with their recent addition of GIFs?” – I mean, I think that’s
a narrow question. I think Twitter is
potentially making a comeback because they have a new
CEO which gives them new direction. And not that I’m mad at
Dick or Ev or the people that have run it in the past, I think it’s just anytime
you have a new CEO, if one deems something not working that it’s got the potential to work, right? I think the GIFs, I’m not letting that go, and many other things, extending the character limit, making
the feed act differently, these are all debates
and actions that we’ve seen from Twitter in the last 60 days that are promising. Because it shows maneuvering
with the product, which I think has been the vulnerability with the business. And so. I don’t think just with
it, definitely not, as a proxy to what’s going
on overall at Twitter, I think, potentially. – [Brit] Another video.
– Videos.

My name’s Glen Edwards from Newtown, that’s Sydney, Australia, and mate, I’ve got a question in response to one of your Snapchats. In regards to the Grammys, where you said, “the market is the market, stop crying.” Mate, I wanna know, if you were in charge
of the music industry, where would you take it? – If I was in charge
of the music industry, or, let’s say, what
everybody’s crying about. If I’m a music label or a music artist, the first thing I would
take it is to a mental place where I realized it can’t be 1964 anymore. Like, sorry. Sorry that you make all
your money on records. It’s not 1990 anymore, it’s just not. I would accept that, like, look, music is such an
important part of our culture, that – I mean, by the
way, the snap that I did, actually, you know what? Beautiful. I’m going to save it right now,
Staphon, and send it to you. – [Staphon] Okay. – We’re really in
production value these days. DRock’s really frickin’
affecting me, I don’t like it. The market is the market, right? Here it is. Save. A song is worth what
the market pays for it. Period. The market’s the market. Stop crying. You know, the old dude
from the Grammys went on, and he’s like, “kids, don’t steal music.” Like, you know, he’s been
doing this for years. Right? Like, “is a song worth a penny? No.” And everybody claps. A song’s worth what
the market pays for it. Like, nobody forced you to make deals with the streaming companies. Like, I hate this – you know, there was a story once
that Groupon was bad because, and if you can
find this headline, Staphon, I wanna get into some editing here. Throw it up right now. That Groupon was bad because
a woman went out of business because she sold too
many cupcakes at a deal. I don’t know if you remember this, India. Groupon, you’re bad. Why Groupon’s bad for small businesses, ’cause this one woman made an offer and too many people took her up on it, and it put her out of business. That’s not Groupon’s fault. It’s your fuckin’ fault, Sally. You’re running a business. Like, it’s ludicrous, right? And so, like, to go up and be like, “is a song worth a penny?” when your studios, record labels, artists, like, when you made the deal
with the streaming companies, is crazy. The market is the market. And so the bottom line is, if you’re great at music and just music, and you’re not good at performing, and you don’t wanna hustle and do shows, and if you’re not charismatic, and if you don’t have
all the other things, your world has changed. Sorry. Just like if you’re six foot
and white and not athletic, you could have played basketball in 1915 – actually, how insane is this? Can you get that camera
work in the beginning? Like, did you catch us? The part where me and India talked about not being able to be a CM at Vayner? – [Staphon] Yeah, yeah. – The part where India said, “I don’t think I could
be a CM at Vayner today?” – I think I could be a CM. – I get it, I get it, but it’s
the point, it’s the point. – Got it. – Of course you could, but, like, the market at VaynerMedia changed. Like, markets change. And like, you’re gonna
force India to buy a $15 CD? Like, what do you want? Like, I get it, and if
India’s compelled enough for that indie band or
retro or emo or whatever, she rolls hip hop, whatever
she likes, country, if they bring you value, Staphon, whose music do you buy, if anybody’s? Do you buy, anybody? – [Staphon] J. Cole. – There you go. J. Cole clearly has done something that makes you wanna buy it. And yeah, J. Cole, congrats, J. Cole. You made your 97¢ or
four bucks off Staphon. I guess you did that through your swag, your lyrics, your songs, how you roll, like, all the other variables
besides just the song, right? That’s that. That’s just the market. And I’m sorry that you don’t like it, and I’m sorry that it used to be great. Let me tell you about a lot of other things that used to happen. (scoffs) I don’t know, everything. Like, you used to let
your kids go outside, and not scared that
they’re gonna be kidnapped. You used to not have to worry about AIDS. You used to not to have to
worry about guns in schools, like, shooting people every minute. You used to not have to
worry about oil disappearing as we get close to
neutral oil prices, like, you used to have to not
worry about everything. But you used to have to worry about the Soviet Union blowing you up. You used to have to worry about, like, not being able to cure
any version of cancer. Like, it’s evolution, people. Sorry that music is not
the way it used to be. Sorry that it’s evolved. You know, I don’t see anybody
going crazy for bookstores and, you know, the bookstore
guy going up there like, (imitates crying noise)
Amazon came, sorry. Like, nobody’s
super-duper-duper sad for cabs. The consumer’s right. Not Common or Beyoncé. Got it? So it is what it is. Yes, it’s important, yes,
music really matters. Yes, yes, guess what? When you were makin’ all that money, music in 1955, the best baseball players in America and football players in America had jobs in the summer because
they didn’t get paid a lot. But guess what happened? America decided they
really loved football, and that means that they
got more leverage over time, and now they get paid a lot of money, and they don’t need side
jobs in the summer anymore. But maybe it flipped, and now you, musician,
actually have to hustle, and you maybe actually
have to like your fans, and you may actually have to take selfies, and you may actually
have to do live events, and you may have to do things. That’s just the way it is. Period. Market dynamics. Everybody’s affected by them. Always and forever. I want an article on that. Title it “Fuck You, Music Industry.” (laughter) All right, something else, maybe. Question of the day.

“has been boring for way too long! “What would #AskGaryVee
do to create a bad a- “golf coaching business?” – Well golf is boring. I’m just kidding with that. So wait, Matthew starts
with golf coaching, – [India] The golf coaching world’s been boring for way too long.
– [Gary] Got it. Now look I mean, every world
is boring in a lot of ways outside of heavy entertainment
genres or high energy genres until a personality comes along. I would say for the
common American financing and finance news was boring
until Jim Cramer came along. I take a lot of pride in the fact that a lotta people through the years, tens of thousands maybe
hundreds of thousands, have told me that wine was
boring until I came along and so you’re always one personality away. You know Howard Cosell
changed sportscasting. I think you’re one extreme, high-energy, entertaining person away from changing an entire culture. And so this is quite basic. I mean to me any time
something becomes exciting it’s on the back of a human
being making it exciting. And so, Emeril Lagasse made chef culture, you know, less boring by saying pow or whatever he did right and that was in the early 90’s. So the answer to your questions is, and I assume you’re
alluding this way Matthew, listen Matthew if you’ve got the chops, if you’ve got the charisma,
if you’re entertaining enough then you will be that person. And I think that’s an important thing for everybody to understand. Everything is based and
predicated on the actions, you know everybody who wants
a change, you know my tagline on Wine Library TV is we’re
changing the wine world whether they like it or not. Caught a lot of people’s
attention and brings a lot of people coming to me
around this question. If you, you’re actions
have to represent the thing that you want to happen and
so please anybody who’s trying to change the hair extension
world, or the art world, or the music world, or you
know whatever, the making apps for the iPhone, like
whatever thing you’re trying to change you’re either
changing it or you’re not. Your actions are creating
your change and so when I hear that question, if you’re
not putting out the content that’s compelling and
entertaining experience well then there’s no talking about it. Like if you’ve been doing
it, then it’s happening and if you’re not doing it, it’s
not happening and saying that you’re gonna do it or asking me to, for the answer to it,
it’s just the actions. It’s every single boring
world can be changed. Science, there’s people that
make science interesting and literature interesting,
it’s out there. Like LeVar Burton made reading
interesting with his rainbow. I mean like you know anybody can do it. So, that’s the answer. It’s just a human being coming
along and being entertaining within the genre and having the expertise to not have the experts
laugh them off the stage and make it seem like they’re
a comedian, just doing that. And I think that’s what it comes down to. The equal parts, you actually know what the hell you’re talking
about with golf lessons and golf culture and really know golf and can really teach and then you’re also ridiculously handsome and
charismatic to execute that entertainment factor.

what does hustle look like for you now versus five or even 10 years ago? Why has it changed? – This is such a great question. Thanks Harvest for it. And I’m gonna expand on it. I’m gonna long form on, I was even talking to DRock and Staphon that this might have to turn into a three to five minute video movie because I’m starting to
have this weird realization. I’ve been talking to Mike, Trainer Mike, about this during the workouts which is like, wait a minute. Was I really hustling at 25 to 30? I wasn’t into email culture yet nor was the wine industry nor was society. The store closed at nine. You know, after a while 7:30 felt like the appropriate time to leave. You know, I had girlfriends
that I lived with. Brandon, my best friend
who runs Wine Library lived above me. And like, you know, I can
sit here and think about, you know, 8:30 at night
on a Wednesday at 26 playing like Monopoly on GameCube and that is just not even remotely close in the equation at this point. You know, it’s really
fun to be a businessman instead of an athlete because your prime is so much further down the path and you have so much
more time to get there. Wait no, look athletes,
a lot of those people, those kids are, you know, hustling in Junior High and High School and so maybe the timing’s a
little bit different but, you know, the truth is my hustle today is at an all-time high
especially since June 7th when I’ve incorporated working out which has driven me to
wake up so much earlier. Not that I have more energy
’cause I was high on sugar, I’ve come to realize but, I can tell you this. Let’s start with this. Every person right here in this circle, this inner circle of five and anybody out there that really knows and some of you have watched and I’ve thrown up my
calendar here and there, nobody comes close to me and really sniffs my level of hustle and
how much work I put in and don’t take a step
back in saying, really? Because it is literally
every second of every minute of every day for a very
long period of time and you hear about it,
Alex heard about it. He was a fan. He knew what I was spitting
through this, right. He worked at VaynerMedia but until he got a little
closer, it gets really intense. It gets intense when I’m
working the way I’m working and I’m texting 17 times on a
Saturday while I’m in the air and saying do this, do
this and this, and this. I’m gonna do this and
this and this and this and this and this. And so, my hustle is up.