– [Voiceover] Nishita asks,
“Gary, how do design changes to “apps that cause a negative stir
affect brand image or usage?” – Is this back Instagram?
– [India] Yeah. – This stuff
happens all the time. Remember when Uber
changed it’s logo? I think Uber’s new logo is
way worse than it’s old one. But that’s one man’s
subjective opinion. Even though all four
of you shook your head. Do you like the
Instagram one better now? No, no.
– [Garrett] Yeah. – Yeah, got it.
Me neither but whatever. Nobody gives a crap. If anybody still today still
cares about the Instagram design change then they don’t realize
that Instagram is a business and not a museum. In the context that I come from
if you’re making art that you want debated for the rest
of time it really matters. If you are talking about
business everybody complains about logo changes on
sports teams pro, con, logo changes of apps pro, con. It’s a fun thing to talk
about but if you noticed I got bombarded about it on social and
I didn’t even answer anybody’s question about it because I
didn’t even want to respect the question because for me from
a business standpoint it has 0.00000 impact on
Instagram’s business. Now the UI and UX if it makes
people stay on it longer, engage with that it longer, that has
huge impact but the logo itself as a matter of fact it does
have impact I’m not pooh-poohing design.
I believe in the design. For example, I think
I’m using Instagram less. The first week just because my
eye didn’t recognize the logo as much I hit it less times. Not even kidding. But I’m a focus group of one. I think net-net on a 60, 90,
100 day term, it doesn’t matter. I’m already back to my
normal usage on Instagram. It can be an issue but
I think a lot of time press over engages it. For example, when the Gap
changed it’s logo and that was a whole to do and they changed
back or when people have to do that a lot of times is
more about the press and the perception and then the
stock price more so than what’s actually happening
in user behavior. But sometimes it
could be a change. I don’t over, I think a name and
a logo can always be trumped by the quality of the product. Even bad press. When Uber’s getting
all that bad press. My friends, “I feel bad
what Uber is doing,” and they’re take an Uber
while they’re saying it. I’m a big fan of
actions over words. All the people that I hate the
Instagram logo but are using it .3 times more today
than they did a week ago, what does that then mean? It’s like saying you’re moving
to Canada if you don’t like the president and then not moving
which is what basically all of my extremist friends on the
Republican and Democratic side have done of the last 16 years. Everybody moved to Canada during
Bush every move to Canada during Obama and so far
nobody moved to Canada. Because you’re full of shit. And that’s just a higher
level conversation of the logo. What does it mean?
I don’t know. A lot of people like to
say things on social media. I like to know what you actually
do versus what you actually say. – [India] That’s good. Yeah that put the (smack).

“knew their customers would overreact “to the design of their new cup, “and did it just for marketing?” – The Starbucks cups. And I see Dunkin’ Donuts
came out with theirs, and I was like yay, yay,
thank god, it’s holiday. I think this was interesting. It just speaks to the
world we now live in. First of all, Starbucks should be very happy that people give a crap. If you told Howard Schulz
30 years ago, one day there’ll be a national
uproar, or at least a micro national uproar to the cups that you have, that is like, I hope one
day that the entire world, or at least the US market is in an uproar on the subtle aspect of
what’s going on in my, and I mean the subtle, subtle, subtle, get down here with me
Staphon, the subtle subtle, subtle subtlest of things that
have to do with my business that people have that much passion. Little quick side note on this,
I find it interesting that a lot of my friends’
panties are in a bunch I saw on social over this cup. The same homies that love the
simplistic design of Apple. All these homies that love
simplistic design, right? Yeah, love it, yes, that kid is awesome. Love simplistic design in Apple, but here comes a simplistic
design in your coffee cup, and oh, it’s not holiday enough. People just want to complain. People love to complain. You love to complain, complaining’s easy. Complaining’s easy,
people love to complain. How about executing? How about instead of complaining,
try to build a business that actually has people
complain about it. Go do that. – Nice, want to do the next one?

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

“What service do you use to
make these amazing images?” – Charles, that’s a
very, very good question. This one’s super easy. This speaks to something
I believe, which is scaling the unscalable. Every time people ask
me about image quotes. This one (camera clicks), and this one (camera clicks). You got some work today, Staphon. And this one (camera clicks). People always tweet, and they’re like, “What app do you use, what do you do?” Nope. Just use the great Andrew
and Zak design team. Mainly Andrew now, who also
designed this amazing t-shirt. Buy it, now (bell rings). And so, you know, really
what I’m doing there is just scaling the unscaleable. You know, there is no app. Everybody thinks everything’s
got to be so scalable. No, this is done by hand. I have a design person, obviously look. And it’s interesting. I have debated turning it into an app and opening it up to everybody. But for now it’s just done by hand. There’s a lot of texting. I’ll actually pull out my phone, yeah. There’s a lot of texting that
goes on between me and Andrew. Where I just get a thought and, you know, just. Get ready, DRock. Are you gonna wanna have my? Are you gonna wanna have my phone? No, I’m not gonna give it to you, so… Because you’re not gonna
be there, so you can’t do it like you like to normally edit. But let’s just find Andrew. And… Okay. – [DRock] Yeah. – See it?
– [DRock] Yeah. – So there you go. You could’ve been a bus. With an image of me from
the Monday morning video in the background. And a smaller font saying
“Watch the video now.” I mean, you now, and then it happens. Good, old-fashioned thoughts and execution. Keep it simple.

“I am starting a wedding
invitation and stationary boutique called Spokenforco. I publish a post on the
company blog every Tuesday. I spend 10 to 15 hours on each post. I create visuals to promote
these posts on social media. However, I realize that I
am getting way more likes on my hand drawn lettering
posts compared to these non hand drawn ones. What should I do?” – Vivian, you’re spending
way too much time on it in my opinion. 10 to 15 hours feels
completely disproportional to the value exchange that
you’re getting in return. You need to figure out
how to do it faster. You also need to become
a little less romantic, and you need to figure out what your micro-version of that is, because content is a gateway drug to opportunity, and I think your supply
and demand or your value and return for the time is off kilter. You’re also in a space and
you’re a part of this world, because you love the
design and the creation and you’re an artist at heart, and so I don’t wanna tell you what to do, but from a business context, and that’s why you asked it on this show I think there’s an inefficiency there, and you need to figure out how to make that 10 to 15 hours
closer to one to two max, 45 minutes preferably, so you
can do a hell of a lot more. Every Tuesday is not enough. I need more often. The only way I can get
it more often from you is if you allow yourself to go faster. This goes back to an earlier
question in this marathon of Ts and Is. I think you’re going way too
down the perfection variable. To prove out my point,
I would ask you to try to do what you can do. Do me a favor. Next Tuesday, spend two hours on it. See what it does, and
see what the results are. You may learn from that, and if you hate what happens, and there’s not a lot of engagement do it one more time, and
if you can get me to three strikes where it doesn’t work
in three straight Tuesdays then you can go back to doing your thing, but my gut tells me
that won’t be the case. – [Voiceover] Lisa asked,
“What’s your spirit animal?”