translating to listens what can I do to
help conversion mean there’s a lot of things you could be doing the J one you
need to be thinking about how you get them in there into need to think about
what happens when they get there a la let’s go let’s go let’s pretend that
you’re pods are a restaurant ok you open restaurant and your house and the people
coming to restaurant but they’re not ordering food they’re just sitting there
and they’re not bring you any value there’s a couple things to debate one
did you bring the right people there if their marketing was come to this
restaurant something anything is gonna happen that you’ve never seen before we
can tell you the big surprise you might win $1,000,000 they will start showing
up they weren’t there to eat your burger they weren’t there to eat your fries
they weren’t there to eat your salad they weren’t there to drink a cup of
coffee they were there because you made a promise that when you got into the
restaurant I’m treating your place is a diet by the way in my brain you know you
didn’t deliver that cool pickles and coleslaw but I came because I thought
that we were gonna get $1,000,000 there’s that or there’s another thing
they came and when they got there they walked into the restaurant and there is
no shock there is nobody in the front to guide them to their seat there’s no
major dehors welcome person they walk in it and it’s like an empty warehouse with
signs and they’re just confused where to go sit and where to go eat I’m painting
a picture because there are two fundamental things that happen when you
have this problem this is for all of you either make the right promised to get
them there and when they got there they were disappointed we’re not interested
or was the wrong reason the only thing you were trying to make happen was get
everybody they are you think about the part that matters which was get them to
order food or when they got there because they wanted to be there didn’t understand how to execute on the
transaction so that means your marketing thinks you’re not playing the proper
sort of getting them in or your UI and UX or promise for landing page
optimization for directions to do once they’re there or there is an issue that
makes me think about how was it optimized for mobile maybe maybe mobile
but it also makes me think it’s more of the kind of problem that the marketing
that you’re doing or the PR or whatever you’re doing to get people there it’s
predicated on getting them they’re not to do the action that you want or number
three they’re getting a very quick simple and
their steering or seen you somewhere else and they just don’t like you like
there’s always number three which is you go to the restaurant you sat down you
know who’s going to burn joined you got there there are some of that site you
down you ordered a burger burger India just fine or more likely for so many
people are watching here like good writer but I’m not going to go fifteen
block so I got a burger over here next to me and so you know one block away you
know what you’re not a bother you know you know you know there’s burger here
and I don’t want to go there and so that’s another thing that the friction
communion to such King right they may have somebody else’s already downloaded
where they already have two other podcasts downloaded an extra one down
they don’t want to go second the download another one day as a person back to contradiction of
the first question not contradiction to look at it is they don’t want more
supply of content so again James I’m sure I’ve got their driver got in school
but I don’t need another one that’s the same so you’re not differentiating a
real business lesson that was a really good question the answer really good
people watch that price is right

Hey Gary, great show. Totally obsessed. My favorite thing now,
ahead of Game of Thrones. Anyway, here’s a question for you. If you had a business or a blog or a personal brand or a book, how would you get more people to know about you and to buy that? How would you get results? I guess at the end of the
day, Gary, I’m asking you how would you get results? Thanks, love the show. Gary, great question. Looking great, by the way. (giggles) Ya know, one of the things I haven’t talked about on the show a lot, I’ve talked about it a little bit, and I saw people get value from it in that local, small
business biz to dev thing is the gross underestimation
of distribution in a JV, joint venture environment. There are so many of you on this show with businesses that
have locked so heavily into social media, ’cause
that’s how you view me, as the way to get distribution, you have left some of the
greatest opportunities on the table including if you are not hitting up the
top 100 blogs in your space, if you’re selling cupcakes, and you literally aren’t
spending the time to figure out what the top 100 cupcake content
sites are on the internet, and then sending an e-mail and saying, “Hey, I’m India from India’s Cupcake Shop. “I love reading your site, Cupcake Daily,” This is me, typing the e-mail. “I love reading your site, Cupcake Daily. “I’m very passionate. “Here’s my site. “Here’s my Instagram. “I would love to write for you once a week “on new sprinkles concepts or
on decorations that matter. “I will give you my labor for free, “and what you’ll give me is
distribution and awareness.” If you don’t realize that, ya know, it’s like Kendrick Lamar. Did anybody pay attention
to what Kendrick Lamar did? If you don’t know who Kendrick Lamar is, he’s a rapper, an artist, and he went on to a lot of other albums as he was starting to get a little fame. He leveraged that to get on, and he came in trying to kill it on, like he basically went on everybody’s track and he tried to be so much better than the persons whose song it was that everybody was listening be like, “Oh shit, that guy’s dope. “Like, I’m gonna check him out.” That’s what India, the cupcake lady, wants to do on Cupcake Daily. Oh, crap, that was such a good thought. Let me follow that. And so, in the earliest
earliest earliest days of me building my brand,
I went on wine blogs and wrote blog posts to contribute, and because I had the chops, ya know, Kendrick spits incredible lyrics, India writes about incredible toppings, and I talked about
incredible things about wine that people hadn’t thought about, that gave me the ammo for my
work to have a positive ROI. The truth is a lot of you
don’t wanna put in the work because the output of your content in video form, in audio
form, in written form, isn’t good enough. You just aren’t good enough. What you’re selling, they’re not buying, and the quickest way to find out is to actually go on a road show, put in the 40 hours a day
to get yourself into places where you, why can’t you
e-mail all 500 people on YouTube that have
some level of audience and ask them to be
interviewed on their show? Or to be part of it? Why can’t you? Why can’t you ask? Why can’t you ask? Why can’t you ask? That, my friend Gary,
is what you need to do. If you’ve got something to sell, you need to go and knock on doors, right? Ya know, you gotta know how to build ’em and walk through them. You gotta knock on doors,
and you’ve gotta ask like, “Can I guest contribute to your world? “Can I write a blog post? “Can I just show up and like?” How do I bring value to what you need because all these people that have homes that have audiences, they need more content to feed them. Content costs money, so people
coming in and contributing, it’s the ultimate kind of leverage deal. You come and you write for
me for free ’cause I need it, ’cause I need to keep feeding
the kids I have in the room, and you need kids for
what you’re gonna do, and that is something that 99.999999999 of you are absolutely not doing enough of. Putting in the work to get in front of
audiences to be discovered. Putting out a picture on
Instagram and holding your breath and hoping somebody’s gonna see it ’cause you used a (censored)
hashtag isn’t enough. Go out and take it, and
that, my friend Gary, is what you should do if you
want something to happen. Two minutes.

“the Wired story on Walt Disney World’s Billion Dollar Magic Band? “How do you see this space evolving? “What do you think about
the necessity for these “online/offline bridge technologies?” – Brian, I mean you
know the answer, right? Like this is an interesting question because this is inevitable. Smart technology is
going to eat up the world everything in the world will be smart. All of it. All of it. Your shirt, your pants, your underwear, your sneakers, your socks, the wearables. It’s all coming over the
next 10, 20, 30 years. It allows things that are physical to go so much further
in the digital world. The layering that, and the ammo that this gives Disney and that upfront investment
is extraordinary. The recall, the content pushing out, the unlocking virtual things, all of a sudden now they can change the flow of the park. One of the things I’m
fascinated by as a retailer and I thing that I don’t
think a lot of people think about is efficiencies in an airport or an amusement park, or a retail store where you
know there’s congested area around Splash Mountain, but
you know there’s other parts of the park where people aren’t going. Well now imagine slapping some technology on a rock all the way in left
field around the Haunted House where that’s the last
piece of the band touching for you to unlock the thing no you’re moving people there, less lines, less lines in front of food. All of a sudden people are buying an extra fourth of a hot dog on average. Got it? These are really fascinating
business dynamics that I think will play out
for Disney specifically, as for the rest of the space. Hey man, I mean, the Apple Watch is going to be a game changer for one, whether it’s successful or not. From what I’ve read, and
I have one on pre-order, this buzzing on your body, which is saving you time
from looking at your phone, you know what I think about time, is super fascinating, it’s going to start, if it clicks the way the smart phone did, you’ll start having
people that scale with it. It’s going to be the next smart thing that kind of happened, the watch. It’s just all coming. You’re properly looking
at it for your business. Everybody should be looking
at it for their business if they produce stuff and it’s a space that I’m
spending a lot of time looking at Vayner/RSE
for our investments because it’s clearly in the way that social networks and the
maturity of the internet felt right to me in 2005, 6, and 7, wearable, smart, technology
being infiltrated into everything we do. This cup from India telling India that the coffee is getting… Coffee. The coffee is getting cold and drink up kiddo. It’s fascinating, it’s all fascinating.

“differ for a free service
versus a paid one?” – When you’re throw the
right hook that’s free I get excited because
there’s less friction, and it feels like I’m gonna really be able to land that right hook. The problem is, there’s a
really funny thing about free. Free creates a scenario where people value it for what it’s been put out. It’s really interesting. I think that a lot of people who watch this show value it quite a bit. I think that the 10% left,
if I started charging four bucks an episode,
or two bucks an episode, the you know, actually you know what, that’s gonna be the question of the day. And I know this is a tough question, and by the way, I will
not be charging for this, so don’t worry, don’t hedge and say zero, I don’t have any plans on it. But if I was, what would you pay to watch an episode of
The #AskGaryVee Show? And yeah that’s the real question. And clearly, I expect most
of the comments to be zero, or no, because I respect that there’s so much content out
there, but I do believe that my content is better
than a substantial amount of content out there in the world. Especially when it talks about new platforms, business,
running businesses, leadership, entrepreneurship,
start up, tech culture. So, I do think that we’ll
see a surprising number, and I’m sure you’re
probably getting answers right now in Meerkat,
so Staphon, feel free to not shout it out, cause
I want to be surprised. But I do think that
it’s really funny to me to think about the 10% of
you that I would expect to pay for it that if you
were paying four bucks for it you’d actually value the show more. It’s really quite interesting psychology. So, how do I act differently? One, when I throw right
hooks, for example, when I tweet out later
today that episode 80 is up. You know, I expect to
land more than saying, “Episode 80 is up, pay
me three dollars Snapcash “if you want to watch it.” You know, I have a little less angst of the conversion because I know that there’s no friction financially, which is one, besides time,
finance is the friction. And so, I think it’s got a
totally different cadence, different expectation,
different pressure hold. I think it’s easier. – Hey Gary, answer my question.