“for custom music, should
I delay them with content?” – Aaron this is a very
interesting question for a very specific reason. If you watching the Meerkat, I kind of had to talk to India four or
five times on this question and I didn’t really, fully get it and then I realized, aha that’s why I don’t get it. Because of the way you position
the question, my friend. If you notice the sentence structure, something I never understood ’cause I have no grammar skills. You say delay them with content. That, in itself, is the problem. It’s the energy that you
approach this question with. Which is that, you’re
saying to yourself do I put out content that
is in my best interest instead of theirs,
hence the word delay. And the way I
always talk about it, is putting out content that
actually brings value to people. And so, when I say a pop-up. You know, when I say,
don’t stop them from going to what they want to, that’s a pop-up ad that’s not bringing them any value. If you put out content
that isn’t the music but maybe it’s
the behind the scenes of you remixing the music, getting the music, your thoughts on the music. If you bring them other value well then you’re bringing value. I mean, people watch this
show to get to the answers. Do they enjoy the
banter that I had before when me and India make
before we get into the show? Or my Jets thing or whatever? You know, I think
there’s a certain subset that does enjoy that. And that’s why I’ve
been able to pull off video show after video show ’cause I’m trying
to make it interesting with other things besides
the hardcore content. Some people think
that’s too much, they don’t like it and
they won’t be there. But at the end of the day, the
fact that you say delay them with content means that
the energy in the seed of how you’re
approaching it is wrong. What you need to do is make
that value added content. Make that part of
the overall experience. Make that the
reason they come. And I think that
that is something that people really misunderstand. I think the Mets have a much
better stadium than the Yankees because of all the added venues and the nuances and the
ambiance of their stadium. I’m there for the ball game. People are there
for the ball game but there’s always a added
value of why you’re there. It might be a
dart board in a bar. Is the dart board
there to stop them from drinking another beer? No, it adds, so
let’s add VaynerNation. Let’s not subtract. It’s interesting the
way he asked that.

“reach your b2c audience. “Wine and books for example. “But how does it impact b2b?” – Jane, my right hooks
are not made for b2b, so you’ll never see me Tweet, “Hey, if you have a business, “I want your business at VaynerMedia.” It’s just not feasible for me, but my jabs do. My content, where I talk
about my thought leadership or my ambition to be a thought leader, or my hope that I’m a thought leader. You know, the more I say
things that are right. You know, somebody watching
or listening right now, #AskGaryVee episode 88, I say something about smart
technology that makes them say, yeah, they need that for their business. Hey Gary clearly seems to
be paying attention to this maybe I should talk to Vayner about doing some activations around it. We have clearly benefited as an agency from my outward content as a gateway drug to RFPs or out and out
handed the business. So VaynerMedia has clearly
benefited from all of this and you know, this is something
I’m very passionate about for all of you that are
watching and listening. It’s super important to
me for you to realize that you’re always one
great piece of content away from having your life change. Let’s just understand what I mean by this. It’s no different than
being an artist with a song. Everybody you know started
off not being known and then had a song
that changed their life. Every investor you’ve
heard of that has done well and made lots of money had an investment, Twitter, that changed their lives. Content, though not to the
level of Madonna or Chris Sacca, right? Content has the potential
to change your life. So if you love something, music, photography, running
culture, diet culture, museum culture, like whatever you love, you have to understand,
by talking to the world. Even if one person’s listening, all you need is that person to share it, the pipes of social
network get into motion, this is why I love Medium, Medium will hand pick
content from nobody’s, not big followers, just
a good piece of content and that becomes your
one piece of content away from what you want to happen happening. Now here’s the problem, most of you are not good enough to make that content, and I get it, that was rough, and I’m like, and I apologize, but talent matters, right? Like baseball players that
get discovered in Japan that come over to the US
and make lots of money. They had to be good
enough to be discovered. You know, the quality of the content you put out matters. Like you can’t just be
like, museums are nice. That’s not going to lead to
you being the CEO of a museum. Do you understand? You got to be right. When I got out and put out content that says Instagram’s going
to get bought by Facebook and then everybody says I’m an idiot and then it happens, I’m not an idiot. Get it? So, you know, the things, the
pressure I put upon myself to answer these five questions on every episode is these are historic. We’re going to look back at that and if I’m like, wearable
technologies have no chance it’s a fad and then it happens, idiot. That wasn’t my piece
of content that took me to the next level. It was a piece of content
that took me a step back. So recognize that we have the opportunity to win this game. Recognize the quality of what we say, what we produce how we put it out there is the variable to that outside. – [Voiceover] John asks,
“Which industries do you think

content versus making
appearances and attending social things like parties?” – Megan, this is a great question. I often say that money and fame don’t change anybody, they just expose who someone actually is at a bigger scale, and there’s an enormous
part of me that believes there’s a lot of truth in
that in technology as well. We’re not making, you
know, people are like, I had this funny argument
with this guy at Wine Library the other day where he was
like, all these phones, the art of talking to each other. He goes, I was in Starbucks. This was great. I was in Starbucks, and
everybody was head down. Nobody was talking to each other. I was like, where were you? He was like, New York. I’m like, alright, let’s
talk about this for a second. I’m like, do you think
13 years ago at Starbucks that people were just
yapping with each other? Like, hey brother, great shirt. That’s not how New York rolls, my man. And so I think that all
that technology is doing is making more visible
what we actually were going to do. I mean I do believe the
far majority of people are introverted at first, at scale, by math. If you asked me, or any
I think common sense person in society, I think
we’d all agree on looking for refirmation here. There’s way more people that are gonna sit either timid or middle timid or somewhat timid, and then somebody
whose just gonna roll up. The reason we love and hate the people that just roll up and are loud. Zoom in real good. You got him? – [DRock] Yep. – Really? On that angle you get him? You got Gabe right there? The reason Gabe who works at VaynerMedia is somebody that so many
people know, is ’cause he’s loud as shit, right? And some people love it, and some people hate it, but that’s why. He’s an extrovert extreme. He’s probably like singing
his song right now. It looks like he’s in a meeting. He’s probably just doing some Drake lyrics while he works. I think that it’s important
for us to understand, that first of all, could
you be having an addiction? Sure. I think everybody’s addicted
to their cellular device. I fully believe that every
single person is addicted to their cell phone, like straight up. Maybe, but I would say this, I think that it’s great
for all the introverts or the people that don’t like to party and don’t like to go out, what
they were doing before, they were interacting with the television. Let’s call it what it is, or with like a very small
group of one or two friends who equally were close in location to them and were like that. Now people can really communicate at scale with the people that
have similar interests, find new people, and
all that kind of stuff. I think that you are fine. I think your picture is rad. I think you and I are friends. – [Voiceover] Max asks,
“I’m from Germany where

– [Voiceover] John asked,
“What are your thoughts “on creating a successful, long term “social media strategy for
yourself or your clients? “How long in advance do you create “the content you roll out?” – John, that’s a good question. I mean, I think this all comes down to something that I call reverse engineering. The truth is everybody’s different. You know, my vision is very long-term. I don’t know how you define
long-term in your question, but some people think long-term
is three to five years. I think long-term is until the day I die. And so, my clients may not be as patient when your Fortune 500 company that needs to hit numbers each quarter, your patience to build a three to five
year plan is nonexistent. When you’re a Series C Startup company that just raised 200 million dollars, and you’re only burning
four million dollars, you’ve got a lot of patience, and the idea of building brand and
having a patience game to your execution becomes more attractive, then we reverse engineer that. Then it’s more about branding, Instagram, doing high-end video, long-form content with no right hook, lot of jabbing. If you’re a startup that’s
gonna go out of business in 24 weeks if you don’t sell some stuff, we’re in full right hook,
ya know, Facebook dark post, SEO, SEM, influencer marketing with calls to action to sell. Ya know, all that stuff
completely is determined based on the client’s current
short-term and long-term needs, but the truth is short-term
and long-term needs really balance based on a moment in time, and so, ya know, the reason I think I’m
good at business is, for all of my talking, I am 10X at my listening skills, and it all just comes down to listening, and so the way we strategize
is predicated on listening, and I think the biggest
challenge for so many of the VaynerNation
that’s watching right now is I don’t think a lot
of you, and this is, with all due respect,
this is for everybody, I’m just picking on you
’cause I love you, tough love. I think a lot of people aren’t really sure what they want to accomplish
in a one-year window versus a five-year window
versus a ten-year window, and their behavior doesn’t map to it. Ya know, to me I got lucky. I just decided it’s everybody
shows up to my funeral, hedge forever, build up equity,
cash it in as I need it, if I ever need it, which has
allowed me to be very patient and really has allowed
me to dictate my behavior being probably a better human being. And in a weird way, and
again, I think a lot of people would find this funny. In a lot of ways, I’ve been a pushover as a entrepreneur because if you would look
at it in the short-term, I’m leaving money on the table. I’m not fighting for every cent. I’m not trying to drill it
down to the biggest advantage. I’m not even getting mine everytime because I’m just hedging along the way, and so just comes down to what
you’re trying to accomplish. I think the better question
to this question is how can you help someone
or are you capable of really understanding what
you’re trying to accomplish?

“How do you retain and increase followers after taking over social
media from a company who bought their initial fans?” – Clayton this is a great question. I think this is a good one at this point. In the maturity of social networking, people realize buying fans on any platform has absolutely no value. You eventually get exposed for being the scum-bucket that you are. And so, I would say that the, the… Listen, there’s two different
ways to buy fans, right? Like, buying ads on Facebook and Twitter and Instagram, to then,
if people are interested, to follow is a smart move. Just buying, like you know, going on ebay and buying 5,000 bots makes no sense, but the funny thing is the
answer to your question is the same way you would if it was zero. Whether you have zero followers for a new wristband brand or you’re a coffee
company that they bought a thousand fans on ebay to try to make it seem like there was somebody, you’re move the next day is the exact same which is let’s start from the beginning and try to make it work. So, what you’re looking
for is engaged fans, converting fans, people
that will buy your book, your wine, will watch your show, will pass it on. Like, what you need to do for them is you need to provide them value, and so providing value is the whole game. Whether that’s listening
on Twitter and engaging. Whether that’s putting out great content. Whether that’s sweepstakes, entertainment, information. Whatever it is, you need to provide value. You need to put out good content, you need to listen. You can talk great, you
need to listen great. You can talk great, you
need to listen great. You can talk great, you
need to listen great. And if you’re Meerkat cooking
show is good, you win. And if your Meerkat cooking show is shit, you lose. It’s not really complicated. This stuff is quite basic. You need to put out good stuff, and the question is what is good stuff? Good stuff is different to everybody. You know, like Steve. Name three good music things. Musicians, bands, name three, any three music things that are good, go. – SoundCloud is good. – [Gary] No, no, no, no, acts.
– Acts? – [Gary] Yeah, things that you listen to. What are three things that
you want to listen to? You were willing to give your 20 minutes that is very valuable, and I will sit down and listen to these six songs. Name three acts. – Flux Pavilion. – [Gary] Good. – Maddy Young. – [Gary] Good. – And Lionize. – Good. I have no fucking idea who
any of those three people are. Staphon. Go to him. I know there’s a light but figure it out. Staphon, your turn. Name three good music things. – Kanye, Jay-Z, Kanye. – [Gary] There we go. Great. India? – Um, oh my God. – [Gary] I don’t care. Don’t blank, you know music, go. – I do, um, The White
Stripes, Colts and probably, like the Beach Boys. – Good. Let’s just figure out what just happened. Three lovely people that are into very different things. They would. Steve, what do you think about Kanye? – Um, I think he’s kind of a jackass, but I thought “Bound To” was a good song. – Good. Staphon, your overall
thoughts on the Beach Boys. – I’ll give you some when
I listen to the music. – There you go. India, what are your
thoughts on Lionel Richie, one of my favorites. – He’s great. – Good, me and India agree. So, bottom line is it’s
quite simple, right? What is quality is 100% subjective. There were plenty of people in Hollywood 20 years ago that said
this reality TV stuff will never work. It’s not produced well, it’s not good, it’s not interesting. There’s a million people that
think the Kardashian’s suck. There’s a million people
that think they’re great. There’s tens of thousands
that think I’m great. There’s tens of thousands that just don’t realize I’m great yet. I mean, the bottom line is
it’s all very, very simple. Quality content is subjective. What is not subjective
is what happens next. AKA, you may sit and say I’m
putting out great content, but after four and half years of 13 people are subscribed
and paying attention, you just might not be that good. You might not be good at the content. You might not be good at
getting the content out there. It’s a mix of the two. I’m a by-product of the mix of the two. I’m good enough to put out
content that people like. But I’m also good enough
getting it out there and using the marketing
to bring in awareness, and both matter. Both matter, but that’s really it, right? Like that’s really it. Like, whether you have a billion fake fans or zero fans, aren’t
you in the same place? Zero fans? Yes, you are, and thus, it’s like me. If I decided to start doing
wine content again, right? If I decided to do that, you know, I have to start kind of over. Like, of course I have my base. People that used to watch the show, and things of that nature, but if it’s not good. If episode 1,001 of Wine Library TV is just a disaster show,
then it’s very unlikely chance that it will be successful. So, the quality of the content
really, really matters. And then all the other growth hacking marketing strategies, all
the stuff we talk about, those are just support systems to give that stuff a better chance to succeed.

By the way, go Giants. – [Voiceover] Ryan asks,
“I work for a company “that makes animated explainer
videos for businesses. “Is Google pay per click the best option “for B to B companies like us?” – Ryan, great question. Really excited about baseball right now. I’d love to get your
comment in the sections about Brandon Belt, very much on my radar to draft this year on fantasy baseball. Hopefully nobody in the Vayner 20 man fantasy baseball league
is listening or watching, but I know Bobby Glen watches. So, I’m a little upset
now that he has optics into what I’m doing, though I could be throwing him a curve ball. Listen, Google pay per
click is tremendous, but I also think that Linkedin ads have tremendous upside for you. Also, Linkedin creative,
meaning putting out blog posts on Linkedin, and then having a call to action at the bottom I think could actually
work for you quite a bit cause the B to B mentality within Linkedin is so over the top, it’s
the context of the room. So, I’m a big fan of putting out content now that everybody can blog on Linkedin, and then maybe use that content on your email newsletter, on your website, on other places where you have a little bit of a base to
create some awareness around it. I’m a big fan of that. I actually think you can get stunningly, stunning Hail Mary upside on both Pinterest and Instagram. I think Pinterest’s ad product that we’ll probably see roll out this year has a chance to really matter for you if you’re actually targeting people in a business world that
could actually buy this, but yeah I would say Google, I would say content. I would say go and reach
out to any B to B platforms. Podcasts, some blogs that
speak to the audience that you’re trying to reach and see if your CEO or creative
director can be a guest contributor, or interviewed on there because that exposure I think actually can convert for you,
maybe not at the scale that you can get from a PPC Google world. I also think you can target people by their office, you
know by where they work on Facebook dark posts
that I think you could get some really great results there. Especially if you upload
some of the native videos that you actually create
in native Facebook form, I think you can actually get
some interesting results there. So, do I think Google PPC
still wins the day for you? I think it’s clearly gonna
be one of the three winners. I think Facebook dark posts,
and I think Linkedin ads supported by Linkedin creative play and can compete at that level. So, that’s where I would focus. – [Voiceover] CJ asks, “What’s
your favorite airport?”

“for musicians wanting
to make their living “playing music in the 21st century?” – Justin, thank you so
much for your question. Amazing picture, great
job to have your community give some love and it allowed
me to see this question. I’m really excited to
answer this question. You know, I think the answer is, as a musician, you need to be everywhere where the people who care
about your genre of music are, and obviously the youth
is an overindexing play, so, look, if you’re not on SoundCloud, if you’re not on SnapChat
and Vine and Instagram, then you’re not living to
a 25 year-old and under, and I think that’s an
important place for you to be. So, one, you need to be
putting out content everywhere. Once you build the leverage, there’s ways to monetize, right? Brands are gonna continue
to pay for music, live events will happen. I think what really
matters is creating content and putting them out
on all these platforms, and then interacting with
your audience, right? So, it’s not good enough
to just put out a song and use DistroKit and
get it out everywhere, and then it’s on every platform, great. It’s on SoundCloud and iTunes and Spotify, great, that’s fine. But then, how do you actually harness, what is being a musician? It’s always been, look,
Grateful Dead and Phish, those are very successful bands because they actually have a community, and what happens is, people who are very hard-core about music,
I’m not one of them, but the reason they make fun of pop music is it’s fleeting, right? It sits for a second and then goes away. The best pop music,
you know, the Madonnas, the Michael Jacksons,
the Justin Timberlakes, they cultivated community. You know, it’s so funny. Everyone is like “woe is me! “You can’t make money with tools anymore.” Do you know how many people have popped and made money because of YouTube and Vine and SnapChat and
Instagram, that would have never been signed 15 years ago, and then would have had to
just go on and do what they, so what’s happened, my friend, is there’s less people at the tippy-top. There’s less acts, right? There’s not 50 people anymore, making a gadrillion just on selling music, but what’s happened is that the internet has created a longer tail, and so there’s a lot
more people right now, a lot more, making thousands
and tens of thousands and hundreds of thousands, and I’ve got to tell you something, if you’re an artist, and musicians are, you just want to be able to do your art. Do you know how many people are happy making $41,000 a year from AdSense or a random show, or
things of that nature, who now, because of modern technology, can make $41,000 a year
and play their music, who had to do something else 15 years ago to make $41,000, ’cause you couldn’t make $41,000 playing your music? So, my friend, we’re in a long tail. We’re in a long tail. You want to make enough to realy crush it and play your music? Well, then you’ve got to
care about the audience. One by one by one by one, and you gotta do things for your audience, and what I mean by that
is you’ve got to start using tools like Meerkat and create behind the scenes footage,
you have to keep innovating, you have to keep making that connection, you have to keep taking
away the velvet rope, I mean, look, Meerkat
is a preview to the fact that I’m gonna be wearing wearable devices and you guys are gonna be
following me everywhere I go, all the time, always. Truman Show, bitch. The Vaynerchuk Show. It’s coming. Get ready. Get your fucking popcorn, ’cause I’m coming at
you, and that connection is the game. So that’s episode 78 in the bag.

– Hi, it’s Tanya Mercer,
and the question is about Facebook videos. In one day, I posted a Facebook
video that got 2,500 views. It took me that long
to get that many views in one year on YouTube. Do I continue with YouTube,
or should I focus on Facebook? – Tanya, great question. First of all, I want to
make sure that you got 2,500 views and not 2,500 impressions. So, I need you to pause, go back and look at the impressions numbers
and the views numbers, because that’s where people are getting a little bit confused,
tactically, practitionarilly, in the trenches on Facebook. The answer to your question is both. Like, you should be making YouTube videos, you should be making Facebook videos. Most of the content should be the same. You’re able to, if you edit,
you now have the luxury of these tremendous
athletes, and they can edit and do some screenshot previews, and do some more things
that are native to Facebook, more native to YouTube. Your call to actions to
share can be different. There’s some nuances, but I have a feeling if you create a very effective
pre-roll and post-roll that are both native to
Facebook and YouTube, the answer’s both, because you never know where somebody’s gonna see you, and then it allows you to pop. One view on YouTube
could change your life. It could be Oprah. – [Voiceover] jxkdrums asks:
“What advice would you have

Matthew Berry here from
ESPN, and you and I are friends in real life,
so I happen to know, in addition to all the other
things that you’re into, you happen to love fantasy sports, especially your fantasy baseball. And you know that in addition to my duties at ESPN, I happen to
also own two websites, RotoPass.com and RotoPassBaseball.com. Both these sites cater to
fantasy sports enthusiasts, and frankly, I wanna know what I can do to take it to the next level. I’m lucky that I have a
nice platform here at ESPN, and on my Twitter, and Facebook, social media platforms to
be able to promote the site, but ultimately, it’s just me. And I wanna expand the
site beyond just my reach. What can I do to make the site go viral, what can I do to increase sales, to increase visibility of the site? I don’t wanna take on money or try to raise anything like that,
again, it’s just me. So, what can I do to take
those sites to the next level? – Matthew, first of all, big
shout out, love your work, we are friends in real life,
and digital life, two minutes. First of all, I hate fantasy football, and I’ve never played it, and
never will because my love for the Jets is too intense,
and I don’t wanna hear all the explanations from everybody in the comments section,
leave it for yourself, none of ’em are valid. I do love fantasy baseball,
getting ready for our draft, I’m super pumped. Look, I think it’s content,
content, content, my friend. So, first of all, the
first thing you should do is so many, so many people wanna be in the fantasy baseball, fantasy football, fantasy sports industry. So, first thing is the exposure
of this show’s question alone puts you in the game. I bet you that if, Matthew,
you go into my YouTube channel right now, you will see 11
people that will volunteer to be an intern to work on this project because they wanna put
themselves on the map, and you’ve got brand equity. Like, I kinda, you know what was weird, my first inclining to answer this is like, let me write
a guest weekly column about like, my sleeper picks each week because I want exposure in that world, and you’re the platform for it. And I’m busy, and I’m rich,
and I really still would do it because I don’t need to get paid, I want the exposure, right? And by the way, I said I was rich, and I want everybody to understand that because if you’re poor,
or not as many dollars, it should make you wanna do it even more. That’s the brain twist
that everybody doesn’t see. Anyway, you need to put
it out in the world, Matthew, that I need five
to, you need to take a day of your time and vet 50 to 100 people, and see if they can bring you value, create a team that you give exposure to, and then you need to put out content. Basically, you need to reread
Jab, Jab, Jab, Right Hook, and you need to put out
fantasy sports content, native. Look what’s happened to
this world with my content on Medium and LinkedIn, like, I mean, you need to put out,
where’s your weekly video that you put out on Facebook
of your sleeper pick that then gets amplified? You need to put out content. The answer to your question
in content, content, content. Especially in fantasy,
content is a gateway drug to subscription. You need to figure out how to
afford or use your leverage to bring value to youngsters,
youngsters normally, but maybe oldsters. Do you know how many
retired chicks and dudes would do this as well ’cause it’s fun? You need to find the right
person that matches up to this opportunity that
wants your brand equity in exchange for their work
’cause they love doing the work, ’cause they wanna talk
about how much of a sleeper James Paxton is gonna be
this year in baseball. I am preparing for my
fantasy baseball league,

Big Ed Barnum here from Big Ed Barnum’s Bubble Barn and Garden with an important question for you: If my right hook is Watch my web series, what
are some appropriate, I should have stretched. Uh, jabs? – Actually, you know what Staphon, why don’t you do a little
walk around the office right now, this way
they’ll miss this question so that will make them
have to watch it later and then they can also see
a bunch of Vayner stuff. Big Ed, first and foremost,
as a hardcore WWF, not E, fan growing up, you feel like a wrestler, and this is a wrestler promo,
and that feels amazing to me. I just love that. You know what’s so funny? That’s what I want. I want people to go to GaryVaynerchuk.com. I want that, and I want
people watching my content. Get in here, Staphon. And I want those same things, and so I think that content
itself is the jab, right? Put out micro pieces of content. I’m a big believer, I think
that I’m hitting a golden era in my content production. Live streaming, my Snapchat
Stories game is up, my Instagram game is up, my
Twitter’s still on point, my Facebook fan page content is up, LinkedIn is stronger than it was before. Pinterest we’re still lagging. When you can really get our
Pinterest game up, right? – [Steve] It’ll happen
for Wine Library I think. – I know, but we’re talking
about me now, not Wine Library. Pinterest needs to get up a little bit, but you need to put out micro contents. The reason I wrote
“Jab, Jab, Jab, Right Hook” is to get you to put out
different little pieces of content that still thematically ladder back up to what you’re doing on your website that are contextual for the platform. Big Ed, don’t get lazy on me. You’re Big Ed. Go out there and put out
content across the board, and don’t just make it, remember, the jabs need to be jabs. Don’t just make the
content where you’re like, my biggest idea ever is, dot
dot dot, go to my website. Your website will get
traffic as a byproduct, and you were able to throw right hooks on those social platforms,
but put out jabs of value to the audience where they
actually spend their time. Big Ed, they love you and they
want to go to your website, but they’d rather, more
than being on your website, be in all these other places,
and it’s up to you to be there and use that as a gateway
drug to get them back. (upbeat music)
– [Voiceover] Laurie asks,