“as a retailer selling
someone else’s brand?” – Ah, I remember this
one, I sent this to you. I like this one because
I wanted to go tactical. You know it’s so funny, talk
about the ying and yang meet. Like, I also don’t want
this to get too heavy and philosophical,
I want to go tactical. Anybody who’s a retailer
that’s struggling with like wait a minute, I sell sneakers, so am I going to
make Nike content, or Adidas content, or
Under Armour content, and put it out, who is this again? – [India] This is from Matthew. – Matthew, read it one more time, cause guys check this out,
I think this is interesting, how? – [India] How do you create content as a retailer selling
someone else’s brand? – Right, this is so interesting. As a retailer, you sell
somebody else’s brand. That’s the definition of
a retailer unless you’re selling retail your product, and you’re the
Under Armour store, right? So, I really got a kick
out of this question. I think it’s when people
are looking at the lens the wrong way. We live in a world now where
brands are creating content for themselves, at scale,
and I wonder if Michael, Michael right? – [India] Matthew.
– Matthew, I’m sorry, thank you, if Matthew is looking at
this wrong because he sees the optics of brands
creating content. If it’s what you sell,
you create content. Wine Library creates content
of other brands all the time because we are a retailer, and we’re trying to
sell this Pinot Grigio. It is not our Pinot Grigio,
it is somebody else’s, but we’re creating content
because we’re making margin, and we’ve chosen in
the world of business to be a retailer. Matthew, the way you create content, if you are a retailer of
other people’s brands, is to create content of
other people’s brands. – [India] Free content
or something like that? – You know, its what you do, if you sell other people’s
brands you make content. Now, what you could be asking, and more detail oriented,
back to being practical, is you may have to follow
guidelines of a brand when you’re producing content. I think you need to be
conscious of putting those brands in a good light, because they’re you’re supplier, and they are more than
capable of discontinuing you selling that product, so you have to be political
about what that is, but you also have to
find a different angle, that is your angle,
from the brand’s. I think one of those
places is price. You know most brands
are not going to price because they know the
retailers are selling things at different prices, so their content in the ecosystem is more jab-oriented branding, you could actually be more
in the right hook business. This Pinot Grigio got 90
points from Wine Spectator and is on sale for $11.99, so you could, you know, those are kind of things
a retailer does. You could also create
content of that product within your retail store, and so you’re showing
it in that environment. Again, another thing
brands won’t normally do, because they don’t want to
allude to being favorite, picking a favorite from
one retailer to another. So use the advantages
that you have that you know the
mothership brand won’t do, but you can possibly do, and I think for all of you, now leveling us up back
to the theme of yesterday, I’m trying to do that
more in the show. I think way too many people
dwell on what they can’t do, instead of realizing
what they can do, right? So focus on the things
that make you uniquely you, and do the things that you know
that other people can’t do. Whether that’s your partners, like a supplier and a retailer, or that’s your competitors, they happen to be in this state, you happen to be in Colorado, and you have pretty mountains,
use that to your advantage. You know, like I can’t
make mountain content here. – [India] You hate mountains.

– Question. Twitter Moments. – Jesus Christ, calm down, guys. – Now that Twitter Moments
is a week since launch, exactly one week, what
are your initial thoughts, and do you think this is their attempt to take on Snapchat Live Stories? – I think it’s an absolute
Snapchat reaction, though I have a feeling they
were working on it before, which I think is the problem
in itself at Twitter. I think the last five years,
they’ve been slow to innovate. So whether it is a reaction to
what’s working for Snapchat, or it’s always been in place,
they’re both bad answers. I don’t think it’s some
great, unbelievable thing. I don’t know how much
you’ve looked at Moments. As a matter of fact while you’re all in the show.
– [Ben] They need Periscope support.
– [Gary] I don’t feel like the Moments stuff has been
that compelling of content. which I think scares me. I don’t think, if you’re
not compelled to watch it, it doesn’t matter where
it is in the UI or the UX, the content has to be right. It feels like a slapped
together, random skew of different videos and
pictures around a theme with weak editorial
curation at this point. I think if they can get that down, it’s like being a great programmer, right? NBC wins when their lineup is
the best in the 80’s and 90’s, and I think what Twitter needs
for that to be successful is somebody who really
knows how to curate content at that level. For me, it hasn’t hit the mark, and I’ve gone in there a lot already. I think the UI in the
app is very important. It’s work that’s maybe
go in there quite a bit. But I haven’t been
compelled by the content. And the thought of brands
integrating in there, in the same way that I don’t
think Snapchat’s right move is these 15 or 10 second video ads, I think that that’s gonna be
the more interesting part, which is back to the last
question that Sasha just asked. A 10 second video that’s
just like, “Eat Extra gum,” is not as interesting
as what we saw there. I think that’s gonna be their
problem because, don’t forget, they have to build a business around this. So far, I’m not super excited about it. What about you? – I think they need to
add Periscope support. I think that would make
it a lot more compelling. – Why? ‘Cause you’re gonna be
going through a Moments story, and then you’ll see something live, and that will captivate you to stay? – Yeah.
– [Gary] I think the problem with Periscope is, most people
suck a doing live video. – Yeah, but I like the
behind-the-scenes, intimate, sort of rawness of Periscope. It works out nicely that that
content lasts for 24 hours. So do the Moments, so I think
the timing works out too. – Cool, I’m sure they’re debating that. Thanks for your question.
– [Ben] Thanks, man.

– The dislike button. This might have to be an article as well. I don’t know a lot about it and I think you know, Ben Leventhal, the CEO of Resy, aforementioned in the prior video and I had dinner last night
strategizing around Resy. Download it if you’re in LA,
New York, Miami, Washington DC. R-E-S-Y. You know what Staphon? Put a glove on me there
when I did the right hook. Oh, my man! This wonderful man is going
to be shadowing me today. Hey brother! – You never said I was joining it. – Good to see you. I’m live by the way. – Oh. – You can just sit. I’m finishing up the show. So the dislike button introduces
some interesting stuff. Ben’s point was when negativity
comes into the ecosystem, it can really crash and burn a platform. He was talking about how
Twitter got more negative after the Kumbya moments
of 2007, eight, nine. And there’s a lot of truth to that. To me the dislike button allows Facebook to make its algorithm even stronger. But that was kind of how
I first thought about it as if it was a hide, you wouldn’t know. But it seems to me, and
this is where I think Facebook may have a problem. It seems to me that they want to, in the quotes that I read late last night. It was two o’ clock in the morning when I wanted to read it real fast. So I haven’t invested in
a very smart answer yet on this Steve or Derek, thank
you for asking the question. It seems that they want to allow people to express other emotions. To me where I think
they’re going with this is we see a lot of
people post, for example, we see my friend Drew
is an incredible friend. And his father passed away. And he wrote an incredible piece and it was a beautiful picture of his dad and a wonderful peace about how hardcore of a Philly sports fan he
was, which kind of struck me. I kind of already even
thought about my own demise and how my kids were going
to talk about my Jets fandom of how he was a fan and
then he bought the team. What an amazing man he was. But that’s not what makes him amazing. He was the best dad. I’m giving you guys some material Xander. So I think that what Facebook is trying to figure out a cadence around is you look and a lot of
people are hitting like. And there’s all these life events that maybe you wouldn’t in real life, in real communication say I like that. There’s other things. Now I don’t know if you’re
going to say dislike to that. But I think what Facebook is
starting to show with this move and clearly has a enormous upside in its continuation of evolution. Very similar to my first
answer on the Snapchat question is I can see an environment
where multiple buttons exist. We have a much stronger way
to express our actual thoughts on the content we’re seeing in front of us and that intelligence becomes the backbone of making a much better
product for Facebook itself. Anybody who’s into data science or understands how these things work and even if you just deploy common sense, you recognize that the like is too broad for Facebook to do enough with that data to make the product better. So if they had more options
to create more context, they’d be able to create a
far better curated experience. So I think that’s what they’re up to. It’s intriguing to me that
it’s a dislike button. You know, if my thesis was right, my intuition is that they would go with a different kind of button and that’s why I’m not so sold that I’m right with my
point of view there. But those are the curiosities that are running through my head. So what do I, to answer
it black and white, what I think about, actually turn me into black and white here even though it’s part of the official show because I think that’s funny to
answer it black and white. Thank you Staphon. Actually, no, go back to color because the show’s always
full time in color. But in that one little weird
period make it black and white. I think it’s a very clever
and very important step. One that I do believe has major impact. And one that this market will look back at five years from now and recognize it was a massive moment in Facebook’s, you know, lineage, including
it became a chip aaway at becoming more negative and not going in the right direction or started creating the framework for even smarter better experiences for all of us on their platform. And don’t forget that platform deploys to Instagram so
a lot of you are saying “Yeah, but I’m not there any more.” Oh yes you are. It’s called Instagram. You live there. And so I think it’s important. I’m excited to see what happens with it. That’s it? Good show.

content is this still a great
opportunity in 2015 wow the truth is I actually did you bring it up I remember
it to you rock and I think I’m getting gas have no idea what I look like much
younger much fatter you know I think that curating content is an enormously
important skill in a world of all the content and she’s creating content right
now you know I think that in a world of all the creation of content that’s going
on I think we need curators to help us some of its muscle so much right just
got the cap hit nuzzle 12 headlines and I wanted to but text me she said her
shared by the way you feel better brother his email list me directly yes curation is massively massively
important and something that I think that we need in our society how are you fans love it so I was wondering what do
you feel high schooler who knows how to

“on using curated content?” – Avinash, great question. You know, it’s funny, I’m not
a big user of curated content at all. And UGC, user-generated content, is a thing that a lot of brands
at Vayner have played with. You mentioned Guy. Guy has done a ton of that. You know, I think it’s
a very smart tactic. As a matter of fact, I think that I’ve not done a good job in using it. My biggest problem with
user-generated content is the same reason that
I don’t give quotes to other authors even
though I get bombarded every week of, “Can you give me a quote?” If I’m gonna give you a
quote to your book, friend, I need to read it. I don’t read books. I don’t have time to read those books and the reason I have to read it is if you see something
stupid in chapter 17 and there’s so many people
saying so many stupid things about business and marketing and social that I’m scared to give my name on it because then I’m endorsing you but then you’re saying like, here’s the way to hack
Twitter and it’s wrong. Or here’s my point of view
on Pinterest or it’s wrong or here’s how to manage
people and it’s wrong. I’m not on the same
side as a lot of people on a lot of things. It’s just the way it is. And that doesn’t allow me to do that. It’s the same reason
user-generated content scares me because I feel that if I’m
curating it, I’m endorsing it. And who has time to go
down the rabbit hole? It’s why so many of you hit me up and say, I wanna, you know, I just got a spammy ass email that I almost sent to you
and I was like, forget it. It’s just like, it was like so ridiculous. It’s like, Gary, can you
give me an hour of your time to do this simulcast? Which I didn’t go down her rabbit hole but I think she’s charging for. And like, she had this
whole thing and it said, what’s in it for you? And it’s like, you get side
by side of 19 other marketers that she’s also arbitraging. The whole thing was so gangster. I don’t know, just a
lot of [bleep] going on. Next question, India. That had nothing to do with
the question at the end. It was just me ranting of how pissed I am. But my point was that she’s
user-generating content. Some of the names she had on there, like I flat-out knew were
people that are like ugh, lowest common denominator e-book stuff, and just like I don’t want to
be associated with that crap and like, first of all,
she seemed like crap but like, if she wasn’t,
did she know they were crap? Like, I don’t know. People are just not doing
their homework, India. – [India] It’s true. – I never did my homework, in school.

– [Voiceover] Veronique asks, “You say to put out quality content daily. “Can I add curated
content to my own content? “If yes, what’s the right mix?” – V, thanks so much for
a great first question. I’m real excited, by the way, I’ve been really missing the show. Between the weekend and traveling to LA and St. Louis on Monday and Tuesday. Big shout out to everybody
who’s listening on the podcast. Oh, I said watching. I didn’t say watching and
listening on the intro. Well, that’s just how it is sometimes. Anyway, the answer to your
question is absolutely. As a matter of fact, I
think what I call DJing, the ability to take
content that’s going on all around the world right now and bring it into your voice
and putting it out there is an enormous skill set. I think it’s mapping what’s happening in the actual music world, right? You look at what’s happening in EDM and other places of that nature, DJs, people that are able to take a lot of different things and put ’em together, it’s sort of like being
a great chef, isn’t it? So, actually I think one of my biggest weaknesses is my lack of curation. Because I take so much pride
in that the content is mine. I haven’t gone out and taken
articles from other people and then like kinda jumped on top of that. I remember loving Tumblr. One of the reasons I invested in Tumblr way back when was the
notion of reblogging, like tumbling something. You hit somebody else’s blog post and then you wrote your
two cents on top of it. The retweet functionality, with a quote, and then you’d put your
own two cents on Twitter, I think still has a lot more potential. They like limit you to room. I love the ability to retweet, and then have 140 characters, and let the whole thing be 250 characters. Twitter, you should steal that because I think that would
make Twitter much better. I think the adding of
two sets has always been something that I think has been valuable. And you look at somebody
like Guy Kawasaki. I mean people look at his
Twitter feed, it’s all curation. He treats himself like a media company. It’s almost not him. It’s like the Guy Kawasaki network, and he’s just putting out
hundreds of tweets a day it feels like of just different articles, things of that nature, kind
of like a human Nuzzel, or kind of like a human RSS feed. So I think curation of
other people’s stuff or passing on other headlines
is the biggest weakness in my social media content game. And I highly recommend
all of you working on it, and if it feels comfortable. For a lot of people,
you know I would say my, here comes a humblebrag, (bells rings) but I’ve been doing a lot of that lately. If you can see the latest
video. (clicks tongue) I like that dynamic pause, don’t edit it. So for me I think the reason
I don’t do as much curation is I have the ability to do
original content at scale. That’s a struggle for a lot of people, so for a lot of people that
don’t know what to say, the curation of other content
and being the news source for somebody and the rest of the world, under their context, within their genre, if you’re a yoga person
or a health person, or a pumpkin picker, your
two cents on Apple Pay, or George Clooney’s wedding
or things of that nature, under the context of being
a pumpkin picker matters.