“What’s your strategy with
Facebook long form posts?” – Been waiting for this moment,
this is the one I picked, I’m super excited about this question. You know, it’s really interesting. I’ve been really challenging
myself, you know, we’re a buck and a quarter into this show, and I’m like, what can
I do to make the show better and better and better. Clearly, the entertainment
value has gone up, because we’ve found the
characters, the context, some of the fun little things, you know, but how do I make the show better? Depth, right. Entertainment, utility,
entertainment, utility. I need to balance them. And so, this falls into probably
the strongest utility play that we’ve executed on this show, and so really get cozy, you
may wanna even pause this right now, go get yourself
a nice glass of wine, really settle in, because this
is a very important moment in the show’s history. The question is, what
is my strategy, right? Two great things are gonna
come out of this answer. This is gonna be your
favorite answer of all time. Because two things are
gonna come out of it. Number one, I’m gonna make you understand why when I do things on social
networks that confuse you in lieu of me writing a book called Jab, Jab, Jab, Right Hook,
and then you telling me that’s not native, and many
of you have commented like, Gary, isn’t that what you
say not to do in your book? Yes, in a net-net score
if you look at my stuff, I’m following that blueprint, but things change, and more importantly, the number one thing
that I’m worried about that so many people here do is they don’t challenge themselves. Back to the first question. I always wanna put myself out of business, wanna call my bluff before
somebody writes a blog post saying Gary Vee is wrong,
I wanna write a blog post saying Gary Vee is wrong, right. God, I hate their person. I wanna do that, so I’m
always testing myself, so I wrote a long form piece on Facebook two weeks ago, right, two Saturdays ago. I just did it. Like, not talking to the team
on a Saturday, just did it. Xander just went to sleep,
Misha and Lizzie were tied up with something, like,
alright, got a minute here, let me just, this has been on my mind, you know, I’ve been seeing
some things in the trenches, I’ve been feeling something
in my gut, my intuition, let me write a long post. Let me treat Facebook like
a blog, like a website. That’s really been sitting in my mind. I did it, it did extremely well. A lot of reach, a lot of
sharing, a lot of engagement, and I’m like, huh, so I
wrote another one that day. Actually, not wrote another one, reused things I wrote on
Medium that we did months ago. And that did really well. Did another one, and that did really well. As a matter of fact, DRock,
let’s roll it out right now. Here’s some screenshots
of the same exact article being written natively, longform, doesn’t feel like a native execution, but in the feed of Facebook, versus a picture and a
link to go out of Facebook. And that, my friends, what
you’re seeing right now, and, D-Rock, I want you
to take over the screen, jump into, like, splitting me, I don’t know if it’s here or if it’s here, but let’s keep going, just keep kind of going here, I want them to really grasp the numbers. It’s just working. And so, that’s what I’m doing. I’m always challenging
myself, I’m always testing. I did longform Instagram,
actually doesn’t feel native, right, the, you know, I
think we could all agree that the right hooks, tag your friends, all that things, that doesn’t
feel native to Instagram. It’s supposed to be nice
pictures and artistic. These are the things that happen, right, these are the things that happen. You’ve always gotta test, and I think I’ve hit on something, and I’m really excited
about passing it onto you, and I expect the
disproportionate amount of the Vayner Nation right now to write a longform Facebook post within the next 24 hours,
in whatever shape or form, you’re an NGO trying to
raise money, tell a story, you’re trying to sell some
t-shirts, you just wanna talk to your friends, this is a page dynamic, this is my page, not my account, so you’ve gotta take that into account. If you’ve got a business page, roll it, write it, try it, big picture, longform, feel it, I think you’re gonna see results. And again, I look at Facebook’s algorithm the way I look at Google’s search results. They’ll keep changing things, they keep doing that, and
so, right now it feels right. By always challenging myself,
I was able to get results, and double down on them, and
I will squeeze that orange until I get every ounce
of juice out of it, and then I’ll just find another orange. And that’s what you do. And so, whether that’s another orange within a Facebook environment, or if that’s Snapchat, of if
that’s boogaboogadooga.com, wherever it is next, I will
squeeze the mother (bleep) orange.

– Hi, I’m Amy Porterfield and
I’ve got a question for you. So in your book, The Thank You
Economy you talk a lot about letting your audience
decide if they want to get to know you more versus
persuading them that they should. So when it comes to email
marketing what are some tips you have for communicating
with your audience in a way that doesn’t kill the connection because you’re being to persuasive? – Hmmm.
That’s a good question. Email marketing is a tricky one. You know I think, Amy,
it’s funny you reference Thank You Economy. I think the answer to
email marketing is found in my next book title which
is Jab, Jab, Jab Right Hook. I mean think about all the email services you are signed up to and/or have been over the
last three or four years as so many of you start to siphon off of being on email lists. So many of those email
lists are in pure utility. Right? They’re retail,
they’re giving you deals. They’re very action-oriented. Nobody in that space is
throwing enough jabs. We at Wine Library aren’t. I still think I want to,
I’m going to use this to take my own advice. We need to start sending at
least once or twice a month. It’s so hard because you’re
siphoned on the drug of sales. But you’ve got to put out content. As a matter of fact,
Steve, I want you to work with Brandon right now. I want to send an email with
the last five stories we wrote on the site and I want
to send it out as just with a title of like Reading
For You Around the Wine World. Although let’s play with it a little bit. So that. So instead of everyone being
like here’s a deal, $49.99. Game Boy, old school. You know you need to start putting out the history of Nintendo. Right?
So more content. More content that kind of allows people to be less on the defense. Every mail that comes in
is like it’s at you, right? With content that has
no purpose other than to entertain or inform or
bring utilitarian value to the user, you’re
getting their guard down. You’re bringing them
value which opens them up so much more for the sale. And so I think that’s the way to go. I really do. I think and I think mixing
the two is intriguing. You know I’m curious what
Steve and I are about to do with Wine Library lends itself
to more content in the mix of the sale. And I don’t like blending
jabs and right hooks but I always like testings. A bunch of people always ask me, like Gary did you read Jab, Jab, Jab Right Hook these posts on Facebook
and Instagram this weekend don’t feel native. Well maybe they are. I mean by results of the way
people responded to Facebook. Maybe they’re very native,
maybe native changes because native does change. And so, always testing.
Always testing. That’s it?
– [India] Yep.

and I’m wondering how small businesses can best utilize Snapchat? Like should they be posting
coupons or promotions or maybe doing day in the life diaries? Would love to know your answer, thanks. – Annemarie? Annemarie, the answer is yes.
All of the above. You need to put out compelling content. Compelling content in my opinion falls into two very distinct categories. One, entertainment and escapism. Two, utility and value. That’s it.
That’s how I see it. Either you’re entertaining
me because I need to escape the reality of I can’t pay
rent, that I have 94 roommates because this idiot on the
Internet told me to find my dream job. (rewind sound) buying random stuff at
Goodwill and selling it on eBay to pay your $80.00 worth of rent because you have 94 roommates in a studio. That’s it.
Get dirty. Or–
(laughter) You like the recall? You like the recall, Steve. You always like the recalls. – Well, you know, callbacks are good. – Callbacks. Thank you for the proper terminology. Or two you are a utility. Like you just bring absolute value. I think the show works because I think I mixed
both in pretty nicely. But it’s one or the other. So on Snapchat you either gotta do that entertain them, make it funny. Don’t forget the context of Snapchat, skew is younger. You know a lot of it
is mundane silly stuff. Or you can bring utility which is you gamify it
and say here’s a coupon or a code, save it because
it’s going to disappear. You play with that. Utility or entertainment.
It’s very clear. It’s funny.
You led the question. Amber, you know the answer. I love having you on the show but you absolutely led the answer which is you gave the
examples that would work. You know what to do. Now it’s less about asking
me and more about doing it.

“where volume is more
important than content, “how would you take
advantage of social media?” – Jay, what’s the matter with you? Volume’s more important
than content everywhere because volume of selling shit
is what you do for a living. Regardless if you sell
weird looking statues or phones or, I love taking off, kicks. You know, like, volume always matters. Content is a liaison
to more volume, right. My content wasn’t more
important on Wine Library TV. It was the fact that that
lead to selling stuff. And so, whether you’re
in wholesale or retail, or B to B or B to C, the
end goal within the context, is to drive a result including
if you’re non-profit. You’re not making content
that’s gonna make somebody cry about, you know, the dogs in
the wild that we need to save because you just want somebody to cry. No, you want them to
take out their wallet, this is what you want, Jay. You want them to take out their wallet and give them the cash. Right, that’s what you want. And so, please don’t
get it twisted, anybody, that so much of this is predicated on how do you provide that value to then have leverage to get the
result that you’re looking for? And so, sorry India, it got
a little bit heated there for a second. Word it for me one more time. – [India] He says, “Your
wholesale business where “volume is more important than content, “how would you take
advantage of social media?” – Yeah, I mean, no I
mean, you know, you know. First of all, when you’re
in wholesale, you’re in the B to B business, so you
have it easy, in my opinion. Go and map who your customers are. Go to Facebook. Run ads against the
companies of the people you’re trying to reach. Employees of the company
you are trying to sell this. Go run it against Foot Locker employees. People that work at Foot Locker. Do you guys have Facebook accounts? I feel like people haven’t
been updating them as well, but the data’s still incredible at scale. This is just a quick test. Do any of you put
VaynerMedia in your profile? – [Voiceover] Mm hmm. – All five of you? Even better than I thought. You can reach all five of these characters by targeting employees of VaynerMedia. As a matter of fact,
somebody could have probably been flown in next Friday
if they were smart enough to spend $40, 40 measly dollars on ads against VaynerMedia employees, where they used the VaynerMedia employees to pressure me to bring that person, but you didn’t, you just didn’t. And so, execution my friends and being a practitioner
is always, always better than headline reading. And so, I will tell you it is very easy. LinkedIn, Facebook, target
your actual customer and then make content
that is valuable to them. Right? Which means different than B to C. So, back to this. I’m a sneaker producer. I’m new, I’ve got to compete
with Under Armour, Nike and Reebok and Puma and crap. Maybe my ad is, hey, introducing
the new Gary sneaker. More profitable for you than the others. Like literally, it is a
B to B promotion, right. Like, here’s a chart. This is what you make on
all these other characters. Sure, they bring people in, but here’s my offer and
I’m able to bring you dramatically more profit and as a kicker, if you email me back, I
will also run ad dollars directly to your store for my sneaker because you’re one of
the first hundred people to contact me.

– My name is Caleb Maddix. I’m 13 years old, and I
just wrote my first book, Keys to Success for Kids, you can get it on Amazon.com, and my question is, if you were in my shoes, what would be the first step to promoting the book? #AskGaryVee show – Caleb, the first thing
I would do is I would try to find a thought leader, with
a very big audience, that had let’s say either a blog
or a podcast or a show, and I would try to make a piece
of content that would catch his or his team’s
attention, so that then that person would promote
it to that enormously large audience that probably has
a lot of kids or younger brother and siblings, and you would get a disproportion, organic,
awareness play that you didn’t have to pay for, and
an instance what you did was you hacked it by making
very compelling content. That would probably be what I would do.

“Alright Gary Vee, you’re
big on authentic marketing, “but when does it go from
building trust with the audience “to shit man, that’s TMI.” – Too much information. I don’t think we, the people that put out the content get to judge what TMI is. I think the consumer judges
what’s too much information, and so as you can think now, and let your whole mind go, you’ve got all sorts of
people that are whether in social or real mainstream media, that you deem, put out
too much information or not enough information. I’m a big fan of the market deciding, and I think the way you
learn how the market decides is to listen to the market. For me, you put out stuff and you see what they come back to. For example, there’s a vine that I put out where I’m sitting in a toilet. Danny, the craziest place I vined is this. This. That might have been TMI for people. I did it, because I’m
curious of what too TMI is, and I think one, I think it
breaks down to two things. Number one, the market decides. We’ve seen that. You’ve seen no question. There was a time and period where people thought
Elvis shaking his hips was too much information. I would call that tame
compared to what Miley Cyrus did at the MTV Music Awards 18 months ago. I would consider that tame
to what XYZ is gonna do six years from now on whatever we’re on a Netflix show. Live show. I think that things evolve. The market evolves, but I really think of this
as nothing in the middle. The market decides, and
then you get to decide. We’ve refrenced it’s been funny we had
an episode where I really got hardcore about my family thing, and it’s been bubbling up. I’ve been getting a lot
of positive feedback from a lot of friends and family about how little I put
out on Misha and Xander and Lizzie, and how I
do keep my family life pretty private in the scheme of how TMI I am. I decided that, Lizzie decided that. We decided that, and the occasional picture would be fun, and would never be deemed as too TMI, but we decided that is for us, TMI. I think you deeply have to be
authentic to what’s right for you. You can’t force it. You just can’t force it. I would definitely, maybe about another year, maybe in another 18 months, I definitely am gonna give a key note without my shirt on. Many would deem that as too TMI, yet you probably won’t see Xander until he’s like 17. I mean like, you gotta decide, and then the market decides. If people are engaging with your stuff, and there’s a lot of Instagram
girls that are putting out content that many would deem as too TMI, but the market sure likes it, and if it works for
them, that’s how you have to live your life, and so
you do you. You do you. There is nobody deciding
besides you and the market. That’s the way it should
be, and there’s always this nice balance, and if you’re
fortunate and you’re lucky, what you’re willing to put out they’re willing to consume
and are happy with it, and that’s the Mendoza
line we’re all looking for.

for the creative class. I’m a writer and I started
my own marketing consultancy in January and I’m having
an issue getting out and meeting people. You meet a 100 people before breakfast. Some of us don’t have
that kind of personality. So what advice would you
give people like me who have a hard time getting
out, shaking hands, and handing off business cards. What can we do to help
grow our own companies? You have anything? – Jim that’s a great question. Networking doesn’t come natural to– give me my headphones, India. Networking doesn’t come
natural to everybody and the truth is you’ve watched the show probably enough to know I’m a big fan of betting on your strengths versus
working on your weaknesses. I believe people that are
more introverted, reserved, it’s hard for me to ra ra
you into going and like shaking people’s hands
and rolling up on people and being like, “Hey.” Oh no, we’re all great. You know like that’s not going
to be what you do, right? That’s not going to be what you do. That’s what I’d do, but that’s not what
you’re going to be doing. And so, I would say put out great content and play the honey game. Become the honey and
let the bees come to you instead of you becoming
one of the bees, right? And so, I think that’s the game. I think way too many
people are trying to be better at things that seem obviously good. And listen, I spend a disproportionate
amount of time networking. Much of which doesn’t come to fruition. So that could be a waste. Maybe you’re saving a lot
of time being a creative, doing your thing. So, I would say for you and
all the other people out there that don’t want to network,
hand out business cards, shake hands, kiss babies, scare red-headed dudes, I think that you need to go
out and put out great stuff and let people come to you. Let your work speak for itself. I would work in a B2B
Environment and try to get your work seen in other
places except your blog. That can be done behind your keyboard, on email to blogs and
news sites that cover the arena that you play in. That would be my advice to you. Let it come to you. (car engines revving) Cool. Question of the day.

on the #AskGaryVee Show. – This is amazing. – Gary who? – Follow him, mother [bleep]! Hey Gary, it’s Matthias
Schaudig aka @mschaudig here from Germany. Just got a quick question. I just thought up my new
YouTube channel and blog and I’m putting out content
in German and English. How would you manage multilingual
content in social media? Thanks for your answer. – Do it again, the wink is amazing. Do it again ’cause I really enjoyed it. – To begin the whole– – Yeah, the beginning I didn’t fully get. – [Matthias] Yo bro, it’s your
opportunity to ask a question on the #AskGaryVee Show. – Gary who? – [Matthias] Follow him, mother [bleep]! (laughter) – Amazing. Matthias had an amazing, amazing video. Big ups to you, I’m glad to
give you some exposure in here. Make sure you leave a
comment in Facebook as well to like get more fans out of this ’cause clearly you’ve
got a nice buzz going. Not buzz like alcoholic, I mean, like, not buzz like I drink wine all the time when you’re not looking! (laughter) I mean, I mean, buzz like
you got some good energy. Look, I think, I think
you know to handle this better than I do. There’s certain questions
that come along the show that the truth is, I’m
not a practitioner in, I haven’t managed, I
mean our brands have and I would say the one thing
that I would think a lot about is if you’re handling
them in two languages, really use the capabilities
of Facebook specifically that allow you to only
target people that are, you know, German speaking with the content and then only English speaking. Huge opportunity there. Obviously English is a universal language at a lot of places at this point so there’s something to
think about there but I think it’s the targeting capabilities and with Instagram getting
Facebook’s targeting capabilities late this year, I think
you’ll have a chance where you’re able to segment properly and plan where your content’s going by language and region. And I think that’s super important and so I would say that it’s the organized planning upfront of the distribution of the content that you have more flexibility
around in today’s world that you should take full advantage of. There’s a lot of platforms that you can’t, Pinterest, Twitter, things of that nature and there I think you’re
just doing your thing. I’ve seen a ton of people manage both. I’m a big fan of something
with brands here talk called Spanglish, you know,
which is like Spanish English. I’m very intrigued by some
of the work we’ve done for Latino brands where we
start a sentence in a Tweet in Spanish and then finish it in English. Have you tried the
German English play yet? Where you actually are putting out content that has both languages in it. In the post and the copy
hack a little bit there. I think I just gave a lot of people a good little nugget there. I think that will work. I think you’ll see a real
over-indexing opportunity there, especially with the youth who
are playing in both languages and who grew up in
households where, like I did, with Russian and English. You start a sentence in Russian and you finish it in English. That’s how a bilingual works and I think you should play with that.

– [Voiceover] James asks, “should
I be writing unique content “on LinkedIn and Medium or
is it okay to repurpose “the content I’ve already
published on my blog?” – James, I’m a believer in both. The truth is we’ve been
testing both as a team. I do think, I think you can use, specifically Medium and LinkedIn, I feel very comfortable
in cross-pollinating ’cause I do think that
there’s some intellectual, above the brow, kind of,
similarities on Medium and LinkedIn so those are very comfortable. If you said, Medium and Snapchat, the same one minute video,
I’d feel uncomfortable ’cause I think the context
of the room is different. I think Medium and LinkedIn are similar. So if you feel like your audience and the context of the room, the vibe when you go into it, are similar then I think you can get away with it. And so we look at Facebook and LinkedIn and Medium having similarities but you guys see what
I’m doing on Snapchat if you’re not following me,
put up the QR code, DRock. Lot of editing here today. Gonna be here late on a Friday, no bullshit half-day
Fridays for you, DRock. Anyway, you know, I’m not
gonna do the same stuff on Snapchat that I’m doing, and I’m trying to do different stuff. But Medium and LinkedIn,
I feel fine with that. Now, I think we’re doing it
’cause we’re busy as crap and we’re pumping out a ton of content. You’re different than me. The people that are watching
are different than me. If you have the time, I think it’s amazing if you could start the for article with two
or three different lines in the first sentence that maybe even acknowledge of like I’d love to do and India,
this maybe something we should be doing. I’d love to start doing more stuff that’s kind of like, that start, that 99% of
the article’s the same but maybe the first two
sentences are something similar like, you know I’ve been seeing
a lot of people on LinkedIn and do blank. Like all of a sudden you
make it very contextual if you’re doing it in LinkedIn. Or, a common trend that we’re
seeing on Medium is blank. There’s some interesting contextual things you can do upfront that
an extra sentence or two change makes it even more native. So it’s something to consider. Cool.
– [India] Cool.

“on using curated content?” – Avinash, great question. You know, it’s funny, I’m not
a big user of curated content at all. And UGC, user-generated content, is a thing that a lot of brands
at Vayner have played with. You mentioned Guy. Guy has done a ton of that. You know, I think it’s
a very smart tactic. As a matter of fact, I think that I’ve not done a good job in using it. My biggest problem with
user-generated content is the same reason that
I don’t give quotes to other authors even
though I get bombarded every week of, “Can you give me a quote?” If I’m gonna give you a
quote to your book, friend, I need to read it. I don’t read books. I don’t have time to read those books and the reason I have to read it is if you see something
stupid in chapter 17 and there’s so many people
saying so many stupid things about business and marketing and social that I’m scared to give my name on it because then I’m endorsing you but then you’re saying like, here’s the way to hack
Twitter and it’s wrong. Or here’s my point of view
on Pinterest or it’s wrong or here’s how to manage
people and it’s wrong. I’m not on the same
side as a lot of people on a lot of things. It’s just the way it is. And that doesn’t allow me to do that. It’s the same reason
user-generated content scares me because I feel that if I’m
curating it, I’m endorsing it. And who has time to go
down the rabbit hole? It’s why so many of you hit me up and say, I wanna, you know, I just got a spammy ass email that I almost sent to you
and I was like, forget it. It’s just like, it was like so ridiculous. It’s like, Gary, can you
give me an hour of your time to do this simulcast? Which I didn’t go down her rabbit hole but I think she’s charging for. And like, she had this
whole thing and it said, what’s in it for you? And it’s like, you get side
by side of 19 other marketers that she’s also arbitraging. The whole thing was so gangster. I don’t know, just a
lot of [bleep] going on. Next question, India. That had nothing to do with
the question at the end. It was just me ranting of how pissed I am. But my point was that she’s
user-generating content. Some of the names she had on there, like I flat-out knew were
people that are like ugh, lowest common denominator e-book stuff, and just like I don’t want to
be associated with that crap and like, first of all,
she seemed like crap but like, if she wasn’t,
did she know they were crap? Like, I don’t know. People are just not doing
their homework, India. – [India] It’s true. – I never did my homework, in school.