14:54

asked if you were to build a company in 2016 today from scratch what would you pick. Erase all your followers all the companies that you have built up to this date. You said you would choose something like Nike. So my question is at the beginning stages of your company what would you do […]

asked if you were to build a
company in 2016 today from scratch what would you pick. Erase all your followers all the
companies that you have built up to this date. You said you would
choose something like Nike. So my question is at the
beginning stages of your company what would you do for
your three next moves. What were your top three
first moves be to help grow your company and keep in
mind you only have $3000. What would those three steps be? – Guys can’t get more specific? – Ads, an expo at a
convention center, inventory, what would it be? Let me know, can’t wait to hear
your answer and thank you for including my question
and today’s show. – What is the name?
– [India] Joey. – Joey, great question. The truth Joey and everybody who
is watching and so many of you are emailing me and please
by the way this is a good opportunity, Staphon, can you
put a little video pop-up you’ll do a little
editing for this one. Actually put a
picture I don’t make you. #AskGaryVee the search engine. If you have business questions, my new search engine
is unbelievable. All my questions all of my
answers transcribed all there in the search engine. So many questions about this and
the truth is Joey you clearly ask for yourself there so many
things you could be doing for your apparel business I guess
is why you referenced Nike. First of all, I said if you’re
in apparel the number one thing I would do it would try to get
Instagram influencers to wear your product at zero cost all
the way up to $1, $3, $50, $100. I think influencers
are grossly underpriced. I think the game is about
exposure and conversion and I think that too many people
don’t really understand how to run a business.
Make a lot of bad mistakes. As a matter of fact, I’m super
pumped that “Shark Tank” is now doing this “After
The Tank” TV show. I don’t know if any of
you have watched it. But Lizzie loves it. They’re showing people going
out of business because they grow too fast.
They don’t understand. There’s a real
cadence of growing. It’s like anything in life. You can’t get too
ahead of yourself. You can’t go too slow. You know it’s funny, a lot of
people when they start digging into my content realize
that I’m a real contradiction. That I believe in very
opposite points of view. And I think my answer
to your question is it’s a mix of 100 different things. I couldn’t give you, I’m not
going to give you what you want from this question which is
these three tactical things. I only give very black-and-white
tactical advice when I actually have hours to sit down and look
at your business and actually understand what
I’m talking about. I don’t want to look like an
idiot or have egg on my face so then I thought about
religious points of view. For you, you need to
get that shirt and you need to get
as much exposure. The same way you hacked your
way on to this show asking a question now you got exposure. I saw you put your little
Snapchat logo down there in the corner. Some people snapped it,
following you now. You’re looking for exposure. I think it’s a grind. For apparel
businesses are very hard. You need distribution,
you need awareness to me what I would
do is a lot of listening. I would tell you very honest
answer, Joey, if I were you as young as you look and
you look great, nice and young, super fit dude. Oh India likes it.
(laughter) What India said yeah.
What? – What do you want me to say?
No, you look horrible? – [Gary] No, no. – [India] Yes he’s fit.
– Yes, that’s exactly right. That’s right.
He is a fit man. Right, Garrett?
– Yeah. – [Gary] Yeah super fit.
– [India] Garrett agrees too. – Yeah, exactly.
Wasn’t a boy-girl thing. Just is he fit? I think that one of the things
that scares the living piss out of me is that a young dude like
you and so many young dudes and dudettes like you everybody’s
just jumping in and running a business. You know what I would tell
you to do, actually know what? I’m going there.
Screw it. You know what I’m
going to tell you to do? Shut your business down and go work for an apparel
company for three years. Go email every CEO of an apparel
company that’s doing over $5 million dollars a year in
revenue that you respect. All of them. Sit down grab a nice shake right, kale, nice kale shake and map every single CEO
in the world that has a $5 million a year or higher
revenue apparel business. Then to go to LinkedIn and
Twitter and email and tweet all of them. And ask all of them for you
to be there chief of staff, right-hand man and to work
side-by-side with that person for the next 18 months. That’s what I would do. Stake versus sizzle. There’s no tactic that
I’m going to tell you on The #AskGaryVee Show that’s gonna
set you up for success and to be very frank with you and I don’t
want to hurt your feelings Joey and I have a lot of respect for
you and is hurting everyone’s collective feelings my intuition
is somebody building a really big business in the apparel
space is not going to rely on one their tactics being
asking a business guru for advice tactically. So, I would take that 3000 bucks
and save it so that you can live with 17 roommates while you work
for Carol Thompson and her $9 million a year apparel
business and watch it up close and personal. India do it one more time
and I don’t do this for humble bragging. I think it’s important because a
lot of you know India and she’s been our eco-system, one more
time, four years in Vayner? – Almost four years. – India, three weeks in my
inbox, say it one more time different than you thought.
– Totally. – India learned more, it’s only
three weeks but just different. Just different. And you can’t buy that. India sat here and all god
damn shows with you guys. India’s written a ton of stuff. Has probably consumed way
more of my voice than she would ever want to. Yet in a 10 day period
being in my inbox, being close to the sun, she gained more context. I wouldn’t say learned
but holy crap, what? Yes. And that’s why so many of you
are jumping to run a business and I’m a natural
good businessman. A lot of you don’t
have as much natural entrepreneurial
DNA as I do. I think you need to learn from
the hip and I think the biggest mistake is you’d rather go get
and this is a different piece of advice for a lot of the
college kids that I’ve reached through
that one video. You’d rather go get that
job at $63,000 at the Gap and be number 17,000 even though your ambition
is to run your own fashion brand versus making no money teaming
up with 19 roommates living that ghetto lifestyle but being the
right-hand person but remember if want to start your own
fashion brand isn’t it much better to be very close to a
person that’s got a $3 to $5 million a year business
because that’s going to be your first step. Even if you’re at
the right hand of the CEO of Nike or Adidas or Under Armour or Coach that’s not the company
that you’re going to build. You’re going to learn
Corporate America skills. I’m just completely pissed
with the lack of, (sigh) it’s a lack of patience. It’s much cooler to say your
founder of the company, “Hey bro, what you do?” “Oh, I have my own brand. “I’m an entrepreneur.
I’m crushing it.” And Joey I’m not picking on you. This is a general statement. “I got my own business.”
That’s sexy. “I’m an entrepreneur.”
That’s a rockstar. That’s cool right now. Not as cool as “Hey
bro, what are you up to?” “Oh, I’m the Junior assistant
for Rikki Thompson for her underwear brand.” What? You went to
college for that? But I’m telling you right now
the person with the humility and the patience to the second
scenario is going to win every time.
99 out of 100 times. It’s just what’s
going to happen. I’m glad I got to say that.
I’m glad I came out. It is true.
It is super true. And when shit hits the fan and
it will and people can’t raise money and it’s not that easy. 3000 bucks is not a lot of
money to start a business. Too much dreaming right now.

11:49

“every day. How do you feel when challenged “from the young professionally?” – Tremendous. I love to be challenged more than anything. I think one of the misnomers of a cult of personality like myself is that we all love yes men and women around us. I can tell you that look you get the […]

“every day. How do you
feel when challenged “from the young
professionally?” – Tremendous. I love to be challenged
more than anything. I think one of the misnomers
of a cult of personality like myself is that we all love
yes men and women around us. I can tell you that look you
get the benefit of being right. One of things I hate about my
success and I knock on wood because I don’t want to jinx my
success is the longer I have it and the more that I have the
less I’m being challenged by the young or the less
experienced or the less winning. It’s very dangerous when
you’ve accumulated success that you’re not being challenged. I love challenging people
and I love to be challenged. What I love most about being
challenged is like 8 out of 10 times that I’m challenged in
something that I really now I feel like the person is
challenging me for the sake of challenging me ’cause they’re
playing that role ’cause they think it’s going to catch my
attention but then I’m actually in the game of the argument and
when they look like an idiot and they’re wrong by all standards
it actually makes them lose. Why I’m painting you that little
picture is when I challenge, I challenge with substance. It’s funny that I just
talked about presidents. Politics, healthcare,
macroeconomic issues, geopolitical issues, terrorism, health and wellness, boy, do I not challenge anybody. Boy, do I do a lot of listening and when I am at my worst
occasional pontificating about my opinion on it but boy
you will not see venom. If we all have brunch and we
start talking about something I don’t know about it’s
stunning how quiet I get. It’s just you only see
me in things that I know. You only see me challenging
things that I know. Of course, I’m going to
challenge Seth Godin if I don’t agree with him.
Because I know. I love when somebody challenges
me at this company and outside this company when I can taste
that they know that they’re talking about because
then you have some real frictions make diamonds. I want to get better. I want somebody to challenge
me but when you’re going to challenge me that TV or direct
mail is better and all you have is some bullshit from 1984
and you’re not a practitioner anymore and you have
nothing to back it up you’re gonna get eaten up. I love being challenged. I want the young to
challenge me all day. You saw me in the episode
with the 15-year-old girls for musically, I was listening. I’m not telling
them they’re wrong. They’re in high
school, they’re there. They’re like, “All my kids
in my class are on Twitter.” Cool. Respect, wow. So that’s that. And by the way that is a
focus group of one high school. It doesn’t mean Twitter is now
everybody GaryVee thinks Twitter is huge in high school. No, I think it is an interesting
thing to pay attention to because after that comment
hundred of more emails and comments of people like yeah
it’s true in my high school too. And by the way, tens, by the way
just to ground you, of like I don’t know what that
girl’s talking about. At my high school nobody’s doing
but tens to hundreds, you know? – [India] Last one.
– Last one.

8:30

– [Voiceover] Nishita asks, “Gary, how do design changes to “apps that cause a negative stir affect brand image or usage?” – Is this back Instagram? – [India] Yeah. – This stuff happens all the time. Remember when Uber changed it’s logo? I think Uber’s new logo is way worse than it’s old one. But […]

– [Voiceover] Nishita asks,
“Gary, how do design changes to “apps that cause a negative stir
affect brand image or usage?” – Is this back Instagram?
– [India] Yeah. – This stuff
happens all the time. Remember when Uber
changed it’s logo? I think Uber’s new logo is
way worse than it’s old one. But that’s one man’s
subjective opinion. Even though all four
of you shook your head. Do you like the
Instagram one better now? No, no.
– [Garrett] Yeah. – Yeah, got it.
Me neither but whatever. Nobody gives a crap. If anybody still today still
cares about the Instagram design change then they don’t realize
that Instagram is a business and not a museum. In the context that I come from
if you’re making art that you want debated for the rest
of time it really matters. If you are talking about
business everybody complains about logo changes on
sports teams pro, con, logo changes of apps pro, con. It’s a fun thing to talk
about but if you noticed I got bombarded about it on social and
I didn’t even answer anybody’s question about it because I
didn’t even want to respect the question because for me from
a business standpoint it has 0.00000 impact on
Instagram’s business. Now the UI and UX if it makes
people stay on it longer, engage with that it longer, that has
huge impact but the logo itself as a matter of fact it does
have impact I’m not pooh-poohing design.
I believe in the design. For example, I think
I’m using Instagram less. The first week just because my
eye didn’t recognize the logo as much I hit it less times. Not even kidding. But I’m a focus group of one. I think net-net on a 60, 90,
100 day term, it doesn’t matter. I’m already back to my
normal usage on Instagram. It can be an issue but
I think a lot of time press over engages it. For example, when the Gap
changed it’s logo and that was a whole to do and they changed
back or when people have to do that a lot of times is
more about the press and the perception and then the
stock price more so than what’s actually happening
in user behavior. But sometimes it
could be a change. I don’t over, I think a name and
a logo can always be trumped by the quality of the product. Even bad press. When Uber’s getting
all that bad press. My friends, “I feel bad
what Uber is doing,” and they’re take an Uber
while they’re saying it. I’m a big fan of
actions over words. All the people that I hate the
Instagram logo but are using it .3 times more today
than they did a week ago, what does that then mean? It’s like saying you’re moving
to Canada if you don’t like the president and then not moving
which is what basically all of my extremist friends on the
Republican and Democratic side have done of the last 16 years. Everybody moved to Canada during
Bush every move to Canada during Obama and so far
nobody moved to Canada. Because you’re full of shit. And that’s just a higher
level conversation of the logo. What does it mean?
I don’t know. A lot of people like to
say things on social media. I like to know what you actually
do versus what you actually say. – [India] That’s good. Yeah that put the (smack).

5:51

Sean from Denver, Colorado here. You can see the beautiful Rocky Mountains in the background. My question for you about negotiation. What are your best tips for getting the deal done and making sure that it’s mutually beneficial for both parties? – Sean, it’s interesting. Great question. Thank you for heeding the call for better […]

Sean from Denver, Colorado here. You can see the beautiful Rocky
Mountains in the background. My question for you
about negotiation. What are your best tips for
getting the deal done and making sure that it’s mutually
beneficial for both parties? – Sean, it’s interesting.
Great question. Thank you for heeding
the call for better video, better scenery in the background. I’m sure there’s a bunch there
pent up from a month or two ago. It’s funny. They’re one of the same. I’m very aggressive. And I very aggressively go
after a person and say look as quickly as possible I
want you to trust me. Tell me what you want. What is in your vested interest? If I can figure out what that
person wants and first I go with honesty and you know it’s funny
and when somebody is negotiating with you they don’t
want to give you honesty. And actually I use it as a
tactic to build a relationship. If I go at somebody and say look
you guys know this with, some of you know
this with salaries. It’s how I negotiate
almost everything. I just want to know. Because by the way, if you say
“Hey, I want to pay VaynerMedia “four dollars a month,” and I want
four dollars a month well then we just saved a lot of time. I’m like cool.
Let’s do it. I think my best tactic has
been the same which is honesty, truth and aggressiveness to extract the truth
from the other person. I’m naturally a counter puncher. In my marketing and
definitely in my negotiating. What do you want to
happen for how much? And if I can get them
into a truthful place. Now one of the keys to my
strategy is drawing a line in the sand. When I say to somebody
give me your best offer and if I can hit, I’ll do it. If they then give me an
offer that I can’t do I have to say no
and I can’t move. It’s all grounded in truths. I think you have to know what
you want and I think you have to try to extract from the
other person what they want. And you need to try to make
them feel comfortable that you’re in their best interest. One thing I do is I point to
my career at this point and let them know I’ve done everything
on lifetime value that I don’t need to make much money up
front it’s all of the long-term. I require that for my people. I require that for my partners. I just think the right way to
go there is go right at it. What’s going to
get this deal done? For me, I’d rather leave profit
on the table to get the deal done quicker. I think too many want to
guess the higher number. Let that one $8000 for this. I think too many people are like
12,000 instead of saying how much is it going to get done and
Staphon says 7500 if I’m okay with that because I want 8000
I’m like good, done, let’s go. Speed, movement, trust,
relationships finding a place where you can trust that
person you’re on the same page. That’s how I see it. – [Voiceover] Nishita asks,
“Gary, how do design changes to

9:44

“letting go of my job. “I don’t like it, but I’ve been there for so long. “I have loans, two kids to support, a deep fear of leaving “the security and I’m not sure what it takes to make it as a “solo-preneur. Any tips on how to release the fear and “decide whether to […]

“letting go of my job. “I don’t like it, but I’ve
been there for so long. “I have loans, two kids to
support, a deep fear of leaving “the security and I’m not sure
what it takes to make it as a “solo-preneur. Any tips on how
to release the fear and “decide whether to
take the risk?” – I’ll go first this time. Punt leisure.
Punt leisure. You can work, I’m going to call you out. If you really mean that you
can live on six hours sleep. So you have 18 hours,
18 God damn hours. I want to know what you’re
doing with your 18 hours. Because you can work your 9-to-5
and that’s fine and you can travel for an hour here
and there, respect, nice little solid commute. Oh you want to be a family man? Mazel Tov, you can spend two
hours with your kids, what are you doing with
those of the five hours? You’re watching
House of fucking Cards. You’re playing Madden. You’re relaxing from
the other intense. Gary already spent 11 hours. Well great then don’t
complain or want more. Respect that by getting rest and
this and that you’re giving up opportunity to go
into a new market. You want the
audacity to have a 1% life. Let’s call it what it is. You want to live as well as
the 1 to 2% in the world. It’s not very complicated
the math is very raw. If you want to have one of the
best lifes in the world and you live on your terms then you have
to pay your dues to get there. And you have to be lucky enough
to figure out that you had talent in the thing you actually
want to do because you work 24 hours a day and if you stink
at golf or you’re not a good content producer or your logos
like the shit I would make then you’re going to lose. So that’s what you gotta do. And Fiverr was built for you. Fiverr was built or those
talented individuals while trying to find– – Was Fiverr built
for everybody? – Yes, yes for talented and
skilled individuals that want to find financial and
professional development. So what you have on Fiverr today
yes you have sellers making your six digit a year
that are top sellers. – Real quick I apologize, I
know you want to say it but like they’re all going. Here’s the punchline. What’s the mechanics are
you guys taking 20% of the transaction?
– That’s correct. – Is at the number?
Yeah, listen. The reason I went there is
because he’s the chief revenue officer is all going to sound… How do you cure cancer?
Fiverr. How do you go to the movies?
Fiverr. Let me save us time here. Here’s why I’m curious at the
scale that you guys are now not five or six year
ago, four years ago. Giving up 20% for that attention
no different than eBay or an Amazon I think is very
minor for the exposure. I think there’s a Fiverr and
things like Fiverr but you guys are at scale that’s why you’re
sitting here and social media combo if you can make that
one plus one equal four there’s something very real there.
Let’s go.

10:58

– [Alex] I’m an IT consultant and I’m kind of struggling on going to the next level of just being me, the IT consultant, to actually creating a business and a brand. Unfortunately, I’m usually known as the IT guy. – Yep. – [Alex] The PC Guy, and it sucks but I don’t care because […]

– [Alex] I’m an IT consultant
and I’m kind of struggling on going to the next level of just
being me, the IT consultant, to actually creating a
business and a brand. Unfortunately, I’m
usually known as the IT guy. – Yep. – [Alex] The PC Guy, and it
sucks but I don’t care because it’s good money.
– Yep. – [Alex] How do I move from
being the PC guy to actually having a business,
a name and grow. – What do you want? Alex, what you want
the business to be? What do you want to sell? – It’s IT consulting and IT
support and IT management. – Got it. You want your own gig and you
want to build a personal brand so that clients then come to
you and you can build employees underneath you. At first you’ll do your own work
and then you’ll get other people and you’ll build a firm like I
did with VaynerMedia, right? – [Alex] Correct.
– You gotta put… Go ahead. – [Alex] I’m putting the work
but it just me and my name and I’m kind of struggling– – Well that’s because– – [Alex] It’s actually
business, not just me. – Yeah, I get it. The way you gotta do that
first of all is produce content. Become bigger of a name. Put out all your best advice. Blog on Medium, put out
Instagram tips, do white papers on Slideshare, do Facebook
Lives, Periscopes, make content, make content, make content. Show your expertise, have
inbound business and just like with VaynerMedia, people want
to hire Gary Vaynerchuk but Gary Vaynerchuk’s
not available. It’s VaynerMedia. But guess what, Gary Vaynerchuk
was available in 2009, ’10, ’11 and ’12 and then I made enough
money to hire other people and Gary Vaynerchuk
wasn’t available. Right now, don’t stress about
the semantics whether they want you or your business you don’t
have the money or the need to hire a bunch of people yet. Create such demand that you take
those dollars and hire people and then just tell new clients
it’s my expertise delivered to my employees but you don’t need
me to physically fix your PC, got it?
– [Alex] Got it. Now, real quick question you
always say that Facebook is doing much better for
ads than Google ads, do you still believe that?
Do you think I should, if I were to run
some ads should I go– – You should do both. I think Google search is great
for the business you’re in. I do think Facebook is
better for content and branding. You should do both but my first
start making a lot of content. I need you blogging on
Medium.com about your thoughts on PC and your thoughts on IT
and your thoughts on tech in today’s society over and over
and over again content, content, content video, written form,
audio, Soundcloud, Anchor. All of it. It’s all about
the content, Alex. Thank you brother.
Thanks for being on the show.

4:03

revitalize the company? From Robert. – I think what I would do is truthfully a lot of M&A, mergers and acquisition. I would go and look at the Anchors and the Musically’s and the after schools and the things that are emerging in the marketplace and realize what I have is a business model that […]

revitalize the company?
From Robert. – I think what I would do is
truthfully a lot of M&A, mergers and acquisition. I would go and look at the
Anchors and the Musically’s and the after schools and the
things that are emerging in the marketplace and realize what I
have is a business model that is cold or not working as well
and not rolling so that’s what I have an issue in and when I have
an advantage in is that I have dollars and assets and money
from Alibaba and other places that I can deploy and so I think
when your core business is not driving upward mobility
in growth in your company. The thing you do is you
leverage that asset to try and build up your future. And so my answer would be M&A. I think to Marissa’s credit, the
current CEO, and I have a lot of respect for her and I think
it was a tough gig that she jumped into. She went out and did that and
bought Tumblr for a big nut. And to me in hindsight if she
would have been able to buy Instagram instead of Facebook
buying it though I’m sure Kevin wouldn’t have sold to Yahoo
that he would have to Facebook. There was definitely other, I do
believe that when Marissa became the CEO there was probably a
moment where she could have bought Snapchat for 1 billion
or two but then the question becomes when you buy these hot
things on the way up do they stop becoming those hot things
once they go and get cashed out and there’s not the same energy. The other thing I would have
thought about is hardware. I’m very obsessed right now
with the notion of hardware. I think Facebook should
absolutely, don’t worry about the cost I think that Facebook
should absolutely make a television for example. I think Yahoo could
have made a television, could have made
a Netflix competitor. I didn’t like your
reaction there Andy. Worry about the cost.
(laughter) And so the biggest thing
I would say to all of you to make this a little more
relevant to so many that watch why don’t you focus
on the following. If you’re in a business that
has a situation where it’s not growing as well, you need to
kind of disrupt yourself and try to make new revenue angles and try to do different things.
If you stay the course and try to do incremental things
that grow your business that becomes a vulnerability. So if you’re in a 3 to 4 your
year funk where your business is flat, you have to really change
the business not just do what you’re doing a
little bit better. For example, Wine Library one
thing I’ve always debated that if we capped out our growth on
the wine stuff is to really build out Gourmet Library and become
like a supermarket and sell cheese and gourmet meats
and things of that nature. That’s a big change than
just doing wine selling a little bit better. Doing a little bit better on
email service to adding a couple more selections or changing
the pricing strategy on the core business so if I was Yahoo CEO a
year ago and just trying to grow the business, not taking any of
the Wall Street dynamics into play which Marissa had to,
I would’ve done very drastic things in hardware would
have been on the forefront. I think phones are too hard. I think televisions are easier
and so I would have done is made a Yahoo television
that was unbelievable. Would have bought a TV producing
company that makes TVs and put Yahoo at the forefront of
the brand and then build an over-the-top Netflix like
business and produce original content that would have driven
into there because Amazon and Netflix are now making
some of the best television in the world. That means anybody can. Facebook, Snapchat, anybody
can and that’s what I’d done. I probably would’ve reached out
to this guy named GaryVee and give him a late night show. That would’ve worked. Andy?
– [Andy] Yo.

2:04

people who don’t keep their word?” – Wealth, I’ll be very honest with you I think one of the great secrets of my business success and life in general is zero expectation of others. I know that a lot of people get mad at me when I say that in my life, in my business […]

people who don’t
keep their word?” – Wealth, I’ll be very honest
with you I think one of the great secrets of my business
success and life in general is zero expectation of others. I know that a lot of people get
mad at me when I say that in my life, in my business life,
when I say it in public but it’s my truth. I’m just not that devastated.
It’s a data point. People don’t keep their
word all the time, India. As a matter of fact,
it’s probably a thing I struggle with the most in being
the CEO of this company. A lot of people have worked in
other places where the person hasn’t kept their word and
they’re cynical to my word. And listen, by the way,
I haven’t kept my word my whole life. Even now because something
may fall through the inbox. Like, you see
what’s going on now. Right? I know that I promised to give a
shoutout or a birthday wish and I miss it. There’s human error in not
keeping your word and then there’s just not keeping
your word which happens often. It’s a reality,
humans are flawed. And I would tell you that the
biggest differentiation between myself and many others if I’m
self-evaluating that has been a big deal for me is
I just don’t cry. There’s no crying in business. How do I deal with it? I move on.
I collect data. I’m like, “Oh, Staphon doesn’t
keep his word very often “so his word is not as valuable
to me so I’m going “to take it with a grain of salt “that he’s going to
actually link this up.” Whatever it may be, I think
it’s something that you know, I don’t like entitlement. And I do think believe it or
not, I do think that people get upset with others from a
level of entitlement more than anything else. Like sorry, Rick. Sorry, Wealth Wellness,
Wealth Life sorry that entrepreneur life
let you down and didn’t post that thing. It is what it is what it is. I just let stuff
roll off my back. It is what it is. I’m just prepared
for the negative and so I’m completely unfazed by it. I’m like,
“Oh, that was intriguing.” Not like, “Oh, screwed me.
I’ve been sabotaged. “I failed because India didn’t
come through with her word.” “Ogilvy screwed me.” It’s business.
Put on your pants. Your big boy, big girl
pants and get to work. I contextualize it. I use it as a data set for my
next business behavior with that individual or organization
and I just move on. And, I don’t dwell
and I go forward. People slow themselves down. – [India] Ready?
It’s good. Really good. – Thanks, it’s true.
It’s true. It’s the game, I’m sorry. People are going
to let you down. People are not
going to come through. Almost nothing turns
out the way I want it to. It’s the ability to adjust to
that that separates winners and losers in the business world. – [India] From Justin.
– Justin. Timberlake?

24:47

– [Man] Yo! – [Gary] What up? – [Man] Gary, this is Josh Easton, how are you? – Good Josh. How are you? – [Josh] Pretty good. Hey man, I just noticed you’re wrapping up your show so do you still have time for a question? – I’m not wrapping up, I’m finished. – [Josh] […]

– [Man] Yo!
– [Gary] What up? – [Man] Gary, this is
Josh Easton, how are you? – Good Josh. How are you?
– [Josh] Pretty good. Hey man, I just noticed you’re
wrapping up your show so do you still have time for a question? – I’m not wrapping up,
I’m finished. – [Josh] You’re finished. – But I got good news I’m gonna
sneak in this question for you. So?
– [Josh] Alright. – What is it? Fast! This has to be the fastest
question and answer all time. Go! – I own two businesses,
I’ll keep it brief. When do you decide if you
start a business, I have two right now. One of them have dropped
passion in my partners don’t really have there
drive to keep going on. – Yep. – [Josh] At what point do you
decide to throw in the towel and how exactly have you ever had
any situation where you found yourself–
– Yeah. Yeah, I’ve been in a lot of
businesses where I was the minority partner non-driver of
the business that have failed. And the way I do it is I just
take it for a loss and I chalk it up. You try to sell it for whatever
scraps it’s worth or sell it back to your partners
that are running it or you just walk away. It is a zero. It’s over.
It’s done. Or if you feel like crap but
I work seven years it’s worth real money, you sell it. And you sell it from a
non-leveraged position which means you get less money for
it but it’s still okay because clearly by the tone of your
voice and the fact that you know passion for number
one you got to let go. – [Josh] You work 90 hours a
week and it gets tough to spread it between two places making sure
your time is in the right place. – Yeah. The real question is how
much money are you going to lose and are you willing to lose it? A lot of times what people don’t
realize they don’t lose the $40,000 or $5000 or $500 million
and they can make 700 million or 5000 times if you get back your
40 hours from that thing or 30 or 20 or even 10 you might make
more money deploying against a thing you care about the
money you left on the table. So XYZ you’re leaving hundred
thousand that you’re giving up and you’re like shit I
can’t give that up but we don’t realize of the 18 hour backs and
happiness and not the drain and emotional drain of the hundred
hours a week on the other thing allows you to make
120,000 on your new gig. – [Josh] Yeah, that’s
exactly where I’m at. How much more money can
I make of another business if I designate more time to it? – You know the answer.
You know the answer. – [Josh] Yeah, yeah, no
it’s totally clear now. Never start businesses
with friends with either. – No. Not true. Always start businesses with
friends if you can pull it off. – [Josh] Get everything in writing. Listen it didn’t work out.
It’s a life lesson, right? But, you know, that’s
the fucking game baby. This is entrepreneurship. – [Josh] Yeah, I know.
– What? It is India. – [India] No! It’s the beeps!
– Oh, the beeps funny to you. Alright I got to
go bro, I love you. – [Josh] Alright, thanks man.
– See ya. – [DRock] Here, your phone. – [Phone] Call from unknown caller.
To accept press one.

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