speaking country should
you produce content in English anyways, or should you produce content in your mother language?” – Tim, that’s a great question with a very simple answer, which is great, because I’m answering a
boatload questions today. The answer is you should be
speaking in the language of the people you’re trying to reach. If you’re trying to reach
the consumers in your native tongue, speak in your native tongue, unless English is also the second language that is covering let’s say 80, 90% of the speakers, because you
get the serendipity if it goes outside the boundaries, but it always is reverse engineering the
language of your client. If you’re trying to reach
English speaking consumers, then you gotta speak in English, and again, if English is
enough of a second language with a big enough broad stroke according to the overall market,
that would be the reason the rationale around English otherwise it’s a native tongue game.

– [Voiceover] Ashey asks, “Do you think brands need to be represented across all social platforms, or just the most popular ones?” – Ashley, good job by
the double enforcement because you put up the Instagram, but you also hit me up on Twitter and said, “Yo, answer my question.” I like that gusto. Way to get it, girl. I do not think that
every brand in business should be on every platform. I actually don’t also
think that they should be just on the popular ones. If you do not know how to communicate, or your audience is
not there, for example, if you sell mattr- (thoughtful groan) If you sell adult diapers,
I would argue that SnapChat is not gonna kill it for you, even though it is
massively popular, right? If you sell selfie sticks
that are only made… That are pink and only marketed to fifteen year old girls, you know, Facebook’s starting to become a place where you could debate
is not really for you, and so I think you need
to be in the right place regardless of its size. YikYak’s not the biggest, but I think a lot of
college campus pizza shops should be all in on that, right? So, it’s not the size of the platform. (laughter)
There’s something funny about that. It’s not the size of the platform, and it’s definitely not on everything. It’s what’s right for your business, based on who you are trying to reach, and so if you’re looking to try to reach 60 year old, grey haired
business executives, you’ve gotta look at Linked In with a much more crucial
eye than on Instagram. If you’re trying to reach
25 to 45 year old women, now you get into the Instagram
and Facebook game for sure, and a little bit less Twitter. Definitely Pinterest as well. If you’re trying to
reach 28 year old dudes, Pinterest not as much, right? So, you’ve gotta understand the demo. You’re gotta reverse engineer
the demo you’re selling to or you’re aspiring to sell to, and that’s where you need to story tell. Around the attention graph of that person, predicated on the platform
that most matters.