It’s Keri here with
SurvivorRadio.org. We’re an online radio station
aimed for the cancer community. Our goals are to provide both
insight and monetary support for incidentals and cancer
patients all around the world. We’re a fairly new nonprofit
with limited resources. So how do we grow both
our listenership and our funding in 2016? What platforms should
we be doing this on? We’re trying to grow both
so looking forward to any answers man, thanks. – And I notice in the
copy he says the older demo. Keri, I would tell
you Facebook groups. I’m obsessed with
Facebook group virality. I would go and search Facebook,
look for groups whether it’s cancer support groups or people
that are passionate or have vibes in that environment or
just even general medical or different groups of that nature. Literally email the admin,
which you can do in those environments, try and join
them and see if those groups can bring some awareness. In the beginning,
you have to ask. When you have nothing else when
you don’t have dollars you have your creativity
and you have a grit. So you have to ask. Whether it’s influencers, I
mean look, you just did here. You asked on Twitter you
followed what were doing and now 50,000 people in a
week will see this. You’re going to
linked up in here. Staphon, let’s link of all the
organizations because I want to make sure everybody clicks
and finds out about them. In the same way that you
asked and you took a shot here hundreds of other people took a
shot and didn’t get on the show, won’t get the exposure. That’s
just the way the game works. I think Facebook groups the
older demo is actually a very, very intriguing play. Any other thoughts from your
standpoint on things that you’ve seen outside of your
own ecosystem where you had equity, Bob. Things that you’ve watched from
afar or have watched over the last 30, 40, 50 years of seeing
things grow from not having any leverage in the beginning and
them hacking their way or people that were able to get to you
through your career that had no relationship or anything but
just reached out to you and I thinking a friend who reached
out to Malone and a bunch of other titans in media and
actually got to spend the day with most of them because most
of them actually just said yes. – Let me offer a comment to you
that probably not directly on that point but something that’s
been bothering me for a year or so people come to me and ask me
how do I get into the business? You want to look at yourself and
decide what kinds of things you really want to be
associated with. You gotta kinda make some
decisions you can’t be dragging 15 different ideas. You gotta make some decisions. But given the situation today
especially with the Internet the best thing you can do when
you’re starting out is to get in the technical side
of the business. Learn whatever you can on the
technical side of the business. What you’re doing here with
the camera and you’re picking up information how do you use the
Internet from a standpoint of the technical part. You become very
valuable to other people. Whether it’s a not-for-profit
especially not-for-profit where everybody wants to do they want
to do Facebook groups and so forth, how many people
know how to do that easily? If you really get comfortable in
these areas then you can be very useful and much in demand. – Become a
practitioner, go figure? Actually have a skill.
Go figure. – And you keep learning once
you’re in here you’re learning and learning more so I don’t
have to call up Ahmed every minute to figure out why I can’t do this
or that and the other thing. And it kills me. If you’re comfortable with it,
you’re building a basis that’s going to be very attractive
whether it’s for-profit or not-for-profit and you can
really help people and that’s what, people who looking
to hire people who can help.

“dear Gary, in episode 122 you
say at 22 to 24 don’t settle. “What is the settling age? “I thought you should never settle?” – That’s so weird that’s so funny. – That’s coming right from
something he told you. – Yes, yes. What’s interesting is
we just talked about it though how I just said from 20 to 30 that’s funny that’s interesting timing. I think first of all I
think every goddamn answer on this show has to be very personal meaning, if you and your boyfriend or girlfriend. Have a baby when you’re both seventeen because that’s what happened in your life practicality enters your world. – Casey I was just at Casey’s. – That’s exactly right. Practicality comes knocking. What’s up man practicality here. You’re a different 17 year old because you have a child coming. – Something you’re going to know you’re going to have to raise a child. – So for every single
person that’s watching. I think practicality or settling, because they’re cousins they don’t have to be the exact same thing but their cousins in them, comes at different times. I do think. Look I know a lot of 40 to 50 year olds that are still living in outer space and dreaming. And I think there’s diminishing returns at some level around that. Especially if it hasn’t happened already. Unless their happy. Unless their happy. – But isn’t practicality
the thing you dip into because you can be living your dream. Pretending live in fantasy land but you’ve got to pay rent. You’ve got to eat. And sometimes that actually dip into real life. Is what motivates your passion. Those two things they. – That’s Casey’s favorite answer, right? – Is it? Casey’s favorite answer, I think he said in the show was do something you hate. to realize how much you
want to do something else. Go wash dishes like he did. – Unbelievably motivating. – What the thing you did the most, in your life, what’s the thing you did the most that you hated? – I went to school for fucking ever. – Yeah. – Forever. – From six to 18 I hated life. – That’s why I love it so much now. I’m not in fucking English class. – Seriously we got to put a
filter on this culturally. This is a real thing. People are going to college
for all the wrong reasons. Do you need a piece a paper that says you have to have
a piece of paper to cut someone open? I want my doctor to be certified. I want my airline pilot to be certified. Anything else? Why, maybe there’s some value there. If you’re exploring. If you’re trying to figure your shit out schools a reasonable thing. The average person graduates
college at $35,200 in debt. That’s the average. So for everybody who
graduates with only 10 grand, there’s someone who graduates with 50. That’s bullshit. – Preaching. I’ve been pumping out some serious content around this issue. So the answer is it
different for everybody. Some people get practical at 16. They don’t have that risk tolerance. – Or you figure it out. There is a practicality
when you figure out what you want to do. Then you got to get to work. Would you call that practical? – Here’s what I truly think. I think shit is really hitting the fan. The Internet, I don’t know if you’ve heard of it obviously all of us have, it’s only 20 years old. I know it’s been around for a long time. I know there’s nerds that say, I know. I mean when Windows 95 came out, normal people started
going on the Internet we are 20 years into this thing. This thing is fundamentally
the biggest culture shift of our time.
– For sure. – They’ve changed everything. We’re just starting and all the rules need to be thought about in a very aggressive way because there’s so many
alternatives to the way that we always thought. The amount of people that go to college Because that’s what their parents want because their parents were
sold on the propaganda of college before that– – It’s literally about
their ego most of the time. – 100 percent. – My son went to this, went to this. – I made a shirt called Shmarvard. That is literally my
number one selling t-shirt. It’s not even close. – I saw it. Is it blue? – Yes, yes. India? – I didn’t know the story that’s good. – [Voiceover] Isham asked,

“on always wanting more in life? “Good, bad, and why?” – That’s a really good question. My point of view on this is both. Always wanting more in life seriously while being very very content
and happy at the same time. That’s what I am. You know, this is
something you may not know. Though I would be disappointed, and my ego, boy my ego
which is a nice part of me, would really take a hit,
if a little weird genie showed up right now, weird genie, got it? Boom! If the weird genie said to me, “Hey Gary, I’m the weird
genie of the future. “Bad news, you’re not
going to grow anymore! “This is it, you’ve plateaued!” I’d be like, oh! Like a big shot. But I’d be like, all right. Like, to me, like, I’ve
had a great run already. Like, I’ve done really well. And many people would be really happy to have these professional
accolades and successes as their entire life’s work. That would rip my heart
out of my body right now if that were to be true. You don’t have to animate
them ripping my heart out. No Mortal Kombat shit here. But it is probably
surprising to some of you because I don’t talk about it as much how content I actually am. And so my point of view on
it is a very strong balance of happiness and content
with what you’ve got while being very hungry and striving for real real victories and upside and the climb and the game. And so that’s where I’m at. And as you can imagine, as you’re probably listening to this, that makes me very happy. Like, it’s probably a big
reason I’m so damn happy. It’s a nice place to be.

– Yes. – And how you map that. I heard you say recently
that for your 30th birthday, you freaked out and
started Wine Library TV. – I did. – And I thought that was interesting thing to map back, was that the
start of a hockey stick that you kinda went on? I know you talk about turning 40, and how that’s very exciting. – Couple months away. Exciting. A la, I might just disappear. – I’m excited, yeah. How do you see, sort of
like, milestones like that, like, an age or something like that, and sort of like, career,
and comparing yourself to sort of like, where you should be or… – I don’t know if I’ll
ever have anything like 30 because 30 was a real kind
of interesting moment for me because I really, really felt
for the first time in my life, on my 30th birthday, that I
would not buy the New York Jets, or that my, you know, and I think, look, this is a good time to
talk about it if like, if it’s confusing to
anybody, I’d be very okay if I don’t buy the New York Jets. I want to buy the New York Jets, but more importantly, I want the process of buying the New York
Jets, and what hit me was my behavior wasn’t
acting towards a process of buying the New York Jets. That I was starting to become complacent, which was very weird for me,
and it scared me a little bit. Like, I had made it, right? And by everybody else’s definition, and I allowed, in a
world where I very much, we talked about it in Sid’s question, live in my little world, for some reason, you know, obviously I got married at, the day before my 29th birthday, so Lizzie was new in my life, like,
whatever had happened in those two, or three, or
four years from 26 to 30, it was the most complacent
version of myself. I mean, I am a, dramatically,
more of a hustler today than I was at 26, which is
tough because I have children and a marriage, and
I’m like, damn, I mean, this would have been a
much, I’d much rather have worked it out, which
is why I push that objective so much in people’s 20s,
that’s when you don’t go for the cash, that’s
when you sleep on the floor. Right? Like, with 19 people, and like, this room. Like, Jerome Jarre slept at VaynerMedia. Right, like, he hustled,
and now he makes millions of dollars being Jerome
Jarre, freakin’ slept here. Like, I know what it takes, and I, so, anyway, I don’t know why
I’m going left field, birthdays are interesting. You’ve had some big birthdays recently. Birthdays are interesting for me. I’m definitely freaking
out about my 40th birthday. Like, because what’s happening
in my brain right now is like, 40 to 50 is the
foundational decade of like, you know, like, if I don’t
really crush that decade, and there’s a part of
me that laughs at me, because then I’m like, hm. Then I’m gonna come to 50
and be like, all right, 50 or 60 is, like, this is
where you really go to moguls. Like, I know my, I’m
self aware enough to know that’s how I’m driven. I have this equal push
to like massive ambition and equal understanding
of myself knowing that the goals that, you know, it’s funny, I can’t wait to be a
public figure in my 60s, 70s, and 80s, and talk about,
there’s a weird part of me, and it’s an emerging weird part that says, wow, I can make a bigger
impact on the world if I don’t buy the Jets
because I could talk about, you know, the satisfaction
that I have in that I gave it my all, and I, you
know, there’s serendipity, and there’s other variables,
or that, you know, this, you know, I’m a weird
dude, this tragic event happened, and I adjusted my
priorities for, this incredible thing happened, let’s look
at the bright side, and I, you know, my son was a whiz
kid violinist, and I decided to deploy against that. You know, so, I think that
the way I think about it is for me, birthdays are weird, I, definitely milestone birthdays. 30 and, 40 is ripping me right now, and like, 30 did, and so 50 will, and so, and I don’t know if I’m
forcing that narrative or not, but they’re real, but I think
that they definitely make me think about things and readjust, like, I’m sure that, it’s a
cliche thing that I’m sure happens to everybody, but
I didn’t have them at 18, or 21, or 25, it started at 30 for me. And probably speaks to
what I’m ambitious about. I wasn’t as much worried
about my childhood, or things that of that nature. My career has been the beacon of my life outside of my family, and that’s what, I don’t associate myself
with, you know, like, being a party dude, or
like, getting the most out of my 20s, it was
more career oriented. And so, I think it’s
different for everybody. And I think, you know, it also speaks to, you know, these big birthdays are also a tremendously important time to reflect around family and health. Obviously, I took care of my health, and in spending a
disproportionate amount of time on my family hacking, as happy as I am with the extremism of
weekends and vacation time, I’m starting to bubble
up some other thoughts. And so, I think, you know, I
think it’s fun being a human, like, it’s fun to hang
out with the interns here who are like, starting to
go to that next chapter where like, the game they’ve
played their entire lives of school infrastructure’s gonna go away, and they go into a different game. And that’s interesting to watch, and that’s interesting that my parents are interesting to watch to me. You know, there was
something I read that said, you know, when you save
money your whole life, you don’t know how to spend it. So, I’m watching my
parents struggle to relax and enjoy this next
chapter of their lives. And so, like, I’m very
observant as a business person around psychology, but
also as like, a human, I’m interested in how people roll, and I think the best thing
I can say is, you know, go with what feels right. Attach yourself to a couple
principles that matter the most, and let the cards play out as they will.

I’ve become comfortable with
my income from my business. As a result, I’ve become lazy. How do you stay motivated to keep growing? – Lloyd, you know, I’m
probably not the right person to answer this question for you, because that’s something
that never even remotely crossed my mind, or has
ever entered into my body. I love the climb, the
income level that I was at was never something that
could ever be a variable in me becoming lazy or unmotivated. You know, I would question
if that even matters. Maybe you’re good, maybe you’re good. I mean, to me, if I ever hit
a day where I’m not fired up to keep climbing the mountain, I think that I would actually– and listen, I think it’s po– actually, it is 100% possible, that somewhere out of nowhere, for business reasons,
obviously health issues in my family could be the other variable. But for business issues, if I woke up and I was good, and I
started becoming lazy, I would probably retire. And I, I’m throwing a curveball here, like this is a real answer. I think you may be
thinking that I’m joking, like you may read a blog post,
that just says “I’m done.” Hey, it’s me, remember I said hustle 24/7? I’m out. I’m out, and I’m going to do this. Because, if that feeling
ever entered my body, that’s what I would do. You know, to me, I think
the bigger question is, don’t get ra-ra’ed by me or other people, or live the world or the life that other people tell you to live. Maybe you should just check out, maybe you’re done, maybe you’re just done. Which is, sounds kind of nice. (laughter) You know, like, maybe you’re just done. So, I don’t know how to motivate that, because I never would know how to get into that zone in the first place. I just have no answer to that. My intuition is, you’re making your money in a way that doesn’t inspire you, and that you should go and do something that you really wanna do, and if you still have
the money vibe for it, why don’t you go to Hawaii
and start surfing all the time and then try to build a surfing business on the back, after you
surfed for a little while. Something like that, that
feels practical and real. India– – I like this India reading
– [India] Next–

– [Voiceover] Glenn
asks, “Can you elaborate “on what the middle is and why it sucks?” – Glenn, this is a great question. You know, to me the middle
is the commodity work and thinking that everybody else does. Meaning, it’s what the
market’s doing right now. Like, it’s when start-ups pitch me, “We’re gonna do something
in the photo app space.” You mean like everybody’s been doing for the last five years? It’s commodity work, ya know? I think if you’re not
trying to break things, you’re not doing a good job, or back to clouds and dirt, non-middle, if you’re not doing like,
you know what’s so funny? I’ve sat through four pitches today, and I’ve liked two, and one is because the two guys are just doing the work. They’re like in the weeds. They’re not doing the big
holistic branding thinking game-changing stuff. They’re just executing,
but at a raw level. I just find that there’s not that many hardcore practitioners,
and there’s even less big where’s the world going, ya know, one of those trends at the highest level where am I doing the kind of
things at the highest level, and so I don’t really know
how to explain the work but you’re surrounded, I’m sorry, I don’t really know how
to explain the middle, but you’re surrounded by
it 99.9% of your life. – Hey Gary, I have a question
for you for #AskGaryVee.