we went to the suburbs, and we had, you know,
supermarkets and Costco’s, and now, more than ever, people are moving back into the cities, the
Detroits of the world, and now you have Main
Street merging again, so ebbs and flows, ebbs and flows, and so technology overlaying
that is gonna cause a lot of disruption
over the next 50 years, and I do think the direct consumer model is very real. It’s just economically
sound for the people that the take the biggest risk, who are the people that
actually make this crap. – I think that just
reminded me of Clueless,

“Tips for getting up and running?” – This is interesting. This is very much deja vu 20 years ago. Yeah, first and foremost you need to find the right kind of infrastructure, backbone, CMS tool to really get you guys to launch. Contact management system CMS. Magenta or Shopify or one of these platforms that can get you up and running in the retail capacity at a low cost. I would also highly, highly think about how you’re going to promote within your store to drive people to the .com. I think a lot of people
forget about that aspect. Obviously you have to learn how to do Google search ads, SEM, and you’ve gotta work on search SEO, and organic. You gotta figure out
how to use Facebook ads targeted within a two
mile radius of your shop, and a different kind of
marketing campaign for the 15 mile radius. If you’re going into the delivery of it. I think that what you have to really do is I’ve given you some
tactical stuff off the gate. Here’s some more high level things. First and foremost, you
need outrageous levels of patience. It is going to struggle
over the first 12 to 24 months because in general, it’s a high friction area. Obviously with Instacart and Fresh Direct, and there’s plenty of thing going on where people are thrilled to order but a family grocer to
become an internet player is a tough haul, and so patience I think is going to be an
incredibly important part of your success as you
go through this journey. I would make sure that every bag that you have at the store has a flyer in it with some
sort of creative call to action with a coupon that is online only as kind of a cherry to drive acquisition. I would also try to make sure your POS, point of sale system at the store is tied into the .com so that people can use club cards or you
can collect data there and remarket to them on .com environment. Email marketing is going
to be an enormously substantial part and
backbone of your success. I think a very strong
strategy of what to sell on a daily or at worse case every other day basis on your email service is quite important to muster up excitement and most of all, do not create friction. Make it valuable for people
to join your .com environment. Don’t force them into it, and so those are some
of the top line thoughts. It’s nice when you’ve done it before,

– [Voiceover] Andrew wants to know, “Do you see skill sharing
and teaching people skills “as an alternative to education “coming up in the sharing economy?” – Andrew, I do. Very simply, the answer is yes. Very simply, I believe the Internet is gonna squeeze everything in the middle that doesn’t provide value out of business over a 100-year period, and so everything’s in the middle, really, between you and a thing, and the education system is in the middle between you and actually having the
next chapter of your life in play monetizing, if
you really think about it. At its grand scheme, you go to school, in theory, historically, the
way it’s been thought of, to set you up, to monetize your thing. I mean, as we know, so many people go through the schooling and then realize they don’t wanna be a lawyer or a doctor or whatever they’ve been learning to do, and they reset and they
go into the open market. I think that that needs
to be thought about. I think that really needs
to be thought about, and we’ve never lived in a time where, guys, at 30 years old, I began the first seed of thought that I should speak to
the world about something. That happened to be wine at the time. I mean, there wasn’t things
like this podcast, this show, or the billions of pieces of content that live now, that educate people at a level that we’ve never seen before. If there is anyone, if there is anyone that believes that unionized human beings and old textbooks can outperform education
of information and thinking to the vast majority of human
society and the Internet, then you are a lost human being. Lost. With a capital L. And so now what needs to happen is, some organization. Look, I actually believe
the following statement. I actually believe one
of the singular reasons that universities are in play is the romantic point of view that the parents of our current generation view on the institution, and I truly believe it’s going to take only two more generations. Not necessarily mine, but my kids have no prayer of valuing
Harvard and Stanford and a community college to the level it’s valued by my parents. No shot in hell, I’m putting it, and I don’t like to predict, but I’m putting it right here on film. Big ups to my little grandchildren that are watching this
now, 50 years from now. (all laughing)
Hey, little Sarah. I love you. And, you know. Actually, Sarah’s gonna
be so out of date by then. Hey, Zeruca, big fan. Hope we’re watching this together. So I think that, you know, the skill shares, the Khan Academies, the endless content on YouTube, the podcasts, the tremendous impact that all the content that’s living right now is
having on the younger generation and how they will think that they, right now we have 15-year-olds that think their two
cents on every thought are public domain, that they need to add their two cents. What do you think when
they become educated through school and not school, what they’re gonna share and how? It’s just gonna be so much information. Plus, our system right
now is so predicated on teaching our kids to memorize something and then regurgitate it
a couple of weeks later, in a world where all that information is at their fingertips. Nobody gives a shit who the 18th President of the United States is, or what’s the warmest planet. I can tell you in one
fucking second, you idiots.

“when their main point of
contact with their audience “is online platforms? “Is Instagram the museum of tomorrow?” – Coline, it’s not that
Instagram’s the museum of tomorrow or any photo app that is around, I mean obviously Facebook and Twitter, but obviously Instagram’s
winning in the current state. In the future, there may be others. I don’t think they replace it, but because at some level, going
and touching and feeling it is still a value prop that
a museum delivers, right? I mean, photos of these paintings
have been around forever. There was a point in
time where Life magazine, if it covered a museum, would
be that same replication because everybody read Life
magazine in the entire country back in the heydays of print
in the 50s and 60s and 70s, and so I don’t think they replaced them. Not at all, as a matter of fact. I mean, as a matter of fact,
I think they enhance them. I would argue that there are
more people on the bubble of going to a museum that
are now going to museums because they see a
great photo on the Gram, and it creates a consideration point. So I actually think museums
need to go on the offense on places like Instagram and
use them as gateway drugs to get visitors to come to the museum, and I highly recommend those museums show a little personality besides just a photo of the damn thing ’cause we’ve seen the damn thing, right? Show a little of the personality of the people that are working there, or the little unique things
that make that place special, or like I don’t know, like the
gold faucets in the bathroom, like give me some goddamn reason besides the artifact, museum. So I audited myself, and I’m
taking in serious consideration

“completely digital, “focused on exclusive
and shareable content, “how important are real life meetings?” – Soundspace, to me,
real life meetings matter because human beings make
all decisions, right. Like, so far, thank God, the
robots haven’t taken over. But it’s coming. But, you know, hopefully,
I don’t think I’ll see it. But it’s coming. And so, while that’s still the case, real life meetings matter because there’s just so much context that can be done in human interaction that
doesn’t happen over digital. You can’t map everything. I feel plenty of emotions over Twitter and things of that nature, but the energy in the room is lost, right. Like the energy in the room is lost. And so, to me, that is the
part that matters so much in the equation of real life. To me, I always say the
digital is a gateway drug. Hey, Kim.
– [Kim] Hey. Digital is the gateway drug
to the human interaction. As a matter of fact,
it’s funny, not Andrew, who didn’t know who the fuck I was, but a lot of the people
here on the team, and Zak, but a lot of people here on the team– India, did you know who I was? – [India] When I started here or when I started your team? (laughter) That answered that question. There was a gateway drug
happening before they got here which created context, but then, meeting in real life takes
it to a whole other level. You could work for the company and then you have a
whole different context when you’re on the team. (laughter) You know what I mean. – [Voiceover] Frank asks,

– [Voiceover] @BottledGrapes asks, “We have a brick and mortar shop. “In today’s technology
world, how important “is location, location, location?” – Location, location, location. So I think the 1998 version of me would have said, “Oh, it
doesn’t matter as much anymore, “in 20 years, 10 years,
it’ll be all e-com.” As the gray hairs have come in, I recognize things take longer to evolve. I would say location matters
tremendously still today, and very much over the next 10 years. Do I think 20 years from
today that we will be in a 30, 40, 50, 60, 70% e-com world and things will be overpriced by location in a physical world? I do. But I would say for the next half decade to a full decade, location is
still enormously important. People still go to stores,
people still drive their cars, people still are in dense
areas where a great location really matters, and so
I would highly recommend respecting the bricks
and mortars location. Now, that being said,
there’s a more interesting variation of this answer, which is today’s technology world,
are you able to just rely on bricks and mortars location,
location, location, and that is a big fat no. If you were not thinking about your e-com, your mobile strategy, your app culture, your content strategy,
your social strategy, your digital strategy,
you are just basically just setting the game plan in motion to the demise of your business, and so location still matters, but the investment into the future, especially with the acceleration
and the exponential growth of our culture around digital behavior is an enormous mistake. So you need both. That I highly believe in. Who needs that room?

“the Wired story on Walt Disney World’s Billion Dollar Magic Band? “How do you see this space evolving? “What do you think about
the necessity for these “online/offline bridge technologies?” – Brian, I mean you
know the answer, right? Like this is an interesting question because this is inevitable. Smart technology is
going to eat up the world everything in the world will be smart. All of it. All of it. Your shirt, your pants, your underwear, your sneakers, your socks, the wearables. It’s all coming over the
next 10, 20, 30 years. It allows things that are physical to go so much further
in the digital world. The layering that, and the ammo that this gives Disney and that upfront investment
is extraordinary. The recall, the content pushing out, the unlocking virtual things, all of a sudden now they can change the flow of the park. One of the things I’m
fascinated by as a retailer and I thing that I don’t
think a lot of people think about is efficiencies in an airport or an amusement park, or a retail store where you
know there’s congested area around Splash Mountain, but
you know there’s other parts of the park where people aren’t going. Well now imagine slapping some technology on a rock all the way in left
field around the Haunted House where that’s the last
piece of the band touching for you to unlock the thing no you’re moving people there, less lines, less lines in front of food. All of a sudden people are buying an extra fourth of a hot dog on average. Got it? These are really fascinating
business dynamics that I think will play out
for Disney specifically, as for the rest of the space. Hey man, I mean, the Apple Watch is going to be a game changer for one, whether it’s successful or not. From what I’ve read, and
I have one on pre-order, this buzzing on your body, which is saving you time
from looking at your phone, you know what I think about time, is super fascinating, it’s going to start, if it clicks the way the smart phone did, you’ll start having
people that scale with it. It’s going to be the next smart thing that kind of happened, the watch. It’s just all coming. You’re properly looking
at it for your business. Everybody should be looking
at it for their business if they produce stuff and it’s a space that I’m
spending a lot of time looking at Vayner/RSE
for our investments because it’s clearly in the way that social networks and the
maturity of the internet felt right to me in 2005, 6, and 7, wearable, smart, technology
being infiltrated into everything we do. This cup from India telling India that the coffee is getting… Coffee. The coffee is getting cold and drink up kiddo. It’s fascinating, it’s all fascinating.